Kampala Fashion Week Uganda’s most influential fashion platform, (KFW) promotes Ugandan designers and Fashion designers African continent to a large global market. The organization was created to support and strengthen the design industry in Uganda as well as enhancing the cultural and creative talent that our country and continent has to offer. KFW is powered by the Ugandan Fashion Council (UFC).
Fashion in Uganda is flourishing, if the work we’ve seen this year is anything to go by. Design labels are turning into highly respectable brands, attracting attention from all over the world. This is thanks to platforms such as Kampala Fashion Week which foster talent and creation of high-quality garments.
1. Anita Beryl
Anita Beryl born 11 January 1986 is a Ugandan Fashion Designer, Couturier and Entrepreneur. She is the creative director of Beryl Qouture, a Ugandan fashion house. The Ugandan magazine, Satisfashion Uganda, named Beryl one of “The 40 Movers and Shakers of 2016”, in December 2016.
Anita Beryl of Beryl Qouture has positioned herself as the go-to dressmaker for exquisite red carpet looks. Her label which started as a bridal house has dressed some of the best-dressed women this year, attracting massive PR in the process.
She has also featured at a slew of fashion weeks the previous years , Accra Fashion Week and Swahili Fashion Week being some of them. We look forward to the surprises she has under her sleeve in 2018
2. Sylvia Owori
She was born 1976 is a Ugandan fashion designer, businesswoman political lobbyist and entrepreneur. She is the Chairperson and Chief Executive Officer of Zipa Modeling Agency, a company that she founded and owns. She is reported to be one of the wealthiest individuals in Uganda, the third-largest economy in the East African Community.
Sylvia Owori is one of today’s leading figures in East Africa’s Fashion, media, and modeling industries, famous for both her entrepreneurial skills as well as for her creative talent.
Her break into fashion happened when she took on the challenge of revitalizing the ‘Miss Uganda Beauty Pageant’, (2001-2004) which following her input became one of the most significant events on the Ugandan social calendar. She also revealed her innovative talent by designing outfits for the contestants of the M-Net Face of Africa in Dar es Salaam (2000) and Cape Town, which resulted in immense acclaim from the public as well as from fashion critics. Following this positive feedback, Sylvia was appointed to design the Nokia Face of Africa’s Ugandan finalist’s outfit in 2001.
Sylvia Owori, the brand, launched in 2004 and provides a range of prêt-a-porter exclusively on sale in the flagship store in Kampala and in an outlet in Nairobi. Described as a balanced mix between smart and elegant outfits for work and trendy casual wear for leisure, her label is all designed with sophisticated and modern working women in mind.
3. Philip Buyi Philip Buyi is an actor, founder and creator of the Kkoolo fashion brand. Kkoolo means “crow” in Buyi’s native language, Gisu. The brand specializes in designing and manufacturing customized street, haute and ready-to-wear apparel for both men and women. Buyi’s goal for Kkoolo is to return, rediscover, and redefine African culture today. “Fashion is an image and character we portray.”
Kkoolo is afro urban wear trend with beauty to colour your world, K koolo reproduces african fabrics and recycled materials ,customized products such as caps , jackets ,vests , pants for both men women, Kkoolo, an afro-urban label made its KFW debut with a collection filled with Samurai inspired outfits, long coats and jumpsuits with dandelions, and lots of leather. We can’t wait to see what the youthful brand has up their sleeves for 2018.
Kkoolo operates at the intersection of the art projects and economic development. Kkoolo is dedicated to the development of the local job market and youth empowerment through skill development, employment opportunities to the youth using fashion, design and craft.
With her activities, Kkoolo addresses issues in regards to innovation, creativity and inclusiveness. Kkoolo Organizers believe that with Art and unemployment can be addressed through gender, innovation and creativity
4. Santa Anzo Anzo is a Ugandan model, fashionista, fashion designer and businesswoman, who is the founder, chief fashion designer and managing director of Arapapa Fashion House, based in Kampala, Uganda’s capital city. She is also the founder and President of Uganda International Fashion Week, an annual fashion exhibition.
Santa Anzo is another pioneer of Uganda’s fashion industry. Anzo is the Chief Fashion Designer and Managing Director of Arapapa Fashion. Anzo says that fashion is not just about glamorous models and glitzy catwalks, it is also a multi-million dollar industry that creates millions of jobs just like any other business. “The fashion industry includes many sub-industries, it has an amazing value chain.”
5. Charles Kasozi
Charles Kasozi, aka Ras Kasozi, is founder and creative director of Kas Wear. It was his lack of financial capital that motivated him to explore new and unusual avenues through recycling to create unique designs. Kasozi began experimenting with different textiles and materials to create one-of-a-kind looks which he is now famous for.
