Thursday 25th of September 2025

Nairobi, Kenya

Tag: Fashion Store

Fashion Brand Mulu Evolves From Plus-size Pioneer To Family Lifestyle Label

Posted on by Oscar Alochi

September 2, 2025, Dubai, UAE – MULU, once recognized as a leading plus-size fashion brand for women, is rebranding into a lifestyle fashion label for the entire family. The launch of the new MULU Reborn Collection on September 4, 2025, reflects the personal journey of the founder, Kanessa Muluneh, and a new vision: to dress families with ease, comfort, and togetherness. The Reborn Collection will be available online at www.mulu.world with sizes ranging from baby all the way up to 5XL.

The rebrand was set in motion because of personal reflection, says Kanessa Muluneh. “When I first launched MULU, I was plus-size and designed clothes for women like me. I didn’t have kids, and my priorities were different. Today, I am a mother of three, and I have a family. That was when I realized MULU had to be reborn, too, as a brand catering to the whole family expanding beyond where we started. MULU is about creating fashion that bonds families.”

MULU’s mantra is “unlock ease, unlock MULU” and a design approach focusing on “clothing that moves with you”. The Reborn collection launches with five classic basics (black, navy, maroon, brown, green) balanced with two playful additions (yellow and light blue). All the pieces are made of comfortable, premium fabrics that adjust to all body sizes.

Since moving to Dubai three years ago, Kanessa Muluneh has adapted Arab cultural influences while keeping the brand’s global appeal. Family values are at the heart of MULU, and the new collection includes traditional pieces like abayas with a modern twist. Pricing ranges from 400-600 AED and targets established families across all categories.

MULU’s rebrand tackles what Kanessa Muluneh sees as a gap in family fashion: “We want to make life as a family easier. MULU Reborn is designed for daily activities like school runs, trips to the shop, errands, and all the things we do every day.” The launch on September 4 aligns with the back-to-school season when families set up new routines and look for clothing solutions that suit everyone. The date holds personal significance as well and marks nine years since Kanessa’s wedding anniversary when she started her family.

Kanessa Muluneh, founder of MULU, said: “Life is already full of responsibilities, especially when you have a family, and clothing shouldn’t add to that stress. That’s why we are including everyone in the collection: from babies and kids to teens, moms, dads, uncles, aunties, cousins, and even grandma and grandpa. Think of those traditional Christmas photos where the whole family wears matching sweaters, only this time, it can be MULU.”

 

About MULU:
MULU, established in 2018 by Kanessa Muluneh in the Netherlands, is a premium family
lifestyle brand based in the UAE. More than a clothing line, MULU is a family-first movement
catering to everyday families living their daily lives. The brand creates elevated essentials across
all age groups and sizes from babies to plus-size adults. MULU’s mission is to create fashion
that bonds families. MULU’s products are available in over 15 countries, including the
Netherlands, Germany, Belgium, Denmark, Sweden, Austria, UK, USA, Canada, Ghana, and
Kenya.

Content courtesy of MULU & NFH Dgital Team

Setting Sail in Style: Louis Vuitton Unveils Monumental Cruise Ship Store in Shanghai

Posted on by Fashion Tribe Influencer

SHANGHAI— In a breathtaking display of architectural innovation and experiential luxury, Louis Vuitton has anchored its most ambitious retail concept to date in the heart of Shanghai: “The Louis,” a monumental, life-size cruise ship-shaped destination that transcends the traditional boutique. More than just a store, this extraordinary structure seamlessly integrates a vast flagship retail space, a sophisticated restaurant, and an immersive museum charting the brand’s illustrious history, setting a new benchmark for luxury engagement in the global market.

This isn’t merely a popup; it’s an immersive brand experience, a testament to Louis Vuitton’s audacious vision & unwavering commitment to innovation.Resembling a colossal, deconstructed Louis Vuitton trunk, ‘The Louis’ stands as an architectural marvel. Its distinctive design immediately captivates

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-07-08T14:36:31.996Z

Unveiled on June 28th, 2025, “The Louis” stands majestically in the HKRI Taikoo Hui shopping plaza on Wujiang Road, its gleaming metallic Monogram-clad exterior designed to evoke the grandeur of an ocean liner and the iconic stacked trunks that are synonymous with Louis Vuitton. The 30-meter-tall edifice, a collaborative marvel including design by OMA’s Shohei Shigematsu for its exhibition spaces, pays homage to both Louis Vuitton’s deep maritime roots in crafting travel-ready trunks and Shanghai’s historical identity as a pivotal port city, the “Gateway to the East.”

A Voyage Through Luxury Retail

Stepping aboard “The Louis” is to embark on a multi-sensory journey across its three expansive levels. The core of the ground floor features a sprawling Louis Vuitton flagship boutique, a meticulously curated space showcasing the Maison’s comprehensive collections. From the latest ready-to-wear pieces and an extensive array of signature leather goods to elegant accessories, contemporary footwear, and exquisite fine jewelry, every item is presented with an emphasis on craftsmanship and allure. The open, fluid layout encourages exploration, inviting patrons to discover the breadth of Louis Vuitton’s creative universe in an environment that is both grand and intimate. Personalization services, including Shanghai-themed hot stamping, further elevate the bespoke shopping experience.

Louis Vuitton has once again pushed the boundaries of luxury retail with the launch of an extraordinary new concept in Shanghai: ‘The Louis’, a futuristic, life-size cruise ship anchored majestically on Nanjing Road, right by Taikoo Hui.#nairobifashionhub

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-07-08T14:35:08.173Z

Gastronomic Port of Call: Le Café Louis Vuitton

Perched on the top floor, Le Café Louis Vuitton offers an elevated culinary experience that mirrors the brand’s commitment to excellence and innovation. Designed with warm wood surfaces and soft lighting, the café evokes the intimate ambiance of an old cruise ship cabin, complete with an elegant outdoor terrace providing a “seaside” atmosphere.8 Under the guidance of chefs Leonardo Zambrino and Zoe Zhou, the menu presents a unique fusion of French and Shanghainese culinary influences. Guests can indulge in creative interpretations such as “Monogram Raviolis,” a refined twist on Chinese jiaozi stamped with the iconic LV mark, alongside other bespoke dishes like the “Cesar Salad Eclipse,” reimagined with a vibrant yuja dressing.9 This dining destination transforms a shopping trip into a leisurely and sophisticated indulgence.

Charting the Course: The Visionary Journeys Exhibition

Integral to “The Louis” experience is the “Visionary Journeys” exhibition, a comprehensive museum spanning the first two floors that offers an unparalleled deep dive into Louis Vuitton’s storied heritage. Conceived by Shohei Shigematsu of OMA, this multi-room exhibition is not merely a historical retrospective but a captivating narrative of the Maison’s evolution.

