Wednesday 6th of May 2026

Nairobi, Kenya

Tag: African Fashion

President William Ruto Inaugurates First Vivo Fashion Store in Atlanta, Georgia

Posted on by Oscar Alochi

Atlanta, Georgia — In a landmark event highlighting African innovation and entrepreneurship, President William Ruto officially opened Vivo Fashion Group’s first U.S. store at Atlanta Station Mall on Tuesday, May 21, 2024. This historic occasion marked a significant milestone for the Kenyan retail fashion giant as it expanded its footprint beyond Africa for the first time.

President Ruto, in his speech, celebrated the achievements of Vivo Fashion Group and its co-founder, Wandia Gichuru. “This is not just a win for Vivo, but for Kenya and Africa as a whole. It showcases the global potential of African brands and the entrepreneurial spirit that drives our continent forward,” he remarked. “The powerful story of Vivo Fashion Group demonstrates the impact of visionary enterprise and spotlights the role of women in leadership, business, and entrepreneurship.”

Wandia Gichuru, the CEO of Vivo Fashion Group, co-founded the company 13 years ago. President Ruto praised the company for its remarkable journey and growth, stating that it is now one of East Africa’s largest fashion brands. “The bold colors, striking patterns, vibrant textures, and meticulous designs that surround us reflect the diversity and rich history of Kenya and the African continent. Your designs beautifully merge traditional and modern African styles and symbolism,” Ruto added.

Vivo Fashion Group designs and manufactures all its products in Kenya and operates 25 outlets throughout the region, employing more than 380 individuals. Ruto also highlighted Vivo’s successful participation in the Nairobi Securities Exchange Ibuka Program. “Through the program, Vivo should find it easier to access various equity or debt capital markets to finance business growth and further development,” he stated.

The grand opening in Atlanta was a vibrant affair, attended by a diverse audience of dignitaries, business leaders, and fashion enthusiasts. The store’s entrance was adorned with Kenyan flags and vibrant African patterns, creating an atmosphere that paid homage to Vivo’s roots while embracing its new international chapter.

Wandia Gichuru expressed her gratitude and excitement at the event. “To see our brand, which started in my living room in Nairobi, now opening a store in Atlanta, is truly a dream come true. This moment is a testament to the hard work, dedication, and passion of our entire team and the support of our loyal customers,” Gichuru said, her voice filled with emotion.

Guests at the opening were treated to a showcase of Vivo’s latest collection, which seamlessly blends African style with contemporary fashion trends. The new store features a wide array of clothing and accessories, emphasizing Vivo’s commitment to quality, comfort, and affordability.

President Ruto’s state visit to the United States, at the invitation of U.S. President Joe Biden, is the first by a Kenyan president in two decades and the first by an African leader in 16 years. The President’s visit began at the Atlanta University Center and will continue in Washington, DC, where he is scheduled to meet with President Biden to discuss trade and security partnerships, including Kenya’s pledge to lead a multinational mission to restore order in Haiti.

The opening of the Vivo store in Atlanta is not just a business expansion; it symbolizes the breaking of barriers and the forging of new paths for African enterprises on the global stage. As Vivo Fashion Group continues to grow, it remains rooted in its mission to empower African women through fashion and to bring the vibrancy of African culture to the world.

Photos by Nesh Maina, Office of the First Lady, Republic of Kenya & NFH Digital Team

The Face of Africa 2024 International Pageant: A Triumph of Diversity, Elegance, and Empowerment

Posted on by Fashion Tribe Influencer

Celebrating Africa’s Beauty and Resilience

Nairobi, the vibrant heart of East Africa, recently played host to an extraordinary event that captured the essence of African beauty, resilience, and empowerment. On April 20th, 2024, Delight Technical College became the epicenter of glamour and grace as The Face of Africa 2024 International Pageant unfolded in all its glory. This prestigious occasion brought together contestants from across the continent, each representing the epitome of beauty, grace, and empowerment.

More than just a showcase of aesthetics, The Face of Africa 2024 International Pageant served as a celebration of diversity and resilience. Contestants hailing from various backgrounds and cultures united on one stage, weaving together the rich tapestry of Africa’s heritage. From the bustling streets of Lagos to the serene landscapes of the Serengeti, each contestant brought a unique story and a distinct charm to the competition.

The night was a symphony of elegance and talent, as contestants dazzled the audience with their poise and charisma. Against a backdrop of glitz and glamour, the judges faced the formidable task of selecting the winners who would embody the essence of African beauty and grace for the year to come.

The Crowning Moments

After much anticipation and deliberation, the winners were finally announced:

– Face of Africa 2024: Lucy Mueni
–  First Runner-Up: Veronicah Mutheu
–  Second Runner-Up: Sheryne Nkirote

Additionally, special awards were presented to recognize exceptional talent and character:

–  Face of Africa 2024, Face Plus Size: Ramona Njeri Munene
–  Congeniality Award: Vilmer Komora
–  Style Icon Award: Grace Laura

These remarkable individuals not only epitomized beauty but also showcased the depth of talent and character present within Africa’s diverse tapestry.

 

Empowering Dreams, Embracing Individuality

The evening was not just about crowning beauty queens; it was about empowering women to embrace their inner strength and shine brightly in a world that often seeks to dim their light. Through their grace and confidence, the contestants inspired audiences to embrace their own uniqueness and strive for their dreams, regardless of the obstacles they may face.

