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Friday 24th of March 2023

Nairobi, Kenya

Tag: Woman Beauty Products

The Body Shop Enters The Kenyan Beauty Market And Plans To Launch An E-commerce Platform In The First Half Of 2023.

Posted on by Ann Mumbi

In an effort to address the rising demand for cosmetics made in an ethical and sustainable manner, the international beauty brand The Body Shop has announced its arrival into the Kenyan market.

Through their exclusive franchisee, The Mask Retailers, the British-founded, trend-setting cosmetics business, which sells over 800 products, opens its first location in Nairobi at the Village Market. The Body Shop also announced intentions to introduce an e-commerce platform in 2023 to make its products more accessible to customers in the East Africa region.

“Kenya is a fast-developing economy that is well-positioned to attract major brands looking to strategically have a portion of this market,” stated Sarah Jackson, The Body Shop EMEA & LatAm Franchise Business Director regarding the launch.

Kenyan customers are very concerned with a company’s value for their money as well as how morally and socially responsible it is along its full value chain. Over 800 goods from The Body Shop are available to consumers who want high-quality, naturally-inspired skincare, hair care, and cosmetics that are made ethically and responsibly.

The Body Shop is renowned for its high-quality, naturally-inspired cosmetic and toiletry products. It is also well-known throughout the world for having pioneered the idea that business can be a force for good, for setting new standards for business ethics, and for persistently advocating for change on behalf of those who lack a strong voice.

The Body Shop Kenya store was created with the brand’s objective to reduce its environmental impact in mind, Ms. Jackson added.
Reclaimed wood and recyclable plastic that was going to the garbage were used in its construction.
Worktops are built entirely of reclaimed wood, while the facade is constructed out of low-energy metals that are infinitely recyclable: zinc and aluminum.
Customers may also buy a refillable 300 ml aluminum bottle, which they can fill with any of the top-selling shower gels, shampoos, conditioners, and hand washes from 12 different brands.

The Body Shop began obtaining tea tree oil from the east coast and the foothills of Mount Kenya in 2020. They did this in collaboration with the Kutoka Ardhini (Swahili for “from the ground”) group, which obtains the essential component via a network of more than 1,000 farmers.

This is done through The Body Shop’s Community Fair Trade program, which assists producers in opening up new markets and funding community-beneficial social and environmental initiatives. The Community Fair Trade program is a global initiative that includes around 13,500 farmers, producers, and craftsmen.

Products from The Body Shop are created with a regard for the environment and a dedication to ethical and sustainable business practices.
They are free of cruelty and support people in feeling good about themselves, their bodies, and their futures, especially women and girls.
The company creates unique products using premium natural ingredients that are ethically and responsibly raised and purchased.

About The Body Shop

The Body Shop has stated that this year, as part of its Christmas community support, it is undertaking an activism campaign dubbed “Be Seen. Be Heard” to amplify young voices in the halls of power. This is in addition to helping local farmers.
Each purchase made over the holiday season will assist The Body Shop in donating a minimum of £500,000 to organizations worldwide that support young people who are giving back to their communities and working to make the world a more just and joyful place.

The Body Shop is a well-known beauty brand that was established in 1976 by Dame Anita Roddick in Brighton, England. It is also a B CorpTM accredited company. By providing high-quality, naturally-inspired skincare, body care, hair care, and cosmetics that are ethically and sustainably made, The Body Shop hopes to have a good impact on the world.
By providing high-quality, naturally-inspired skincare, body care, hair care, and makeup that is created ethically and sustainably, The Body Shop hopes to have a good impact on the world. Having established the notion that business can be a force for good, this ethos continues to be the inspiration for the brand. In more than 70 countries, The Body Shop runs almost 3,000 retail outlets.

Over 70 nations are home to about 3,000 The Body Shop retail stores.
The Body Shop is a member of Natura &Co, a global, multi-channel, multi-brand cosmetics conglomerate that is dedicated to achieving positive economic, social, and environmental impact, together with Avon, Aesop, and Natura.

Content courtesy of The Body Shop & NFH

Fenty Africa: Kenyans Are Dissatisfied With The List Of Influencers Invited To The Fenty Beauty Launch.

Posted on by Fashion Police

Kenyans were disappointed that the list lacked big makeup artists and skincare content creators and was flocked by our everyday influencers.

It was only after the event that many noticed the absence of a significant cog in the wheel of the industry, and that was the makeup artists and beauty gurus, whose proficiency in the field is greatly relied on by the majority of prospective consumers of the products, giving off a tone of favoritism that went into the organization.