Raphael Kasule is the owner of K-Rafael Couture fashion brand. Kasule began his fashion journey at the age of 13, when he started tinkering with his mother’s sewing machine. His fashion brand is famed for its unconventional concepts and approach to style. Rafael’s highlight was when he designed the official national ceremonial wear for Uganda’s Olympic team, which was quite well received at the Rio 2016 Olympics.
“Fashion means so many things; a way of life, culture, an art, source of income. But in general I take it as a platform to express fantasies, thoughts, emotions, among other things. As for the K-Rafael brand, the vision is to make it to the top African designers, to spread outlets and a wide employment and training scheme around Uganda, equipping the less privileged. I would also like to get into the global film costume industry, mainly with adventure, sci-fi, and video production.”
7. Brenda Maraka
Brenda Niwagaba Maraka, who is undoubtedly among Uganda’s top fashion designers, describes herself as “just a simple person who loves work and fashion”. She is also quick to recognise people who have inspired her, including renowned fashion designer and artist Stella Atal and Xenson Samson Ssenkaaba
In January 2007, Maraka officially launched ‘Brendamaraka’ as a fashion label, Brenda Maraka is a textiles designer with a passion for promoting Uganda’s art, culture and traditions through fashion.
For Maraka, fashion is a channel of expression, not just for herself but also for her clients. “It’s been my livelihood and has propelled me to where I am today. Fashion has opened up doors for me, to meet people I never imagined I would meet, to make friendships and visit several countries.”
8. Shiela Lukwanzi
Shiela Lukwanzi is a Ugandan fashion designer who has worked before as a studio assistant for Emanuel Ungaro in Paris and Gloria Wavamunno in Kampala where she assisted in the preparations for the first ever Kampala Fashion Week in 2014. she discovered her signature style while at the university and continue to portray her attention to asymmetric cuts in the collections.
Sheila Lukwanzi is the force behind the formidable Lukwanzi fashion label. Lukwanzi aims to remain enthralling and show a degree of inventiveness through its signature style. It is a unisex brand, currently producing one collection a year. “Fashion to me is freedom, the freedom to change and break barriers. It’s an art and therefore a means of deep communication. Fashion is courage, it’s bold and beautiful.”
Lukwanzi is currently contributing to the fast growing fashion industry in Africa as the creative director for LUKWANZI, a local fashion brand, and also the head designer for Haute Uganda Limited, manufacturers of industrial garments, and corporate and school uniforms.
9. Stella Atal
Stella Atal was born in the Northern Region of Uganda, along the northern shores of Lake Kyoga. Stella started her schooling in Kampala, Uganda’s capital and largest city. She relocated to Kenya and continued her education there. Later, she completed her education in the United Kingdom. She has a bachelors and a master’s degree in Fine Art.
Stella Atal is based in Paris, France. Atal, a professional painter, describes her fashion as wearable art. Having grown up in an artistic family, it was only natural to take on fashion. Atal uses the opportunity of living in the fashion capital to elevate Uganda’s fashion industry to an international level by connecting upcoming fashion designers to international fashion communities.
In 2007, she started her own label, Atal Stella. There she focuses on using what is locally available, including eco-friendly, natural and re-cycled material. Her designs have showcased at the Africa Fashion Week New York, in 2010 and at the Green Fashion Switzerland, in 2011. Stella’s work has been featured in two issues of the prestigious Italian Vogue magazine.
In 2016, she relocated from Kampala, Uganda to Paris, France. The following year, she received a license that allows manufacturing and selling of her branded clothes and copyrighted art pieces in France and the rest of the European Union. She tours internationally in Continental Europe, United Kingdom and the United States.
10. Xenson
Xenson know as Samson Ssenkaaba is a multimedia artist and the brilliant brain behind the Xenson fashion brand. Xenson is famed for its creativity greatly influenced by the grandeur of African arts, culture, the vitality of African dance and hip-hop as a free, expressive art form.
“For me, every creation is a narrative of a complex historical idiom correlated with a poetic contemporary occurrence. The process is very organic and embodies modern African ingenuity and ancient craftsmanship. Materiality involves recycling consumerist by-products, interplayed with organic or natural materials.”
Sylvia Owori She was born 1976 is a Ugandan fashion designer, businesswoman political lobbyist and entrepreneur. She is the Chairperson and Chief Executive Officer of Zipa Modeling Agency, a company that she founded and owns. She is reported to be one of the wealthiest individuals in Uganda, the third-largest economy in the East African Community.
Sylvia Owori is one of today’s leading figures in East Africa’s Fashion, media, and modeling industries, famous for both her entrepreneurial skills as well as for her creative talent.
