Monday 4th of July 2022

Nairobi, Kenya

Asorock Watches Africa’s First Luxury Watch Brand

Posted On : December 5, 2020

Ann Mumbi


ASOROCK Watches was founded to challenge the belief that high quality watches and accessories should only be affordable to the one-percenters in society.

We live in an age of radical transparency. Anyone with access to a web browser can find the manufacturing cost of a car, a smartphone, or a premium timepiece within minutes. This type of “free and open” information helps consumers make better purchasing decisions.

But it’s not always great for manufacturers who excessively inflate the prices of their products. For example.

The retail price of a traditional premium watch can be anywhere between 10 and 40 times higher than its production cost. A lot of this “margin” is used to compensate wholesalers, distributors, and retailers  the price increasing each time the watch changes hands. On top of that, there’s the celebrity advertising campaigns and event sponsorships many brands engage in.

ASOROCK is different. We believe in making premium timepieces available to everyone at fair prices. We value access over aspiration, and expression over status.

Here at ASOROCK Watches, a name influenced by the breath-taking mountains in Central Nigeria, our love and affection for watches, created a desire in us, to make a positive long-lasting impact on the African continent by representing her in the luxury watch market of the world.

Started by young entrepreneurs and watch enthusiasts Ben Iroala (Nigerian American), and Andrew Mutale (Zambian American) we sought to cut out the high retail mark up of popular name brands. We have been obsessed with watches our entire life and got fed up paying for overpriced name brand watches that only cost a fraction of the price to produce.

Being avid watch enthusiasts ourselves, we were fed up with our limited choices due to the inflated high mark up prices of popular name brands. It also didn’t help that we always felt like our collection was never complete (a problem all true watch enthusiasts can relate to).

It bothered us even more that we didn’t have a single watch from an African source where we have our roots. All these led to the creation of the ASOROCK range of watches.

About ASOROCK Watches 
When designing our watches, we did not hold back on quality. We made sure of 4 prospects that differentiate us:
1) We offer various multiple models of watches under each watch type.
2) All of our watches are made with the finest quality of materials. (staying true to our principles “if you are going to do something, do it right”)
3) We offer our watches at a price less than half of what our competitors charge for watches of the same category.
4) Purchase of any AsoRock watch, does more than just get you compliments, it also goes towards helping to create a better foundation for the youths in Africa.

Our Goals  And Commitment
proceeds from each watch sold by ASOROCK goes to building a library in a village in Nigeria by the end of 4th quarter 2021 and, all names of backers will be engraved in the middle of the library.

Primarily, we believe that through the sales of our fantastically made watches we will raise the funds needed to realize our deep dreams of building libraries with computers equipped with Wifi and learning software in various villages in Africa.

We also foresee the massive amounts of employment our brand will offer from; library keepers to tech-savvy millennials worldwide who want to promote and be an influencer for us, and also down to our photographers and design team that will grow as we grow and produce better designs than we have now. These factors further led us to the creation of ASOROCK.

That’s why ASOROCK Watches is truly more than just another watch company, not only are we more of a charity at heart by using the sales of our awesome watches as leverage to achieve our core aims of helping empower the youths in our motherland and continent, but we are also seeking to create jobs.

How We Do It
To offer you fairly-priced, premium watches at unbeatable prices, ASOROCK took the direct-to-consumer approach. (D2C)

Our pieces are crafted from the same top-quality components as other premium watch brands. But we’re obsessed with keeping our supply, distribution, and advertising costs to a bare minimum. This allows us to pass far greater savings on to you.

And the quality of our watches is guaranteed  your ASOROCK timepiece is protected by an industry-leading 2year international warranty. Wherever you are and whatever your problem, we’ll make it right.

We could continue congratulating ourselves for our wonderful work, but we’d prefer you experience the Asorock difference yourself. Our premium-quality watches are waiting to be discovered.

Content courtesy of ASOROCK Watches & Nairobi fashion hub 

Ann Mumbi

An expert in style and image, Fashion Addict focuses on brands worn by showbiz stars who have large numbers of fans worldwide Member Of #NairobiFashionHub Team


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