Visitors begin their journey through “Trunkscape,” an immersive installation of Monogram canvas trunks curving into an archway, setting a cinematic tone.11 The exhibition then unfolds through a series of thematic rooms:

  • Origins: Celebrating the iconic trunks and leather goods that are at the heart of the “Art of Travel,” tracing the brand’s inception in 1854.
  • Voyage Room: A tribute to the romance of travel, featuring bag patents and vintage travel posters, spotlighting Louis Vuitton’s spirit of adventure across eras.
  • Workshop: Offering live demonstrations by skilled artisans, showcasing the intricate craftsmanship and dedication to detail that define Louis Vuitton’s creations.
  • Perfume Room: A fragrant display of rare perfume bottles and vintage toiletry kits, highlighting the brand’s historical foray into personal care.
  • Books and Sport: An unexpected but fascinating exploration of Louis Vuitton’s ties to literature through works by Gaston-Louis Vuitton and its role in major sporting events, displaying renowned trophy trunks used for Formula 1 and the Olympics.

The exhibition culminates in a gift shop, offering an exclusive selection of merchandise, providing a tangible link to the immersive experience.

This isn’t just a nod to the brand’s iconic luggage heritage; it’s a bold reinterpretation, asserting Louis Vuitton’s dominance in the contemporary luxury sphere. The sheer scale and meticulous detailing of this installation are breathtaking, showcasing the brand’s craftsmanship on an epic scale.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-07-08T14:38:19.692Z

A Strategic Landmark in a Shifting Market

The launch of “The Louis” is a strategic move by LVMH to not only reinforce Louis Vuitton’s formidable presence in China but also to adapt to the evolving luxury market. In a climate where consumer spending habits are shifting and “experiential goods” are gaining traction over traditional purchases, this concept store is designed to be a cultural landmark that attracts crowds beyond the typical luxury shopper. As Pietro Beccari, Chairman and CEO of Louis Vuitton, stated, the concept represents a “new chapter in the brand’s cultural evolution,” embodying the “spirit of travelling through ideas, emotions, and inspiration in a joyful way.”

By creating a destination that offers shopping, dining, and a rich cultural experience, Louis Vuitton is not just selling products; it is cultivating a deeper connection with its audience, transforming retail into an adventure, and solidifying its position as a cultural powerhouse in the dynamic landscape of global luxury. “The Louis” stands as a bold testament to Louis Vuitton’s enduring legacy and its visionary approach to the future of retail.

Content courtesy of NFH Digital Team

 

Adidas Originals Debuts Flagship Store in Kenya, Marking Major Expansion into East Africa

Posted on by Oscar Alochi

Nairobi’s vibrant streetwear scene welcomed a significant new player earlier this month. On April 4th, 2025, Adidas Originals officially landed in Kenya, with WAMA International Group proudly unveiling the brand’s flagship store at the prestigious Westgate Mall. This highly anticipated opening signals a major expansion for the iconic sportswear and lifestyle brand into the East African market, providing Kenyan consumers with direct access to their coveted collections.

By Oscar Alochi | Nairobi, Kenya

Global sportswear brand Adidas Originals has officially opened its first standalone store in East Africa, setting up shop in Kenya’s capital city, Nairobi. The flagship store, located at Westgate Mall in Westlands, marks a significant milestone in the brand’s expansion strategy across the African continent.

WAMA International has launched the first adidas Originals store in Kenya. The store opened on April 4th at Westgate Mall in Nairobi.Adidas Originals is a lifestyle division of the global sportswear brand Adidas. It features trendy footwear, apparel, and accessories.#nairobifashionhub #adidas

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-23T10:27:26.709Z

A First for East Africa

The new Adidas Originals outlet is operated by WAMA International Group, a regional retail powerhouse with over 30 locations across the Middle East and Africa. This Nairobi store is the first of its kind in East Africa and showcases the brand’s lifestyle segment, which merges street culture, fashion, and heritage design.

“We are thrilled to launch our first Adidas Originals store in East Africa,” said Ismael Elmahdy, Head of Retail at WAMA International Group. “This store represents the beginning of a long-term commitment to deliver innovative, stylish, and culturally relevant products to the East African market.”

Premium Shopping Experience

The Adidas Originals store at Westgate Mall is located on the first floor and features a curated selection of lifestyle footwear, apparel, and accessories for both men and women. The design of the store embodies the brand’s global identity focusing on creativity, sustainability, innovation, and cultural inclusivity.

Elmahdy added that the space was crafted to reflect Nairobi’s vibrant and diverse urban culture, aiming to resonate with Kenya’s increasingly fashion-forward youth.

Global Commitment, Local Connection

Brett Burgess, Senior Director, Africa Export – EM South, highlighted the significance of Adidas expanding into the Kenyan market.

“It has been a great experience partnering with WAMA Group to bring this first Originals standalone store to Nairobi,” said Burgess. “As a brand, we are deeply committed to expanding our presence in Africa and contributing positively to the communities in which we operate.”

He emphasized that Adidas is not just opening stores but building platforms that foster creativity and community engagement.

This marks a major milestone for WAMA International Group. The company already operates over 30 stores across the region.A Grand Opening with Culture and CelebrationThe launch event was more than just a store opening. It featured DJs, sneaker customization, and a vibrant cultural celebration.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-23T10:34:10.717Z

Launch Attended by German Ambassador

The store launch was attended by German Ambassador to Kenya, Sebastian Groth, who served as the guest of honor. Ambassador Groth commended the brand for investing in Kenya and recognized the venture as an example of successful international cooperation.

“Adidas has shown that global brands can thrive by integrating with local markets,” Groth said. “This investment strengthens ties between Germany and Kenya and brings high-quality retail experiences to Kenyan consumers.”

Looking Ahead: Regional Expansion Plans

WAMA International has expressed plans to further expand Adidas’ presence across East Africa, with potential new stores in Kampala, Kigali, and Dar es Salaam. The group intends to focus not only on retail presence but also on local partnerships, creative initiatives, and youth empowerment programs.

This development reflects Adidas’ broader global vision to create inclusive, culturally relevant, and sustainable retail experiences while tapping into emerging markets with strong growth potential.

The event captured the brand’s focus on creativity, inclusion, and sustainability. Local culture was at the heart of the celebration.Brett Burgess, Senior Director Africa Export, EM South, praised the partnership with WAMA. He emphasized adidas’ commitment to Africa.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-23T10:35:23.237Z

About Adidas Originals

Adidas Originals is a heritage line of Adidas that draws inspiration from the brand’s rich sportswear history. Known for iconic designs like the Superstar, Stan Smith, and NMD, the brand has become a staple in urban fashion and global street culture.

With this new flagship store in Nairobi, Adidas is positioning itself to be a leading voice in the evolving African fashion and lifestyle industry.

