Adebusola Adetona started her textile business Grapes Pattern Bank 2 year ago in November 2016. Grapes Pattern is a textile design and Printing Company they work closely with designers to custom make patterns for their brands.
They have a range of fabrics that designers can pick from, patterns are then digitally printed on to any fabric of their choice.
They work with designers from fashion to product designs. They recently started a textile line called Anikilaya Textiles for the everyday individual. Its’ not just limited to brands.
The Founder, Adebusola spoke on why she started a textile printing business.
“I really wanted to create variety regarding the patterns, I feel like we only see the same patterns every day and it is just being recycled. Also, concerning texture, we see a lot of cottons, crepe etc. There is so much more that we can explore”.
It hasn’t been easy in putting the textile business on the map she says, “It’s so easy for people to devalue your work because they see patterns everywhere, but they don’t understand the effort and time that goes into making a pattern. They appreciate it but won’t just put so much value on it. Also, starting a business in a place where the market is almost non-existing can be a bit challenging”.
Exhibiting her pattern collection for the first time at Africa Fashion Week Nigeria, she says
“My ready made patterns are mostly inspired by Nature, I use a lot of bright colors, layering and lines to create texture. My patterns are also very Afrocentric but with a hint of modernism. With the customized prints, I work with the designers’ mood board and color palette and I sometimes put in a little of my own interpretation”.
Content Courtesy Grapes Pattern Bank, Africa Fashion Week Nigeria & Nairobi Fashion Hub
Luxury Menswear brand, Erenti (Ee-ren-ti) by British-Nigerian Osborne Ojarimoni debuted an exclusive amalgamation of contemporary fashion and African traditional apparel at the just concluded Africa Fashion Week London 2018.
Erenti Design the rich essence of Africa
Osborne was born and raised in South London, He moved to Lagos, Nigeria for 2 years from the age of 14 where his interest in African fashion and luxury style first emerged, “When I was in Nigeria I observed that those who were genuinely wealthy wore simple luxury – things that were not too ‘loud’, such as the likes of business tycoons Femi Otedola and Aliko Dangote who always are always in native wear but are some of the richest men in Africa – whereas those who weren’t and/or pretended to be would. I wanted to capture this concept in my own brand: confidence in simple luxury, wearing luxury but not allowing it to wear you. This is where our motto ‘confidence is silent’ comes from.”
Taking inspiration from prominent Nigerian figures like Fela Kuti and Wizkid as well as luxury and contemporary high street stores like Zara, Osborne says “the brand is a fusion of my culture and my environment”.
Erenti was established out of the aspiration to discover a distinctive approach to showcase African class and elegance through modern, urban apparel and accessories. With a strong appreciation of African authenticity and rawness, Erenti pursues to merge culture and contemporary designs to make its brand truly noticeable on a global platform.
In every piece of clothing produced by Erenti there is magic. Erenti endeavors to present each piece with its own distinctiveness and its own story. With its eccentric mixture of vibrant colour and eye-catching designs, the line is unmistakably sophisticated.
Applying African materials and textiles in an exceptionally unique style Erenti has been formed to provide a remarkable experience.
The rich Essence of Africa will be embraced through Erenti, and it is our mission to deliver this fulfilment.
In every piece of clothing produced by Erenti there is magic. and magic he brought to London runway at AFWL2018 We can’t wait to have that same magic on AFWN runway in September.
Content Courtesy Of Erenti Design , Africa Fashion Week Nigeria & Nairobi Fashion Hub
It all started with a plastic bag. We believe that design can solve stubborn problems and thus we started from a major issue in Egypt: waste. One experiment after another, and after many design proposals, we came up with our first product ‘Plastex’.
Plastex is a new eco-friendly material made by weaving discarded plastic bags. After winning several International Design awards for Plastex, all we wanted to do is continue delivering our messages through our designs. And thus Reform Studio was born.
Reform Studio aims to create responsible and thoughtful products. We design for a better life. We design for a cause.
Re-form is an umbrella of many ‘Re’s’– we see design as a recreation of an existing idea, a redevelopment of objects, reusing of materials, reviving of cultures and reforming our world.