Her break into fashion happened when she took on the challenge of revitalizing the ‘Miss Uganda Beauty Pageant’, (2001-2004) which following her input became one of the most significant events on the Ugandan social calendar. She also revealed her innovative talent by designing outfits for the contestants of the M-Net Face of Africa in Dar es Salaam (2000) and Cape Town, which resulted in immense acclaim from the public as well as from fashion critics. Following this positive feedback, Sylvia was appointed to design the Nokia Face of Africa’s Ugandan finalist’s outfit in 2001.
Sylvia Owori, the brand, launched in 2004 and provides a range of prêt-a-porter exclusively on sale in the flagship store in Kampala and in an outlet in Nairobi. Described as a balanced mix between smart and elegant outfits for work and trendy casual wear for leisure, her label is all designed with sophisticated and modern working women in mind.
Most recently Sylvia Owori launched an Uganda Organic Collection which she showcased in Italy.
This collection represents Uganda and the rich cotton that is grown from its fertile soils. It depicts fashion with an aspect of environmental friendliness exuding from Uganda. Sylvia Owori, therefore contributing to the development of the society. This collection is very special to Sylvia Owori, and has a theme of ‘fashion with a purpose’!
The other aspect to this collection is the ‘paper beads’. These beads are made from coloured paper by the rural women in Uganda. This empowers their lives, as employment is created and poverty eradicated in Uganda.
Kigali Fashion Week is an annual fashion event that takes place twice a year. It is a platform that promotes Rwandan creative industry in fashion and modelling; the event attracts international attention with both designers and models from across the globe. Kigali fashion week was appointed as a founder member on the commonwealth fashion council in London.
This platform will open up a wider door for Rwandan fashion industry in over 53 countries in the commonwealth. Kigali fashion week in partnership with Rwanda cultural fashion show have created the first ever Rwanda fashion council a regulatory body that will manage and promote the image of fashion industry in Rwanda and the region as a whole.
Most Influential Fashion Designer In Rwanda
1. Moses Turahirwa
Moshions is an elegant culturally inspired brand with a distinctive world-class taste. Since 2015, the award-winning brand has created clothing that celebrates Rwanda’s eclectic culture by a fusion of ancient motifs with contemporary designs.
Founded by model turned designer Moses Turahirwa in 2011, Moshions has gained prominence as a bespoke tailoring brand. His unique label is inspired by contrasting elements such as modernity and ancestry, anarchy and severity, and spectacle and depth.
His clothing, often minimalistic and with small flourishes of traditional Rwandan influence, is known to be of excellent quality, creative, and easy to wear. He recently showed his designs at the CollectiveRw fashion show in Kigali, as well as across the region and Nigeria. Moshions is simple, elegant, and only getting better with time.
2. Linda Mukangoga
Haute Baso is an ethical fashion brand for the modern individual looking for thoughtful, simple and functional designs. We are centered around the belief that “two heads are better than one” using fashion as vehicle for positive change towards the empowerment of women and youth who are integral to our value chain while contributing to preservation of culture in Rwanda.
Founded by Linda Mukangoga, Haute Baso produces some of Rwanda’s most creative, colorful, and innovative clothing and accessories. As the creative director, Mukangoga started Hatue Baso upon realizing there were few options for Rwanda-made gifts and apparel. Passionate about collaborating with fellow designers and individuals in the creative sector, Haute Baso is a ready-to-wear lifestyle brand, designing contemporary pieces with subtle Rwandan accents.
Their quality and craftsmanship is not limited to just their designs, as they also invest in young women throughout Rwanda by way of vocational training, entrepreneurial mentorship, and employment. Haute Baso’s minimal yet fashion-forward style is becoming known around the world, and Mukangoga’s lines have appeared recently at the Mercedes-Benz Fashion Week in Johannesburg.
Additionally, Haute Baso has also been featured in Vogue, Forbes, Vanity Fair, CNBC Africa, CNN, and many other publications. Keep an eye on their website for an e-commerce shop to come that will service North America and Europe.
3. Matthew Rugamba
House of Tayo was created out of the desire to find a unique way through which to showcase African sophistication, style and flavor through contemporary, locally-made clothing and accessories. With style influences ranging from the Motown era to traditional British tailoring, House of Tayo seeks to combine elegance and class with a strong sense of African heritage and iconography.
Matthew Rugamba is the founder and creative director of House of Tayo, with a signature style described as ‘Afrodandy,’ has steadily gained prominence across Rwanda. Established in 2011 by Matthew Rugamba, House of Tayo is known for their colorful bow ties, shirts, and custom suits. Rugamba, as one of Rwanda’s early fashion designers and co-founder of CollectiveRw, has been dedicated to building up the fashion community, changing Rwanda’s fashion narrative, and collaborating with like minded brands.