Here are some key takeaways for Kenyans from Adidas Originals’ debut flagship store in Kenya:

  • Increased Access to Authentic Products: The opening of a flagship store at Westgate Mall in Nairobi provides Kenyans with a direct and reliable source for genuine Adidas Originals footwear, apparel, and accessories. This reduces the need to rely on third-party retailers or worry about counterfeit products.
  • Elevated Shopping Experience: The store is designed to offer a premium and immersive retail experience, embodying the brand’s values of creativity, innovation, sustainability, and cultural inclusivity. This means Kenyans can expect a more engaging and brand-focused shopping environment.
  • Curation of Lifestyle and Streetwear: Adidas Originals is known for its strong ties to streetwear and urban culture. The store will offer a curated selection of lifestyle products, catering to the fashion-forward Kenyan consumer and reflecting global trends with a local touch.
  • Focus on Local Community and Tastes: Adidas aims to connect with the local community and is committed to offering products tailored to local tastes. This suggests that the store’s offerings might evolve to include styles and collaborations that resonate with the Kenyan market.
  • Economic Opportunities: The establishment of a flagship store, spearheaded by WAMA International Group, signifies investment in the Kenyan retail sector and could potentially create employment opportunities. Further expansion plans across East Africa by WAMA also hint at potential future growth in the region.
  • Growing International Brand Presence: This move highlights the increasing interest of major international brands in the East African market, particularly Kenya, recognizing its growing consumer base and economic potential.
  • Inspiration for Local Retail: The design and concept of the Adidas Originals flagship store could serve as inspiration for local Kenyan retailers looking to elevate their own customer experiences and store aesthetics.
  • Platform for Cultural Expression: The launch event itself, featuring DJs, sneaker customization, and cultural showcases, indicates that the store could become a hub for celebrating creativity and local culture within the streetwear scene in Nairobi.
  • Potential for Partnerships and Collaborations: As Adidas aims to connect with the local community, there might be future opportunities for collaborations with Kenyan artists, designers, and influencers.
  • Contribution to the Retail Landscape: The addition of a prominent international brand like Adidas Originals further diversifies and enriches the retail landscape in Nairobi, offering consumers more choices and potentially driving competition and innovation within the sector.

#AdidasOriginalsKE #AdidasNairobi #AdidasInAfrica #StreetwearAfrica #NairobiFashion

For media inquiries, interviews, or partnerships: Visit www.adidas.com or contact WAMA International Group.

Content courtesy of NFH Digital Team

The Great Walk by Enda: Honoring Catherine Ndereba and Empowering Women in Sports

Posted on by Oscar Alochi

Kenya has long been a powerhouse in athletics, producing champions who have defied odds, broken records, and inspired generations. Among these legendary figures stands Catherine Ndereba, a trailblazer in long-distance running who not only brought global recognition to Kenya but also paved the way for women in athletics worldwide.

To celebrate her extraordinary legacy, Enda Sportswear is proud to present The Great Walk by Enda a special event dedicated to empowering women in sports, fostering community engagement, and promoting inclusivity. This significant walk is scheduled to take place on March 29th, 2025, from 8 AM to 1 PM at the Ngong Road Forest Sanctuary  Miotoni Block (Section 1). More than just a fitness activity, this walk is a movement one that seeks to honor past achievements, inspire the next generation, and advocate for gender equality in sports.

The Great Walk is almost here! We’re honored to celebrate a true icon of marathon running Catherine Ndereba, a symbol of perseverance & inspiration. 🌍🏅She’s a mentor, a role model, and a guiding light for the next generation of runners.Grateful to walk this journey with you & Catherine the Great!

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-26T12:05:13.534Z

Enda: Championing Kenyan Athletes and Women’s Sports

Enda Sportswear, Kenya’s premier running shoe brand, has consistently supported local athletes by creating world-class performance footwear and fostering initiatives that uplift the community. The Great Walk by Enda is an integral part of a larger campaign leading up to the Catherine Ndereba Women’s Marathon, an annual event that celebrates the excellence of female athletes. With every purchase made from Enda, a portion of proceeds directly supports Kenyan runners, reinforcing the brand’s mission of nurturing homegrown talent and driving sustainable development in the sports industry.

A Celebration of Strength, Unity, and Progress

The Great Walk by Enda is not just about covering distances; it is about breaking barriers and fostering a culture where women feel empowered to chase their dreams in athletics and beyond. This walk serves as a platform to inspire young girls, highlight the importance of resilience, and shift the narrative surrounding women’s participation in competitive sports. It brings together athletes, sports enthusiasts, and community members in a shared commitment to gender equality and athletic excellence.

Join us for The Great Walk with the legendary Catherine Ndereba & enjoy amazing perks! 🚶‍♀️🏅 📅 Date: 29th March | ⏰ 8 AM 📍 Venue: Ngong Road Forest Sanctuary, Miotoni ✅ Registration: Ksh 2,000 🎁 Gift Hamper for Participants 👟 30% OFF on all shoes Only when you register!🔗 Sign up now!

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-26T12:25:30.880Z

Join the Movement

Mark your calendars, lace up your sneakers, and be part of this historic occasion. The Great Walk by Enda is more than an event—it is a powerful statement of support for women in sports. By participating, you contribute to a future where female athletes receive the recognition, opportunities, and support they deserve.

Reserve your spot today and take a step towards a future filled with limitless possibilities!

We’re here to help you step your game up! 💪🏽 Stay ahead by gearing up the right way. 👌 Shop ENDA today & keep pushing limits! ✨ Strong women don’t just run they lead, break barriers & stay on top with Enda.Step into comfort & confidence this Women’s Month! 🔥🏃‍♀️ #EndaRunsKenya #WomenInSports #Women

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-26T12:11:43.169Z

#TheGreatWalkByEnda #WomenInSports #CatherineNdereba #EndaRunsKenya

Content courtesy of ENDA & NFH Digital Team

SWAIA Native Fashion Week 2025: A Celebration of Indigenous Creativity

Posted on by Oscar Alochi

Santa Fe, New Mexico – The Southwestern Association for Indian Arts (SWAIA) is thrilled to unveil the lineup of designers participating in the highly anticipated second annual SWAIA Native Fashion Week. Scheduled to take place from May 7 through May 11, 2025, in the heart of Santa Fe, this year’s event promises to be an extraordinary celebration of Indigenous artistry and cultural expression. In an exciting international collaboration, SWAIA is partnering with Vancouver Indigenous Fashion Week (VIFW) to bring a diverse range of designers from Nations across the United States and Canada to the runway.

Featured Designers

This year’s lineup showcases a stunning array of talented Indigenous designers, each bringing their unique perspectives and craftsmanship to the world of fashion:

  • April Allen (Inuit) | Stitched by April
  • Loren Aragon (Acoma Pueblo) | Towering House
  • Jeremy Donavan Arviso (Diné, Hopi, Akimel O’odham, and Tohono O’odham) | RVSO78
  • Kaylyn Baker (Northern Tutchone) | Kaylyn Baker Designs
  • Pam Baker (Squamish and Kwakwaka’wakw) | TOC Legends
  • Rebecca Baker-Grenier (Kwakwaka’wakw and Squamish)
  • Peshawn Bread (Comanche/Kiowa/Cherokee) | House of Sutai
  • Vina Brown (Nuučaan̓uɫ and Haíłzaqv) | Copper Canoe Woman
  • Cheryl Fennell (Métis) | Snowfly
  • Lauren Good Day (Mandan/Hidatsa/Arikara)
  • Lesley Hampton (Temagami First Nation)
  • Alex Manitopyes (Muskowekwan) | Sacrdthndr
  • Livia Manywounds (Tsuu T’ina Nation/Dene) | Dancing Storm Designs
  • Tishna Marlowe (Ethen Dene) | Dene Couture
  • Robyn McLeod (Métis/Dene)
  • Patricia Michaels (Taos Pueblo) | PM Waterlily
  • Sage Mountainflower (Ohkay Owingeh/Taos Pueblo/Diné) | Sage Mountain Flower
  • Randi Nelson (St’uxwtéws First Nation) | Randi Nelson Designs
  • Yolonda Skelton (Gitxsan) | SugIit Lukxs Designs
  • Kayla Smith (Standing Rock Sioux Tribe) | K Lookinghorse
  • Adrian Stevens & Sean Snyder (Sean Snyder: Navajo Nation/descendant of the Southern Ute Tribe | Adrian Stevens: Northern Ute/Shoshone-Bannock/San Carlos Apache) | Stevens & Snyder
  • Alyssia Sutherland (Ojibwe) | Ally’s Ribbons
  • Tierra Alysia Tapuro (Kashia Pomo/Filipino) | VIVIDUS by Tierra Alysia
  • Wabanoonkwe (Ojibwe) x Jennifer Younger (Tlingit)

“Congratulations to all the participating designers—witnessing your artistic expression and creative brilliance is truly inspiring,” said Jamie Schulze, Executive Director of SWAIA. “We look forward to welcoming you to Santa Fe this May for what will be a historic international collaboration.”

