Thursday 25th of September 2025

Nairobi, Kenya

The Joy Of African Fashion ‘Made With Love’ Is Introduced To The NYFW Runway By Rosario Dawson And Abrimah Erwiah

You have a front-row ticket to see the designs at Studio 189 thanks to Rosario Dawson and Abrimah Erwiah.
Dawson and Erwiah co-founded and run the sustainable fashion company, which uses African craftspeople. The pioneers organized a festive runway during New York Fashion Week to present what Studio 189 has in store for the Spring/Summer 2024 collection.
But as the co-founders revealed to reporters after the performance, the show incorporated music, dancing, poetry, and the charms of African culture in addition to sending garments down a runway.

The Ahsoka actress described the show’s opening with poet V (formerly known as Eve Ensler) as being “really powerful” when talking to a gathering of reporters, which included PEOPLE.
She responds, “No, I want a billion, and I want to dance with you. When we are always in pain, I want us to demonstrate what we are missing. when we fail to address suffering and choose to ignore it. But we may use that anguish to our advantage. When V requested that everyone in the room “up” and dance during Studio 189’s performance, Dawson replied, “And look at the joy that we have in us.

The Haunted Mansion performers stated that they watched footage from the Congo before deciding what they wanted to convey on stage.
We also want to be able to bring Africa here, said Erwiah, adding that this is a very essential factor.

Dawson said that each Studio 189 product is always “made with love.”
According to the co-founder, their business always finds a way to honor the culture.
“There is a lot of dancing as soon as you enter our factory. No matter what the people are going through,” Erwiah added. The same was true throughout the presentation as models danced down the runway at Gallery at Spring Studios in New York.

“We want the spirit of joy, of dancing, of love to come across,” Erwiah said, describing the “big energy and big movements and all of that in the hands.”
It’s amazing what we can do with our hands, Dawson added, in agreement with her Studio 189 business partner. Therefore, we merely wanted to honor that, together with that creativity’s potential. We literally hold the power in our hands.

There were a lot of recognizable faces at the NYFW event.
At the performance, Jonathan Scott and Zooey Deschanel were spotted donning identical purple Studio 189 outfits. The recently engaged couple held hands throughout the performance and grinned.

“We said that fashion can be a social change,” Erwiah added. “I can see how what we did has had an effect.”
Africa-made Studio 189 has taken home the prestigious CFDA Lexus Fashion Initiative for Sustainability award.

Additionally, the company has teamed with businesses including EDUN (LVMH), Yoox Net-a-Porter, and the United Nations ITC Ethical Fashion Initiative to encourage education and skill development while also fostering job growth.

They operate online as well as in Accra, Ghana, and New York.

Content courtesy of People & NFH

African Fashion: Ghana Must Go Bags Are Used by a Nigerian Fashion Designer to Produce Memorable Garments.

One thing is certain: this bag is well-liked among Africans. Some refer to it as a “Ghana Must Go” bag, while others refer to it as a “Mashangaan bag,” and others who disagree with the first two refer to it as a “Khonz’ekhaya. In Kenya, the bag is commonly known as Osuofia Bag ”

Strong plastic bags, or ukhonz’ekhanya as they are known in Zulu, are frequently used by Africans who travel great distances. When returning to their homelands after spending time in the city, where they work to support their families, they frequently use this bag to transport heavy luggage.

The exhibition “Anyi N’aga – We Are Going” was curated by Nigerian multidisciplinary artist Chioma Obiegbu in partnership with bnnà bomà. She provides more information about the bag that is popular on our continent.

“In West Africa, the blue and white or occasionally red, black, and white checkered bags known as Ghana Must Go earned not only appeal but also a connection to migration during the 1980s in Nigeria when millions of undocumented Ghanaians were evicted from that country.

The bags got their moniker because many of them used them to bundle and send their possessions back to Ghana, according to Obiegbu.

Obiegbu uses fashion to convey the stories of West African immigration while collaborating with a large group of brilliant African creatives.

“The movement of individuals across nearby boundaries and distant continents has recently been a reoccurring issue, especially with the advent of globalization.

“Many people migrate in search of better economic opportunities, employment, educational opportunities, and marriage opportunities—bringing their possessions, cultures, and beliefs with them,” she said.

“Anyi N’aga – We Are Going explores migration and heritage as they relate to the aforementioned points through the lens of fashion, while artistically drawing on the symbolism of the Ghana Must Go bags as they have been associated with travel and migration.”

South African designer Wanda Lephoto uses the bags’ prints in some of his works, while Obiegbu uses the actual bags to create fashion items.

He incorporated the Ghana Must Go prints, for instance, in his “PEOPLE” Spring/Summer ’24 collection. He incorporated the Ghana Must Go prints in a line he named “Me Fie” for this collection.

In the Ghanaian language of Akan, “Me Fie” means “My Place of Origin. The late Virgil Abloh’s 3% design philosophy, which held that you might create something new by altering a procedure, a product, or a perspective by 3%, was the inspiration for the collection, according to Lephoto.