The artists took to social media to ask the event’s organizers why they weren’t invited or why they didn’t get the PR packages that were given to influencers from various fields such as culinary arts, comedy, and lifestyle, among others, all of whom appealed to an audience that was vastly different from the brand’s target market.

Miss Universe Kenya 2019 and Miss Universe Kenya 2021 Miss Stacy Michuki expressed her dissatisfaction on Instagram stories.

She penned,

“Wait, so this was a beauty launch and we did not have beauty gurus like Muthoni Njoba, Eman Sallal, and Steve Koby just to mention a few. And so many other amazing upcoming MUA (Make-up artists) in attendance?? Hmmm!”

Rosina Sharon, a YouTuber with over 600,000 subscribers, was among the disgruntled makeup artists. She complained of being ignored by the organizers and the mistaken belief that the influencers at the event would persuade Kenyan consumers to buy the brand’s products because they, too, were beneficiaries of their artists’ services.

“You didn’t invite the only people who know what beauty product should work best to fit the needs of the consumer,” she wrote on her Instagram account.

Gaylyne Ayugi, a veteran Kenyan model and beauty pageant titleholder who was elected Miss Universe Kenya 2014 and represented Kenya at the Miss Universe 2014 contest, expressed her disappointment on social media.

She stated that she was not surprised because she had anticipated the event to be a social gathering of our everyday influencers

“But didn’t we already say this event was gonna be a meetup for the kawaida influencers who go for everything but do not deliver. We expected looks to be served… so far I’ve seen some an wueh, just laughing. I don’t tire for this your influencers.”

Ayugi said she lacked words because that was clownery at its finest because in her own words,

“Who wrote that PR list, because who have to explain to us like little children how a food blogger, a man to be precise who does not do anything skin/beauty related received a PR package.”

Stephanie Cherono, a professional makeup artist, echoed her comments, expressing disappointment with the invitation list for failing to convey the inclusivity that the brand has long promoted in its marketing efforts.

“People who don’t even wear makeup, let alone Fenty,” she bemoaned.

Dennis Karuri, Creative Phil, Michelle Ngoje, Wachuka Thimba, and Mwaju Chaks, among others who have rattled the industry with their talent in the profession, were among those who missed their invitation.

Patience P, a fashion and lifestyle content producer, compared our debut to that of other nations, and here’s what she had to say:
“Having gone through Nigerian and South African Fenty launches, one thing is for sure, they have a proper distribution on how they invite their influencers. Not the same damn faces at every event. Let us have a proper filter on who goes and attends what.”

Mitchele Adhiambo, a burgeoning lifestyle digital content creator, also offered her thoughts on the lack of diversity and the same faces that were seen at Fenty’s premiere.

“I needed to look up other countries Fenty launch because I felt there was something wrong with this event on our side…. we need to pull all industries houses in order in our country.”  She stated.

We’ll probably spend the rest of our lives comparing ourselves to South Africa and Nigeria, as they continue to rise while we struggle and make such moves all the time.

Content Courtesy Capital FM Lifstyle, Mpasho of & NFH

Lintons Beauty Will Exclusively Offer Rihanna’s Fenty Beauty Products In Five Kenyan Outlets.

Posted on by Ann Mumbi

The luxurious Fenty Beauty and Fenty Skin products created by global pop artist Rihanna will be sold in Kenya under an exclusive franchise agreement.

The Barbadian diva, who co-owns the company with LVMH, has selected Lintons Beauty to distribute its cosmetics collection.

The products will be accessible starting May 27, 2022, according to Lintons, which distributes additional high-end skincare, color cosmetics, and designer perfumes to the upper and middle classes.
The business has 28 locations in Kenya, Mombasa, and Kampala, Uganda, but only five of them will store Fenty items.
The retail prices for the new product lines, which will be available in seven other African nations, have yet to be announced by Lintons Beauty.

According to the Fenty Kenya website, goods like the Fenty symbol, and semi-matte refillable lipstick would cost Sh4,650, not including shipping and taxes.

Sun stalk’r eye bronzer and highlighter palette cost Sh7,000, while liquid killawatt fluid freestyle highlighter costs Sh4,100. KSh5,550 for a soft-matte powder foundation.
KSh3,350 for the longwear pencil eyeliner and KSh2,050 for the small mascara

Luxurious Labels
Rihanna’s premium cosmetics line will take the fight to other luxury brands vying for a slice of the country’s fast-growing multibillion-shilling cosmetics market pie.
Lintons already carries international skincare brands like Estée Lauder, Clinique, MAC, Clarins, Lancome, Chanel, and Dior.