SWAIA Native Fashion Week 2025 Schedule of Events

Attendees can look forward to an exciting lineup of fashion shows, panel discussions, and exclusive events throughout the week:

  • Wednesday, May 7, 2025 | VIP/Donor/Member Preview (Invitation Only)
  • Thursday, May 8, 2025 | Industry Day featuring Panel Discussions & Designer Trunk Shows at multiple downtown Santa Fe locations; Media & VIP Launch Party
  • Friday, May 9, 2025 | SWAIA Native Fashion Show & Cocktail Shopping Hour at the Santa Fe Community Convention Center
    • Fashion Show: 6-7 p.m.
    • Shopping Hour: 7-8 p.m.
  • Saturday, May 10, 2025 | SWAIA Native Fashion Shows at the Santa Fe Community Convention Center
    • Showtimes: 2-3 p.m. | 5-6 p.m.
  • Sunday, May 11, 2025 | SWAIA Native Fashion Shows at the Santa Fe Community Convention Center
    • Showtimes: 2-3 p.m. | 5-6 p.m.

For a detailed event schedule and to purchase tickets, visit swaia.org. SWAIA members will have exclusive access to tickets starting March 12, 2025, with general ticket sales opening on March 19, 2025.

About SWAIA Native Fashion Week (SNFW)

SWAIA Native Fashion Week, launched in 2024, evolved from the highly successful SWAIA Native Fashion Show, which has been a highlight of the Santa Fe Indian Market since 2014. Dedicated to showcasing Indigenous design and cultural expression in the fashion industry, SWAIA Native Fashion Week aspires to position Santa Fe, New Mexico, as the Indigenous fashion capital of the United States. Through this platform, Indigenous designers gain unparalleled opportunities for networking, creative expression, and industry recognition.

Join us for an unforgettable celebration of Indigenous fashion and creativity at SWAIA Native Fashion Week 2025!

 

Content courtesy of NFH Digital Team

Kenyan Celebrities Shine at Bahati’s White-Themed Event: Who Nailed the Look?

Posted on by Oscar Alochi

After weeks of anticipation and hype, singer Bahati and his wife, content creator Diana Marua, finally unveiled The Bahatis’ Big Day a lavish, star-studded affair that had everyone talking. Contrary to speculation, the grand event wasn’t a wedding yet but the official launch of their new betting company. The couple also took the opportunity to announce their wedding date, set for October 20, 2025.

Did They Nail It? Kenyan Celebs and the Bahati's White Dress CodeAfter weeks of hype, singer Bahati and wife and content creator Diana Marua finally unveiled The Bahatis' Big Day.The grand event wasn’t a wedding yet but the launch of their new betting company.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:50:23.725Z

A Fashion Extravaganza at Argyle Grand Hotel

Held at the luxurious Argyle Grand Hotel, the exclusive white-themed event was nothing short of a fashion spectacle. Kenyan celebrities graced the occasion in their best interpretations of the dress code, making bold statements on the red carpet.

Diana Marua stole the spotlight in an exquisite black and gold ensemble, complemented by flawless makeup and elegant jewelry. Bahati perfectly matched her in a sophisticated black outfit adorned with gold embroidery, making them the ultimate power couple of the night.

How Your Favourite Celebrities Showed Up

The event saw a remarkable turnout from Kenya’s biggest stars, each putting their best foot forward in the fashion department. Among those who dazzled at the event were:

  • Phoina Wambui – Served an effortlessly chic look that turned heads.
  • Kelvin Kinuthia – Rocked a bold statement outfit, staying true to his flamboyant style.
  • Jackie Matubia – Radiated elegance in a sleek and sophisticated dress.
  • Eve Mungai – Kept it stylish yet understated with a perfectly tailored look.
  • Betty Kyallo & Boyfriend – The media personality and her partner exuded couple goals with their coordinated outfits.
  • Milly Chebby – Looked regal in a flattering ensemble.
  • Dorea Chege & DJ Bull – The duo brought their A-game with trendy, fashion-forward looks.
  • Priity Vishi – Made a statement with a daring yet classy outfit.
  • Nimo Gachuri – Kept it effortlessly stylish with a unique twist on the theme.
  • Alma Mutheu – Stunned in a breathtaking, fashion-forward outfit.
  • Jacky Vike – Showed off her signature edgy style.
  • 2mbili – Added a touch of personality with his bold look.
  • Thee Pluto – Maintained his signature stylish aura with a polished and trendy outfit.

Held at the luxurious Argyle Grand Hotel, the white-themed affair was a star-studded fashion spectacle.Diana dazzled in a black and gold ensemble, while Bahati matched her in a gold-embroidered black outfit.#nairobifashionhub

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:53:04.179Z

A Night of Elegance and Glamour

The event, hosted by MC Jessy and Mwalimu Rachel, was a night to remember, filled with glitz, glamour, and unforgettable fashion moments. With the official launch of their betting company and their wedding date now set, The Bahatis’ Big Day truly marked the beginning of an exciting new chapter for the celebrity couple.

From elegant gowns to impeccably tailored suits, the night was a showcase of Kenya’s finest fashion. Fans and fashion enthusiasts alike were left inspired by the stunning ensembles on display, proving once again that Kenyan celebrities know how to dress to impress.

 

Content courtesy of NFH Digital Team

Paris Fashion Week 2025: Major Designer Debuts and Ethical Fashion Protests Take Center Stage

Posted on by Oscar Alochi

Paris Fashion Week, the grandest event in the global fashion calendar, has officially begun, ushering in a wave of excitement, fresh creative visions, and powerful ethical statements. The highly anticipated Fall-Winter 2025-2026 season is poised to be a pivotal moment in fashion, with renowned luxury houses undergoing leadership changes, while activists and emerging designers push for sustainability and ethical responsibility.

A Week of Transformative Designer Debuts

The biggest highlight of this year’s Paris Fashion Week is the debut of several high-profile designers at esteemed fashion houses.

Sarah Burton at Givenchy: Set to unveil her first collection for Givenchy on Friday, Burton is a veteran of the industry, having previously helmed Alexander McQueen. Her appointment in September brought fresh energy to the historic French fashion house, which recently gained visibility through Timothée Chalamet’s striking yellow Givenchy suit at the Oscars. Speaking to Vogue, Burton expressed her admiration for the brand’s legacy, emphasizing its intimate scale and deep Parisian roots.

