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Wednesday 30th of November 2022

Nairobi, Kenya

L’Oréal Paris Launches in Kenya: Days After Rihanna’s Fenty Launched in Nairobi, a French Beauty Brand Debuts in Kenya 

L’Oréal Paris has officially entered the Kenyan market, expanding its reach in the beauty sector with the launch of a comprehensive range of products tailored exclusively for the Kenyan market.

Rising customer demand for luxury but affordable beauty and personal care products is driving the brand’s entry into Kenya, according to the company, which prides itself on being a pioneer in beauty science, Parisian, and a feminine brand that empowers women through its famous slogan “Because you’re worth it.”

“L’Oréal Paris provides quality, efficacy, and innovation to a market with a rising consumer base but a big number of potential consumers who are mostly untapped,” stated Serge Sacre, Managing Director of L’Oréal East Africa.

The brand has made its top-rated Revitalift Filler Range, which targets various skin types, available. The product was created to protect consumers’ skin from UV damage and fine wrinkles while also encouraging a healthy and young appearance.
L’Oréal is relying on its research and development center to generate products that cater to local tastes. L’Oréal spends 4% of its income on research & development at the moment.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

According to a survey by research firm Grandsview, the global anti-aging products market, which was valued at $ 40.49 billion in 2020, is expected to increase at a compound annual growth rate (CAGR) of 5.4 percent from 2021 to $ 60.26 billion by 2028.

Consumer awareness of age-related skin concerns such as fine lines, wrinkles, and dullness, combined with a rising willingness to pay on products that help them proclaim their skin youthfulness, will boost market demand during the projection period, according to the research organization.

Experts from the sector, including scientists, dermatologists, distributors, and celebrities, gathered in Nairobi for the debut.

Content Courtesy of L’Oreal East Africa, Nice and Lovely East Africa & NHF

Fenty Africa: Rihanna’s Fenty Beauty Exclusive Launch in Nairobi, Kenya

Rihanna’s Fenty Beauty line debuted in Nairobi, Kenya, on Thursday, May 26, 2022, with a grand reveal and launch at The Social House, 154 James Gichuru Road, Lavington.

Nairobi’s finest influencers and celebrities attended the dazzling evening invite-only event, dressed to the nines. The room was buzzing with excitement as Kenya joined the exclusive club of the brand’s other eight African countries where it now officially retails.

Kenya’s top influencers, media personalities, celebrities, makeup artists, screen sirens, and Instagram heavyweights descended on the Social House to celebrate famed Bajan singer Rihanna’s Fenty Beauty soft launch, which was studded with all things beautiful, exquisite, lush, and posh.

At 7 p.m., the celebs began to arrive, and the red carpet was a whirl of activity, with cameras flashing, bodies popping, and champagne flowing.

Janet Mbugua, Makena Njeri, Kendi Christine, Noni Muchiri, and Annette Gitau were among the many celebrities who attended the celebration, which continued until far past midnight.

Eugene Mbugua, a reality and documentary TV producer, as well as Crazy Kennar and Esther Kazungu, makers of internet entertainment, were among the other famous personalities.

Suzie Wokabi, a Kenyan beauty legend, and a slew of Instagram stars including Stephu Mulinge, Maureen Bandari, Yasmeen Saiedi, Joy Kendi, Shiksha Arora, and Lornzie Gatabaki were among the flashy audience.

The event, which included beautiful Fenty Beauty packages for all attendees, was also graced by seductive singer Nikita Kering, who put on a sizzling show as the guests fawned over her.

Nikita laid down a strong performance, topping it off with her huge single ‘Ex,’ dressed in a short newspaper-themed outfit and black designer thigh-high boots.

Fena Gitu and Kagwe Mungai, both musicians, attended the star-studded beauty pageant.

The gathering, known as the “Fenty Club,” was held to “celebrate the introduction of Fenty Beauty and Fenty Skin in Kenya.”

The Social House meeting was also a totally private affair that would not be published on social media and would only be open to those who had been invited.

On Friday night, Fenty Beauty will formally launch in Kenya and Africa as a whole  with yet another glittering, all-star event at the Junction Mall.