Content courtesy of  IOL & NFH

ESSENCE Fashion House: The Ecosystem Of African Fashion

African designers and industry professionals discuss the influence of Africa on fashion globally.

Journalist Nana Agyemang, who is also the CEO of EveryStylishGirl, put together a diverse panel of African designers, industry professionals, and business owners for an ESSENCE Fashion House conversation.
Amira Rasool, the CEO of the wholesale marketplace The Folklore, Barkue Tubman, the Chief of Staff and Diasporic Engagement at Essence Ventures, and Kwaku Bediako, the creator and creative director of the fashion label Chocolate, were all part of the Ecosystem of African Fashion.

They each emphasized the interconnectivity of Africa with the international fashion business during their conversation.

“I feel like it’s so important that we connect,” Tubman said. “That’s part of my responsibility at ESSENCE Ventures, and just really in my life. I think that’s why this all works for me.” “For everything, with each other.
I believe we are aware of our effect on the fashion industry, and connecting the disconnected is what Essence Ventures wants to continue doing.
We’re going to accomplish it via a number of pillars, including economic inclusion, fashion, entertainment, and diaspora. Because I believe that Africa is luxurious, I am a major fan of African luxury.

Bediako emphasized how important it is to link African traditions with those of other continents as well as with those of other civilizations within Africa.
During the discussion, Caroline Wanga, the moderator of We’ve Been Here Before 50 Years of Hip-Hop Fashion, was actually sporting a bespoke Chocolate.
Bright colors and a variety of textures were used throughout the composition.
Rasool is commemorating The Folklore’s fifth anniversary, while Bediako is also marking Chocolate’s tenth anniversary.

Rasool is essential in helping different products gain exposure by securing placements with stores like Nordstrom, Saks, and Bloomingdale’s.

No insult intended, but working with the brands is the most challenging aspect of running our firm, Rasool added. “Because you are creative, your business is sensitive. It’s also the most satisfying aspect, and my journey to South Africa is what actually gave me the idea to found The Folklore.
While I was an undergrad, I had never been there before, and I instantly fell in love with the community.
I’ve worked in the fashion business for some time. I used to work in the media and was familiar with all of the European and American brands, but I was completely ignorant of the South African names at the time.

Content Courtesy of ESSENCE Fashion House & NFH

Messe Frankfurt South Africa: Allfashion Sourcing Cape Town Premium African Fashion & Textiles Event

Brought to you by Messe Frankfurt South Africa, this renowned event:
• Will be hosted at the CTICC from 26 – 28 September 2023
• Offers trend talks, special product & exhibitor fashion showcases and industry focused seminars & sustainability-focused workshops
• Will be attended by the general public and:
o Manufacturers, distributors & wholesalers
o Merchandisers, retailers & boutique owners
o Private labels, designers & agents
o Department stores, chain stores & supermarkets
• Hosts the acclaimed 2023 young designers’ competition

Registrations are now open and entry is free once registration has been confirmed.
• Time: 9 am to 4 pm
• Venue: CTICC 2, Corner of Heerengracht & Rua Bartholomeu Dias, Foreshore
• Cost: Free
• Ticket bookings & registration: 2023 AFS Event

source all fashion Bringing together African innovation, design, and manufacturing for the textile and fashion industries, Cape Town is a business-oriented marketplace with global sourcing choices.
The third largest fair-trade enterprise in the world, this German behemoth is owned by Messe Frankfurt, the world’s leading organizer of textile fairs. It operates in over 50 countries.

Allfashion Sourcing Cape Town promises to be the fashion and textile show of the year with more than 100 local and foreign exhibitors and two completely full halls at the Cape Town International Convention Centre.
Once more, Cape Town will draw tens of thousands of buyers, distributors, retailers, influencers, and designers because of the city’s cutting-edge inventiveness, global fashion trends, and environmentally friendly design and materials.

The upcoming 2023 Premium African Fashion & Textiles Event will support sustainable fashion in Africa and will be proudly hosted in South Africa, which not only serves as the continent’s fashion and textile hub and the official trade and distribution hub for the SADC nations but also ranks third in terms of employment in the sector.

Leading trend talks for Fall/Winter 2024–2025, inspired by the idea of “Space Age Eclecticism,” are presented to you by allfashion sources in collaboration with industry specialists Arsutoria.
These lectures will discuss the future of sustainable fashion as developed at the nth power and are inspired by Apple’s recently released immersive, virtual, and augmented reality visors, the VisonPro. Visitors to the event are invited to the trend forum area for a sensory experience of these trends.

Arsutoria The Workshop School, with its headquarters in Milan, is a preeminent international organization for technical and design education in shoes and bags.
Notably, it creates its own fashion movements centered on leather, shoes, and bags.
The Arsutoria seminar will therefore primarily focus on current trends in both menswear and womenswear.