Julian Klausner at Dries Van Noten: Following the departure of Belgian designer Dries Van Noten from his eponymous label, the torch has been passed to 33-year-old Julian Klausner. Fashion insiders are keenly awaiting Klausner’s first collection on Wednesday, which will set the tone for the future of the celebrated fashion house.

Haider Ackermann at Tom Ford: The French Haute Couture and Fashion Federation successfully lured Tom Ford previously a mainstay of New York Fashion Week to Paris for the first time. Haider Ackermann, who took over as the chief designer of Tom Ford in September, will present his debut collection on Wednesday, navigating the challenge of leading a brand so closely associated with its charismatic founder.

Meanwhile, rumors continue to swirl regarding Dior’s head designer Maria Grazia Chiuri, who may be departing after Tuesday’s show. Northern Irish designer Jonathan Anderson, currently leading Loewe, is speculated to be a possible successor.

Protests and Ethical Fashion Initiatives

Beyond the catwalks, this season’s Paris Fashion Week has been met with bold protests from ethical fashion activists. Demonstrators from PETA (People for the Ethical Treatment of Animals) and the Brigitte Bardot Foundation took to the streets, urging the industry to abandon animal hides in favor of cruelty-free alternatives.

PETA activists, clad in faux prehistoric fur outfits, brandished placards reading “Leave The Stone Age” in front of the French Fashion Institute, while mobile billboards circulated the city condemning the use of animal products in luxury fashion. Natasha Garnier, a spokesperson for PETA, called for Paris to follow in the footsteps of London, Copenhagen, and Amsterdam by banning fur on its runways.

Despite these protests, shearling coats and fur jackets are making a comeback this season, with industry experts, such as Simon Longland from Harrods, predicting that shearling will be a top investment piece for Fall-Winter 2025.

Emerging Designers Take the Spotlight

Paris Fashion Week opened with showcases from innovative young labels, demonstrating a shift towards more sustainable and forward-thinking fashion.

CFCL (Clothing For Contemporary Life): Founded by Japanese designer Yusuke Takahashi just five years ago, CFCL impressed audiences with its vibrant knitwear collection, heavily influenced by 1980s furniture aesthetics. Staying true to his sustainability-driven ethos, Takahashi used recycled polyester for 90% of the collection, eliminating fur and animal hides entirely.

Victor Weinsanto: French designer Victor Weinsanto delivered a striking collection featuring faux leather and fur, embracing a neutral palette of white, beige, and black, accented with bold 1980s-inspired purple hues. His commitment to ethical fashion aligns with growing industry trends towards sustainability.

Vaquera: New York’s Vaquera added an avant-garde edge to the opening day’s lineup, showcasing unconventional silhouettes and a rebellious take on modern fashion.

Luxury Brands Face Market Challenges

As over 100 fashion houses prepare to unveil their latest collections in the coming days, industry leaders are navigating an increasingly difficult luxury market.

LVMH, the largest luxury conglomerate in Europe, recently reported a 17% decline in annual net profits, attributing the downturn to post-pandemic shifts in consumer behavior, weakened demand in China, and global economic uncertainty. With sales slowing, many brands are using Paris Fashion Week as a platform to reignite interest and reaffirm their influence in the fashion industry.

The Week Ahead: Star Power and High Stakes

As the week progresses, fashion’s biggest names Louis Vuitton, Dior, Saint Laurent, and Chanel will host extravagant runway shows, drawing an elite crowd of celebrities, influencers, and industry insiders. Front-row seats remain some of the most coveted in the world, underscoring the enduring cultural and commercial power of Paris Fashion Week.

With groundbreaking debuts, ethical fashion advocacy, and shifting market dynamics, this year’s Paris Fashion Week promises to be a defining moment in the industry’s evolution. As the global fashion landscape continues to adapt to new creative directions and economic challenges, all eyes remain on the runways of Paris, where the future of luxury fashion is being shaped.

Paris Fashion Week has officially begun, bringing a mix of young, innovative labels and highly anticipated designer debuts. As the world’s biggest fashion event, the week kicked off with fresh collections from rising designers like Victor Weinsanto and CFCL, setting the stage for major showcases from luxury powerhouses such as Louis Vuitton, Dior, and Chanel. Among the most awaited moments are Sarah Burton’s debut at Givenchy, Julian Klausner’s first collection for Dries Van Noten, and Haider Ackermann’s runway presentation for Tom Ford. Meanwhile, protests from PETA and the Brigitte Bardot Foundation have reignited the debate on fur in fashion. With over 100 houses unveiling their Fall-Winter 2025-2026 collections, this season is shaping up to be a defining moment in luxury fashion amidst an increasingly challenging global market.

Content courtesy of NFH Digital Team

Star-Studded Spectacle: The Biggest Celebrities at Milan Fashion Week 2025

Posted on by Oscar Alochi

Milan Fashion Week 2025 has once again proven to be a magnet for the world’s most stylish and influential celebrities. Despite significant transitions within major fashion houses Gucci and Fendi currently without creative directors following the departures of Sabato De Sarno and Kim Jones, respectively, and Bottega Veneta missing from the schedule due to Matthieu Blazy’s move to Chanel the energy in Milan remains as electric as ever.

Luxury fashion giants such as Prada, Versace, Dolce & Gabbana, and Giorgio Armani continue to dominate the week with their star-studded front rows. A-listers from Hollywood, music, and fashion graced the prestigious event, turning it into an unforgettable showcase of high fashion and celebrity influence. Below, we highlight the biggest celebrities spotted at Milan Fashion Week 2025.

Prada Autumn/Winter 2025 Show

The Prada show, known for its cutting-edge designs and timeless elegance, attracted a stellar lineup of celebrities who embodied the brand’s sophisticated aesthetic. Among the notable attendees were:

  • Juliette Binoche – The award-winning French actress brought an air of timeless grace to the event.
  • Hunter Schafer – The Euphoria star turned heads with her effortlessly chic Prada ensemble.
  • Simone Ashley – The Bridgerton actress embraced modern minimalism, perfectly complementing Prada’s latest collection.
  • Matilda Lutz – The Italian actress and model epitomized classic Milanese fashion.
  • Karina – The K-pop sensation brought a touch of global influence to the front row.

Fendi Autumn/Winter 2025 Show

Despite undergoing a transitional period, Fendi remained a top-tier attraction at Milan Fashion Week, drawing in high-profile celebrities such as:

  • Sarah Jessica Parker – The Sex and the City icon embraced sophisticated luxury with a modern Fendi twist.
  • Hailee Steinfeld – The actress and singer showcased Fendi’s fusion of contemporary and classic styles.
  • Naomi Ackie – The rising star made an elegant statement in a tailored Fendi ensemble.
  • Elizabeth Olsen – The Marvel actress stunned with a bold yet refined look.
  • Ashley Park – The Emily in Paris star brought effortless charm and Parisian flair to Milan.

