Monday 11th of May 2026

Nairobi, Kenya

5 Africa Fashion Designers open Digital Milan Fashion Week

MILAN – Five designers of African origin making their runway debuts opened Milan Fashion Week on Wednesday under the banner “We are Made in Italy,” having nurtured dreams deemed fanciful in their native countries and which faced considerable obstacles coming to fruition in their adopted Italy.

Joy Meribe, who is originally from Nigeria, started out working in Italy as a cultural mediator. Fabiola Manirakiza came to Italy as a child from Burundi and first trained as a doctor.

Morocco-born Karim Daoudi grew up in a shoe-making town in northern Italy and eventually took up the local craft. Pape Macodou Fall arrived from Senegal at age 22, applying his creative streak as an actor, film producer, figurative painter and now, as a designer of up-cycled garments.

Just one of the five, Cameroonian Gisele Claudia Ntsama, set her sights on Italy with the singular, already mature goal of a fashion career.

“When I told friends in Cameroon that I wanted to travel to Italy to become a fashion designer, they said, ‘Why are you going to study fashion. You know you are Black? What Italian fashion house is going to hire you?’” Ntsama said in a video chat with The Associated Press. “It is always in people’s minds that fashion is for white people. No and no and no!”

The designers, dubbed “the Fab Five,” are the first crop of creators nurtured through a collaboration between the National Chamber of Italian Fashion and the Black Lives Matter in Italian Fashion movement. Italian-Haitian designer Stella Jean, Milan-based African American designer Edward Buchanan and Afro Fashion Week Milano founder Michelle Ngonmo launched the movement last summer..

The collaboration has expanded from September, when the Fab Five’s collections hung in a showroom, to a bona fide runway show of five looks each for Milan Fashion Week, which is taking place 99% online.

For their fall-winter 2020-21 collections, the designers worked alongside suppliers and received mentoring from experts, all organized by the Italian fashion council, in an enhanced partnership that allowed them to take their creations to the next level.

A multi-ethnic team of stylists, hairdressers and makeup artists were on hand to prep for the runway show, and buyers can visit the collection on the National Chamber of Italian Fashion website.

Meribe worked with silk from the Como-based textile company Taroni, revisiting some of her earlier designs for her Modaf Designs brand that she has traditionally made from cotton renderings of traditional African wax textiles. Buchanan helped with fitting and encouraged Meribe to change ideas at the last minute without being too rigid,’ she said.’

“This collection is the most luxurious I have ever created. For this capsule collection, I went beyond every possibility,’’ Meribe said.

Daoudi worked with Veneto shoemaker Ballin, which produces footwear for Bottega Veneta, Chanel and Hermes, to create his collection of high heel sandals and boots. He said the association helped him produce more challenging designs.

“I hope that there are buyers,’’ he said, adding that the producer plans to help him fill any orders he receives.

Ntsama added knitwear to her distinctive swirling creations from hemp textiles. The artisanal looks are one-of-a-kind pieces fit for the celebrity red carpet and require hours of handcraftsmanship: She shapes the hemp with a kitchen utensil she prefers not to identify and irons it into place.

Fall, whose nom de artiste is Mokodu, took existing garments and upcycled them with hand-painted African-inspired images.

Manirakiza, whose Frida Kiza brand already has a following in the Marche region of Italy where she lives and in Rome, needed no outside financing for her collection inspired by Botticelli’s “Primavera,” which she intended as a sign of hope after the pandemic.

A babydoll dress with a gathered neckline and cape details is crafted from a black and white print of “Primavera” that emphasized the masterpiece’s floral elements. Manirakiza said staging a runway show was “a wonderful experience” that she hopes will help expand her brand.

Ngonmo established Afro Fashion Week Milano on her own after failing to get the attention of the industry before the Black Lives Matter movement inspired Black Italian creatives to draw attention to the limits they face. She said it was particularly important that the fashion world didn’t just stop with slotting the names of African-born designers into the fashion calendar, but gave them material support to grow.

“This has to have deeper roots. If we want to have true change, we need to offer the same opportunities that their colleagues have had, give them the same instruments and experiences,’’ Ngonmo said. “Let’s say this is a good first step.”

Content courtesy KSAT & Nairobi fashion hub

Labrum London Autumn/Winter 2021 at London Fashion Week

Not long ago, Menswear brand Labrum London launched their 2021 autumn-winter collection named St. Giles Blackbirds. The collection pays tribute to the black community that settled in London’s St. Giles area, which was full of soldiers, sailors, and former slaves.