Exhibitors at the event stand to reap the following major benefits:
• Reach targeted buyers and extend their brand presence to a vast network of visitors
• Present at one or more of the well-attended seminars
• Explore business opportunities in Africa and internationally
• Discover the latest industry trends and forecasts.
• Launch new products or services

General visitors will be enriched by:
• A curation of cutting-edge fashion shows and trend-centric seminars focusing on industry insights
• The latest advancements in sustainability and ethical fashion
• Interaction with a diverse range of fashion and accessories
• You can also look forward to a diversity of product categories at this year’s event including:
• Menswear
• Womenswear
• Leather
• Denim
• Luggage & Bags
• Footwear
• Sports & Leisure
• Tech & Processes
• Textile Wholesalers

All visitors are welcome to attend the event’s crown jewel, the sixth annual allfashion sourcing Young Designer Competition 2023, a distinguished platform for emerging local talent within the design industry to showcase their innovative design ideas.
All those attending get to experience Africa’s best textiles, fashion, and accessories, inspiring all those involved in production, retail, and merchandising. This is sustainable and ethical fashion sourcing, exhibiting, and eventing next level.

Registration for the event is now open: 2023 AFS Event

Content courtesy of CBN & NFH

The Impact of African Fashion, Food and Music on Global Pop Culture

The rich tapestry of African heritage has woven its threads deeply into the fabric of creation in the dynamic world of global pop culture, leaving an imprint that is felt by people all over the world.
The rich symphony of rhythms, colors, styles, and narratives that make up Africa’s effect on the world’s pop culture landscape has captured people’s attention.
African culture has surpassed geographical limits, influencing and enhancing the global cultural mosaic in everything from music and fashion to art and dance.

Music: A Sonic Journey
The throbbing rhythm of African music is at the core of its effect on worldwide pop culture.
Every region of the world has been influenced by pulsating rhythms, contagious melodies, and soul-stirring harmonies that have their roots in Africa.

Traditional African drumming’s rhythmic patterns have evolved into the worldwide sensation known as Afrobeat.

This genre was invented by musicians like Fela Kuti, who combined traditional rhythms with contemporary components to produce a sound that is recognized by audiences on many continents.
Today, the Afrobeat genre has captured the attention of international superstars and continues to influence contemporary music with its mix of funk, jazz, and African rhythms.

Fashion: A Kaleidoscope of Identity
A combination of color, history, and invention make up African fashion.
African textiles are more than just clothing; they are carriers of stories and symbolism, from the dexterous beadwork of Maasai jewelry to the bright designs of West African wax fabrics.

African aesthetics have been embraced by the international fashion industry, exhibiting a variety of design trends and materials.
Traditional African themes are being used as inspiration by designers to create attire that is universal. African headwraps are elegant, kente cloth is regal, and modern silhouettes are combined with indigenous textiles on the runway.

Dance: A Celebration of Life
African rhythms and movements vibrate with vitality in the world of dance. African societies place a great deal of value on traditional dances, which frequently represent rites, holidays, and storytelling.
These dances have developed into a joyful, universal language.

From hip-hop to contemporary dance, the energizing and rhythmic motions have influenced many different types of dance around the world. They demonstrate the ability of dance to span cultures and eliminate language barriers.

Art: A Canvas of Diversity
The range of African art, from prehistoric rock paintings to contemporary works of art, is as diverse as the continent itself. Abstraction, symbolism, and a connection to spirituality are features of traditional African art.
These aesthetic traditions have influenced modern artists and designers by infusing themselves into worldwide pop culture. The impact of African art can be found in graffiti, street art, and modern art galleries around the world.
The blending of classic themes with contemporary platforms speaks to the interaction between the past and present that appeals to people all around the world.

Narratives: A Window into Culture
Through oral traditions, folklore, and storytelling, African narratives have captured hearts for countless centuries. These stories frequently offer illuminating cultural and moral lessons.
African storytelling has recently discovered new outlets in literature, film, and digital media.
For instance, the revival of Afrofuturism imagines alternative worlds while drawing inspiration from African mythology and experiences.
This genre serves as evidence of how African narratives continue to have an impact on and mold the imaginary worlds of popular culture.

Stories that Bind
Imagine yourself captivated by a book that interweaves tales of bravery, resiliency, and interpersonal connections. Whether written by contemporary authors or handed down through the years, African narratives provide a view into a variety of realities.

You’re not simply reading when you immerse yourself in these tales; you’re also connecting to the knowledge of African cultures.
These stories, which are frequently based on oral traditions, serve as a reminder of the ability of storytelling to connect people across time and distance and to weave a rich tapestry of experiences.

It’s not only about adopting a trend when we incorporate African elements into our daily lives; it’s also about appreciating a rich heritage that inspires the way we think, move, and express ourselves.
Africa’s influence serves as a continual reminder that culture serves as a bridge that unites us all, whether it be through the rhythm that makes us dance, the colors that decorate our clothing, or the stories that capture our imagination.