As the curtains drew to a close on this unforgettable night, The Face of Africa 2024 International Pageant left an indelible mark on the hearts of all who attended. It served as a reminder of the power of unity and the celebration of individuality. In a world often divided by differences, this event showcased the beauty that emerges when diversity is celebrated and embraced.

In the heart of Nairobi, Africa’s beauty shone brighter than ever before, leaving a legacy of empowerment and inspiration that will resonate far beyond the glitz and glamour of the stage. The Face of Africa 2024 International Pageant not only celebrated Africa’s beauty but also ignited a spark of hope and possibility for generations to come.

 

Content courtesy of Delight Fashion School, The Face Of Africa & NFH Digital Team

The Face Of Africa 2024 International Pageant: Celebrating Diversity, Elegance, And Empowerment

Posted on by Oscar Alochi

Nairobi, Kenya – April 22, 2024 Nairobi, the vibrant heart of East Africa, bore witness to an extraordinary event as the Face of Africa 2024 International Pageant unfolded in all its grandeur at Delight Technical College. This esteemed occasion, held on Saturday, April 20th, 2024, brought together contestants from across the continent, each embodying the pinnacle of beauty, grace, and empowerment.

The Face of Africa 2024 International Pageant transcends mere aesthetics; it stands as a celebration of diversity and resilience. Contestants hailing from diverse backgrounds and cultures converged on one stage, exemplifying the rich tapestry of Africa’s heritage. From the bustling streets of Lagos to the serene landscapes of the Serengeti, each contestant brought forth a unique narrative and distinct charm to the competition.

The evening unfolded as a symphony of elegance and talent, with contestants captivating the audience with their poise and charisma. Amidst the glitz and glamour, the judges faced the daunting task of selecting the winners who would epitomize African beauty and grace for the forthcoming year.

In the heart of Nairobi, Kenya, the vibrant pulse of African fashion beats passionately at Delight Fashion School. In the bustling metropolis, where creativity intertwines with tradition, this esteemed institution has once again proven itself as the epitome of sartorial excellence with its highly anticipated annual event, “The Face of Africa 2024”.

As the sun dipped below the horizon, casting a golden glow over the city, the runway at Delight Fashion School illuminated with an aura of anticipation. Fashion enthusiasts, industry insiders, and aspiring designers gathered under one roof to witness the unveiling of Africa’s next top models and the showcase of groundbreaking designs that encapsulate the continent’s rich cultural tapestry.

The event kicked off with a burst of energy as models strutted down the runway, exuding confidence and grace. Each ensemble showcased a fusion of traditional African motifs with contemporary flair, a testament to the school’s commitment to preserving heritage while pushing the boundaries of innovation.

From intricate beadwork inspired by Maasai traditions to bold prints paying homage to the diverse landscapes of the African continent, every garment told a story of identity, resilience, and celebration. Designers spared no expense in experimenting with textures, colors, and silhouettes, resulting in a breathtaking display of creativity that captivated the audience’s imagination.

Following much anticipation and careful deliberation, the esteemed winners were announced:

  • Face of Africa 2024: Lucy Mueni
  • First Runner-Up: Veronicah Mutheu
  • Second Runner-Up: Sheryne Nkirote

The Face of Africa 2024 Winner: Lucy Mueni

 

The Face of Africa 1st Runners Up: Veronicah Mutheu

The Face of Africa 2nd Runners Up: Sheryne Nkirote

In addition to these prestigious titles, special awards were bestowed to acknowledge outstanding talent and character:

  • Face of Africa 2024, Face Plus Size: Ramona Njeri Munene
  • Congeniality Award: Vilmer Komora
  • Style Icon Award: Grace Laura

 

Winner Face of Africa 2024 Face Plus Size:  Ramona Njeri Munene

 

Congeniality Award: Vilmer Komora

Style Icon Award: Grace Laura

The evening served as a testament to the power of unity and the celebration of individuality. Through their grace and confidence, the contestants inspired audiences to embrace their own uniqueness and pursue their dreams, irrespective of the obstacles they encounter.

As the curtains drew to a close on this unforgettable night, the Face of Africa 2024 International Pageant left an indelible mark on the hearts of all attendees. It’s not merely about crowning beauty queens; it’s about empowering women to embrace their inner strength and radiate brightly in a world that often seeks to dim their light.

However, “The Face of Africa 2024” was more than just a fashion show; it was a platform for empowerment and inclusivity. Delight Fashion School has long been dedicated to nurturing talent from all walks of life, providing opportunities for aspiring designers to showcase their skills and break into the competitive world of fashion.

One of the highlights of the evening was the announcement of the winners of the prestigious “Face of Africa” competition. Amidst fierce competition, a select few models stood out for their charisma, poise, and distinctive beauty. These individuals were not just crowned as ambassadors of African fashion but as symbols of diversity and representation in an industry often criticized for its lack thereof.

As the final curtain fell on “The Face of Africa 2024,” the reverberations of its success echoed far beyond the confines of the runway. Delight Fashion School had once again cemented its reputation as a beacon of creativity and excellence, not only in Kenya but on the global stage. Through its commitment to innovation, inclusivity, and cultural preservation, the school continues to shape the future of African fashion, inspiring generations to come.

In a world where fashion is often synonymous with fleeting trends and superficiality, Delight Fashion School reminds us that true style is a reflection of heritage, creativity, and authenticity. As we bid farewell to another spectacular event, we eagerly await the next chapter in the school’s journey, knowing that the face of Africa will continue to shine brighter with each passing year.