The inspiration for the collection is Olaudah Equiano, a man who fought to abolish slavery. The collection itself utilised traditional West African fashion. For instance, the trench coat was a tribute to Equiano’s style. Moreover, the collection displayed loose-fitting tailored garments with voluminous statement ruffles with blue, beige and a pop of bright yellows.

Labrum London continued to be aware of the production wastage by having 70% of their collection made up of deadstock fabric and factory surplus from the previous seasons. They used durable materials to expand the longevity of their garments.

The accessories were made up of 80% upcycled materials.

Labrum dedicates this season to the heroes of ‘St Giles Blackbirds’. Celebrating a section of the black community comprising of; sailors, soldiers and former slaves that settled in England in the late 1700’s and soon found themselves poor, dispossessed and living within the St Giles in the Fields area of London.

Dubbed the ‘black poor’ they were dispassionately transported Sierra Leone following difficulty finding the solace that London once promised.

The group are symbolic of a familiar history and repeated tale: black people who are discarded as soon as they no longer prove useful. Today, the St Giles Blackbirds, defying the attempts of silence and being cast away, are highlighted by Labrum. Their story depicted as one of migration and great resilience.

Special thanks to; The blackbirds of St Giles Lesley Goddard at St Giles in the Fields Converse Creative Direction: Foday Dumbuya JulianKnxx
Art Direction & Styling: Ib Kamara Musicians: Anaiis Kwaye Sheila Maurice-Grey Ayo Salawu Jonathan Moko Godwin Sonzi Renato Paris
MUA: Riona O’Sullivan
MUA Assistants: Hiromi Iizuka Chiharu Wakabayashi
Hair Stylist: Shanice Noel
Hair Assistant s: Franklyn Nnamdi-Okwedy Nat Bury Muriel Cole Carl Murray Danielle Igor

Content courtesy of Our Culture & Nairobi fashion hub 

 

Naomi Campbell: “I’m proud to be part of a shoot with young creatives that are all my skin colour”

The iconic supermodel and activist tell i-D about being photographed at her home in Kenya by Luis Alberto Rodriguez, and her hopes for 2021.

https://www.instagram.com/p/CLrReXgp4EP/?utm_source=ig_embed

“When I’m in Kenya there are days that are less hectic than others, but I’m always busy. I’m being more careful at the moment because of the situation with COVID, but I still saw the kids in the orphanage that I support, I didn’t want to let them down. I want to reach as many people as I can. I want to spread awareness. There’s a part of me where, if I love something, I want the world to know about it.

“We were working, too we were even shooting on Boxing Day! We shot during the day, we shot at night, but the atmosphere on set with Carlos and Luis and Jawara was so fun, so easy there was always a boombox somewhere close by playing music that it just felt like we were taking pictures on vacation. I think that’s something you can see: in how at ease I am; in the style of Luis’ photography; in the way, Carlos has styled me, and in the fun, Jawara had with the hair. We got to be a bit flamboyant, and it didn’t really feel like work, to be honest, it just felt like dressing up!

https://www.instagram.com/p/CLkrPVCJhR4/?utm_source=ig_embed

 

“It was just very real, very organic. And I felt proud, humbled, and happy to be part of a shoot with young creatives that are all my skin color, and that I’m getting to work with them after so many years of being in the fashion industry. It’s very rare that this has happened to me. Luis is the third photographer of color I’ve worked with in my whole career in fashion.

“When you see these images, I hope you see that Kenya is beautiful, that Africa is beautiful. I think people now are going to really open their minds and start to understand that real beauty is in Africa. There are so many gems, so many hidden secrets. I’ve been coming here since 1994 and I’m still discovering things.

https://www.instagram.com/tv/CLpSpoLpgiJ/?utm_source=ig_embed

“At the end of 2020, my main reflections were on the need for us to move upward and forward. We have to rise to every challenge and walk through it. And we will get through it. 2021 is going to be a great year, we’ve just got a few more bumps to get through first. Nothing disappears overnight, but we just need to get through this first quarter. After that, I believe that this is going to be an amazing year.

“Actually, I don’t just believe it will be; I feel it will be.”

Credits

Photography: Luis Alberto Rodriguez
Fashion director: Carlos Nazario

Hair Jawara at Art Partner using Dyson.
Make-up by: Bimpe Onakoya and Naomi Campbell.
Styling assistance Raymond Gee, Christine Nicholson, Cari Pacheco, and Jennifer De La Cruz.
Hair assistance: Matt Benns.
Casting director: Samuel Ellis Scheinman for DMCASTING.
Post-production:  Michael Moser.
Model Naomi Campbell at Models1.