Content Courtesy Of Reform Studio & Nairobi Fashion Hub
Kelechi Uchendu : In 2013, I completed my Bachelor of Arts in Political Science Pre-Law with a specialization in Environmental Science from Michigan State University.
I also received my JD and LLM from Vermont Law School in 2016 and 2018, respectively. In addition to writing, I am a legal researcher at Columbia University, a blogger for my personal blog: kaykaysway.blogspot.com, an avid traveler who has visited all seven continents including Antarctica, a writer for Detroit Fashion News, and the CEO of Kay Kay’s Fashion: kaykaysfashion.com/press which has been featured in British Vogue and Tatler.
Kay Kay’s Fashion
When did you first realize you wanted to pursue a career as a Fashion designer?
Kelechi Uchendu : I have always respected the fashion industry and I have always had a passion for fashion. However, I realized that I wanted to be a fashion designer in October 2016.
Which Year did your start your brand Kay Kay’s Fashion?
Kelechi Uchendu : I started Kay Kay’s Fashion in 2017.
Did you relocate permanently to the USA?
Kelechi Uchendu : I did not need to relocate to the USA because I was born in the USA. Growing up I lived in Canada and in the USA and I currently live in the USA. I also have a Nigerian passport as well, so I am a Nigerian and American citizen.
Why did you choose this career?
Kelechi Uchendu : I honestly feel as though this career chose me! I have always wanted to own my own business in the fashion and/or beauty world. However, I started Kay Kay’s Fashion and chose a career in the fashion industry because if a dream I had. On one night in October 2016, I dreamt that I attended a formal event in a magical city like New York. This event was special because it was an event to honor me for my accomplishments. I remember walking down the grand staircase in a gorgeous dress that I had never seen before–and I knew that I needed to bring this dress (and my dreams!) to life. When I woke up, I told my mother about the dream I had and my desire to design the dress. My amazing mother told me that I should start right away and not put my dreams on hold. After this conversation, I was determined to design the dress.
Tell us about your line. What was your inspiration for this collection?
Kelechi Uchendu : Kay Kay’s Fashion is inspired by my blog Kay Kay’s Way ( kaykaysway.blogspot.com/). My blog is not solely a lifestyle blog or a fashion blog. I discuss various topics on Kay Kay’s Way and I try not to put my blog in a box. Kay Kay’s Fashion is the same way. Kay Kay’s Fashion currently offers several chokers, a formal dress, and a t-shirt and we will keep expanding what we offer in the near future.
Walk me through the step by step process of creating your designs?
Kelechi Uchendu : The process of creating my designs is fairly straightforward. Once I have an idea, I will have my sister draw out the design. I will then have a meeting with the design team at Detroit Sewn (detroitsewn.com/) and they will help me sew the sample piece of my design. Once the final sample has been approved, I can start selling my items to customers!
Dauvia Nijenhuis is a fashion designer based in the Netherlands. She has made her mark in the fashion industry and it’s no surprise that in a few years she will become the face of modern fashion design. Dauvia was born in Angola and she moved to the Netherlands when she was just 10 years old.
In 2011 she graduated from high school and started to make her own designs at home for friends and family members. Soon people noticed her creations and she started to get invitations to participate at fashion shows where she showcased her fashion collections. From there on, women wanted a Dauvia Designs and since then more women, both Africans and non-Africans are wearing her designs.
In 2016 Dauvia was among the few selected African fashion designers who was picked by Vlisco, a design and manufacturing company of original Holland wax African print fabrics. Dauvia was selected by Vlisco to produce a fashion collection out of their new fabric collection.
In 2016 Dauvia won an Award for best African designer in the Netherland, and she couldn’t be more honored to be recognized for her work. Dauvia Designs is a feminine brand that embrace the best of both worlds, the African and European. With a mission to gain the rest of the world with her clothes.
Content Courtesy Of Dauvia Designs & Nairobi Fashion Hub
Wacera Kieha. I just finished campus, and work as Administration & Accounts Officer full-time and part-time as Head of Marketing for a Spanish Tavern. Away from that, I am a fashion and lifestyle blogger, YouTuber (launching next week), and entrepreneur. I am an outgoing person, a lover of people and good things in life.