Tom Ford, Issey Miyake, Bvlgari, Versace, Givenchy, Guerlain, Thierry Mugler, Yves Saint Laurent, Salvatore Ferragamo, and Burberry are among the scent names represented.

In a previous interview with Business Daily, Winnie Mutegi, the Lintons’ marketing manager, said, “We have worked with worldwide companies and authorized distributors to provide unique items for our clients.”

The corporation had previously expressed confidence in the cosmetics industry’s ability to weather the epidemic this year.
Lintons’ Beauty is also looking forward to new product lines from Lancome and Dolce and Gabbana.

On the website, the Fenty perfume costs KSh20,300.
Rihanna’s cosmetics line is a market leader in inclusion, offering a wide range of products for 50 different skin tones, including dark hues, which were uncommon when it first launched in 2017.

Content courtesy Business Daily & NFH

 

Fenty Africa: Rihanna Confirm Fenty Beauty and Fenty Skin is Finally Coming to Kenya, Nigeria, Ghana, South Africa, Namibia, Botswana, Zambia and Zimbabwe

Posted on by Ann Mumbi

It’s finally arrived! Fenty Beauty and Fenty Skin by Rihanna will soon be available in African countries!

On Tuesday, May 11th, 2022, the singer-turned-beauty mogul and soon-to-be mother revealed on Twitter that her beauty and skincare line would be launched in Africa that month.
Fenty Beauty debuted in the fall of 2017 and has been steadily expanding since then.

Millions of people around the world supported the line’s objective of creating cosmetics and skincare items for all skin tones.
With a follow-up post labeled “The wait is finally OVA!!,” the cosmetics line’s official Instagram account reaffirmed her post.

Rihanna took to social media to announce that her breakthrough cosmetic brand will finally be available in select African countries, much to the delight of make-up fans.

Beauty admirers have been pleading with the billionaire beauty and fashion tycoon to bring her popular Fenty Beauty to the African continent for years.
Fans of Rihanna’s beauty brands, Fenty Beauty and Fenty Skin, will soon be able to purchase the items from the comfort of their own homes.

Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe are among the African countries that will be able to purchase Fenty products starting May 27.

Luxury cosmetics shop ARC and Edgars Beauty will sell the collection, Fans ecstatically flocked to Twitter to express their delight at finally being able to go in and buy the things instead of relying on friends who were traveling abroad to do so.
Fenty Beauty, which Rihanna, whose real name is Robyn Fenty, launched in 2017, was a game-changer since it featured 40 foundation colors that catered to all skin tones.

Rihanna claimed at the launch that she wanted the make-up line to be inclusive to all women and that they had worked on a wide range of traditionally difficult-to-match complexion tones, producing formulations that work for all skin types, and finding universal hues. The renowned foundation from the company is now available in 50 hues.

Fenty Beauty also sells lip products, eyeshadow, blush, and a variety of other cosmetics.
Fenty Skin, a skincare line, debuted in 2020 and proudly declared itself to be oil-free, vegan, and cruelty-free.

However, there was initially a controversy owing to the usage of fragrance, with one beauty care influencer claiming that using fragrance in the products caused her skin to break out in little red bumps all over her face.

Fenty Skin has since emerged as a favorite among many users, including guys. A$AP Rocky, Lil Nas X, and her fiance are all admirers.
Rocky, Halima Aden, and Paloma Elsesser starred in the campaign’s launch. Because she insisted that her new product be gender-neutral, she included men in the advertising.
“Taking care of your skin is taking care of yourself.” I’m attempting to instill a ritual in them. “It’s a three-step process,” she explained.

“We begin there since skincare can be quite complex. Because it might be perplexing, I wanted to start with something simple so that folks could get right to work.”
Fenty Beauty was named the most popular beauty brand in Africa earlier this year, Fenty Beauty was the most-searched-for brand on the continent, according to data by cosmetics education site Tajmeeli.com

Content courtesy of Fenty Beauty, Fenty Skin, IOL & NFH

International Cosmetics Brand Mac Has Collaborated With Local Artists To Develop Young Talent In Kenya

Posted on by Fashion Police

MAC Cosmetics takes pride in assisting emerging and renowned artists in furthering their careers. Stephanie Cherono, a Kenyan makeup artist, collaborated with MAC Cosmetics to host a Masterclass targeted at educating other aspiring makeup artists.