Content courtesy of I-D & Nairobi fashion hub

 

Black Lives Matters ( BLM ) in Italian Fashion campaign shows early tangible results

MILAN – A digital runway show by five Italian fashion designers of African origin opens Milan Fashion Week on Wednesday, one tangible result of a campaign launched last summer by the only Black Italian designer belonging to the Milan fashion chamber.

After some initial resistance and a slow start, designer Stella Jean credits the Italian National Fashion Chamber with “a lot of goodwill” in pushing through an enhanced collaboration with five young designers, including financing and partnerships with Italian suppliers.

“When you want to do something, you can do them immediately,’’ said Jean, one of the founders of the Black Lives Matters in Italian Fashion campaign. “I have been working hard to overcome this gradualism that is part of the mentality of a certain part of the Italian fashion world.”

She launched the campaign with designer Edward Buchanan and Afro Fashion Week Milano founder Michelle Ngomo after fashion houses expressed solidarity with the Black Lives Matters Movement on Instagram, demanding that they put action behind their social media pledges. Jean, who got her break when Giorgio Armani invited her to show in his theater in 2014, said putting the spotlight on Italians of African origin is important to combat one of the first obstacles the campaign ran up against: claims that there were no Black designers in Italy.

The collaboration with the Italian fashion council will continue in September, when five new designers from Italy’s minority communities will be featured during fashion week. And Jean also is creating an event featuring designers and artisans from Africa, with the goal of creating partnerships between Italian fashion houses that can learn sustainable production methods in exchange for training in the global fashion system.

“You speak about sustainability ad nauseam here, and what I see is anything but sustainable, believe me. In the countries where I work, people are working 99% sustainably, as a result of necessity, of restriction or desire,’’ Jean said.

Jean is also working on a database of African artisanal techniques, fabrics, motifs and other cultural references. The Italian-Haitian designer sees the move as a bulwark against cultural appropriation that does not economically benefit Africans and a way to prevent racist gaffes.

Valerie Steele, director of the Fashion Institute of Technology’s museum, said many of Jean’s ideas could be replicated in the United States and elsewhere.

Steele, who has some of Jean’s creations in the collection, recorded a conversation with the Italian designer for Black History Month, which will be released on FIT’s YouTube channel on Thursday to highlight Jean’s role in shaking up Italian fashion.

Steele said Black designers are also under-represented in the United States, despite the role Black culture has had on inspiring fashion there.

“When a few years ago we did an exhibition on Black fashion designers, which was an international show Stella was in, we were very shocked to realize that on the Vogue.com, something ridiculous, like 1% of the designers who were featured were Black,” Steele said.

Content courtesy of ABC News & Nairobi fashion hub 

Something for the forever: Lukhanyo Mdingi on weaving friendship into his latest collection, Coutts

When his friend and fellow designer Nicholas Coutts passed away, South African fashion designer Lukhanyo Mdingi decided to commemorate Coutts in the most meaningful way he knew how through their shared language of fashion design.

“We’ve found that the spirit of time has yielded us to create collections that have a certain steadiness to [them]; a pitch of some sort that mirrors values that are rooted by consideration and sincerity, swaying ourselves away from anything that is fleeting, the resistance of some sort that’s against the aesthetics of trends.

“Our intention is to simply create a body of work that has a sense of soulfulness to it; work that is of substance, that is strong and that is solid something for the forever.” So reads the “intention” statement on the Lukhanyo Mdingi fashion label’s

If one thinks of the idea of steadiness in the way the Merriam-Webster dictionary defines it as direct sure movement, being firm in position, showing little variation or fluctuation, and not easily disturbed or upset then the “steadiness” the 27-year-old eponymous designer behind the label speaks of, does indeed inform much of what he does, both personally and in his creative output.

From his 2015 Macrame menswear collection, a series of monochromatic looks presented in whites and shades of grey without so much as a suggestion of any other colors, to spring summer 2016’s genderless Taintless collection, a strictly navy blue affair of sheer fabrics and billowing silhouettes through to his more recent Perennial collection which debuted at New York Fashion Week in February 2019, made of oatmeal shades and copper hues, spread across mohair textures and metallic fabrics.

It is also that steadiness of mind that led him to choose a fashion collection as the appropriate tribute to his dear friend and fellow young designer, Nicholas Coutts, who passed away in May 2019.

“All of us who were really close to him were deeply affected by his passing, and we had our own ways of dealing with his death. A lot of people commemorated him through social media, posting things about him and posting their memories, and hanging out. But I knew that I wanted to do it in the language of what he and I shared: fashion design.