Dr. Joyce Gikunda, founder of Lintons Beauty, also made an appearance and gave a lecture, dressed in an opulent Gele (Nigerian-style headwrap) and a flowing dark blue dress.
Lintons Beauty is Kenya’s official  and only  Fenty Beauty and Fenty Skin retailer.

Content Courtesy of Capital Lifestyle Production & NFH 

 

Nikita Kering, A Singer, Will Be The Face Of The Fenty Beauty Campaign In Kenya.

Nikita Kering, a 20-year-old award-winning musician, has signed a deal with Rihanna’s Fenty Beauty cosmetics line. The ‘Ex’ hitmaker will be the face of Fenty’s ads, which will kick off on May 27th, 2022.
The model announced that she will be wearing Fenty products like ‘Killawat,’ a fluid, non-greasy solution that is lightweight and non-sticky, in a social media post.

Nikita will also promote the gloss bomb universal lip luminizer in eight hues, as well as the lightweight full frontal volume mascara.

She wrote in a Twitter post,

“It’s going to happen! This Friday, the 27th, @fentybeauty and @fentyskin will be here. I’m very excited to be kicking off our campaign in Kenya while wearing my Fenty favorites #glossbomb #killawat…”

The collaboration comes only days after Fenty Beauty announced that their products would be available in Africa. They wrote on their social media platform,

“Finally, the wait is over. We’re pulling up in AFRICA! Who’s up for it?! We’ve been putting in a lot of effort to make this happen. Starting May 27, we’ll be accessible at local stores in Nigeria, Kenya, Namibia, Botswana, Ghana, Zambia, and Zimbabwe.”

Elsa Majimbo, a Kenyan comedienne, joined Fenty Beauty as a brand ambassador in 2020. Majimbo filmed videos of people wearing the brand’s eyewear.

Content Courtesy of Nikita Kering & NFH 

Lintons Beauty Will Exclusively Offer Rihanna’s Fenty Beauty Products In Five Kenyan Outlets.

The luxurious Fenty Beauty and Fenty Skin products created by global pop artist Rihanna will be sold in Kenya under an exclusive franchise agreement.

The Barbadian diva, who co-owns the company with LVMH, has selected Lintons Beauty to distribute its cosmetics collection.

The products will be accessible starting May 27, 2022, according to Lintons, which distributes additional high-end skincare, color cosmetics, and designer perfumes to the upper and middle classes.
The business has 28 locations in Kenya, Mombasa, and Kampala, Uganda, but only five of them will store Fenty items.
The retail prices for the new product lines, which will be available in seven other African nations, have yet to be announced by Lintons Beauty.

According to the Fenty Kenya website, goods like the Fenty symbol, and semi-matte refillable lipstick would cost Sh4,650, not including shipping and taxes.

Sun stalk’r eye bronzer and highlighter palette cost Sh7,000, while liquid killawatt fluid freestyle highlighter costs Sh4,100. KSh5,550 for a soft-matte powder foundation.
KSh3,350 for the longwear pencil eyeliner and KSh2,050 for the small mascara

Luxurious Labels
Rihanna’s premium cosmetics line will take the fight to other luxury brands vying for a slice of the country’s fast-growing multibillion-shilling cosmetics market pie.
Lintons already carries international skincare brands like Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel, and Dior.

Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry are among the scent names represented.

In a previous interview with Business Daily, Winnie Mutegi, the Lintons’ marketing manager, said, “We have worked with worldwide companies and authorized distributors to provide unique items for our clients.”

The corporation had previously expressed confidence in the cosmetics industry’s ability to weather the epidemic this year.
Lintons’ Beauty is also looking forward to new product lines from Lancome and Dolce and Gabbana.

On the website, the Fenty perfume costs KSh20,300.
Rihanna’s cosmetics line is a market leader in inclusion, offering a wide range of products for 50 different skin tones, including dark hues, which were uncommon when it first launched in 2017.

Content courtesy Business Daily & NFH

 

Fenty Africa: Rihanna Confirm Fenty Beauty and Fenty Skin is Finally Coming to Kenya, Nigeria, Ghana, South Africa, Namibia, Botswana, Zambia and Zimbabwe

It’s finally arrived! Fenty Beauty and Fenty Skin by Rihanna will soon be available in African countries!

