Monday 30th of November 2020

Nairobi, Kenya

Ichyulu

Posted On : March 3, 2020

Oscar Alochi

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Ichyulu (ee・chew・lu) is derived from “Chyulu Hills” which means “Spotted Hills” and is a mountain range in Eastern Kenya.
Established in 2016, Ichyulu is a concept store featuring hand-selected pieces from African Fashion and Design brands. Nairobi is our home but we host a wide variety of designers from the continent whom we have gotten to know through our travels and social media.

Oliver wears the Sehemu Necklace and Vipande Necklace both by Nyumbani Design (Tanzania). Background features Shine Shine fabrics (SA)

As a lover of African fashion and design, Ichyulu was set up to provide a platform that would connect designers with potential consumers and serve as an alternative distribution channel.

Fashion store Ichyulu, which launched in January 2016, has just teamed up with Kenyan photographer Migwa Nthigah and local style bloggers  to create a series that celebrates Nairobi’s growing style scence.

Nancie Mwai fashion blogger Wearing: Neon 27 black and white cropped pants, Urbano Gallery nude chain bag, Angelos nude pumps, Adams khaki blouse.

Ichyulu’s focus is to provide a curated retail experience for those who seek unique pieces to match their individual style. Part of our ethos is to celebrate the diversity of African fashion and design through showcasing the use of local materials , sustainable practices, custom prints and craftsmanship through a modern lens. We hand select everything and we make sure we love it first before we introduce it on the platform.

Nancie Mwai fashion blogger 

They believe in a thoughtful approach to fashion and design.  Ichyulu want their customers to love what they buy and want to have it as a staple piece in their wardrobe or home for years to come.
Ichyulu also love photography and  most of the time they use it for editorial campaigns and to work with the best talent in Kenya to create wonderful visual campaigns.

Content courtesy of Ichyulu, Nancie mwai & Nairobi fashion hub

Oscar Alochi

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