Therefore, keep in mind that you aren’t just adopting a lifestyle when you dance to an Afrobeat song, admire African-inspired clothes, or just embrace the joy of movement. Rather, you are taking part in a worldwide celebration of creativity, harmony, and the beauty of diversity.

Parting Shots; The Unifying Thread
In conclusion, the presence of African influences in popular culture around the world is proof of the ability of culture to bring people together.
Africa’s pulsating rhythms, vivid hues, expressive dances, and intriguing stories have crossed borders and influenced pop culture all over the world.

The resonance of African culture serves as a reminder of the interconnection of humanity and the benefits of accepting diversity.

Let’s recognize the beauty that results when cultures clash, work together, and inspire one another in the worldwide tapestry of innovation as we continue to celebrate the mix of tradition and contemporary.

Content courtesy of  The Guardian Life & NFH

Africa Fashion Week London: Meet the Designers

Africa Fashion Week London is still one of the most reliable fashion weeks in the world after 13 years! Following a stellar performance at Africa Fashion Week Brasil, AFWL is back to add a little samba spice to the proceedings.
Due to significant building renovations, this year’s event will relocate from its traditional home at Freemasons’ Hall to a venue in Central London.

Additionally, the show is somewhat altering our format. On Day 1 (Friday, October 27), they will serve as the venue for the UK Africa Trade Expo. People will be able to attend eminent panel discussions and workshops, shop at the exhibitor stands, and attend.

On Day 2 (Saturday, October 28), exhibitor browsing resumes before our renowned (and fantastic!) catwalk showcases of the best in African creativity and design continue.

Day 3 (Sunday, October 29) concludes with the Black History & Lifestyle Awards x AFWL VIP Gala event after additional shopping is done.
While AFWL2023, final preparations are being done, a more comprehensive itinerary will be issued.
However, the following designers and exhibitors will be on exhibition this year, along with some of the innovations that will be on display:

1. OJ Clothings
OJ Clothings, a menswear company based in Lagos’ Lekki neighborhood, adds something to a man’s silhouette.
OJ Samuel, the developer of the company, believes his designs are artistic, unique, original, and inventive since they push the boundaries of conventional and modern.

2. ÌK-PEN
K-PEN is a high-end women’s fashion label with headquarters in Abuja, Nigeria. Ikpen Yvonne Akwitti created the company in 2006 with the aim of achieving perfection and workmanship.
The firm specializes in contemporary African-inspired design and offers bespoke and prêt-à-porter services. It uses ethnic accents and interesting silhouettes to create traditional bridal gowns, everyday staples, resort wear, and dazzling dresses.

3. Elpis Megalio
The pinnacle of bespoke and ready-to-wear fashion, Elpis Megalio is designed for the contemporary woman seeking uniqueness and expression.
Olufunke Afolabi, the creative director, is inspired by the confluence of art and wanderlust and courageously explores the brilliant world of colors, pushing design boundaries with unmatched craftsmanship.
Elpis Megalio is a proponent of giving women the tools they need to embrace their individuality and exude confidence. Their carefully chosen items are made with the intention of making every woman feel truly beautiful when dressed in clothes made just for her.

4. Piilz and Poizn
Piillz & Poizn, known for their avant-garde women’s clothing that features distinctive, high-fashion pieces intended to make a dramatic statement, are back on the AFWL runway. Piillz & Poizn has swiftly established a reputation as one of the most daring and cutting-edge fashion brands available thanks to its reckless approach to fashion.
Ifeoma Kate Umenyiora established the brand in 2018 to showcase her love of pushing the limits of fashion.
Piillz and Poizn is known for its immaculate attention to detail, opulent fabrics, and cutting-edge, avant-garde designs. Piilz and Poizn’s aesthetic is based on the notion that clothing should be lively, adventurous, and entertaining.

A focus on shape and structure is one of the defining characteristics of Piillz and Poizn’s design ethos.
The clothing line Piilz n Poizn is designed with delicate draping, thoughtful cut-outs, and sculptural designs that highlight the body’s inherent curves.
Piillz and Poizn’s clothing line has a distinct, high-end vibe that is unequaled by other fashion labels because of this attention to detail.

About Africa Fashion Week London (AFWL)

Africa Fashion Week London (AFWL), which was established in 2011 by Queen Ronke Ademiluyi-Ogunwusi, is the biggest fashion event in Europe for showcasing and supporting African and African-inspired design talent.

With a collaborative catwalk, exhibition, and business development program, AFWL has been in the forefront of raising awareness of Africa’s developing fashion industry on the global market and showcasing the continent’s up-and-coming designers and apparel sector.
Since 2011, AFWL has created at least 10 events, including the Mayor of London’s Black History Month festivities, and staged 10 catwalk shows while also providing expertise to at least 10 more events.

A highlight on the yearly fashion calendar, we have also shown over 800 young designers and exhibitors from Africa, Europe, and America to close to 70,000 visitors, including buyers, retailers, key industry figures, and the media.
Designers benefit from AFWL’s contacts, expertise, and understanding within the fashion industry.

