Fenty Africa: Rihanna Confirm Fenty Beauty and Fenty Skin is Finally Coming to Kenya, Nigeria, Ghana, South Africa, Namibia, Botswana, Zambia and Zimbabwe
It’s finally arrived! Fenty Beauty and Fenty Skin by Rihanna will soon be available in African countries!
On Tuesday, May 11th, 2022, the singer-turned-beauty mogul and soon-to-be mother revealed on Twitter that her beauty and skincare line would be launched in Africa that month.
Fenty Beauty debuted in the fall of 2017 and has been steadily expanding since then.
Millions of people around the world supported the line’s objective of creating cosmetics and skincare items for all skin tones.
With a follow-up post labeled “The wait is finally OVA!!,” the cosmetics line’s official Instagram account reaffirmed her post.
Karibu Kenya!! pic.twitter.com/SwIBFajsMC
— @Stellamaris (@stellamarismega) May 11, 2022
Rihanna took to social media to announce that her breakthrough cosmetic brand will finally be available in select African countries, much to the delight of make-up fans.
Beauty admirers have been pleading with the billionaire beauty and fashion tycoon to bring her popular Fenty Beauty to the African continent for years.
Fans of Rihanna’s beauty brands, Fenty Beauty and Fenty Skin, will soon be able to purchase the items from the comfort of their own homes.
Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, and Zimbabwe are among the African countries that will be able to purchase Fenty products starting May 27.
Luxury cosmetics shop ARC and Edgars Beauty will sell the collection, Fans ecstatically flocked to Twitter to express their delight at finally being able to go in and buy the things instead of relying on friends who were traveling abroad to do so.
Fenty Beauty, which Rihanna, whose real name is Robyn Fenty, launched in 2017, was a game-changer since it featured 40 foundation colors that catered to all skin tones.
Rihanna claimed at the launch that she wanted the make-up line to be inclusive to all women and that they had worked on a wide range of traditionally difficult-to-match complexion tones, producing formulations that work for all skin types, and finding universal hues. The renowned foundation from the company is now available in 50 hues.
Fenty Beauty also sells lip products, eyeshadow, blush, and a variety of other cosmetics.
Fenty Skin, a skincare line, debuted in 2020 and proudly declared itself to be oil-free, vegan, and cruelty-free.
However, there was initially a controversy owing to the usage of fragrance, with one beauty care influencer claiming that using fragrance in the products caused her skin to break out in little red bumps all over her face.
Fenty Skin has since emerged as a favorite among many users, including guys. A$AP Rocky, Lil Nas X, and her fiance are all admirers.
Rocky, Halima Aden, and Paloma Elsesser starred in the campaign’s launch. Because she insisted that her new product be gender-neutral, she included men in the advertising.
“Taking care of your skin is taking care of yourself.” I’m attempting to instill a ritual in them. “It’s a three-step process,” she explained.
“We begin there since skincare can be quite complex. Because it might be perplexing, I wanted to start with something simple so that folks could get right to work.”
Fenty Beauty was named the most popular beauty brand in Africa earlier this year, Fenty Beauty was the most-searched-for brand on the continent, according to data by cosmetics education site Tajmeeli.com
Content courtesy of Fenty Beauty, Fenty Skin, IOL & NFH