Content  courtesy of Delight Fashion School, The Face of Africa & NFH Digital Team

Securing $3.4 Million In Seed Funding, The Folklore Aims To Empower Marginalized Communities, Empower African Fashion Designers, And Expand Its B2B Wholesale Platform.

Posted on by Fashion Tribe Influencer

The Folklore, a firm that empowers underprivileged communities and African fashion designers, has raised $3.4 million in seed money to grow its business-to-business (B2B) wholesale network. Lead investors in the investment round were Techstars, Black Tech Nation Ventures, Slauson & Co., and venture capital company Benchstrength.

African apparel designers were given economic prospects when founder Amira Rasool opened The Folklore in 2018 as an online boutique. The business has now reached out to underserved populations all across the world. Offering a number of additional services, such as The Folklore Source, The Folklore Capital, and The Folklore Hub, has been made possible by The Folklore’s pivot to a B2B wholesale platform.

Kenneth Chenault Jr., managing partner of Benchstrength, stated, “Benchstrength is thrilled to invest in The Folklore.” “We think the business is creating a strong movement that will support and grow the next big names in the industry. We can’t wait to work with Amira and her group.

Rasool underlined the value of cultivating connections with investors, pointing out that Benchstrength’s investment was made subsequent to her initial communication with Chenault. In the end, her emphasis on the importance of updating investors on the company’s development influenced Benchstrength’s decision to make an investment.

Brand partners’ comments fueled Folklore’s growth and the introduction of new services. After asking brand partners what areas they were particularly in need of assistance, Rasool and her team created The Folklore Source, The Folklore Capital, and The Folklore Hub.

As per the news statement, marketers can obtain access to The Folklore platform and its resources by subscribing to a $39 monthly subscription. The Folklore’s emphasis on offering technology and knowledge to enable underrepresented communities in running successful brands is indicative of its dedication to supporting up-and-coming brands.

According to Rasool, “We are positioning ourselves as a one-stop shop for brands to access technology that can increase their sales, streamline their processes, and help them grow.”

“We continue to develop our technology to support businesses as they expand and gain more traction, even as we serve up-and-coming brands.”

The funding infusion will support The Folklore’s 2022 transition from an online store that specializes in selling clothing from African labels to a business-to-business enterprise that facilitates the entry of up-and-coming businesses into retail spaces.

“We can’t do two big things and be successful as a small company,” Rasool remarked. “Therefore, in order to have a greater influence on our brands, we have chosen to concentrate on the B2B route.”

The Folklore is located in New York City and was founded in 2018. After receiving $2.8 million in two pre-seed rounds, the company’s total fundraising currently stands at $6.2 million with this latest investment.

Content courtesy of The Folklore, More Branches & NFH Digital Team 

Nike On Air Eliud Kipchoge: Breaking Records and Fashion Norms in Bode X Nike

Posted on by Oscar Alochi

Eliud Kipchoge, renowned worldwide as the epitome of marathon greatness, has once again defied expectations, this time not on the track, but on the streets of Paris, adorned in the finest threads from the Nike x Bode collaboration. In a surprising twist at Nike’s recent product reveal event, Kipchoge, the undisputed king of long-distance running, emerged as a symbol of style and sophistication, showcasing the seamless fusion of athleticism and haute couture.

Picture this: Eliud Kipchoge, the legendary marathoner, stands tall outside Nike’s Parisian extravaganza, clad in Bode’s Scrimmage Jacket and matching pants, exuding an aura of confidence and elegance that transcends the boundaries of sport. And on his feet, not the usual carbon-plated running shoes, but the yet-to-be-released black leather Bode x Nike Astro Grabber sneakers, a testament to his willingness to embrace innovation and creativity in every aspect of his life.

For Kipchoge, whose name is synonymous with speed, endurance, and world records, the transition from breaking marathon barriers to breaking fashion norms may seem unexpected. However, as he prepares for his fifth appearance at the Olympic Games, Kipchoge continues to redefine what it means to be a global icon, both on and off the track.

Nike’s collaboration with Bode has been a journey of anticipation and excitement, with fans eagerly awaiting each new revelation. From the initial teaser of the black Astro Grabber sneaker to the eventual unveiling of the full collection, the partnership between these two powerhouses has captivated audiences worldwide. And now, with the release date set for April 18, enthusiasts can finally get their hands on the entire range of Bode x Nike apparel and footwear.

It’s undeniable that for Kipchoge, style has never been the focus. With four of the ten fastest marathons in history under his belt and a world record time of 2:01:09, his priorities have always been clear: to push the boundaries of human achievement in the realm of athletics. Yet, seeing the GOAT adorned in full Bode x Nike attire serves as a reminder that greatness knows no bounds, whether on the track or the runway.

In the grand tapestry of sports and fashion, Eliud Kipchoge’s appearance in Bode x Nike is a masterpiece a harmonious blend of athleticism, innovation, and sartorial excellence. As we witness the convergence of two worlds, let us celebrate Kipchoge’s unwavering commitment to excellence, both as a marathon legend and an unexpected style icon. Truly, his presence drips with the essence of greatness, a masterpiece deserving of its place in the annals of history.