Rugamba creates iconic designs inspired by the Motown era, traditional British tailoring, and his own African heritage. In using design as a tool to tell stories about his home country of Rwanda, he paints a richly diverse, fantastical, fast-paced, and sophisticated picture of Rwanda today.
4. Teta Isibo
Inzuki is a dynamic young Rwandan brand specialising in jewellery, accessories and interior decor that are handmade, of local materials. All products are Rwanda-made, Africa-inspired and globally-loved. their products are a fusion of traditional craftsmanship and contemporary style and their design philosophy seeks to transcend traditional Rwandan design and customize it to suit modern needs.
Bold and colorful accessories, jewelry, and interior decor are the cornerstones of Inzuki’s bourgeoning fashion label. Founded by Teta Isibo in 2010, Inzuki’s unique designssimultaneously merge traditional and contemporary Rwandan styles, and have quickly become known as some of Rwanda’s best work.
All pieces are made in the country with local materials, and her collaboration with other designers and sectors in the country is exciting to witness. Recently, Isibo designed the interior decor of the new and luxurious Bisate Lodge, one of Rwanda’s premier accommodation offerings. Further, with countless features in prominent online publications and an online store opening soon, Inzuki is becoming even more well known outside of Rwanda as an African lifestyle brand.
5. Nathalie Remera and Rwema Umutoni
UZI Collections was founded in July 2015 by Rwandans, Nathalie and Laurene, as a result of their passion and love for fashion. Their main focus is to create a brand of impact that empowers young people and to increase the economy of Rwanda through the fashion industry.
Newcomers Nathalie Remera and Rwema Umutoni founded Uzi Collections in 2015, and are dedicated to uniting their love of fashion with their focus on youth empowerment, Rwandan entrepreneurship, and creativity. Using colorful and handmade batik fabric, their designs are centered around a comfortable vintage feel.
The brand works to lift up and impact young people that did not originally have opportunities in Rwanda’s creative sector. Noting that the fashion industry in Rwanda has grown tremendously in the last five years, Uzi plans to keep that momentum going with further innovation and cross-sector collaboration.
6. Bernadette Umunyana
Dokmai was founded in 2014 as a private, family owned limited company by Mrs Bernadette Umunyana, DOKMAI is Rwanda’s premier leather fashion accessories company. DOKMAI thoughtfully designs and handcrafts purses, bags, wallets, and more in Rwanda. By pairing local leather with local kitenge fabric, these custom and handmade products have become immensely popular throughout the country.
Umunyana, before moving back to Rwanda, got her start in fashion in Laos and Burkina Faso. There, she focused on silk production and design. By bringing her talents back to Rwanda and working with leather, she has filled an important niche. In the future, DOKMAI is looking at expanding its offerings to include shoes, and focus on targeting clients throughout East Africa.
7. Sonia Mugabo
Mugabo a businesswoman, fashion designer and fashionista in Rwanda. She is the founder and chief executive officer of the fashion label Sonia Mugabo, which is named after her.
Sonia Mugabo (SM) began in 2013 as the brainchild of Sonia Mugabo herself. SM is one of the premier fashion houses in Rwanda, and Mugabo, as the chief designer and entrepreneur, creates beautiful clothing for the stylish and modern individual. Her timeless designs have become known as some of Rwanda’s finest, and her brand is undoubtedly a reflection of herself; elegant, feminine, and whimsical.
By breaking barriers and creating an accessible and genuine brand story, Mugabo is on her way to becoming one of the region’s most beloved designers. She has been featured in several major publications, and recently showed her designs in the CollectiveRW fashion week.
SM also plans to eventually expand to other global fashion markets, and hopefully present seasonal collections on the runways of major fashion shows around the world. Named one of the 30 Most Promising Young Entrepreneurs in Africa by Forbes and one of Glam Africa’s 5 African designers to watch, Mugabo is going places.
8. Ituze Ndutiye Colombe
Ituze Ndutiye Colombe is a fashion designer and an ICT trainer with the Rwanda Workforce Development Authority (WDA). She is also the Founder and Creative Director of “INCO icyusa” which is the first fashion label owned by a Rwandan and introduced in Rwanda. She designs all of her clothing and accessories and works with women cooperatives to produce and sell products that are available in retail and custom order.
Her collections have been showcased in several Fashion shows in Burundi, Rwanda, Uganda, Kenya, and also in the United States through the “Cowboy and Couture 2012” in Oklahoma. The Africa Diva Award recognized Colombe with the Rwanda Fashion/Style Role Model award in 2013. She holds a bachelor’s degree in Business and Information and Communication Technology from Mount Kenya University.