Stephanie Cherono was inspired by make-up and was mentored by MAC, where she perfected her skills and developed into the professional artist she is today.

MAC Cosmetics’ talent development program aims to:

  • Support local artists by providing them with platforms on which to develop their skills and share their knowledge.
  • Provide a venue for young Kenyans to develop their talents by allowing them to teach and learn about professional makeup applications to improve their skills.
  • Encourage people to use their makeup talents and applications in a way that is bold and free.

“Our masterclasses give you unparalleled access to the top talents in the industry. It’s a chance for the brand to inspire and engage with our customers as well as up-and-coming artists “Sheila Mwaura, Manager of Sub-Saharan Africa Retail Operations, says

MAC is a well-known international cosmetics brand.

MAC Cosmetics (stylized as MAC) is an American cosmetics company started by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Make-Up Art Cosmetics is an acronym for Make-Up Art.

Content courtesy of African Elite Group & NFH

Nice & Lovely: Kate Actress Is The Brand Ambassador For L’Oréal East Africa In Kenya.

Posted on by Ann Mumbi

Catherine Kamau, better known as Kate Actress, has been named as the new brand ambassador for L’Oréal, the creators of Nice & Lovely.

Kate Actress has been charged as a brand ambassador with raising brand awareness and teaching clients on the proper use and application of a number of beauty products, as well as explaining the benefits of utilizing Nice & Lovely product lines.

The company also announced the launch of the world’s first jelly-in-cream product at the occasion. The company’s Kenyan scientists created the Nice & Lovely Jelly cream, which is excellent for delicate skin. It has also been subjected to dermatological testing to determine its safety and ensure that it does not cause any allergies or irritation.

Since acquiring the brand in 2013, L’Oréal, the world’s leading beauty and cosmetics firm, has considerably improved the quality of Nice & Lovely hair and skin products, cementing its global leadership position.

L’Oréal estimates Kenya’s beauty business to be worth USD 200 million, with the potential to grow five-fold to a billion-dollar market in the next eight years, thanks to a burgeoning middle class that wants to splurge for feel-good moments.

“We opted on Kate because she symbolizes and exemplifies the brand’s principles authenticity, trust, excellent quality, and safety that makes it a household brand-used by the whole family,” said L’Oréal East Africa Managing Director Serge Sacre.

“Natural elements in products are preferred by 79% percent of Kenyan women,” he added. We are launching a product that fills an obvious market gap today as a result of significant study. When compared to the market’s 50 million inhabitants, the market is still modest, but it has been growing at double digits for the past decade.”

To take advantage of the growing potential, the beauty brand claimed it is investing heavily in education, talent acquisition, and distribution network expansion.

Body lotions make for half of the market, according to Nielsen data, which ranks Nice & Lovely as Kenya’s best-selling body lotion.

Kate shared her excitement and appreciation for being selected the brand’s ambassador on social media shortly after the ceremony.

“Nasiwezi jizuia, we did it my watuz, you all kept manifesting this for me, it’s here. The official face of nice and lovely Kenya,” she said in an Instagram post.

Kate’s Instagram account was also flooded with congratulations from other celebrities, like Joy Kendi, Jackie Matubia, Anita Nderu, and Njoki Muriithi, as well ordinary Kenyans, who wished her luck in her new role.

 

Content Courtesy of L’Oréal East Africa, Nice & Lovely East Africa & NFH

The Best New February Makeup Launches: M·A·C Re-Think Pink Reimagines The Tried And True Hue

Posted on by Ann Mumbi

The versatile collection includes four chic finishes including glosses, mattes, full-coverage finishes, and transparent washes. Express any and every flirty mood in their bestselling shades.

17 New Shades Join M·A·C Family Of Pink Lipstick Icons, The hue once known as pretty and playful gets an edgy, grown-up update. With Re-Think Pink, M·A·C puts a trendy lens on this enduring shade, reimagining the classic color to expand our existing wardrobe of rosy lipsticks.

“This incredibly diverse collection of pink-hued lipsticks offers a selection of textures and colors to express your every mood,” says Keri Blair, Senior National Artist. “Pink can be feminine, flirty, romantic and sweet or revved-up, intense and powerful. It can be a whisper of color or conversely add pow to your pucker!”