AFWL is dedicated to building a platform for African and African-inspired designers that not only presents them to an international market but also supports them in creating a sustainable business that is globally recognized and fosters social change in Africa. The core team of AFWL is made up of experienced fashion industry experts and business professionals.

Content courtesy of Business Day & NFH

Pamoja Women Organize the First African Cultural Day.

Pamoja Women celebrated African Cultural Day for the first time ever in Rochester.

The co-founders of the group intend to make it an annual event because it was such a success.
The diverse African groups gathered at Rochester’s Peace Plaza for a celebration that was accompanied by food, music, and laughter.

People were greeted by the aroma of traditional African food as soon as they stepped foot in the square.
Six distinct traditional African dances were performed on stage throughout the day.
“Pamoja Women serves these communities, and it’s amazing how that when we needed them, they came through,” said Khadija Ali, a co-founder of Pamoja Women.

The organization works to support and uplift Rochester women and girls of East African descent.
Khadija Ali remarked, “You would see all kinds of ladies who are like, you know, entrepreneurial minds, that actually came today and sold stuff that they did not have the confidence to do at first.
Women and girls in vibrant traditional clothing may be seen all around the plaza as you go around.
Some of them participated in the Sudan fashion show, and one woman even got married.

“We had a wedding ceremony that is known as a ‘jerteg,’ which is kind of peculiar in Sudan. According to Alaa Ali, who organized the Sudan Fashion Show, the bride “wears all red and kind of a gold hat.”

Sudan, Somalia, and Ethiopia had the three largest cultural representations, but Pamoja Women expects that next year there will be even more.
Khadija Ali remarked, “I just hope every year it becomes better and better and better.
Pamoja Women would like to extend their gratitude to the people of Rochester, each of their sponsors, and the various African communities that attended in order to make the event a success.

Content courtesy of ABC 6 News & NFH

A New Podcast on African Fashion Has Been Launched by King’s College London

Africa Fashion Futures is a brand-new podcast that discusses knowledge and expertise on African fashion, the creations of African designers, and chances and developments in the sector.
The series, which is hosted by Dr. Lauren England, Professor Roberta Comunian, and Dr. Eka Ikpe (African Leadership Centre), examines fashion as both a sector of the global economy and a lens through which to examine cultural expression, memory politics, the creation of traditions, as well as the broader economic and social impact of the creative economy.

We’re excited to introduce this new podcast to the world and highlight African design. It’s a fantastic approach to demonstrate the overlaps and differences between creative and cultural values, as well as the possibilities for the growth of the creative economy in Africa.

Dr. Eka Ikpe, African Leadership Center Director and co-host of the podcast
Intellectual property rights in the design industry are the main topic of the first episode. The emergence of small businesses and (isi) Shweshwe in South Africa are discussed by Professor Jen Snowball (Rhodes University), who also touches on the true effects of property rights on the lives of microenterprises.

Professor Snowball was a guest at King’s University at the time of the podcast’s recording as part of the Global Visiting Fellows program, a project that aims to expand opportunities for cooperation, promote reciprocal learning, advance equality, diversity, and inclusion, support excellent research that has an impact, share educational innovation, and advance the sharing of best practices.

Ken Kweku Nimo, a brand strategist and the author of “Africa in Fashion,” joins the second episode to discuss his research into African luxury fashion firms and the concept of luxury. Additionally, Ken’s work and the notion of Lead Firms from Below in African Fashion are connected in some ways by the conversation.

In episode three, Queen Ronke Ademiluyi-Ogunwusi, the creator of Africa Fashion Week London, discusses the festival’s development as well as her views on leadership, women’s empowerment, and sustainable fashion.

The African Leadership Centre and the Department of Culture, Media & Creative Industries collaborated on the podcast, which is edited by Cristina Cabral, with funding from the King’s Global Engagement Partnership Fund.

It is a component of the King’s Together Project – African Fashion Futures, which examines fashion in general and the work of fashion designers in particular.
Employing Kenya and Nigeria as case studies provides the chance to set up a study framework, methodology, and network of academic and outside collaborators to provide a thorough grasp of the intricate and dynamic nature of the African fashion ecology.

Content courtesy of India Education Diary & NFH

To Honor African Fashion and Culture, the Southern African Times Has Opened an Official Merchandise Shop.

In Honor Of African Fashion And Culture, The Southern African Times Opens Official Merch Store
The Southern African Times, a prestigious media company famous for its thorough reporting of news and events, is excited to announce the opening of its official merch store, a representation of African fashion and culture that goes beyond the bounds of conventional journalism.
The recently updated sat store is expected to enthrall audiences everywhere by reflecting the pulse of Africa and building a close relationship with its followers.

The Southern African Times’ executive director of commerce, Edgar Dzimiri, reveals that the store’s resurgence is motivated by factors other than financial success.

Instead, it aims to close the communication gap between media and viewers by creating an immersive environment that reflects the very best of African identity and innovation. “This endeavor extends beyond commerce and product development,” claims Dzimiri.
“Our main goal is to establish a deep connection with our audience.”