After completing the Washington Fellowship program, she will coach and create networking opportunities for young girls involved in the Duhugurane Project and the Young Adolescent Initiative (AGI) to help them successfully get internships and employment opportunities.
From Fendi Baguettes to Hermes Birkins, fashion has forever placed value on It bag styles, their owners carrying them as much as status symbols as because they actually like the design.
Typically, though, a trophy tote is made from luxury leathers expensive materials, with a retail price to match. So how does one explain the ascent of the £1,000 wicker bag, a trending style which, in many cases, could be mistaken for a bread basket with a top handle?
Summer 2020’s trophy basket bags come with a steep price tag
Basket bags are now ubiquitous in British summer time you’ll find them everywhere, from supermarkets to seaside scenes, as soon as the weather comes good. They are an ideal accompaniment to a lockdown-popular gingham dress at a socially-distanced picnic. For the last five years, though, they have been the bag of choice for any chic holiday goer looking to throw all her essentials in one beach-to-town tote.
Wabosha Maxine is a Kenyan beauty influencer based in Nairobi, She is a professional make-up artist, and a vlogger. Wabosha Maxine is well known for her talent and desire to grow in the make-up industry in Africa at a tender age as well as her skill in the art.
Wabosha views makeup as a way of diversifying a person’s beauty. She is a true believer of inner beauty but still believes in the confidence makeup instills to an individual. Maxine enjoys exploring that world with others, enabling them to transform into something entirely different from what they could ever have imagined.
Maxine Wabosha’s devotion to her career has seen her working with top artists and gigs with huge brands. She landed her first big job courtesy of House of Elzuri. This is a body wellness and beauty company which specializes in makeup and body art. Maxine Wabosha worked for them as a backstage designer for a model and still works there with the team in assisting young beauticians and beauty bloggers in developing their brand and expounding their client base.
On the social media arena, Wabosha features a YouTube channel on which she showcases various do-it-yourself makeup videos. These videos are mostly liked by the young girls who hunger to get tips on how to wear every-day makeup. ‘Beauty by Wabosha’ is the brand name she uses for her YouTube channel.
Wabosha Maxine’s YouTube channel helps her make videos used as marketing strategies which give her an upper hand in the industry compared to other makeup artists. In these videos, Maxine Wabosha speaks on travels, how to apply to make up, shaping eyebrows (which are her signature look) and also about hair and how to keep it looking good.
Wabosha Maxine hair brand has also earned her more subscribers and followers since she shows the young ladies how to keep it flawless. It’s important to build a subscriber base who love your channel and keep on to it. Wabosha enjoys a huge YouTube-follower base of 175, 000 subscribers, she has a massive followers of 286k on her instagram page
Content courtesy of Wabosha Maxine & Nairobi fashion hub Online Digital Team
Nicki Minaj revealed that she’s expecting her first child with husband Kenneth Petty. Get the details on her pregnancy announcement!
She is going to be a new mom!
On Monday, July 20, the superstar rapper took to Instagram to confirm that she’s pregnant. In a series of photos on the social media platform, a bikini-clad Minaj can be seen cradling her baby bump. The 37-year-old star captioned one of her posts, “#Preggers.”
Shortly after announcing her baby news, Minaj thanked her fans for the well wishes. “Love. Marriage. Baby carriage. Overflowing with excitement & gratitude,” she wrote.
This will be her first child with husband Kenneth Petty, who she wed in Oct. 2019 after more than a year of dating. As fans might recall, Minaj and Petty obtained a marriage license in July 2019, months before officially announcing the news.
“I think I have what I was striving for, just happiness,” Minaj previously confessed. “It was so hard to get to a happy place. Now that I’m there, I don’t want to compromise that for anyone or anything.”
Minaj has also previously shared that she was looking forward to becoming a mother and was willing to give up her career to achieve that dream.
“I’ve decided to retire and have my family,” she tweeted in September 2020. “I know you guys are happy now.”
She later said in May that she was “throwing up,” experiencing “nausea and peeing non stop,” which prompted questions about whether she was pregnant. She wouldn’t confirm or deny a pregnancy, but when asked if she would share a pic of her baby bump, she responded, “Yea in a couple months. The world ain’t ready yet.”
Prior to her relationship with Petty, Minaj was in a relationship with Meek Mill. However, the stars called it quits in 2017. Minaj was also previously in a longterm relationship with Safaree Samuels.