Could Kenyan Sporting Legends Eliud Kipchoge and Faith Kipyegon Be Emerging Fashion Icons?
In a recent showcase of Nike’s latest fashion line at the renowned Palais Brongniart in Paris, photos of globally acclaimed athletes Eliud Kipchoge and Faith Kipyegon gracing the runway have sparked international attention. Kipchoge, widely regarded as one of the greatest marathon runners in history, captured the spotlight as he strutted in a futuristic trench coat accentuated with puff shoulders.

Images of Kipchoge sporting a sleek gloss-black ensemble, complemented by shades, gloves, and baggy trousers, have drawn comparisons to iconic sci-fi imagery, evoking references to Star Wars among some observers on social media. This unexpected venture into the realm of high fashion by Kipchoge and Kipyegon has ignited discussions about their potential emergence as fashion influencers on a global scale.

Nike Unveils Summer Games Kits with Star Athletes Eliud Kipchoge, Faith Kipyegon, and Sha’Carri Richardson

In anticipation of the upcoming Summer Games, Nike hosted an event aimed at unveiling kits for various sports, ranging from track and field to basketball, soccer, and skateboarding. Renowned athletes, including Eliud Kipchoge, Faith Kipyegon, and Sha’Carri Richardson, graced the event, showcasing Nike casual wear on stage.

Sharing glimpses of the event on April 11, Kipchoge and Kipyegon highlighted their dazzling outfits. In one video, Kipchoge donned a striking black ensemble, drawing comparisons to the iconic style often associated with rapper Kanye West. Similarly, Kipyegon was dressed head-to-toe in all-black attire, accentuated with shorts, a jacket, gloves, socks, and shades, completing the sleek look.

While some lauded Kipchoge for his bold fashion sense, others expressed surprise, noting the departure from his usual athletic attire. A segment of Kipchoge’s fanbase suggested that the outfit did not align with his established style as a world-class athlete, advising him to maintain focus on his athletic pursuits. Despite differing opinions, many commended Kipchoge for showcasing versatility beyond the track.

Kipchoge’s collaboration with Nike has been a significant development in his career. In 2023, Nike announced a partnership with the marathon champion, unveiling the EK Umoja collection inspired by Kipchoge’s legendary career. This collaboration marks a milestone for Kipchoge, as athletes involved in such ventures receive a share of sales, making it a lucrative opportunity. The collection features footwear and apparel adorned with inscriptions commemorating Kipchoge’s race-winning achievements and his iconic mantra, ‘No human is limited’.

Content courtesy of  Highs No Biety & NFH Digital Team

Ami Doshi Shah, a Jewelry Designer, Reinvents Jewelry in Kenya Using Ropes, Brass, Salt, and Stone.

Posted on by Fashion Tribe Influencer

Sisal ropes, old brass, salt crystals, and volcanic pebbles are just a few of the unusual materials that award-winning Kenyan designer Ami Doshi Shah has consistently used to create elegant jewelry that redefines value in a market obsessed with carats. In an interview with AFP on her rooftop studio in Nairobi, the capital of Kenya, Shah, 44, said, “As a child, I was always finding beauty in unusual things like stones and fossils.” Shah creates her pieces by hand.

Her 2019 collection Salt of the Earth, which was on display at the Brooklyn Museum in New York and the Victoria & Albert Museum in London, included ropes, salt crystals, and patinated blue-green metal.

Shah claimed that it took her years to devote herself entirely to her vocation, even though she graduated from a university in Birmingham, England, with a degree in jewelry and silversmithing and the coveted Goldsmiths medal for best apprentice designer.

Ami Doshi Shah interned at Indian jewelers like The Gem Palace, whose clients have included Princess Diana, Oprah Winfrey, and Gwyneth Paltrow. She is a third-generation Kenyan of South Asian descent.
She did not agree with traditional Indian notions of jewels as an opulent investment. Furthermore, she wasn’t quite sure how to reconcile the demands of the commercial world with her experimental sensibility. Shah then started working for an advertising company, where he was based in Nairobi and London for the following twelve years.

She remarked, “I knew it wasn’t my calling.” During her second pregnancy, she took a break and started an artist residency at the nonprofit Kuona Trust in Nairobi for a year in 2014–2015.

Ami Doshi Shah claimed that although it was a cathartic time, it was also “filled with self-doubt.” It is difficult to realize that you might not be a commercial success, especially after spending so much time focused on earning money. I was concerned about whether people would enjoy my work.

Personal and Political
Ami Doshi founded her brand in 2015 with the intention of producing striking, sculptural pieces that honor the talismanic significance of jewelry in Kenyan culture, where it is worn for protection, strength, and at significant life events.
Her collection includes everything from sisal neckpieces to brass earrings that sway with every movement and stone-inlaid cuffs.
Her creations are built to order using materials found in Kenya, marking a dramatic break from the traditional Indian jewelry that is dominated by expensive metals and jewels. She works with materials including leather, mango wood, and zoisite, a byproduct of the nation’s ruby mining in East Africa, in addition to brass, which is the predominant metal used in Kenyan jewelry.

The end product is jewelry that ranges in price from $75 to $375 and is quite personal and occasionally political.

“Not everyone will enjoy or comprehend my work, and that’s okay,” she remarked, emphasizing that she views jewelry-making as “a labor of love” rather than a financial endeavor. Her critically praised 2019 collection examined the contradictory properties of salt—it is a material that is both caustic and life-giving.