Meet Fashion and lifestyle blogger Wacera Kieha check out her blog and her work here www.wacerakieha.com
What is the primary focus of your blog?
Wacera Kieha: My blog focuses on Fashion and Lifestyle, Travel, Beauty, Hair. The aim is to provide a platform for people to have fun, learn and share.
When did you start blogging?
Wacera Kieha: I started blogging back in November 2015. The plan was to start a Youtube Channel but ended up starting a blog.
How would you describe your style?
Wacera Kieha: Comfortable, Classy and unique. I am tall(6’2), so it can be a challenge getting outfits that fit me perfectly. But when I do get them I ensure they are unique and gorgeous pieces.
Do you prefer sneakers or Heels?
Wacera Kieha: Sneakers. I am currently wearing sneakers with every outfit, from jeans to skirts and dresses.
Your Favorite shopping mall in Kenya?
Wacera Kieha: Two Rivers, because it has several Fashion Stores that are affordable and have outfits that cater to my style. Any other mall with good stores is also a favorite.
How did you first get your start in media?
Wacera Kieha: I attend to think I was born for Media. Ever since I was young I wanted to be a media personality from Tv, Radio, and Print. I used to look up to Julie Gichuru, Caroline Mutoko, Carol Mandi, Tyra Banks & Katherine Kasavuli. I changed my mind when I joined High School and gained other interests in Finance, Governance, and Business. The blog was a comeback for me.
Name five beauty products you can’t live without?
Wacera Kieha: I am not big on Beauty but I have several favorites:
Coconut oil – I use on my hair and body
Lipstick – This is probably my favourite Makeup product
Lip balm/Gloss – When am not wearing lipstick
A good fragrance
What’s your Favorite fragrance?
Wacera Kieha: Mmmh. My natural smell.
Your Best place to eat out in Nairobi?
Wacera Kieha: I don’t eat out a lot and I also don’t like to cook. I love to explore and try different menus from different restaurants. I am currently trying out Spanish, Mexican & Indian cuisines.
What do you prefer Blog or YouTube?
Wacera Kieha: I have been blogging for almost 3 years now and it is time for me to try out YouTube. I think I will love both equally.
Your favorite top five Instagram accounts you can recommend following? Wacera Kieha: @CeraAccessories – Everything Fashion, Beauty & Homeware, all made in Kenya.
@Vogue – Fashion
@UNWomen – Gender Equality
@CravingYellow – Natural Hair
@Interiorblink – Home Decor
What’s your take on Kenya Fashion Industry?
Wacera Kieha: We have really grown, have a look at our Designers, Runway Shows, and also how Kenyans dress on daily basis. But, we need more affordable designers and this could be made possible if our textile industry is revived.
How can you rate Africa fashion and what’s your reason?
Wacera Kieha: I think Africa Fashion is really growing and the future is bright. We now have more designers, influencers, and Fashion events. West Africa and South Africa are ahead of the rest of us, and we need to borrow notes from them and work together.
Your favorite designer both local and International?
Wacera Kieha: I do not have a favorite fashion designer, I appreciate every design, as they are different and elegant in their own way.
Your Favorite travel destination?
Wacera Kieha: Beach, please. I love Beaches, I hope to explore as many as possible worldwide.
What’s the best fashion advice you’ve ever received?
Wacera Kieha: If you like it, forget the rules.
What was your most exciting moment since being an influencer?
Wacera Kieha: Every time someone clicks on my blog is an exciting moment for me. Meeting new people is also very exciting.
Who takes your pics?
Wacera Kieha: @Anthony_kariuki. I recently got a camera and I working on my photography skills and I hope to take my own photos soon.
How much time goes into a normal picture found on your Instagram account?
Wacera Kieha: I post photos from my blog’s shoots, which are already edited so, less than a minute should be enough. I am not a selfie person.
How can someone find you, your social media handles? Wacera Kieha: @WaceraKieha on Instagram/Twitter/Facebook/YouTube
@CeraAccessories on Instagram/Twitter/Facebook
Your most terrifying moment since being an influencer?