Diesel Autumn/Winter 2025 Show

Renowned for its edgy and youthful appeal, Diesel attracted a fresh, vibrant crowd, including:

  • Lennon Gallagher – The British model and musician showcased his rock-inspired fashion sensibilities.
  • Camille Razat – The Emily in Paris star stunned in a daring Diesel look, capturing the brand’s rebellious spirit.

Alberta Ferretti Autumn/Winter 2025 Show

Known for its romantic and ethereal designs, Alberta Ferretti’s showcase featured a mix of high fashion and celebrity glamour, with:

  • Poppy Delevingne – The model and socialite embodied elegance in a flowing, ethereal Ferretti creation.

Gucci Autumn/Winter 2025 Show

Despite undergoing a leadership shift, Gucci’s legacy as a fashion powerhouse remained intact, drawing an impressive lineup of A-list attendees:

  • Jessica Chastain – The Academy Award-winning actress stunned in a bold, statement Gucci piece.
  • Yara Shahidi – The young activist and actress exuded confidence and style.
  • Dev Patel – The celebrated actor showcased Gucci’s effortless blend of modern and classic.
  • Daisy Edgar-Jones – The British actress brought a refined, understated elegance to the show.
  • Julia Garner – The Inventing Anna star embraced Gucci’s signature eclectic aesthetic.

The Unwavering Star Power of Milan Fashion Week

Milan Fashion Week remains an unmissable event, with or without the presence of longtime creative directors. The week has once again demonstrated its influence in merging luxury fashion with pop culture, reinforcing Milan’s status as a global fashion capital.

With upcoming creative shifts set to shape the future of major fashion houses, the 2025 season stands as a testament to Milan Fashion Week’s adaptability, resilience, and unwavering celebrity allure. One thing remains certain: no matter the changes, the world’s biggest stars will always flock to Milan to celebrate fashion at its finest.

Content courtesy of NFH Digital Team

Timeless Legends: Why Giorgio Armani, Ralph Lauren, and Yohji Yamamoto Remain Fashion’s Greatest Icons

Posted on by Fashion Tribe Influencer

In an industry driven by fleeting trends and youthful disruptions, longevity is often overlooked. Yet, three visionary designers—Giorgio Armani, Ralph Lauren, and Yohji Yamamoto—have defied the odds, shaping fashion for decades while continuing to inspire new generations. In an era where clickbait culture often elevates ephemeral talents, these legendary designers Armani at 90, Lauren at 85, and Yamamoto at 81 prove that innovation, craftsmanship, and a deep understanding of aesthetics transcend time. Their continued relevance in an industry obsessed with novelty is a testament to their enduring creativity and influence.

Not to the manor born, and with no formal fashion training, Lauren began his career selling ties before launching Polo Ralph Lauren in 1967. Lauren’s ability to craft a lifestyle around his fashion extended beyond clothing into a complete universe of home furnishings, fragrances, & even restaurants.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:39:20.081Z

The Struggle for Longevity in an Ageist Industry

Fashion, often lauded for its dynamism and inclusivity, paradoxically favors youth. The industry’s fixation on newness leads to the assumption that older designers are less in tune with modern desires. This shift has seen brands targeting younger demographics—Gen Z and even Gen Alpha—while sidelining seasoned creators who have spent decades honing their craft.

The revolving door of creative directorship illustrates this obsession with youth. Charles de Vilmorin was appointed creative director of Rochas at just 24, and Sean McGirr took the helm at Alexander McQueen at 36. Even those at the peak of their careers, like Jonathan Anderson (40), Matthieu Blazy (40), and Daniel Roseberry (39), are seen as the future of fashion. Meanwhile, experienced designers are often forced into premature retirement, as seen with Pierpaolo Piccioli leaving Valentino at 56 in 2024 and Dries Van Noten stepping away at 66 in 2023.

Despite these industry challenges, Giorgio Armani, Ralph Lauren, and Yohji Yamamoto have not only endured but thrived, proving that experience and consistency remain invaluable. Their steadfast presence challenges the narrative that fashion is solely for the young.

Giorgio Armani: The Master of Soft Tailoring

A Legacy of Effortless Elegance

Born in 1934, Milan-based Giorgio Armani revolutionized modern menswear and redefined power dressing for women. His pioneering approach to soft tailoring—removing padding, lining, and stiff structures—ushered in a new era of relaxed sophistication. Before launching his brand in 1975 with his late partner Sergio Galeotti, Armani refined his skills at Nino Cerruti, where he developed an unparalleled understanding of fabric and construction.

Armani’s minimalist, elegant aesthetic extended beyond menswear, empowering professional women with tailored suits that balanced authority and grace. His influence reached Hollywood, cementing his status as a designer of effortless luxury when he dressed Richard Gere in American Gigolo (1980). Decades later, he remains a red-carpet favorite, dressing luminaries such as Cate Blanchett and Demi Moore at prestigious events.

GIORGIO ARMANI: THE MASTER OF SOFT TAILORINGMilan-based, Giorgio Armani transformed modern menswear and redefined power dressing for women with his signature approach to soft tailoring. Before establishing his eponymous brand in 1975 with his late longtime partner Sergio Galeotti.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:37:01.865Z

Enduring Impact

Armani’s legacy extends beyond clothing. He pioneered the concept of the luxury empire, expanding into fragrances, cosmetics, eyewear, home furnishings, and hospitality long before lifestyle branding became a norm. The Armani Group’s continued success proves that meticulous craftsmanship and timeless design can sustain relevance across generations.

Ralph Lauren: The Architect of American Luxury

Crafting a Lifestyle Empire

Born in 1939 in New York City, Ralph Lauren built a global empire rooted in an aspirational American lifestyle. With no formal fashion training, he began his career selling ties before launching Polo Ralph Lauren in 1967. Lauren’s genius lay not only in designing clothes but in curating a vision—an idealized blend of Ivy League preppy aesthetics, aristocratic elegance, and rugged Americana.

His cinematic advertising campaigns, often shot by Bruce Weber, transformed his brand into a cultural phenomenon. Whether through the romanticized grandeur of Gilded Age estates or the rustic charm of the American West, Lauren’s work told stories that resonated deeply with consumers.

RALPH LAUREN: THE INVENTION OF WASP AS LUXURYRalph Lauren, born in New York City, is a quintessential American designer, from the Golden Age of American fashion (late 1980s to late 1990s) who built a global empire rooted in aspirational WASP lifestyle (White, Anglo-Saxon, Protestant) as branding.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:38:36.194Z

Timeless Influence

Lauren’s designs redefined classic American style, making the polo shirt a global icon of effortless chic. He pioneered the concept of branding fashion as an immersive experience, influencing modern approaches to storytelling and identity in fashion marketing. His ability to craft a world around his brand set the foundation for contemporary luxury branding.

Yohji Yamamoto: The Poet of Avant-Garde Fashion

Revolutionizing the Aesthetic Norms

Born in 1943, Tokyo-based Yohji Yamamoto reshaped fashion with his avant-garde approach, emphasizing deconstruction, asymmetry, and a monochromatic palette. Initially trained in law, he later pursued fashion, graduating from Bunka Fashion College before launching his label in 1972. His Paris debut in 1981, alongside Rei Kawakubo of Comme des Garçons, introduced a radical aesthetic that challenged Western fashion norms.