From glosses, mattes, and full-coverage finishes to transparent washes of color, Re-Think Pink cement the brand’s authority on pink shades for all. A combination of our icons and future heroes, each lipstick marries Artistry with individuality to deliver unparalleled tones, textures, finishes, payoff, and pigment.

 

“M·A·C offers a variety of wearable and versatile hues fit for everyone’s lips,” Blair confirms. “Powder Kiss Lipstick in Stay Curious and Lustreglass Sheer-Shine Lipstick in See Sheer will always be staples in any lip color wardrobe.

And soon, our heroes will be joined by a few new friends including Just Curious, an ultra-rich pink in our luxurious, ultra-creamy, full-bodied Amplified formula; and Forever Curious in our creamy, rich, no-shine Matte formula,” she continues. “There are no less than 35 supremely desirable shades within Re-Think Pink that reflect every personality.”

 

Lipstick
Amplified Lipstick
Spill The Tea | Warm Pinky Beige With Yellow Undertones
Do Not Disturb | Bright Pink With Yellow Undertones
Just Curious | Pinky Red
Just Wondering | Bright Raspberry With Yellow Undertones
So You | Mid-toned Pink With Blue Undertones
Lovers | Only Raspberry
Dallas | Bright Fuchsia

Matte Lipstick
Come Over | Beige-pink
Get The Hint? | Warm Rose
Ring The Alarm | Milky Pink-red
Sweet Deal | Mid-toned Beige-pink
Keep Dreaming | Deep Rose With Blue Undertones
Forever Curious | Pinky Red

Lustre Glass Sheer-shine Lipstick
Can You Tell? | Beige-pink With Subtle Pearlescent Particles
No Photos | Bright Coral-pink
Frienda | Mid-toned Coral
Oh, Goodie | Milky Orange-coral

Follow M·A·C on Twitter, Snapchat and Pinterest (@MACcosmetics), become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics). For a M·A·C location, visit maccosmetics.com.

Heels for pads Initiative

Posted on by Ann Mumbi

Heels for pads is a Beauty With a Purpose project by Maria Wavinya (Miss World Kenya 2019) and it focuses on menstrual shaming and poverty. This agenda was brought to the foreground following the recent case of Jacqueline, a 14-year-old girl in rural Kenya who took her own life following an embarrassing experience with her class teacher.

“Having grown up in the slums, I know only too well the struggle of priority when little money is available. Having recently cleared my high school education and seen the challenges of self-esteem, humiliation, and lack of information when it came to experiencing one’s menstrual period, I took it upon myself to educate and reassure young girls on the importance of this experience in womanhood.”

In collaboration with the Mr. and Miss World Kenya office, the partnership with Heels For Pads, a social non-profit organization that is geared towards impacting young girls and community members by sensitizing them on period shaming as well as providing them with affordable pads.

“I have visited several schools at the primary and secondary level, visited slum dwellings as well as auctioned heels on radio and television in order to drive awareness and raise some funding for the cause.”

Heels4Pads Initiative is a CSR campaign under Sister Speaks Global, with the aim to raise and amplify awareness on period poverty while empowering women and girls to advance gender equality and equity through the menstrual health approach. Innovatively. Period poverty and Menstrual health and hygiene (MHH), according to UNICEF, MHH  links to “health, well-being, gender equality, education, equity, empowerment, and rights which is directly linked to fulfilling proposed United Nations Sustainable Development Goals, (SDGs).

We use high heels are our core fundraising tool as to many women high heels are confidence boosters. We circle back confidence and restore dignity to girls and women in impoverished backgrounds by ensuring they have access to safe menstrual management products and education.

Heels4Pads has a two-fold agenda where we capitalize on the growing power of digital media and innovation to deconstruct myths around menses through campaigns, advocate for policy design and change and conduct social experiments and campaigns while employing a novel barter trade model to trade high heels with sanitary pads in public markets.

A call to action is done across social media platforms to receive high heels donations, then exchanged for sanitary pads in pop-up markets we set up in Nairobi, Kenya where we partner with flea markets, educational institutions, and public malls in doing so we publicly talk about periods and encourage normalizing the same.

The initiative also targets young women at the onset of their careers who otherwise do not have the purchasing power of high heels to help them look the part at attending an interview and/or the work internship and placements.

These young women who buy the high heels and exchange them with sanitary pads, end up being anonymously mentored by ceiling-crashers whom they deem as role models in their respective careers, as they get to walk a mile in the high heel of other successful women who previously owned them e.g media personalities, board members and public figures.