Content courtesy of E-News and Nairobi fashion hub Online Digital Team
Anita Natacha Akide (Born December 23, 1995), known professionally as “Tacha” is a reality TV star, makeup artist, vlogger and a serial entrepreneur. Born and raised in the Niger Delta region of Nigeria, Rivers State to be precise, Tacha grew up in Port Harcourt City to which earned her the tag; Port Harcourt First Daughter. In early 2016, Tacha became an Instagram sensation after several of her videos became viral on Instagram.
From 2018, she started her own beauty vlog on youtube which she delved into makeup tutorials as well as some social contents about trending topics. She went on to venture into a business as a serial entrepreneur to launch the “Everything Tacha” online fashion, beauty and electronics store.
Akide rose from being an instagram sensation to a reality star after being announced as one of the housemates in the 2019 edition of Africa’s biggest reality show, Big Brother Naija Season 4. Being the only only familiar face on the show due to her instagram presence.
Tacha remained the most talked about housemate during the period of the show and after the show, which made her “The Media It Girl.” Midway into the show, Tacha who was known for her unhinged and unapologetically bold personality, amassed a legion of ruthless loyal fans who are known as “Tacha Titans.” It became obvious during and after the show that her fans who are currently the largest fanbase in Africa, mirror her traits. Upon her exit from the show, Akide immediately signed a management deal with Billz Vizion founded by Teebillz.
In mid october 2019, the 24-year-old star became a brand ambassador to the biggest sunglasses distributor in Nigeria, House of Lunettes. House of Lunettes reportedly sold over 1500 glasses in two hours after announcing Tacha as their brand ambassador.
She went on to sign another endorsement deal with Get Fit Technology, Nigeria’s most wanted wearable fitness solutions.
In November 2019, Tacha bagged a major influencing deal with one of the world’s most renowned Alcoholic beverage, Ciroc Vodka. She represents the brand in Nigeria, Africa for their Ciroc Circle Tour across Tier 1 Cities in Nigeria. In addition to these, Tacha signed a major endorsement deal with Royal Hair, the biggest hair brand in Nigeria. She also signed as a brand ambassador to Hype and Steam, a U.K high-street Online fashion store.
Tacha’s influencing power has made her the most sought after brand in Africa as the announcement of her deals with these brands were featured in top Newspapers, radio stations and blogs all over Africa
On December 23, 2019 Tacha celebrated her 24th Birthday with so much buzz on the internet as she became the first Big Brother Naija season 4 housemate to receive a gift of Mercedes Benz from her fans. Towards the end of December 2019, Tacha announced her departure from Bilz Vision management which was a mutual agreement between both parties.
Tacha who is a force to reckon with has become one of Africa’s most inspiring personality of 2019 as she recently made it to Chude Jideonwo’s list of the 150 most interesting people in the culture (2019).
Tacha who is now an household name has constantly remained on everyone’s lips with a very engaging social media presence with average views of 1,300,000+ on her instagram videos on her official account, @symply_tacha. She has an average of 45% of her following as her engaging audience with the females at 55% and males at 45%. The demographics of her audience has 18 – 40 years owning a larger share of 70% all over Africa. On twitter she has a mass follower of 500k, it is no news that the reality TV star trended worldwide and has been trending daily on Nigeria trends since September till date, and not forgetting her Youtube channel with 58k Subscribers.
She has become the only brand to trend consecutively for more than 50 days at a stretch on the platform. This is believed to have caught the attention of the co-founder and CEO of Twitter, Jack Dorsey due to analytics from the Twitter headquarters, prompting Dorsey to follow her account (Symply_Tacha) and verifying her twitter account. On Jack’s birthday, Tacha broke the Internet after sharing a FaceTime video with Jack Dorsey. The attention she has from Africans is overly impressive.
Everything Tacha by Natacha Akide is a beauty, fashion and electronics brand. The brand was launched in 2018 with Tacha’s famous ‘PINK LIP KIT’ alongside POWER TACHA, SMILE TACHA, EYELASHES and GLOW TACHA.
Tacha was inspired to create her own brand after years of studying and understanding what works best for everyone. She saw the need to venture into business to make these products affordable and reliable for everyone. From the best-seller PINK LIP KIT which changed the game for lip balms, Tacha’s aim is to create products that inspire young people in the world.
Tacha has since gone on to re-brand all the products to even more luxurious packages, while ensuring that her line of products caters for everyone irrespective of status and gender.
The Oscar and Emmy winner overcame long odds to make it in Hollywood. Then the real work began. During the fraught, emotional days after the killing of George Floyd, Viola Davis wanted, more than anything, to be out on the streets of Los Angeles, shouting, protesting, holding a sign.