The Southern African Times has delved into the world of apparel and merchandise, handpicking a collection that has been meticulously selected. This is a break from the traditional path of media brand expansions.
We’re not working with organizations that are only interested in logo placement, Dzimiri emphasizes.
We are collaborating with committed designers whose carefully produced brands reflect our dedication to authenticity.

African fashion has dominated the global stage in the 21st century, from runways to music videos and movies. Notably, celebrities like Beyoncé and Michelle Obama have appeared on red carpets dressed in African garb, setting trends and igniting interest around the world.
This effect is further amplified by the prevalence of Afrobeat and African dancers on television.. While the world pays attention, young Africans everywhere are showing a rebirth of interest in their history, including a revived passion for traditional clothing and cultural practices.

An example in the field of African fashion, u.mi-1, connects with this story.
They produce contemporary jackets and pants known lovingly as “African denim” by maintaining and reworking the traditional handcrafted Nigerian cloth known as aso-oke.

The designs put a modern spin on tradition while showcasing the depth and variety of Nigerian culture in each piece.

The Southern African Times works with companies like u.mi-1 to promote African design and culture. The media behemoth adds to the ongoing discussion over the value of cultural heritage and artistic expression by opening an official retail store.
By transcending conventional storytelling and enabling readers to embody the precise essence they read about, the convergence of journalism and fashion in the Satstore offers a potent synergy.

The Southern African Times is steadfast in its dedication to engaging with its readers on a deeper level as the worldwide spotlight on African culture becomes brighter by the day.
The official merch store, which invites people to engage with the pulse of Africa and appreciate the richness of African design and culture, is a monument to this commitment.

As the world pays attention, young Africans all around the world have rekindled their interest in their history, including their love of traditional clothing and cultural practices.

Content Courtesy of MENAFN & NFH

A Recent Brooklyn Museum Exhibit Examines the Continent’s Thriving Fashion and Art Scenes During the Time of Liberation.

Co-curator Ernestine White-Mifetu gives us an illuminating tour of “Africa Fashion” and the greater narrative it encapsulates.
At the Brooklyn Museum, an electrifying new exhibition establishes Africa as a true fashion capital, bursting with imagination, ingenuity, and its own aesthetic heritage. “African Fashion” showcases the designers and other creatives leading the continent’s charge into the 21st century.

Yet the exhibition, which runs through October 22, is much more than a wondrous fantasia of eye-popping looks on mannequins. By highlighting key pieces from designers, artists, and artisans from the mid-20th century onward, it illuminates a panoply of artistic visions to come out of Africa and its diaspora, laying the fascinating historical groundwork for today’s stylistic revolution.

The Brooklyn Museum is the perfect place for curators Ernestine White-Mifetu and Annissa Malvoisin to compile over 300 objects, including not only clothing and textiles but also jewelry, art, photography, and video, as well as vintage posters, magazine covers, and other ephemera.

It has been a century since the Brooklyn Museum became the first art institution to present African art to a North American audience.
The Brooklyn Public Library and the museum have collaborated to offer loanable copies of the historical books on display in the exhibition. According to the museum, it is the biggest installation of its kind ever made in a place in North America.

The Victoria and Albert Museum in London hosted the debut of “Africa Fashion” in 2022, but it has since profited significantly from its voyage to Brooklyn.
During the tour, co-curator Ernestine White-Mifetu said, “It was important that we insert the narratives of creatives here in North America.”
As the museum’s curator of African art, she and her colleagues modified the performance for a new audience, incorporating it into its new setting and complementing it with pieces from the museum’s own collection, one of the largest in the country.
A unique fusion of African and diasporic identity with American flair is the eventual product.

The exhibition has, for instance, pieces by Aurora James and Christopher John Rogers, two designers from Brooklyn who are garnering significant attention. James was featured on the cover of Vogue in 2020 with a painted portrait by Jordan Casteel due to her African-inspired designs and her 15 Percent Pledge program, which calls on fashion shops to allocate at least 15 percent of their shelf space to Black-owned businesses.
The year after he unveiled his collection in 2018, Rogers, 24, won the top honor at the CFDA/Vogue Fashion Fund.

The beginning of the play coincides with the end of colonial control in Africa.
In 1956, Morocco and Tunisia declared their independence from French rule. A year later, Ghana took control of itself from Britain. 1960, known as the Year of Africa, brought the independence of 17 additional African countries.
At the conclusion of the decade, that number had increased to 48.
These singular and significant independence movements sparked profound self-reinvention and awakenings that ushered in a cultural renaissance that reverberated across the arts. It’s significant that artists take inspiration from once-disadvantaged traditions to develop entirely original and avant-garde forms.