It also alluded to Britain’s colonial past, as Shah’s grandparents moved from Gujarat, India, where Mahatma Gandhi led a famous protest march in 1930 in response to harsh salt tariffs. That’s when she stated, “I felt for the first time that jewelry could be political, that it could be a thread connecting so many things.”

Tell Our Own Story
Her most recent collection, Memento Mori, came up as a result of her grief, as she considered her father’s passing in 2021 and their last days spent together in the Kenyan town of Watamu, which is located on the Indian Ocean.

Her concentration is squarely on the continent she calls home, both as the inspiration and the market for her sophisticated creations, which are stocked in shops in Nigeria, Ghana, South Africa, Ivory Coast, and Kenya, despite the fact that her work is sold and recognized in the West.

After the painful expulsion of South Asians from Uganda in 1972, she urged her fellow South Asians to embrace integration rather than seek safety in self-segregation, saying, “I feel far more Kenyan than Indian.” Her goal is to establish a multidisciplinary studio with “predominantly Kenyan” designers, building on her recent ventures into the furniture industry. “It’s crucial to be able to narrate our own story in our own unique way rather than having one forced upon us.”

Content courtesy of  Kuwait Times & NFH Digital Team

The Brit Awards 2024 With Mastercard – Winners

Posted on by Oscar Alochi

The BRIT Awards 2024 ceremony is officially over, with many flocking into the O2 arena for the biggest night in British music.

This marks the show’s 44th year of celebrating British and international artistry live with celebrities and music fans. Hosted by British presenter icons Maya Jama, Clara Amfo, and Roman Kemp, the Mastercard-sponsored event was broadcast on ITV1 and ITVX and live-streamed on YouTube for international viewers.

This year, the two-hour show was populated with 17 awards, interspersed with eight jaw-dropping performances from some of the biggest names in music: Dua Lipa, RAYE, Rema, and Kylie Minogue, to name a few. Charli XCX, Green Day, Ben Kingsley-Adir, Joe Keery and Bimini were just a few of this year’s presenters, each of them showing support for their creative peers.

RAYE dominated the night with six wins out of a record-breaking seven. A BRIT school graduate, the 26-year-old singer-songwriter won some of the most prestigious awards of the night, including Mastercard Album of the Year. She was presented the award by her school principal, Stuart Worden, and brought her grandmother, Agatha, onto the stage during her acceptance speech. Tonight, RAYE made history for the most BRIT wins in one night, surpassing Harry Styles, Adele, and Blur, who had all received four in previous years.

Dua Lipa took home the Pop Act award, one of five fan-voted awards. Dua is now the recipient of seven BRIT awards since her first win in 2018. She opened the show with her most recent single, ‘Training Season’, which saw her leather-clad dancers flipping through the air.

Ahead of the main ceremony, The Last Dinner Party, winners of this year’s Rising Star award, were presented with their award by US musician St Vincent on ITV2’s The Brits Red Carpet show.

Producer of the Year was awarded to Chase & Status, who performed their song, ‘Disconnect’ with Becky Hill, who was nominated for BRITs Dance Act for a third consecutive year.
This year’s category changes saw the BRITs extend the number of nominees in the Artist of the Year category from five to ten and introduce the R&B genre award. This meant that the BRITs were able to showcase a diverse range of talent, including Mahalia, Jorja Smith, Salut, and Cleo Sol.

Additional performances came from nominees for the International Song of the Year, Tate McRae, who performed her pop hit, ‘Greedy’, and Rema, who performed ‘Calm Down’. The award went to Miley Cyrus for ‘Flowers’. Last month, ‘Flowers’ won a Grammy for Best Pop Solo Performance, making it Miley’s first Grammy award.

And the winners are…

AWARD: BRITS RISING STAR (presented on The BRITs’ Red Carpet show on ITV2)
Winner: The Last Dinner Party
AWARD: SONG OF THE YEAR WITH MASTERCARD
Winner: RAYE ft. 0207 SHAKE – ‘Escapism’
AWARD: GROUP OF THE YEAR
Winner: Jungle
AWARD: R&B ACT
Winner: – RAYE
AWARD: ALTERNATIVE/ROCK ACT
Winner: Bring Me The Horizon
AWARD: INTERNATIONAL ARTIST OF THE YEAR
Winner: SZA
AWARD: BEST NEW ARTIST
Winner: – RAYE
AWARD: SONGWRITER OF THE YEAR
Winner: – RAYE
AWARD: DANCE ACT
Winner: Calvin Harris
AWARD: HIP HOP/GRIME/RAP ACT
Winner: CASISDEAD
AWARD: POP ACT
Winner: Dua Lipa
AWARD: INTERNATIONAL GROUP OF THE YEAR
Winner: Boy Genius
AWARD: PRODUCER OF THE YEAR
Winner: Chase & Status
AWARD: ARTIST OF THE YEAR
WINNER: RAYE
AWARD: INTERNATIONAL SONG OF THE YEAR
Winner: Miley Cyrus

Content courtesy of BRITs & NFH

“My Brother’s Keeper”: A Testament to Nigerian Heritage and Local Craftsmanship in Fashion

Posted on by Oscar Alochi

In an era where the global fashion industry often overshadows local creativity and production, Badesere Lagos introduces “My Brother’s Keeper,” a pioneering fashion collection that brings the spotlight back to Nigerian heritage and local craftsmanship.

Spearheaded by the visionary Badesere Aboyade-Cole, this collection is a vibrant celebration of Nigeria’s resilience, beauty, and rich cultural tapestry, offering a fresh perspective on African fashion through the lens of local production and exceptional artisanship.