“Having had the opportunity to collaborate with him and really get the essence of Nicholas Coutts, I felt confident enough to approach his parents and his family and ask them if the LM label could commemorate his legacy through a body of work that represents the spirit of Nicholas Coutts,” says Mdingi.

On 9 February 2021, the Coutts collection by Lukhanyo Mdingi debuted at Pitti Uomo, the highly influential menswear trade show that has been held annually in Florence, Italy, for almost four decades.

This year, however, much of it has moved online due to the pandemic.

Unlike Mdingi’s usual monochromatic looks and neutral tones, here we see reds, greens, burnt oranges, and blues living side by side. At times, Mdingi’s typically loose silhouettes give way to Coutts’ more fitted sexy looks. At its most uncannily Coutts, the collection features the late designer’s signature handwoven scarves.

Alongside his fitted silhouettes and an eye for textural combinations, it was the scarves that first caught the attention of the judging panel at the 2013 ELLE Rising Star design competition, which Coutts would go on to win, launching him into the spotlight. Full disclosure: this writer was part of the judging panel that year.

Both Mdingi and Coutts were finalists. Having met a couple of years earlier in 2011 and hung out socially, Mdingi notes the competition as a significant moment in their friendship.

“The friendship really got solidified that year. Both he and I were now in the same boat, not just in terms of being fashion students, but we were also finalists in this national prestigious competition that had been happening since 2000.

Debuting the Coutts collection at Pitti Uomo this year is particularly significant for another reason for Mdingi. In 2016, the pair debuted their collaborative collection at Pitti Uomo, the first time both designers had collaborated, and the first time they’d shown at Pitti Uomo.

Says Mdingi: “It didn’t feel transactional. We were just two friends trying to put a body of work together. And it was like… business aside, let’s just collaborate and work with one another. We were 22 or 23 at the time. We hadn’t even made the marriage of business and design work; we were just designing and thinking about the shows and the craftsmanship and the direction of where we wanted it to go.

“We weren’t thinking about the business of fashion at all. We didn’t know any better. All we said was that we’ll just split everything in half in terms of costs, and that’s what we did. We weren’t even thinking of selling the collection… we were just making clothes.

“I think it was only later in our careers, as we got older, that we realized that we both have so much potential and so much to offer; that people want to feel part of the story. And the only way we can make this work is if we also bring in the business side of things, and make that marriage of business and design work.”

As with the ELLE Rising Star competition nearly three years earlier, which brought both designers into the public eye and led to a strengthening of their bond, the Pitti Uomo show would push them further into the spotlight.

This slowly led to divergent ideas between the pair, and the years that followed brought about tension and competition.

“We became more competitive with one another.

There were certain times when it was difficult to put that aside and just be friends, knowing that every single time we would have a hangout at my place or his place we would always be like… so what work are you doing? What competitions are you in?

“I don’t quite know why we became like that, instead of being the same peers that we were when we were both 22, 23 years old,” says Mdingi.

At the end of 2018, just a few months before Coutts’ passing, an opportunity came up to be part of a trade show in Paris, France.

“I was like, hey man, are you keen on doing this? And that’s when things started to get better between him and me and it felt really good. After the trade show, we decided to extend our stay in Paris and have a little bit of a holiday and just hang out.

“Sometimes there was tension, sometimes there was just a lot of love. It was an interesting dynamic because I knew I loved and respected this guy so much, and I knew that he loved me too,” Mdingi recalls.

“He was my friend, but he was also was my peer… and just having another individual that was exactly in the same boat as you, and going through the same industry struggles as a young designer, was really nice… to have someone to talk to and confide in and lean on and share what you’re feeling.

“I felt like he was my only peer that was also my friend; there was that level of trust and respect.”

Coutts’ passion for craftsmanship and the role he believed it could play in society had also led him to work with Philani, a multi-faceted organization based in Khayelitsha, Cape Town, that works to empower women and children.

Says Mdingi: “I looked at him with so much respect… there was so much potential to be reached. Nicholas was making his own textiles by his own hands, and no other designer was doing that, to be frank. And then it reached a point where he was able to pass that spirit, using his time and talent through working with the women at Philani, teaching his technique, and collaborating with them.

“He used talent as a means of service. A lot of people don’t know the intentions that he had, the visions that he had, you know, and I feel honored to have had a little bit of a taste of that.

“His passing made me realize there is an impermanence to everything. And it really made me reflect on my friendship and work relationship with Nick, and the importance of actually being friends, having your peers’ back, supporting them, and understanding that one is on their own trajectory, their own journey, and respecting that person’s journey instead of looking at them as competition.”