It was a turbulent yet energetic period that, in many respects, would not have been possible without the FESTAC festival series.
The first one happened in Dakar, Senegal, in 1966, and the final one happened in Lagos, Nigeria, in 1977.
The month-long festivals, as depicted in “Africa Fashion,” welcomed performers, writers, and musicians from all over the continent and beyond.
The largest cultural festival ever held on African land, it brought together up to 15,000 participants from practically every African nation (54 at the time) and the diaspora to inspire pan-African unity via the arts. According to White-Mifetu, “You see Langston Hughes and Duke Ellington going to FESTAC in 1966, and Stevie Wonder and Alvin Ailey in 1977.

Another famous participant in 1977 was Mama Africa, a South African musician and anti-apartheid campaigner. The Black and Brown figure and its full range of creativity were widely celebrated.
The first group of clothes is found in this cheerful context. According to White-Mifetu, “As the continent freed itself, artists used fabric as a visual language to engage with the new and hopeful political landscape.”
She motioned toward a collection of commemorative garments, which were worn to mark significant political occasions.

The final one features a photograph of Nelson Mandela shortly after he was elected president of the African National Congress of South Africa in 1991 alongside a more modern print created by Nigerian designer Lola Faturoti, who is based in New York and worked to honor Barack Obama’s 2008 inauguration as president.
The next section discusses the several textile traditions prevalent on the continent, including the silk kente, raffia-woven kuba, indigo-dyed àdìrẹ, strip-woven a-kè, and mud-painted bògòlanfini, to name a few.

Both the geometric patterns painted on canvas by South African artist Esther Mahlangu and the color blocks used in Atta Kwami’s 2011 painting Another Time are inspired by the kente culture of Ghana.
“And of course,” added White-Mifetu, “we couldn’t include a contemporary Yinka Shoniba sculpture in this dialogue around the influence of textiles and their histories.”
A group of dressmakers and tailors who found themselves converted into contemporary 20th-century fashion designers developed from this crackling frisson.
Chris Seydou (Mali), Kofi Ansah (Ghana), Nama Bennis (Morocco), Alphadi (Mauritania), and Shade Thomas-Fahm (Nigeria) are five of them that are highlighted in this article.
As designers started to seek outside of their borders, a lot of the clothing on exhibit is intriguing hybridization of African and Western fashions.

The work of Thomas-Fahm, the first designer to create a store in Nigeria after visiting Britain and discovering the designer boutique, exemplifies this.
She created wrapped skirts with built-in zippers and head wraps with snaps in an effort to modernize her clients’ wardrobes.
According to White-Mifetu, “She was designed for the contemporary young woman who didn’t have time for all that draping, wrapping, and assembling.
” “Women were much more mobile and active in the post-independence world.”
A section of the display devoted to photography, which has become incredibly important to African life ever since the development of the camera, is among its more moving elements.

The portraiture of Malian photographers Seydou Keta and Malick Sidibé in the 1960s and 1970s seems to be expanded upon in two stylized fashion images by Senegalese artist Omar Victor Diop, which then lead through a corridor to the work of Brooklyn-based Kwame Braithwaite, a Guggenheim Fellow and key figure in the “Black is beautiful” movement.

There are also Hassan Hajjaj’s daring, colorfully framed images.
The “Kesh Angels” series by the Moroccan artist, which was published in 2010, featured covered and veiled ladies sitting on motionless motorbikes in front of Marrakesh’s Theatre Royal while also donning heart-shaped sunglasses and striped socks.

The exhibition’s conclusion, a last display of modern outfits created in the avant-garde attitude, most effectively drives home the idea that contemporary African fashion is a massive synthesis of various communities and influences.

The focal point is a unique burqa designed by Artsi Ifrach for Maison ArtC and fashioned of translucent crinoline in the shape of a trench coat, an idea from Europe.
It was further covered by the Moroccan designer with embroidered hands, which White-Mifetu described as “an Islamic representation of belief.”
Thebe Magugu, a well-known South African fashion designer who won the LVMH Young Fashion Designer Prize in 2019 for his investigations into African spirituality and ancestral ties, also has his Alchemy collection featured in this area.

“I hope that the exhibition challenges viewers’ perceptions of African fashion,” White-Mifetu stated. “Africa has long and richly contributed to the global conversation, whether through visual art, music, or fashion.”
“Africa Fashion” is on display at the Brooklyn Museum, 200 Eastern Parkway, Brooklyn, NY 11238 until October 22, 2023.

Content Courtesy of Art Net News & NFH

The Asian Retailer Shein Outperforms Amazon and Walmart in South Africa

Johannesburg: Shein is the most popular shopping app on the Google Play market in South Africa. And it’s not even really trying.
During the Covid-19 outbreak, the fast-fashion company from Singapore opened in the nation at the foot of the continent. It is now growing through word-of-mouth and by providing discounts to first-time customers.

Local retailers are alarmed by it already, and regulators are looking into whether it exploits import tax loopholes while delivering packages to customers.
Taahira Khumalo, a 24-year-old Johannesburg receptionist, claimed that she now purchases all of her clothing online and that Shein is a business she frequently patronizes due to its affordable rates, trendy clothing, and quick shipping.