Embracing Local Fabrics with Global Appeal
At the heart of “My Brother’s Keeper” is a commitment to utilizing locally sourced fabrics, a choice that not only highlights the unique textures and patterns inherent to Nigerian culture but also supports the local economy and the artisans behind the scenes. This collection stands as a bold statement against the conventional reliance on imported materials, showcasing the untapped potential of Nigerian resources. Each piece in the collection is meticulously crafted, reflecting the intricate details and high-quality workmanship of Nigeria’s skilled artisans.

Innovating African Fashion
Badesere Aboyade-Cole’s approach to the “My Brother’s Keeper” collection is revolutionary, focusing on versatility and innovative construction techniques that challenge the status quo of African fashion. The collection’s designs transcend traditional boundaries, offering wearers pieces that are not only culturally significant but also align with contemporary fashion sensibilities. It is a harmonious blend of tradition and innovation, embodying the spirit of progress that drives the Nigerian community forward.

A Call to Collective Empowerment
The ethos of “My Brother’s Keeper” extends beyond the realm of fashion; it is a clarion call for unity and collective empowerment. Badesere Aboyade-Cole’s message is clear: by supporting local manufacturers and embracing our indigenous beauty, we can forge a brighter, more sustainable future for our communities. This collection serves as a reminder of the strength found in solidarity, echoing Frederick Douglass’s words that, without struggle, there can be no progress. It is an invitation to Nigerians and the global community to stand together in support of local production, thereby fostering economic growth and self-sufficiency.

Beyond Fashion: A Movement for Change
“My Brother’s Keeper” is more than a fashion collection; it is a movement towards empowerment, sustainability, and progress. It challenges us to rethink our consumption patterns, value the craftsmanship of our local artisans, and take pride in our cultural heritage. In doing so, it offers a pathway to a future where the fashion industry not only celebrates beauty in all its forms but also contributes to the well-being of the communities it touches.

Join the Journey
The launch of “My Brother’s Keeper” marks a significant milestone in the journey towards a more inclusive and sustainable fashion industry. Badesere Lagos, under the creative guidance of Badesere Aboyade-Cole, invites everyone to experience the beauty and craftsmanship of Nigerian fashion. By embracing this collection, you become part of a movement that values heritage, supports local production, and believes in the power of community to drive change.

Follow the journey and explore the collection: Badesere Aboyade-Cole @Badeserelagos.

In embracing “My Brother’s Keeper,” we not only witness the evolution of African fashion but also contribute to building a legacy of innovation, resilience, and unity. This is more than fashion; it’s a celebration of our identity, a nod to our past, and a step towards a future where every thread tells a story of empowerment and progress.

Content  courtesy of Badesere Aboyade-Cole, Mo AfricanPR & NFH Digital Team 

Milan Fashion Week’s Fall/winter 2024–2025 Collection Fights Discrimination And Shines A Light On Black Designers

Posted on by Oscar Alochi

In a world where fashion serves as a mirror to society’s evolving norms and values, Milan Fashion Week’s fall-winter 2024-25 collection has emerged as a beacon of progress and inclusivity. The prestigious event, long revered for its influence in setting global fashion trends, took a bold step forward this season by casting a spotlight on black designers, who have historically been underrepresented in the industry. This initiative is not just a nod to diversity but a comprehensive effort to combat discrimination, signaling a seismic shift in the fashion landscape.

A Platform for Underrepresented Talent

Milan Fashion Week has always been a stage for the world’s most renowned designers to showcase their artistry. However, this year’s focus on black designers marks a pivotal moment in the event’s history. By providing a platform for these talented individuals, the week not only celebrated the richness of their cultural heritage but also underscored the importance of diversity and representation in fashion. This move is a clear acknowledgment of the unique perspectives and creativity that black designers bring to the table, enriching the industry with their diverse narratives and aesthetics.

Combatting Discrimination Through Collaboration

The initiative to spotlight black designers was accompanied by a significant partnership between the Italian Fashion Council, a governmental anti-discrimination office, and a nonprofit organization dedicated to promoting African fashion. This collaboration is a testament to the power of unity in driving social change. By signing an agreement to trace, identify, and fight against discriminatory practices, these organizations have laid down a comprehensive strategy aimed at fostering an environment of equality and respect within the fashion industry.

A Step Towards Inclusivity

The fall-winter 2024-25 collection at Milan Fashion Week serves as a critical step towards inclusivity in fashion. It goes beyond mere representation; it is about acknowledging and addressing the systemic barriers that have hindered black designers and other marginalized groups from receiving the recognition they deserve. This initiative sends a powerful message that fashion is for everyone, irrespective of their race and that the industry is committed to breaking down the walls of discrimination.

The Impact on the Industry

The spotlight on black designers at Milan Fashion Week is expected to have a ripple effect across the global fashion industry. It challenges other fashion weeks and designers to reflect on their practices and consider how they can contribute to a more inclusive and equitable industry. Moreover, it encourages consumers to support and celebrate diversity, not just in fashion but in all aspects of life.

Looking Forward

While the initiative at Milan Fashion Week is a significant milestone, it is just the beginning of a long journey towards full inclusivity in fashion. The success of this initiative should serve as a catalyst for continued efforts to ensure that all designers, regardless of their background, have equal opportunities to showcase their work and influence global fashion trends. The fashion world is watching, and the message is clear: the time for change is now.