As Mdingi prepared for their second collaborative showcase at Pitti Uomo, this time without Coutts’s hands and his craftsmanship to get on the loom and weave his signature scarves, Mdingi would have to go to the source – the very same person who taught Coutts.

“It was in January last year 2020 … maybe February… when I visited his mom Lindsay again and she was, like, ‘Okay, well, when you visit again, I have to teach you how to set up a loom and how to weave, because if you’re going to be doing this yourself, you need to do it properly. I need to teach you the same way I taught my son’. And so she taught me,” says Mdingi, recounting an afternoon spent with Nicholas’ mother, Lindsay Coutts.

He would visit the family several times, showing them the progress of the collection.

“It was a constant and steady in and out because I knew each moment that I would text or call or even enter their home, one way or another, it was a reminder of their son, of course among other things that were in the home.

“Besides coming in based on the premise that Nicholas and I were friends, I’d also be coming to discuss the body of work and showing them progress and getting permission to go into his studio. So I had to be steady, and do this sporadically overtime to make sure I didn’t bombard them.

“Because as much as the spirit of this is to celebrate Nicholas, it would still bring up a longing and missing, and it could be triggering; it would be a reminder that the physical being of Nick is no longer with us, even though his spirit is still here.”

While putting together the collection, in particular, while weaving the scarves in the style Nick would weave them, and now as they had both been taught the technique by Coutts’ mother, Mdingi would momentarily be faced with moments of doubt about his decision to embark on this commemorative collection.

“There was this imposter syndrome when I’d ask myself, ‘What are you doing? Who do you think you are?’ I would literally have conversations with myself like, ‘Why are you doing this? Nobody asked you. You’re just taking over somebody else’s like signature’.

“But there were also moments when I felt his presence. And I felt him saying, ‘Go for it.’ Without sounding weird and spiritual… but I felt his presence. I remember moments while weaving and thinking to myself, ‘Lukhanyo would never put these colors together, but it wasn’t about me, it was Nick saying, ‘Go for it, put together that green with the purple, bring in the gold, bring in the yellow’.

“Even in those moments of doubt, I just had to remember the intention… the root of what I was doing love. I just had to remind myself that you’re doing this because you love Nick’.

“My friendship with him was too strong to just say ‘goodbye, my friend, I love you, I miss you. No way. I had to use the language of design to honor him and his legacy; through what he did, in the most honorable way.” DM/ML

Content courtesy of Daily Maverick & Nairobi fashion hub 

Cyril Naicker To Represent South Africa at The Un Panel Discussion on Sustainable Fashion

The world of fashion is more than models, make-up, ramps, divas, and fabulous designs. That’s exactly what a UN panel on sustainable fashion plans to discuss next week and South Africa has a seat at the table.

Chief executive at Imprint Luxury, events, PR and marketing company, and founder of the Fashion Revolution in Cape Town, Cyril Naicker, will be joining fashion gurus from around the world at a sustainable fashion show and panel event on February 24 where they will discuss the importance of sustainable fashion.

The event will also showcase fashion designers at the forefront of sustainable and culturally diverse clothing and ethical consumerism.

Panel members will highlight the different ways to systematically change the processing and supply chain management of the fashion industry as well as their experience in promoting sustainable fashion around the world.

Topping the agenda will be harmful practices and human rights violations of the fast-fashion industry, which hurts millions of people and has been justly criticized for perpetuating poverty in developing countries and unsuitable manufacturing methods.

In 2014, Naicker was contacted by Brittany Chambers, a researcher and education advocate with a passion for sharing insights on the workplace. In 2017 he was asked to be part of the UN panel but due to funding issues, he had to decline. Fast forward to 2021 and Covid-19, the event is taking place online and Naicker would not miss it for the world.

“I have worked as a fashion consultant for sustainable clothing brands. I am a fashion designer by qualification but spent the last twenty years working at almost every point of the fashion value chain. I built a reputation for an ethical stance on fashion and am very involved in the sustainable fashion movement in South Africa.

“My work with Fashion Revolution South Africa and my dedication to sustainable and ethical fashion made by local people who are paid a living wage and work in decent workplaces is what we will be highlighting at this event,” said Naicker.

He said while he’s the only African on the panel, he knows there are many like-minded people in South Africa and on the continent.

Naicker said sustainable fashion is a movement and process to bring about change in the fashion value chain.

“It is about addressing the impact that the manufacturing processes have on our environment and it is about social justice. The people who made our clothing. What working conditions do they work under? Do they get paid fair wages? In summary, it is about a fashion industry that is fair to the planet and fair to the people that make our clothing,” he said.