On Tuesday, May 11th, 2022, the singer-turned-beauty mogul and soon-to-be mother revealed on Twitter that her beauty and skincare line would be launched in Africa that month.
Fenty Beauty debuted in the fall of 2017 and has been steadily expanding since then.

Millions of people around the world supported the line’s objective of creating cosmetics and skincare items for all skin tones.
With a follow-up post labeled “The wait is finally OVA!!,” the cosmetics line’s official Instagram account reaffirmed her post.

Rihanna took to social media to announce that her breakthrough cosmetic brand will finally be available in select African countries, much to the delight of make-up fans.

Beauty admirers have been pleading with the billionaire beauty and fashion tycoon to bring her popular Fenty Beauty to the African continent for years.
Fans of Rihanna’s beauty brands, Fenty Beauty and Fenty Skin, will soon be able to purchase the items from the comfort of their own homes.

Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe are among the African countries that will be able to purchase Fenty products starting May 27.

Luxury cosmetics shop ARC and Edgars Beauty will sell the collection, Fans ecstatically flocked to Twitter to express their delight at finally being able to go in and buy the things instead of relying on friends who were traveling abroad to do so.
Fenty Beauty, which Rihanna, whose real name is Robyn Fenty, launched in 2017, was a game-changer since it featured 40 foundation colors that catered to all skin tones.

Rihanna claimed at the launch that she wanted the make-up line to be inclusive to all women and that they had worked on a wide range of traditionally difficult-to-match complexion tones, producing formulations that work for all skin types, and finding universal hues. The renowned foundation from the company is now available in 50 hues.

Fenty Beauty also sells lip products, eyeshadow, blush, and a variety of other cosmetics.
Fenty Skin, a skincare line, debuted in 2020 and proudly declared itself to be oil-free, vegan, and cruelty-free.

However, there was initially a controversy owing to the usage of fragrance, with one beauty care influencer claiming that using fragrance in the products caused her skin to break out in little red bumps all over her face.

Fenty Skin has since emerged as a favorite among many users, including guys. A$AP Rocky, Lil Nas X, and her fiance are all admirers.
Rocky, Halima Aden, and Paloma Elsesser starred in the campaign’s launch. Because she insisted that her new product be gender-neutral, she included men in the advertising.
“Taking care of your skin is taking care of yourself.” I’m attempting to instill a ritual in them. “It’s a three-step process,” she explained.

“We begin there since skincare can be quite complex. Because it might be perplexing, I wanted to start with something simple so that folks could get right to work.”
Fenty Beauty was named the most popular beauty brand in Africa earlier this year, Fenty Beauty was the most-searched-for brand on the continent, according to data by cosmetics education site Tajmeeli.com

Content courtesy of Fenty Beauty, Fenty Skin, IOL & NFH

International Cosmetics Brand Mac Has Collaborated With Local Artists To Develop Young Talent In Kenya

MAC Cosmetics takes pride in assisting emerging and renowned artists in furthering their careers. Stephanie Cherono, a Kenyan makeup artist, collaborated with MAC Cosmetics to host a Masterclass targeted at educating other aspiring makeup artists.

Stephanie Cherono was inspired by make-up and was mentored by MAC, where she perfected her skills and developed into the professional artist she is today.

MAC Cosmetics’ talent development program aims to:

  • Support local artists by providing them with platforms on which to develop their skills and share their knowledge.
  • Provide a venue for young Kenyans to develop their talents by allowing them to teach and learn about professional makeup applications to improve their skills.
  • Encourage people to use their makeup talents and applications in a way that is bold and free.

“Our masterclasses give you unparalleled access to the top talents in the industry. It’s a chance for the brand to inspire and engage with our customers as well as up-and-coming artists “Sheila Mwaura, Manager of Sub-Saharan Africa Retail Operations, says

MAC is a well-known international cosmetics brand.

MAC Cosmetics (stylized as MAC) is an American cosmetics company started by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Make-Up Art Cosmetics is an acronym for Make-Up Art.