Wacera Kieha: I haven’t had one yet, and hope not to.
Tell us Something people don’t know about you?
Wacera Kieha: I am an extrovert who loves to keep her private life private.
What’s the best campaign you’ve ever worked on?
Wacera Kieha: I love each and every campaign I have worked on because I put so much into them. Though I love Cake Festival a lot, I love cakes.
Any future collaboration with fashion influencers from Kenya and Africa
Wacera Kieha: I have done several and am looking for more influencers for collaborations. Hit me up if interested.
Has anyone, or anything, in particular, inspire your creativity and artistic passion for blogging?
Wacera Kieha: My love for b/vlogging comes from my love for media. I get my inspiration from my daily life: places and people. I hope to do more in that space: tell people’s stories.
Fashion can be influenced by the environment we live in how would you describe your style do you wear as per the type of weather your experience and how does this impact your style?
Wacera Kieha: Over the years I have defined my style and it is slowly becoming a classic which I love. I am not a trends person so, I wear different pieces during different weather seasons and occasions, but you can still see my style in each.
Fashion Fades, Style Remains. Coco Chanel
Your closing remarks and advice to someone who would like to start a fashion blogger in Kenya and Africa
Wacera Kieha: Just start. You will figure out the rest on the way.
Content Courtesy Of Wacera Kieha & Nairobi Fashion Hub
Led by Creative Director, Babalola Haastrup, Head Stylist Femi and Fashion Influencer Angel Obasi, we were looking for both style and technique.
Africa Fashion Week Nigeria 2018 held a successful model casting with over 300 models turning out to get an opportunity to walk the AFWN runway which will feature over 40 designers from various African countries.
15th – 16th September 2018 Doors open from 10am on Saturday and 11am on Sunday for Exhibition Saturday Catwalk Shows: 4pm & 7pm Sunday Catwalk Shows: 1pm, 5pm & 7pm
Founded in 2008 by Wacy Zacarias, Woogui offers luxury artisanal products with contemporary African traces. Curating the materials in the brand’s home country of Mozambique and working with local artisans to give back to the economy, Woogui puts an emphasis on sustainability— both with the products they create and the way they produce them.
When Zacarias first launched the brand, she realized that most of the African textiles in Mozambique were produced in India or China, and the ones that were produced on the continent were much more expensive. “I ended up figuring out that African textiles, in fact, were not really African. They were textiles that were brought to Africa via trade,” she said, speaking to Design Indaba. “Some of them were an imitation of textiles that existed in West Africa. So they were like the mass-made answer to handmade textiles.
There are some batik elements in some of them but mostly they were produced in China or actually Holland.” Determined to preserve and promote her culture, she made an effort to source within Africa as a point of national pride. Now, with textiles and prints at the core of her brand, she points out how the designs hold a particular place in Mozambique’s culture.
“There are textiles that are worn when people are born, there are textiles that are worn when people die. There are textiles only wedded women can wear in certain regions of Africa. So there’s a language almost, there’s a way of communicating through the textiles that exists in our culture. It’s still very present today.”
Content Courtesy Of Woogui , Industrie Africa & Nairobi Fashion Hub
Just like the successful blog, Kay Kay’s Way, Kay Kay’s Fashion has a mind of its own. Kay Kay’s Fashion features various types of unique fashions and by God’s grace will continue expanding. Also, all of the items from Kay Kay’s Fashion are made in the United States with quality materials so you can rest assured that your product will be perfect!
Kelechi Uchendu Founder and CEO of Kay Kay’s Way
Finally, all items are designed by our company. We promise that you will never find Kay Kay’s Fashion selling items that we bought wholesale from another manufacturer.
Kelechi Uchendu, otherwise known as Kay Kay is a writer for Detroit Fashion News, a writer for her personal blog Kay Kay’s Way and is a legal researcher at Columbia University.
Kay Kay is also the owner, founder and CEO of Kay Kay’s Fashion, an online fashion boutique featuring in-house designs. Kay Kay’s Fashion has been featured in British Vogueand is also sold on ASOS Marketplace.