Davis was photographed in Culver City, California, with social distancing precautions in place. Jacket by Lavie by CK; earrings by MOUNSER.PHOTOGRAPHS BY DARIO CALMESE; STYLED BY ELIZABETH STEWART.
She wanted to join the thousands of others who flooded cities across the nation and around the world to call for justice for Floyd and all the other Black men and women unjustly killed by the police.
“She called me and said she was going,” Davis’s close friend and neighbor, the actor Octavia Spencer, tells me by email. “I immediately talked her out of that.” Spencer and Davis were both concerned about putting themselves or their loved ones with health conditions at risk and were acutely aware that due to systemic health care inequality, COVID-19 has a much higher mortality rate for Black Americans. “Both of us cried,” Spencer continues. “This WAS our civil rights movement, and we were sidelined because of health issues. We felt isolated from the movement.”
Then they had an idea: What about a neighborhood demonstration with friends and family members who needed to be mindful of their health? They banded together with Davis’s husband of 17 years, the actor and producer Julius Tennon; fellow actor Yvette Nicole Brown; and a handful of others and camped out on Laurel Canyon Boulevard in Studio City. They wore masks, which also rendered them unrecognizable, but even so someone across the street brought them a pizza in a show of solidarity. Davis’s sign read, simply, “AHMAUD ARBERY.”
“We said we’d just be out there for a few minutes, and it ended up being hours, hours,” Davis tells me a few weeks later from her home in Los Angeles. “Almost like a big dam bursting open.” She pauses. “We got a lot of beeps,” she says. “We got a few fingers.” She means middle fingers, of course. “But this was the first time the fingers did not bother me.”
I ask Davis if she had protested like that before, and with a kind of resignation and pride, she says, “I feel like my entire life has been a protest. My production company is my protest. Me not wearing a wig at the Oscars in 2012 was my protest. It is a part of my voice, just like introducing myself to you and saying, ‘Hello, my name is Viola Davis.’”
let me tell you about that voice. I know you’ve heard it. But to be enveloped by it, to have it directed at you, while she is swaddled in plush black terry cloth, at ease in her kitchen, is spine-tingling. Davis’s voice, so much like the stringed instrument she shares a name with, is deeper than you might expect resonant, warm, filled with purpose. Her presence radiates even through cyberspace.
At times, Davis is delivering a reckoning, or a buried history, or a call to arms. Occasionally she says my name to emphasize a point and it stops me in my tracks. Has anyone ever said my name before? Has anyone ever taken such care over it? I have no idea what to do with my hands, my face, but I keep assenting, nodding, just trying not to fall behind.
Our interview takes place on Juneteenth, a holiday celebrating Black emancipation that has never before had so much mainstream recognition. For a woman who entwines her voice and mission inextricably into her career, it’s fitting. Davis, who turns 55 in August, languished in the margins for years before vaulting into the public consciousness in the last decade.
In 2015, she became the first Black woman ever to win an Emmy for lead actress in a drama for How to Get Away With Murder, which finished its twisty, unsettling six-season run this spring. In 2017, she won an Oscar for her supporting role as Rose Maxson in Fences a part for which she also collected a Tony.
She will portray Michelle Obama in Showtime’s upcoming series First Ladies, which is being produced by JuVee Productions, the company run by Davis and her husband. Davis lends extraordinary gravity to the roles she plays, a presence both weighty and magnetic. Her performance in The Help as maid Aibileen Clark helps elevate it from apologetic pablum to a sincere examination of the psychological warfare of deep-seated racism: The emotional stakes of the whole movie happen on her face.
Gown by Armani Privé; earrings by MOUNSER; cuff by Giles & Brother.PHOTOGRAPHS BY DARIO CALMESE; STYLED BY ELIZABETH STEWART.
Davis credits the power of her work to the despair of her impoverished childhood in Central Falls, Rhode Island. The fifth of six children, with an alcoholic and sometimes violent father, the young Viola Davis was often in trouble at school, hungry, and unwashed. Her family couldn’t always afford laundry and soap, let alone breakfast and dinner. She wet the bed until she was 14 and sometimes went to school stinking of urine. “When I was younger,” says Davis, “I did not exert my voice because I did not feel worthy of having a voice.”
It was the support and affection of people who knew she was worthy that lifted her out of what she calls “the hole”: her sisters Deloris, Diane, and Anita, and her mother, Mae Alice. “[They] looked at me and said I was pretty,” she says. “Who’s telling a dark-skinned girl that she’s pretty? Nobody says it. I’m telling you, Sonia, nobody says it. The dark-skinned Black woman’s voice is so steeped in slavery and our history.