On ethical consumerism, Naicker said: “It’s voting with your money. It is the practical side of consumer activism based on their shopping habits. An ethical consumer cares about understanding the process of how the item that they are buying was made. It is about caring for the artisans that make these items, boycotting items made while exploiting children as workers and avoiding items that damage our environment.”

“I have a sit-down interview with sustainable textile designer Sindiso Khumalo and we feature fashion from local South African designers, Mmusomaxwell, Lukhanyo Mdingi, Thebe Magugu as well as Cute-Saint from Lagos, Nigeria. Imprint Luxury’s focus on sustainability as a business consultancy company has led to several large companies approaching us for advice and business ventures with respect to them achieving the UN Sustainability Development Goals,” said Naicker.

He will be joined on the panel by Hyejune Park Professor, Oklahoma State University Specialist in Sustainable Fashion Production, Ayesha Barenblat -Social entrepreneur and sustainable supply chain advocate and founder and CEO of Remake Tara Rangarajan – Head of Communications, Brand Relationships and Country Programmes, International Labour Organisation and the discussion will be moderated by Jeff Trexler from the Fashion Law Institute.

Content courtesy of IOL & Nairobi fashion hub 

If Rihanna herself can’t hold down a luxury fashion label in 2021, then who can?

When I heard the news that LVMH was dropping Fenty (the clothing brand) from its roster and putting it on sleep mode, (or a momentary coma with indefinite return), I flinched, but nothing automatically triggered me. I love me some Rih Rih, but I wasn’t going to have sleepless nights over the first lady of pop music and beauty becoming a little less rich.

However, something didn’t quite sit well with me. For me, it was beyond Fenty.

https://www.instagram.com/p/CGDFI_vh3uI/?utm_source=ig_embed

There was a message there and it took me a few moments to grasp it.

It’s understandable there are those that perhaps feel like her luxury fashion brand didn’t have legs as she is more of a beautiful babe. It’s a fair point. Although her undeniable sex appeal and attention to diversity do sell lingerie (Savage x Fenty heart eyes), she isn’t really a lingerie designer either, right? Nor was she a beauty pro before she launched her sell-out Fenty Beauty range.

So it made me question whether there’s something else going on and whether we should be questioning the landscape of luxury when it comes to Black ownership and where exactly representation fits into this conversation.

https://www.instagram.com/p/CG7xI4dh0Mo/?utm_source=ig_embed

One of the arguments for the closure of Fenty is that her core audience is ultimately not a luxury buyer. “I believe that the clothes haven’t done as much as beauty and lingerie, but that may be because Rihanna’s current demographic/core audience is millennial/gen Z Black, men, and women.

” says creative consultant Arrieta Mujay Bärg, 41, who was a former Head of PR and Marketing for River Island and led Rihanna x River Island 13’ collection. “However Fenty fashion house has only been opened for less than two years and it takes time to develop a following when you are doing something different from the norm,” Bärg adds.

The same may be said for a lot of Black designers like the super trendy Telfar Clemens and the super edgy, cool, and monotone Cold Laundry founder Ola Alabi, who often attract a more ‘urban demographic’ for lack of a better word.

https://www.instagram.com/p/CCRGVLHI9pj/?utm_source=ig_embed

By no means is that a bad thing, but of course for sustainable success, there is a need to appeal to as wide an audience as possible. Gaining respect across the board in that space is a hard task, but it’s lazy to assume that consumerism within the Black community or a specific generation is capped at a price point.

Bärg agrees to add: “On the same note. It would be inaccurate to say that her, having a majority Black following is the reason that the brand has failed. Developing a high-quality luxury brand and sticking to it is no easy task.” Barg believes that the same level of grace is not allowed fairly, and that may support the case as to why we see so few successful Black-owned/Black-led luxury businesses.

https://www.instagram.com/p/CDXWPW3hM3e/?utm_source=ig_embed

“Case in point: Edun – the brand fronted by Bono and wife Ali Hewson made LVMH a loss of $28million in a space of five years, and every year they were given the benefit of the doubt and they kept feeding in cash until there was no turning back,” says Bärg.

Written By Sheilla Mamona

Content courtesy of Glamour & Nairobi fashion hub 

Hamaji Studio

Hamaji, meaning “nomad” in coastal Swahili is an African designer collection created around preserving ancient textile traditions and nomadic craftsmanship whilst empowering local small-scale artisans in Africa.

Reigning from the East coast of Africa, Hamaji was born in Kenya in 2017 by designer Louise Sommerlatte.