Content Courtesy Of Kay Kay’s Way & Nairobi Fashion Hub
Eden Diodati works with an extraordinary cooperative of women who survived the genocide in Rwanda. Employing centuries old artisanal heritage and craftsmanship, their skill, courage, fortitude and faith inspires Eden Diodati’s creative direction, whilst challenging preconceptions of ‘Made in Africa’. Shifting paradigms in luxury fashion with a collection of high-end jewellery that makes stunningly intricate use of innovative materials and exotic influences.
Wearing an Eden Diodati piece is more than an aesthetic statement. It is a commitment to a fashion ethos embedded in a four-tiered philosophy represented by Eden Diodati’s ‘Talisman’.
The Talisman draws together four brand values that together reflect the optimism of the human condition: Art & Collaboration: An amalgam of global cultures influences the design.
Manufactured Ethically: Delivering opportunities for marginalised people to recreate their own futures. Wearable Philanthropy: Eden Diodati’s commitment to donate 10% of dividends to Médecins sans Frontières recognises the need to address human fragility on a global scale.
Beauty through Compassion: A brand offering style conscious women the opportunity to experience true beauty that stirs both the soul and the senses.
Eden Diodati: prêt-á-porter jewellery meeting progressive philanthropy as design led, sustainable luxury for the modern woman of discernment.
Content Courtesy Of Eden Diodati & Nairobi Fashion Hub
I am Elizabeth-Yemi Akingbade and I run the street-luxe bohemian fashion label Yemzi.
When did you first realize you wanted to pursue a career as a Fashion designer? Elizabeth-Yemi Akingbade: Age 14 after exploring my interest in fashion by taking Saturday classes at my local arts institute.
Why did you choose this career? Elizabeth-Yemi Akingbade: Followed my talents – drawing and designing.
Tell us about your line. What was your inspiration for this collection? Elizabeth-Yemi Akingbade: Yemzi Gold Label is about being a bad and bougie British-Nigerian woman #slayinginthesilks lol
Walk me through the process step by step? Elizabeth-Yemi Akingbade: Ideas, concepts, research, print design, silhouette design and pattern cutting, cut and sew, photoshoot – wahla!
How is working in fashion different today than from when you started out? Elizabeth-Yemi Akingbade: I’m only just getting started but the internet, influencers and sustainability increasingly have a more important role
What do you think is the most beautiful dress you’ve ever designed? Elizabeth-Yemi Akingbade: I have only produced a few dresses in my collection but the Orange Split Dress which Chioma wore in her bae Davido’s Assurance video is beautiful because of the message around it,
Which supermodel do you have the closest relationship with, your favorite one? Elizabeth-Yemi Akingbade: Naomi is the catwalk legend, nobody has anything on her walk and she must of been to so many sick parties too.
Which competitor do you have the most respect for? Elizabeth-Yemi Akingbade: Maki Oh is dope.
What role do you think social media plays in fashion today? Elizabeth-Yemi Akingbade: Visibility, the opportunity to story tell, build a community and sell
Mimine Ag from her real name Yasmine Agbantou is a Beninese- French fashion and print designer born in Paris and raised in Benin. Mimine is the nickname her mother gave her from the day she was born and Ag are the two first letters of her surname.
She graduated from Ravensbourne University in London with a fashion and print design BA for womenswear in june 2015. Mimine Ag is a luxury couture brand based in London.
The brand is known for its attention to details, the use of invisible mesh to create cut out in the garments and the promise of exquisite haute couture techniques to always provide a perfect fit and fine tailored pieces.
The collections are usually tributes to women empowerment. The Mimine Ag woman is cheeky but lovable; she does not try to fit in the society she lives in. She makes her own statement through the way she dresses and behaves. She is not shy and likes to draw attention through her clothes and her personality.
Mimine Ag has gained experience over the years by working for brand such as Ralph and Russo haute couture house Peter Pilotto, TopShop,Tatanaka and Phiney Pet.
Content Courtesy Of Mimine Ag & Nairobi Fashion Hub