Content courtesy of African Elite Group & NFH

The Best New February Makeup Launches: M·A·C Re-Think Pink Reimagines The Tried And True Hue

The versatile collection includes four chic finishes including glosses, mattes, full-coverage finishes, and transparent washes. Express any and every flirty mood in their bestselling shades.

17 New Shades Join M·A·C Family Of Pink Lipstick Icons, The hue once known as pretty and playful gets an edgy, grown-up update. With Re-Think Pink, M·A·C puts a trendy lens on this enduring shade, reimagining the classic color to expand our existing wardrobe of rosy lipsticks.

“This incredibly diverse collection of pink-hued lipsticks offers a selection of textures and colors to express your every mood,” says Keri Blair, Senior National Artist. “Pink can be feminine, flirty, romantic and sweet or revved-up, intense and powerful. It can be a whisper of color or conversely add pow to your pucker!”

From glosses, mattes, and full-coverage finishes to transparent washes of color, Re-Think Pink cement the brand’s authority on pink shades for all. A combination of our icons and future heroes, each lipstick marries Artistry with individuality to deliver unparalleled tones, textures, finishes, payoff, and pigment.

 

“M·A·C offers a variety of wearable and versatile hues fit for everyone’s lips,” Blair confirms. “Powder Kiss Lipstick in Stay Curious and Lustreglass Sheer-Shine Lipstick in See Sheer will always be staples in any lip color wardrobe.

And soon, our heroes will be joined by a few new friends including Just Curious, an ultra-rich pink in our luxurious, ultra-creamy, full-bodied Amplified formula; and Forever Curious in our creamy, rich, no-shine Matte formula,” she continues. “There are no less than 35 supremely desirable shades within Re-Think Pink that reflect every personality.”

 

Lipstick
Amplified Lipstick
Spill The Tea | Warm Pinky Beige With Yellow Undertones
Do Not Disturb | Bright Pink With Yellow Undertones
Just Curious | Pinky Red
Just Wondering | Bright Raspberry With Yellow Undertones
So You | Mid-toned Pink With Blue Undertones
Lovers | Only Raspberry
Dallas | Bright Fuchsia

Matte Lipstick
Come Over | Beige-pink
Get The Hint? | Warm Rose
Ring The Alarm | Milky Pink-red
Sweet Deal | Mid-toned Beige-pink
Keep Dreaming | Deep Rose With Blue Undertones
Forever Curious | Pinky Red

Lustre Glass Sheer-shine Lipstick
Can You Tell? | Beige-pink With Subtle Pearlescent Particles
No Photos | Bright Coral-pink
Frienda | Mid-toned Coral
Oh, Goodie | Milky Orange-coral

Follow M·A·C on Twitter, Snapchat and Pinterest (@MACcosmetics), become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics). For a M·A·C location, visit maccosmetics.com.

CHANEL Unveils First ever Fragrance and Beauty Boutique in South Africa at the Victoria & Alfred Waterfront

If you’ve enjoyed the little pockets of luxury and pampering that are the Chanel beauty counters at Edgars or Woolworths, then you have probably wished that you could enjoy a little bit more of the Chanel experience. Known for its exceptional quality and standards in fashion and beauty, the brand has always honoured its rich heritage, which is woven into all its product offerings across skincare, fragrances and so on, as well as the ever-present touch of its founder, Mademoiselle Coco Chanel in every sphere of the brand.

December 12 2020 sees the unveiling of the first Chanel Fragrance & Beauty flagship boutique at the V&A Waterfront in Cape Town which will be dedicated to fragrance, make-up and skincare. As a start, the store will open as a 61m2 space, which will feature the first stand-alone pop-up concept for SA and in 2021, will see its expansion to 106m2.

Chanel is a brand synonymous with luxury retail experiences, and this store will not be any different. So what can you expect from the flagship boutique? Prepare to embark on a journey of discovery as the décor reinterprets the codes and aesthetics of the House with signature tones of black and white and a touch of gold; with clean, understated lines that subtly define the distinct categories of make-up, fragrance, skincare, and in-boutique exclusives.