Creating a narrative of sustainability and conscious consumerism their collections are made up of natural fibres, botanical dyes, hand craft, embroidery and up-cycled collected vintage textiles. Hamaji is inspired by East African charm and embodies a spirit of nomadic femininity in pastel hues, free flowing silhouettes and a delightful sense of elegance.

 

This collection was simply inspired by Hamaji journey between Kenya and India and her quest to source sustainable fabrics. The artisanal souls met along the way, the freedom in nature, wild vast landscapes, dusty roads and rickety trains.

But most importantly the feeling of travelling, the romance, nostalgia and inner peace retrieved from being alone and connected to your surroundings. It is to capture this honest feeling and portray its outstanding beauty.

The collection uses a variety of unbleached organic cotton, 100% linen, up-cycled vintage saris and what is currently known to be one of the most sustainable textiles available, 100% natural and biodegradable TencelT” By Lenzinr which is made using very minimal water and no chemicals, from tree bark.

This lucious fibre claims the breathability of linen, the wearability of cotton and the luxurious feel of silk. Garments are adorned with hand beaded collected cowry shells and various beaded embellishments. Our in house hornbill block print is made with harm free dyes and are certified Oeko-Tex’s Standard 100.

Made in rural Kenya by local artisans at the Mitumba Arts workshop in Nanyuki. The workshop consists of 20 artisans working together mostly in creating items made from second hand clothes. All the profits are collectively shared between the artists consisting of tailors, upholsters, hand headers and painters.

We are committed to equality and fairness in the workplace, pay not just living wages but decent wages, have interest in the livelihoods of our employees and to create a comfortable and kind working environment.

Content courtesy of Hamaji Studio & Nairobi fashion hub

 

Suave Kenya

Suave Kenya was founded by Mohamed Awale in 2013. Gikomba Market, the largest open air market in East Africa, sparked a unique idea for the Kenya designer.

Over 100,000 tonnes of used clothing streams into Kenya every year, most of which would naturally end up in a landfill.

https://www.instagram.com/p/B50NwQtnw97/?utm_source=ig_embed

Suave Kenya stems from the belief that used unwanted garments can be repurposed and given a new form. Rummaging through discarded denim, the largest amount of unwanted fabric, the source material for most of the bags was decided.

https://www.instagram.com/p/B8OvLXGHmap/?utm_source=ig_embed

A tiny operation with 2 staff members at its inception, Suave Kenya blossomed into a fully-fledged brand that works to end the continuous cycle of unwanted apparel in landfills.

The bags produced by Suave Kenya are crafted with practicality in mind, and their biggest supporters are the new eco-conscious generation.

The Process

https://www.instagram.com/p/CIViMY4nKl7/?utm_source=ig_embed

Sorting Process
What goes where? Denim is always our first choice but we’re constantly experimenting with an array of fabrics. From silk shirts to leather jackets, if it’s interesting enough, we’ll definitely find a use for it.

Preparation, Ripping and Cutting.
The destruction before rebuilding: This involves lots of cutting, ripping and tearing apart. The aim is to creatively get the most out of the former (article of clothing)

Bag Making Process
The destruction before rebuilding: This involves lots of cutting, ripping and tearing apart. The aim is to creatively get the most out of the former (article of clothing)

Content courtesy of Suave Kenya & Nairobi fashion hub

Jiamini Kenya Fashion Accessories Brand

Jiamini is a family run, Kenyan based Fashion Accessories Brand meaning believe in yourself in ‘Swahili, founded in 2016, on the belief of preserving its Traditional African Heritage.

Jiamini’s vision, through its innovative designs and use of renewable resources, seeks to combine timeless traditional technique, craftsmanship and heritage with a touch of modernity, manipulated in the construction of its delicate beaded embroidery and weave. Each piece is developed around the idea of comfort, complementing the body’s feminine form and grace.

The Brands one of a kind pieces are a reminder and encouragement to women of who they are: Bold, Brilliant, Confident, Courageous, Strong, Sensual, Liberated and more. She’s an enigma to most and a balance of delicacy and strength to those who come across her path. It’s the pep in her step, the subtle elegance she carries herself with and the silent confidence that fascinates a crowd.

Her precious Armour, ‘JIAMINI’, around her body, that only she knows the true significance of. She never forgets her roots, the broth that runs through her veins and that just like tradition, she is and always will be timeless. All that’s left to do is believe in herself.

Jiamini Kenya designs, while respecting the old – age traditions passed down from generation to generation are brought to life by skilled female artisans, Creating timeless staple pieces.

Their mission is to design an international wardrobe for today’s global woman while at the same time helping women rise above poverty through economic empowerment and employment, one stitch at a time through fashion.