Yamamoto’s oversized, deconstructed silhouettes reject mainstream ideals of form-fitting fashion. His philosophy, rooted in the Japanese concept of wabi-sabi, embraces imperfection and transience, creating designs that feel both rebellious and poetic.

YOHJI YAMAMOTO: THE POET OF AVANT-GARDE FASHIONBorn and based in Tokyo, Yohji Yamamoto reshaped the fashion world with his avant-garde approach, emphasizing deconstruction, asymmetry, and a monochromatic palette.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-28T12:41:04.771Z

Lasting Legacy

Yamamoto’s influence extends beyond couture—his collaborations with Adidas for Y-3 paved the way for luxury streetwear, influencing brands like Off-White and Yeezy. His work continues to inspire designers seeking to push boundaries and redefine beauty through unconventional means. Unlike some avant-garde designers whose work has become museum relics, Yamamoto remains a force in fashion, proving that true artistry never fades.

The Importance of Celebrating Fashion’s Elders

The continued success of Armani, Lauren, and Yamamoto underscores the necessity of recognizing and valuing seasoned designers in an industry often fixated on youth. While fashion thrives on reinvention, it also depends on the wisdom and experience of those who have shaped its past and continue to influence its future.

As Shakespeare wrote of Cleopatra, “Age cannot wither her, nor custom stale her infinite variety.” The same can be said of these fashion luminaries. They prove that style is not just about the next big thing it is about craftsmanship, innovation, and a deep understanding of beauty that withstands the test of time.

By embracing these legends, fashion can move beyond ephemeral trends and towards a richer, more nuanced narrative one that values history, artistry, and the enduring power of design.

Content courtesy of NFH Digital Team

Valentina Perissi: From Roberto Cavalli to DAFNE Italy – A Visionary Journey in Fashion Art

Posted on by Oscar Alochi

After being discovered in Italy at a young age for her exceptional talent in fashion design, Valentina Perissi spent a decade working with the iconic fashion house Roberto Cavalli. Her creative prowess caught the attention of leading U.S. designers, leading to an opportunity in New York City, where she collaborated with Kimora Lee Simmons on brands such as KLS and Baby Phat.

Over the past twelve years, Perissi has lent her expertise to various renowned fashion labels, including Ramy Brook, Jessica Simpson, Patricia Field for Art Basel Miami, and Roc Nation.

Recognizing a need to support emerging designers, she founded Perissi Management, a fashion consultancy firm dedicated to helping young brands scale and establish their presence in the competitive industry.

“After years of working with established fashion houses, I launched Perissi Management to assist emerging brands with design, sales, brand management, and merchandising. I believe in fostering creativity and connection, encouraging designers to host trunk shows, pop-ups, and events to engage their audience. Fashion isn’t just about selling a product—it’s about sharing a story,” Perissi explains.

Drawing from her experience at Roberto Cavalli and Roc Nation, Perissi has now launched her own brand, DAFNE Italy. Named after her middle name, the brand is a fusion of art and fashion, offering wearable art pieces such as hand-painted leather jackets, bags, jewelry, and clothing, all crafted in Italy. “The fashion industry is highly saturated, so I wanted to create something unique. My collection, ‘Art That You Can Wear,’ empowers people, making them feel invincible—like modern-day wizards donning their armor. Many celebrities and business leaders are drawn to my designs because they are customizable, one-of-a-kind pieces made with the finest materials,” she shares.

Perissi’s entrepreneurial spirit was evident from her early years. Reflecting on how she secured her first internship at Cavalli while still a college freshman, she recalls, “I was studying in Florence and dreaming of working for Roberto Cavalli, who was creating groundbreaking collections in my hometown. I was designing accessories for myself—pieces with feathers and Swarovski crystals—when I attended a high-profile fashion party. Two individuals admired my work and asked where I had purchased them. When I told them I had made them myself, they invited me to meet their company, which turned out to be Roberto Cavalli. I began as one of 15 interns competing for just two full-time positions. After six months, I secured my role and remained there for ten years, eventually becoming a creative director.”

New York City has always held a special place in Perissi’s heart. “As a child, I was mesmerized by New York and promised myself that I’d live there one day. My career eventually brought me to the U.S. when I started working with Kimora Lee Simmons, but my love for the city made me stay,” she says.

A defining moment in her career was when her designs for Roberto Cavalli were featured on ‘Sex and the City’ by stylist Patricia Field. “Seeing my work on characters like Carrie and Samantha was surreal. It was a full-circle moment—my designs connected the legacy of Italian fashion with the dynamic culture of New York City.”

With DAFNE Italy, Valentina Perissi is redefining the intersection of art and fashion, offering a line that is as personal as it is innovative. Her journey from an ambitious young designer in Florence to a leader in the global fashion industry is a testament to her passion, resilience, and commitment to artistic expression.

Content courtesy of NFH Digital Team

New York Fashion Week Fall/Winter 2025: The Most Unforgettable Brand Moments

Posted on by Oscar Alochi

As the city braced itself for another stylish takeover, New York Fashion Week Fall/Winter 2025 delivered a spectacular showcase of innovative fashion, unexpected brand collaborations, and dazzling events. From February 6-11, industry heavyweights like Thom Browne, Tory Burch, and Carolina Herrera presented their collections across some of the city’s most iconic venues, including the Metropolitan Museum of Art and City Hall.

While this February’s schedule was slightly more compact with 79 official CFDA-listed shows compared to 87 last September it was no less impactful, featuring both on-calendar and off-calendar presentations that kept fashion insiders buzzing.

Yet, while some names were notably absent Proenza Schouler and Helmut Lang took a hiatus after their creative directors’ departures, and Tommy Hilfiger and Ralph Lauren skipped this season others seized the opportunity to make a splash. This season’s NYFW saw a continued infusion of unexpected brand partnerships, proving that fashion’s influence stretches far beyond the runway.

Get a Look at the Best Brand Moments From NYFW Fall/Winter 2025, From chip pants to coffee pop-ups, this month’s New York Fashion Week featured clever partnerships, fun parties, and plenty of inspiring designer shows.#nairobifashionhub

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:47:51.066Z

Hidden Valley Ranch x MELKE: A Whimsical Midwest Twist

The most surprising fashion collaboration of the season came from an unlikely source: Hidden Valley Ranch. The beloved dressing brand teamed up with Emma Gage of MELKE, who took inspiration from her Midwestern roots, potlucks, and supper clubs to create a limited-edition collection. The Hidden Valley Ranch x MELKE line features five bold pieces, including two cardigans, a knit vest, a blouse, and a pair of pants all incorporating vibrant geometric patterns inspired by the brand’s signature bottle and seasoning packet. Priced between $240 and $1,000, the collection will be available at HiddenValleyRanch.com, melkenyc.com, and select retailers nationwide this fall.

QDOBA’s Chip Pants: A Tasty Fashion Statement

Food met fashion once again as QDOBA debuted its cheeky ‘Chip Pants’ during NYFW. Designed for fashion enthusiasts and food lovers alike, these inventive trousers featured built-in compartments to store crispy tortilla chips—a playful yet functional nod to the brand’s Mexican culinary heritage. Kelsey Kraatz, senior manager of national media at QDOBA, emphasized the campaign’s intent: “With Chip Pants, we’re combining two passion points of the younger generation food and fashion allowing us to engage with this key audience in a fun and memorable way.” While these pants aren’t for sale, their viral moment ensured QDOBA’s place among the standout activations of the season.

