Beauty Istanbul introduces its innovative approach in the events industry with the All-in-One event concept. In addition to the classic trade fair, the unique “o2o Platform” enables its exhibitors to conduct business with buyers prior to the exhibition date, commencing immediately upon registration. The exhibitors of Beauty Istanbul 2019 have already started trading with over 2,000 buyers registered from 145 countries and there is still 7 months to go for the event. Waiting until the exhibition to make deals is over!
The “o2o Platform” serves as a 365 days online matchmaking tool for the participants of Beauty Istanbul 2019. Visitors gain access to the platform immediately upon completing the free online registration on www.beauty-istanbul.com to view exhibitor profiles, browse over 1000 products, send product enquiries, pre-arrange on site meetings and directly communicate through messages with exhibitors. Official exhibitors of Beauty Istanbul are able to utilize “o2o platform” to browse registered buyer list and buyer profiles, display their products, pre-arrange on site meetings and communicate directly with buyers.
Beauty Istanbul also invests in a special hosted buyer program that will bring around 1,000 delicately selected buyers to the event from all over the world to conduct B2B meetings. To ensure the quality of the buyers, Beauty Istanbul team connects with over 180 countries via phone calls, e-mails and face-to-face meetings onsite at over 300 events to invite the top importers, purchasers, decision-makers, professionals and managers with high purchasing power from beauty & cosmetics industry.
The most selective buyers from various parts of the world, with a special focus on South and Central America, Sub-Saharan Africa and Southeast Asia, will be provided with travel incentives to be present at Beauty Istanbul 2019 .
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