The boutique will offer an immersive experience, and a large range of fragrances featuring all your favourites such as the iconic N°5 and Coco Mademoiselle pillars, Les Eaux De Chanel and Les Exclusifs De Chanel  comprising 17 rare fragrances in identical bottles. Skincare fanatics are not left out of the equation, so be prepared to slather yourself with iconic creams, serums and elixirs  and explore Chanel’s skincare experience display featuring the likes of the premium Sublimage range.

Need to transform your look while you’re there? Indulge in the ultimate interactive experience as the make-up display invites you to discover the full range of Chanel make-up, with Chanel beauty advisers always on-hand to assist to provide personalised consultations and make-up tips.

Come 2021, the boutique will also offer a comprehensive selection of Chanel sunglasses (an elegant and modern mix of seasonal and classic styles) as part of its expansion, all embodying the exclusive allure of Chanel.

Make sure you’re the first to experience it all this Saturday and get ready to explore the elegance and audacity of Chanel on whole new level  we know we are.

CHANEL FRAGRANCE & BEAUTY BOUTIQUE
Shop 6206B, Victoria & Alfred Waterfront
19 Dock Rd, Cape Town, 8001
+27 (021) 442 7831
Trading Hours
Monday – Sunday: 9:00am – 21:00pm

Content courtesy of Business Day Wanted & Nairobi fashion hub

Beauty Istanbul 2019

Beauty Istanbul  introduces its innovative approach in the events industry with the All-in-One event concept. In addition to the classic trade fair, the unique “o2o Platform” enables its exhibitors to conduct business with buyers prior to the exhibition date, commencing immediately upon registration. The exhibitors of Beauty Istanbul 2019 have already started trading with over 2,000 buyers registered from 145 countries and there is still 7 months to go for the event. Waiting until the exhibition to make deals is over!

The “o2o Platform” serves as a 365 days online matchmaking tool for the participants of Beauty Istanbul  2019. Visitors gain access to the platform immediately upon completing the free online registration on www.beauty-istanbul.com to view exhibitor profiles, browse over 1000 products, send product enquiries, pre-arrange on site meetings and directly communicate through messages with exhibitors. Official exhibitors of Beauty Istanbul are able to utilize “o2o platform” to browse registered buyer list and buyer profiles, display their products, pre-arrange on site meetings and communicate directly with buyers.

Beauty Istanbul also invests in a special hosted buyer program that will bring around 1,000 delicately selected buyers to the event from all over the world to conduct B2B meetings. To ensure the quality of the buyers, Beauty Istanbul  team connects with over 180 countries via phone calls, e-mails and face-to-face meetings onsite at over 300 events to invite the top importers, purchasers, decision-makers, professionals and managers with high purchasing power from beauty & cosmetics industry.

The most selective buyers from various parts of the world, with a special focus on South and Central America, Sub-Saharan Africa and Southeast Asia, will be provided with travel incentives to be present at Beauty Istanbul 2019 .

Read more on the next page…

Pauline Cosmetics

Pauline Cosmetics is a Kenyan owned Makeup company that started its full operations in mid 2013.  Our overall goal is to be able to provide a very wide range of makeup products suitable for the Kenyan and African Market.

We currently have four (4) makeup products namely; Eye Shadow, Mascara, Lipgloss and Lipstick.

All our products are infused with Shea Butte and Vitamin A&E. Our lip products have received raving reviews from top makeup artists and fashion bloggers and are our most popular products.

 

We currently distribute within various stores in CBD and are expanding into other areas like Hurlingham, Langata, Westlands and Thika Road Mall. We will also be expanding into the rest of the country within the next month.

Our philosophy is, “think big and start small”, we are currently working on formulations for Foundations,  eye-liners and so forth

We are proud to introduce our Pauline Cosmetics line of products. We believe that’s makeup is more than enhancing and transforming ones looks, makeup is a lifestyle.

Our passion lies in adding value to your makeup lifestyle. We not only bring you great quality and beautifully packaged products, we also bring you unique, fun and interactive ways to learn makeup techniques and product knowledge so you can be your own makeup expert, and be your own makeup artist.

We now have new outlets in Kisumu, Elodoret, Mombasa, Nakuru, Nairobi, Thika, Embu, Naivasha, Juja

Content courtesy of Pauline Cosmetics & Nairobi fashion hub

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