In conclusion, Milan Fashion Week’s fall-winter 2024-25 collection has not just set the stage for the latest fashion trends but has also paved the way for a more inclusive and equitable industry. By shining the spotlight on black designers and launching an initiative to combat discrimination, the event has underscored the essential role of diversity in driving creativity and innovation in fashion. This landmark moment is a powerful reminder that fashion, at its best, is an expression of all of humanity’s rich tapestry, and everyone deserves a place on the runway.

Content courtesy of NFH Digital Team 

Kanye West’s Zero-Budget Super Bowl Ad: A Masterstroke in Marketing

Posted on by Oscar Alochi

In an era where Super Bowl commercials are synonymous with lavish productions and multimillion-dollar budgets, Kanye West has once again defied convention, this time in the advertising arena.
His latest venture?
A Super Bowl ad for his Yeezy brand was shot entirely on an iPhone with a production budget of zero dollars. Yes, you read that right: $0. And yet, the ad was nothing short of a monumental success.

Despite the jaw-dropping cost of a 30-second ad slot during the Super Bowl, reportedly $7 million this year, West’s minimalist approach has paid off in spades. The aftermath of the ad’s airing was a staggering surge in Yeezy brand orders, with 284,357 orders placed in less than 24 hours, translating to $19.3 million in sales. This feat is not just a testament to the power of the Yeezy brand but also to West’s unorthodox strategies and his understanding of modern media consumption.

Breaking the Mold

Kanye West has long been known for his unconventional methods, whether in music, fashion, or now, advertising. By opting to shoot a Super Bowl commercial on an iPhone, West has underscored a powerful message: creativity and authenticity can triumph over big-budget productions. This approach not only challenges the norms of advertising but also resonates with a digital-native audience that values genuineness over glamour.

The success of the ad campaign is a case study of efficiency and innovation. In an age where content can be created and disseminated rapidly across various platforms, West’s strategy highlights the potential of leveraging technology and social media to achieve widespread reach and impact, without the need for extravagant spending.

The Genius Behind the Madness

Critics and fans alike often describe Kanye West as a blend of madness and genius. His actions and statements have frequently sparked controversy and debate. However, it’s moments like these that showcase his ability to channel his creativity into groundbreaking successes. The Super Bowl ad is not just a win for the Yeezy brand but a personal victory for West, reinforcing his status as a visionary capable of rewriting the rules.

West’s approach to the ad also speaks volumes about his marketing acumen. Understanding that the Super Bowl audience is vast and diverse, he crafted a message that was simple yet impactful, relying on the inherent virality of his persona and the widespread recognition of his brand. This minimalist ad, devoid of any production frills, managed to captivate millions and translate that attention into tangible sales.

What This Means for the Industry

Kanye West’s Super Bowl ad venture may very well serve as a wake-up call for brands and marketers. In a landscape increasingly dominated by digital media, the principles of advertising are evolving. West has demonstrated that with the right message and brand power, massive returns can be achieved without the traditionally associated massive spending.

This incident will likely encourage more brands to explore innovative, cost-effective strategies for advertising, especially in high-stakes environments like the Super Bowl. It also reinforces the importance of brand identity and the power of leveraging personal brands to amplify product brands.

In Conclusion

Kanye West’s zero-budget Super Bowl ad is a watershed moment in advertising, challenging preconceived notions about what it takes to make a splash on one of the world’s biggest stages. It’s a reminder that in the digital age, creativity, authenticity, and innovation are as valuable, if not more so, than hefty production budgets. West’s ability to marry his artistic vision with sharp business acumen has once again paid off, solidifying his legacy as a figure who continually redefines the boundaries of what’s possible.

With a $0 production budget and an iPhone, Kanye West’s crew said that their Super Bowl commercial was a great hit.
The basic or cost-free production approach paid off handsomely, even though the 30-second ad space cost $7 million.
With 284,357 orders for the Yeezy brand placed in less than 24 hours after the spot, the ad campaign caused a spike in sales of $19.3 million.
Kanye disregards all regulations and repeats them: This guy, man, is half clever, half nuts.

#Marketing #KanyeWest #SuperBowl #AD #LifeTeachingsByOscarAlochi 

Tyla Laura Seethal Stuns in a Custom Versace at the 66th Annual Grammy Awards 2024

Posted on by Oscar Alochi

On Sunday, South African singer Tyla won the Best African Music Performance award at the 66th Grammy Awards.
Not only did the once-local star become a worldwide celebrity that evening, but she also topped the best-dressed list.
The 22-year-old “Water” singer looked stunning in a Versace one-shoulder gown with a soft green tone.

The flowing, floor-length gown brought to mind J-Lo’s well-known green Grammy Awards outfit from 2000.
With its lengthy train and bold geometric cutouts, the dress shone with Swarovski crystals, causing her to sparkle from head to toe.

The crystal-covered mesh sections of the dress covered parts of her arm, one leg, and a part of her torso, giving the look a sexy, yet glamorous feel.
She completed the look with a simple pair of white crystal Rene Caovilla strappy heels that wrapped around her ankles.

For jewelry, Tyla wore a pair of Maria Tash swirl-shaped earrings, as well as a belly ring by the same designer.
Her hair and make-up were on point as well.
She wore her curls in an updo, and for her makeup, she opted for a smokey eye with winged liner, which she paired with a glossy neutral lip.