Content courtesy of Jiamini Kenya & Nairobi fashion hub  

Nike Kondakiss Upcycled Parachute Fashions Help Educate Maasai Girls

The Greek/Danish designer and entrepreneur Nike Kondakis seeks to provide an alternative to the polluting fashion industry and is one of the talented designers featured in the soon to be released book Fashion Africa by AFG’s founder Jacqueline Shaw.

KONDAKIS is a responsible fashion company both socially and environmentally. Based in Kenya, KONDAKIS concept-collections are made from several unique materials such as Parachutes, Dead Wood and Peace Silk. Nike Kondakis creates stunning to-die-for garments fit for any Red Carpet event from these original recycled parachutes in Kenya. Her voluminous, goddess-like dresses are manufactured by local artisans and can be ordered on-line and shipped worldwide within 3-5 weeks.

The parachute line (she also designs accessories and knitwear) is available in an unexpected and wide range of colours such as snow white, lava orange, bush green, sea blue, pitch black and Barbie purple to name a few which are all the original colours, minimizing the energy used in an additional dyeing process and adding to the novelty of each piece. Stamps revealing when and who the parachute was made for and original parachute stitching are subtle details that make each piece unique.

Kondakis’ style is avant-garde and extravagant yet breathes Scandinavian minimalism , making her creations very wearable, modern and pure.

This is definitely visible in her knitwear line named the Natural Collection, which is made from un-dyed wool from Kenya and is spun and knitted by hand. Oversized sweaters and ponchos with a raw, natural look are made in unbleached white and black tones and are complemented by the accessories made from African “dead wood”.

Her accessories line consists of bangles, earrings and necklaces carved from wood which has died naturally or been broken off by wild game in the Kenyan bush. Her graphic pieces have a rustic touch, some surfaces still covered in bark and others polished and stamped with the Kondakis logo.

In 2002 Nike Kondakis started a three year program in responsible entrepreneurship at the Kaos piloterna in Copenhagen. After completing her education, she traveled to Kenya to set up a development project for 30,000 Maasai’s at the Lorika Foundation.

The project is now currently being run by local managers, but Nike still contributes to the education of Maasai girls who she says are often under prioritized when it comes to schooling. Her ambition is to create many more collections from different recycled materials, to sell more internationally and to employ 100 people in the coming 5 years.

Overall through their growing sales they want to take many more girls to school.

Kondakis has received a large amount of attention by international and local press for her design and work with the Maasai community, and has shown her collections on the catwalk in NYC, Nairobi and Sun City. If you happen to be in NYC, San Francisco or LA in September, you can book an appointment to meet Nike and view her collection.

Content courtesy of Africa Fashion Guide & Nairobi fashion hub

Rihanna’s Fenty fashion label to close down after 2 years

The slowdown of luxury fashion continues with the announcement that Rihanna’s ready-to-wear line Fenty has been discontinued.

The fashion line, launched in 2019, made history as the first luxury brand run by a black woman and effortlessly chimed with Generation Z’s values of inclusivity and diversity. It was also only the second luxury fashion house started from scratch by the French conglomerate LVMH after Christian Lacroix in 1987.

Although it comes as a surprise  Rihanna picked up the Urban Luxe gong for the brand at the Fashion Awards in 2019 – the end of the ready-to-wear arm of Fenty is in part a casualty of the pandemic.

The brand, known for footwear, denim items, and eyewear, has struggled with supply chain issues and the singer, who is based in the US, has been unable to travel in order to collaborate with the Parisian fashion team.

During a press conference in October, LVMH’s chief financial officer, Jean-Jacques Guiony, also hinted that they were having their share of teething problems.

“On Fenty fashion, we are obviously still in a launching phase and we have to figure out exactly what is the right offer,” he was quoted by the New York Times as saying. “It is not something that is easy. We were starting entirely from scratch. Obviously, we have the great help from Rihanna on this, but I would say it’s still a work in progress when it comes to really define what the offer will be.”

Despite other LVMH-owned fashion brands such as Dior and Louis Vuitton bucking the trend of decline during the pandemic, net profits for the parent company fell 34% in 2020, according to the WWD website.

Fenty’s final collection, a collaboration with the footwear designer Amina Muaddi, was in November last year and its last Instagram post was on 1 January.

The shuttering of the fashion arm of Fenty will not affect its side projects, the lingerie arm Savage X Fenty and Fenty Skin, which are both considered a success in their field: the former made $108m (£78m) last year and the latter, which is available in Boots, has made £26m in four months, according to WWD.

Content courtesy of The GuardianNairobi fashion hub 

Ad