The traditionally more toned-down February edition featured 79 shows on the Council of Fashion Designers of America calendar, as compared to 87 shows in September.But that’s not counting the off-calendar and unofficial events.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:51:09.289Z

Eckhaus Latta x CASETiFY: Tech Meets Runway

Blurring the lines between fashion and technology, cult-favorite label Eckhaus Latta collaborated with CASETiFY to incorporate stylish mirror phone cases and phone straps into their latest collection. For co-founder Mike Eckhaus, the partnership was a natural fit: “You walk down the street all the time with your phone in your hand. It’s exciting to bring that everyday reality into the runway in an elevated way.” The move reinforced the anti-fantasy approach that defines Eckhaus Latta’s aesthetic, proving that practicality can be just as fashionable as avant-garde design.

McDonald’s House of Arches: Fashion’s Golden Touch

Proving that fast food and high fashion are a match made in marketing heaven, McDonald’s took center stage with its House of Arches runway show. The event marked the culmination of Change of Fashion, a mentorship program pairing five rising designers with influential industry insiders to help build their brands. Following the runway showcase, McDonald’s threw an exclusive after-party featuring DJ Mr. Rogers, an open bar, and a McDonald’s food truck—ensuring that guests left not only inspired but also well-fed.

Several major labels including Proenza Schouler and Helmut Lang were absent from the schedule following the departure of their creative directors, while some brands such as Tommy Hilfiger and Ralph Lauren decided to skip this season.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:53:21.307Z

The Future of Brand Collaborations in Fashion

NYFW Fall/Winter 2025 underscored a growing trend in the industry: the seamless fusion of fashion, food, and tech. From dressing up in ranch-inspired knitwear to carrying mirror phone cases as an intentional styling element, these unconventional partnerships showcased how brands can think outside the box and captivate audiences beyond traditional runway presentations. As NYFW continues to evolve, one thing is certain fashion is no longer just about clothing; it’s about crafting immersive experiences that leave a lasting impression.

Content courtesy of NFH Digital Team

Edeline Lee The Fashion Designer: Redefining Power Dressing with Elegance and Purpose

Posted on by Oscar Alochi

In a world where fashion often demands the bold and the extravagant, Edeline Lee has carved out a unique space one defined by sophisticated modesty, effortless elegance, and a quiet kind of power. The London-based designer has built a brand that speaks directly to women in leadership, culture, and influence, from finance executives to royalty, all seeking clothing that embodies confidence without compromising on grace.

The fashion designer making smart dresses for powerful womenEdeline Lee has made a business out of creating modest yet flattering dresses, winning her fans the world over including the Princess of Wales.#nairobifashionhub #fashion

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:22:45.577Z

A Path Forged with Determination

Lee’s journey into fashion was anything but conventional. Raised in Vancouver, she first attended McGill University in Montreal before setting her sights on Central Saint Martins in London—one of the most prestigious fashion schools in the world. But before she could pursue her passion, she faced an unexpected challenge: her father insisted she secure a place in law school before considering fashion. It was a practical demand, rooted in the fear that the fashion industry, much like Hollywood, was a dream pursued by many but attained by few.

Despite these reservations, Lee’s vision for elegant, structured, and versatile fashion never wavered. While studying in London, she interned with industry titans Alexander McQueen and John Galliano, absorbing the intricacies of haute couture. A pivotal moment came when she crossed paths with Zac Posen, who was then launching his own label in New York. Lee joined him as assistant designer, playing a key role in establishing one of the early 2000s’ most talked-about fashion houses.

After two years in New York, she returned to London to complete her studies. A series of consulting roles followed, and it was during this period after becoming a mother that she unexpectedly launched her own label. What began as a request from a friend to create dresses for a jewelry presentation quickly turned into a business. Demand for her work surged, and over a decade later, Edeline Lee has become a go-to designer for women who need fashion that balances power and femininity with ease.

When the London-based designer Edeline Lee told her parents she wanted to go into fashion, she was given an ultimatum. “The reality was my dad basically made me sign a contract saying I had to get into law school before I could go to fashion school,” she says.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:25:26.009Z

Dressing the Women Who Shape the World

Lee’s designs resonate with some of the world’s most powerful and influential women. Her client list reads like a who’s who of leadership, culture, and media, including Catherine, Princess of Wales; Queen Rania of Jordan; Oscar-winning actress Olivia Colman; leading financial executives; celebrated academics; and prominent journalists. These women are drawn to Lee’s signature aesthetic—refined yet modern, modest yet flattering, structured yet comfortable.

Her garments, such as the iconic Pedernal dress, showcase her mastery of silhouette. With its high mock-neck, belted waist, and fluted skirt, the Pedernal embodies a quiet sophistication, covering the body while celebrating its shape. Inspired by Cerro Pedernal, the New Mexico mountain beloved by artist Georgia O’Keeffe, the dress reflects the same restrained yet powerful energy found in O’Keeffe’s art.

Stylist Miranda Almond, known for working with high-profile clients like Kate Winslet and Olivia Colman, describes the appeal of Lee’s designs:

“They put on Edeline Lee, and it feels comfortable. It’s not pulling, it’s not revealing parts of their body they don’t want to show, but it still makes them feel elegant and strong.”

The designer’s impact is perhaps best summed up by an encounter Almond had outside the fashion world:

“One time, I went to the hospital with my mother, who has cancer, and the doctor treating her was wearing an Edeline Lee dress. This was a woman running a cancer clinic, wanting to feel confident in her role, and she chose Edeline for that.”

Lee’s father wanted to make sure his daughter would be able to support herself in life. Heading into the fashion industry, to most parents, is like leaving for Hollywood with $20 in your pocket and a dream.Fashion was always going to be Lee’s path, even if her parents couldn’t yet see her vision.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-02-21T11:26:58.944Z

A Global Brand with a Lasting Vision

From its origins as a bespoke brand, Edeline Lee’s label has expanded globally, now offering ready-to-wear, accessories, and even childrenswear. Her designs are available at Harrods in London, Bloomingdale’s in Kuwait, and luxury boutiques across the United States. Though she has yet to establish a retail presence in Australia, she has noted a growing customer base there, with many clients ordering directly from her website.

Lee’s understated yet powerful aesthetic has also found a loyal following in the Middle East, where women appreciate her sophisticated, more covered approach to dressing. While some might associate the term “modest fashion” with conservatism, Lee sees it differently:

“I think there’s a level of sophistication inside of modesty. Sometimes, being a little more covered can be even more feminine.”

Legacy, Acceptance, and the Future of Power Dressing

Despite her father’s initial skepticism, Lee’s career is proof that fashion isn’t just about trends—it’s about shaping how women feel and present themselves to the world. Though he passed away a few years ago, she believes that he ultimately came to accept her success.

With her growing global influence, Edeline Lee continues to redefine what it means to dress powerfully—proving that elegance, structure, and femininity are not mutually exclusive but rather the very foundation of modern sophistication.

Content  courtesy of NFH Digital Team

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