The sanitary pads collected are donated to school girls to build their confidence and manage their menstruation with dignity.

Heels4Pads Initiative envisions a day where women and girls do not have to miss a life-changing opportunity and a quality life due to naturally occurring phenomenon as menstruation. We are in the business of confidence-building and advancing gender equality

 

CHANEL Unveils First ever Fragrance and Beauty Boutique in South Africa at the Victoria & Alfred Waterfront

Posted on by Ann Mumbi

If you’ve enjoyed the little pockets of luxury and pampering that are the Chanel beauty counters at Edgars or Woolworths, then you have probably wished that you could enjoy a little bit more of the Chanel experience. Known for its exceptional quality and standards in fashion and beauty, the brand has always honoured its rich heritage, which is woven into all its product offerings across skincare, fragrances and so on, as well as the ever-present touch of its founder, Mademoiselle Coco Chanel in every sphere of the brand.

December 12 2020 sees the unveiling of the first Chanel Fragrance & Beauty flagship boutique at the V&A Waterfront in Cape Town which will be dedicated to fragrance, make-up and skincare. As a start, the store will open as a 61m2 space, which will feature the first stand-alone pop-up concept for SA and in 2021, will see its expansion to 106m2.

Chanel is a brand synonymous with luxury retail experiences, and this store will not be any different. So what can you expect from the flagship boutique? Prepare to embark on a journey of discovery as the décor reinterprets the codes and aesthetics of the House with signature tones of black and white and a touch of gold; with clean, understated lines that subtly define the distinct categories of make-up, fragrance, skincare, and in-boutique exclusives.

The boutique will offer an immersive experience, and a large range of fragrances featuring all your favourites such as the iconic N°5 and Coco Mademoiselle pillars, Les Eaux De Chanel and Les Exclusifs De Chanel  comprising 17 rare fragrances in identical bottles. Skincare fanatics are not left out of the equation, so be prepared to slather yourself with iconic creams, serums and elixirs  and explore Chanel’s skincare experience display featuring the likes of the premium Sublimage range.

Need to transform your look while you’re there? Indulge in the ultimate interactive experience as the make-up display invites you to discover the full range of Chanel make-up, with Chanel beauty advisers always on-hand to assist to provide personalised consultations and make-up tips.

Come 2021, the boutique will also offer a comprehensive selection of Chanel sunglasses (an elegant and modern mix of seasonal and classic styles) as part of its expansion, all embodying the exclusive allure of Chanel.

Make sure you’re the first to experience it all this Saturday and get ready to explore the elegance and audacity of Chanel on whole new level  we know we are.

CHANEL FRAGRANCE & BEAUTY BOUTIQUE
Shop 6206B, Victoria & Alfred Waterfront
19 Dock Rd, Cape Town, 8001
+27 (021) 442 7831
Trading Hours
Monday – Sunday: 9:00am – 21:00pm

Content courtesy of Business Day Wanted & Nairobi fashion hub

Issa Rae Is Now the Co-Owner and Face of Sienna Naturals

Posted on by Ann Mumbi

To re-launch a brand with bigger and better products is one thing. But to return to the game with improved offerings and a big celebrity name is a feat very few beauty brands can brag about, especially when the said celebrity is none other than Issa Rae.

HBO’s hit show Insecure is known for its beautiful display of natural hairstyles thanks to creator and star Issa Rae. This week, the filmmaker announced she is now the co-owner and face of Sienna Naturals, a brand of natural hair care brand with clean ingredients.

Rae will join the team with founder and CEO Hannah Diop to work on expanding the collection and its customer base.

“I’ve known Hannah for a long time, and I got to see the brand evolve from her home. It’s expanded so much beyond that. The care and the research that has gone into this natural, safe, healthy brand, I knew that I wanted to be involved,” Rae said in a statement according to The Cut.

“We get coerced into manipulating our hair into styles not right for us or using damaging products,” Rae continued. “I have an opportunity to make hair care digestible via my sense of humor, my openness to my own hair struggle journey.”

Diop says she was happy to work with Rae and praised how she used Insecure to showcase the versatile beauty of Black hair.

https://www.instagram.com/p/B7m6W5DAknr/?utm_source=ig_embed

“Sienna Naturals is not a company that is telling you how to wear your hair,” said Diop. “We believe in empowering our customers to be who they really are and have a product that supports them.”

Customers can add themselves to the waiting list to learn when the products will become available.

Content courtesy of Black Enterprise & Nairobi fashion hub

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