Shein offers excellent savings, and I don’t have to wait long for my packages to arrive.
Since the pandemic, technology has advanced, and I can purchase it in the comfort of my house right now.
Shein, a Chinese company, is competing with US goliaths Walmart Inc. and Amazon.com Inc. for a piece of the emerging eCommerce industry in the most developed nation in Africa.

Walmart has made an effort to win over locals the conventional way, investing in the domestic retail company Massmart Holdings Ltd more than ten years ago in an expensive venture that hasn’t met expectations thus far.

Amazon is anticipated to begin offering e-commerce delivery services in South Africa in the upcoming months.

The company has been offering web services to the nation of around 60 million people since 2004.
Many retailers are aware that they would eventually need to find out how to make Africa work for them because of the continent’s constantly expanding populace but less formal retail and even less Internet purchasing. South Africa is the most logical location to start.

Anthony Thunström, CEO of The Foschini Group Ltd, a local company that owns Jet, a budget apparel chain, asserted that “Amazon and Shein are going to accelerate online shopping in South Africa beyond recognition.”
Since South Africa has been particularly reluctant to adopt online or digital buying, I believe there is a benefit to competition.

More people live in densely populated urban areas in South Africa than in most other countries in the region, the middle class is expanding, and nearly three-quarters of the population has access to the Internet.
There are potential fortunes to be won because only 4% of retail in the nation is eCommerce.

However, Walmart hasn’t actually benefited from being the first to market. The US company initially invested in Massmart, which offers tinned food along with clothing, refrigerators, and washing machines, with plans to expand by opening stores throughout Africa.
However, poor infrastructure and a lack of decent real estate have made that idea less realistic.

Instead, it has concentrated on increasing South African online sales over the past three years and deployed Sylvester John, one of its eCommerce gurus, to Johannesburg in order to establish Massmart as the leading general merchandise website in South Africa with same-day fulfillment.

Content courtesy of Bloomberg & NFH

Africa’s Fashion Market Will Be Led by Nigeria and Egypt With $2.5 Billion in Sales.

Nigeria and Egypt are laying out their plans to rule the African fashion market, which includes footwear, clothing, and accessories.

By the end of 2023, these two countries are expected to generate a staggering $2.5 billion in revenue.

By 2023, Nairametrics’ analysis of Statista data projects that the Nigerian fashion market would grow to a $1.31 billion industry.

The projected market volume is expected to increase at a strong rate of 10.03% per year (CAGR 2023-2027), reaching an estimated peak of $1.92 billion by 2027.

By 2027, it is anticipated that Nigeria will have a booming user base of about 83.8 million users.
This is projected to increase from a user penetration rate of 24.4% in 2023 to an outstanding 34.1% by 2027.

The average revenue per user (ARPU) is projected to increase to $24.00.

The fashion industry in Egypt is also expected to reach $1.28 billion in 2023, continuing its upward trajectory. This industry is anticipated to reach a market volume of $2.35 billion by 2027, with a compound yearly growth rate (CAGR 2023-2027) increasing at an astounding 16.40%.
By 2027, Egypt is expected to have a user base of 56.4 million in the fashion business. Egypt’s user penetration, which was 33.3% in 2023, is expected to soar to an astonishing 47.1% by 2027.
The anticipated average revenue per user (ARPU) is $34.19.

How Are Nigeria and Egypt Going to Get This Done?
Analysts at Statista claim that the fashion industry has already seen a rise in the worldwide internet revenue share to 23% by 2020.

“The East and Southeast Asian regions are poised to continue driving the global growth trajectory, buoyed by their expanding middle-class population and a lagging offline shopping infrastructure,” according to the report.

Instagram Checkout is an example of an emerging trend that seamlessly incorporates shopping functionality into social media content to facilitate high-speed “inspire and sell” customer conversion.
The audience is gradually moving away from desktop platforms and toward mobile ones, highlighting the growing significance of improving the mobile browsing and checkout experience.

Nigeria is in a unique position with demand exceeding most African countries due to its massive population of over 200 million.
The success of e-commerce fashion is also being propelled by the expanding internet culture among Nigerians, which is being fueled by a remarkable 222.5 million telephone customers estimated in 2022, per the National Bureau of Statistics (NBS).

This shift is being driven by Lagos, which is frequently praised as the center of fashion and design.
With a population that exceeds 100 million and a youthful demographic that includes a sizable portion of people under 30, Egypt also has a sizable population.

This group drives demand in the fashion industry since they are fundamentally more fashion-conscious and eager to spend money on apparel and accessories.
Egypt’s reputation as a top travel destination, which attracts travelers from all over the world, supports the fashion industry further because tourists frequently go shopping and buy local clothing and gifts.

Egypt’s fashion business is boosted by the influx of foreign interest and trade, paving the way for rapid expansion.
As we continue to observe the African fashion landscapes, it appears that Egypt and Nigeria are primed to take the lead in this sector thanks to their sizable populations, thriving internet cultures, and fashion scenes.

Content courtesy of  Nairametric & NFH

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