Even though cut-outs and figure-hugging dresses aren’t a departure from what we’re used to seeing Tyla wearing, she certainly upped her game for the special occasion.

Tyla was nominated for the Best African Music Performance award alongside Burna Boy, Ayra Starr, Asake, Olamide, and Davido, featuring South African artist Musa Keys.

About Tyla
Tyla Laura Seethal, professionally known as Tyla, has carved a distinct niche for herself in the global music scene as a trailblazing South African singer and songwriter. Her unique blend of cultural influences, stemming from her Indian, Zulu, Mauritian, and Irish heritage, has imbued her music with a rich diversity that resonates with audiences worldwide. Born on January 30, 2002, in Johannesburg, South Africa, Tyla’s journey from a mining engineering student to a Grammy-winning artist is a testament to her unwavering dedication and passion for music.

Growing up as the middle child in a family of five, Tyla’s upbringing in Johannesburg’s vibrant cultural milieu played a crucial role in shaping her musical tastes and ambitions. Despite initially embarking on a path to become a mining engineer, Tyla’s true calling in music was undeniable. Her realization of this passion led her to pivot towards a career in music, a decision that would soon pay dividends.

Tyla’s musical breakthrough came amidst the global COVID-19 pandemic when she leveraged the power of social media to reach a wider audience. Her engaging dance routines and captivating song covers on TikTok quickly garnered a significant following, setting the stage for her breakthrough single, “Getting Late,” featuring Kooldrink, released in late 2019. The song’s success, particularly the viral reception of its music video, catapulted Tyla into the spotlight, affirming her potential as a rising star in the music industry.

In 2021, Tyla’s burgeoning career took a major leap forward when she signed with Epic Records, following the domestic success of “Getting Late.”. This partnership marked a new chapter in her career, providing her with the platform to reach audiences beyond the borders of South Africa.

Tyla’s international fame was solidified with the release of her 2023 single “Water”, a mesmerizing track that showcased her ability to blend traditional African rhythms with contemporary sounds. The single achieved remarkable success, entering the top ten in sixteen countries, including the United Kingdom and the United States. Notably, “Water” became the first song by a South African solo artist to enter the US Billboard Hot 100 in over five decades, a historic achievement that underscored Tyla’s impact on the global music scene.

The crowning moment of Tyla’s career came at the 66th Annual Grammy Awards in 2024, where she won the prestigious Grammy Award for Best African Music Performance for “Water”. This accolade not only celebrated her musical talent but also marked the recognition of African music on the global stage, aligning with Tyla’s passion for promoting her country’s culture and music.

In addition to her Grammy win, Tyla has been recognized with nominations for a BRIT Award, a Soul Train Music Award, a MOBO Award, and two South African Music Awards, highlighting her versatility and appeal across various music genres. With her self-titled debut album set for release on March 22, 2024, Tyla is poised to continue her ascent in the music industry, promising to bring more of her innovative and culturally rich music to the world stage.

Content courtesy of IOL & NFH Digital Team

What Do You Know About African Fashion?

Posted on by Oscar Alochi

African fashion is a diverse and dynamic industry that reflects the rich cultural heritage, traditions, and contemporary influences across the continent. It encompasses a wide range of styles, textiles, and techniques, celebrating the unique identities of various African nations.

1. Traditional Clothing:

Africa is home to a myriad of ethnic groups, each with its traditional clothing styles. These garments often feature vibrant colors, intricate patterns, and unique designs that hold cultural and symbolic significance. Examples include the colorful Kente cloth of West Africa or the Maasai beadwork of East Africa.

2. Textiles and Fabrics:

African fashion is renowned for its use of bold and colorful fabrics. Traditional textiles like Ankara (wax-printed fabric), Kente, Dashiki, and Mudcloth are widely used. These fabrics are often handmade and showcase a variety of patterns, symbols, and motifs.

3. Modern African Fashion:

Contemporary African designers have gained international recognition for blending traditional elements with modern aesthetics. Many designers draw inspiration from their cultural heritage to create unique and innovative pieces. Fashion weeks in cities like Lagos, Accra, and Johannesburg have become significant platforms for showcasing African talent.

4. Accessories:

African fashion is also characterized by a wide array of accessories. Beadwork, brass jewelry, head wraps, and gele (headscarves) are commonly worn to complement outfits and add a touch of cultural identity.

5. Influence on Global Fashion:

African fashion has increasingly influenced global fashion trends. Designers, celebrities, and influencers from around the world incorporate African-inspired elements into their collections and personal style.

6. Sustainable and Ethical Fashion:

There is a growing movement within African fashion towards sustainability and ethical practices. Designers are incorporating eco-friendly materials, promoting fair trade, and focusing on ethical production processes.

7. Fashion Events:

Fashion events, such as Tribal Chic, Fashion High Tea, African Fashion Week, Lagos Fashion Week, and South Africa Fashion Week, provide a platform for African designers to showcase their work. These events attract attention from the global fashion industry and contribute to the growing recognition of African fashion.

8. Cultural Significance:

African fashion is deeply rooted in cultural identity. Clothing often reflects social status, age, and ceremonial events. Traditional ceremonies, such as weddings and festivals, play a crucial role in influencing fashion choices.

Overall, African fashion is a vibrant and evolving industry that continues to gain prominence on the global stage, contributing to the diversity and richness of the fashion world.

Content courtesy of NFH Digital Team

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