If we did speak up, it would cost us our lives. Somewhere in my cellular memory was still that feeling that I do not have the right to speak up about how I’m being treated, that somehow I deserve it.” She pauses. “I did not find my worth on my own.”
In school, Davis learned the accepted version of American history, which only raised more questions. “I was taught so many things that didn’t include me,” she says. “Where was I? What were people like me doing?” One summer when Davis was a teenager, a counselor at Upward Bound heard her and her sister repeating what they’d learned: that the slaves were illiterate. He hauled them to the Rhode Island Black Heritage Society in Providence and showed them microfiche of the Black abolitionists to inspire them. “We sat there for hours and we cried,” says Davis. “We cried the entire time.”
Now let me tell you about Davis’s mind. She insists that she is not at her sharpest at the moment. “For the last six years my brain has been mush because I’ve been on a TV show,” she says. “I used to be a voracious reader.” Her brain, to put it very mildly, does not seem like mush. Over the course of our interview, Davis will quote playwrights Arthur Miller and George C.
Wolfe, author and professor Brené Brown, existentialist psychiatrist Irvin Yalom, civil rights leader Barbara Jordan, Nuremberg prosecutor Ben Ferencz, monk and theologian Thomas Merton, Aristotle, and, on the necessity of using ham hocks when making collard greens, Meryl Streep.
“When I was younger I did not exert my voice,” says Davis, “because I did not feel worthy of having a voice.”
Davis does not do small talk. We were only minutes into the interview when she told me that her fundamental need, the root of her being, is to be worthy and valued. It is somewhat disconcerting to converse with someone with so much self-knowledge and not just self-knowledge but knowledge. Right now Davis is reading a book that is opening her mind to her history, Post Traumatic Slave Syndrome, by Joy DeGruy.
Discussing the book, she runs me through an abbreviated history of the oppression of Black Americans, citing the Casual Killing Act and the Protestant ethic on her way to mass incarceration and Black maternal mortality. Having discovered her worth and she credits theater, as well as her mother, sisters, and educators she clutches it with both hands, refusing to let go.
After graduating from Rhode Island College in 1988, Davis went to Juilliard. Her experience was unlike the other students’. She celebrated her graduation with what her skimpy funds allowed her: instant ramen and pickled pigs feet. Juilliard has since evolved, she believes, but when she was there, “It was a very Eurocentric training. It was the type of school that did not acknowledge my presence in the world.”
When she graduated from Juilliard in 1993, Davis was deep into James Baldwin, Claude Brown, Nikki Giovanni, and Malcolm X. “I was reading everyone at that point,” she says. “Because I was angry.” It was then she began to dive into the plays of August Wilson, a voice not acknowledged at school. Davis won a Tony for King Hedley II and received early acclaim for Seven Guitars on Broadway.
Her turn as Rose Maxson in Fences is considered definitive, and this year, she’ll star as legendary blues singer Ma Rainey in the adaptation of Ma Rainey’s Black Bottom on Netflix, as well as executive produce a documentary for the streamer called Giving Voice, about high school students competing in a monologue contest based on his plays. “He writes for us,” Davis says of Wilson. “I love August, because he lets [Black characters] talk. A lot of times I don’t get to talk. And then sometimes even when I do talk, I’m like, that’s not what I would say.” She makes a disdainful moue.
Set during a recording session in 1927, Ma Rainey’s Black Bottom inspires a performance from Davis that’s closer to her morally ambiguous lead in How to Get Away With Murder, Annalise Keating, than to the long-suffering Rose Maxson. As Rainey, she’s earthy, sweaty, and demanding, her talent nearly outmatched by her ego.
Heavyset, gold-toothed, and bisexual, Rainey required a transformation: “She was 300 pounds. In Hollywood, that’s a lot…. Everybody wants to be pretty, so they’ll say, Ooh, I don’t want to be 300 pounds, can we just ignore that? In my opinion no. If they say she’s 300 pounds, you have to be 300 pounds, or else you’re not honoring her.” Davis gained weight and wore padding to approximate Rainey’s girth.
The hardest part, she says, isn’t even the superficial circumstances of a character. It’s discovering what they strive for and what holds them back. She quotes a famous passage from Merton’s novel My Argument With the Gestapo: “If you want to identify me, ask me not where I live, or what I like to eat, or how I comb my hair, but ask me what I am living for, in detail, ask me what I think is keeping me from living fully for the thing I want to live for.”
For Davis, this is both life advice and acting credo. “It’s always something basic,” she says, at the heart of every individual, every character. But it’s the hardest element to isolate. “Sometimes I skip it,” she says dryly. “I say, ‘Maybe I’ll get the revelation later.’ ” For Rainey, she says, it’s about being respected. At one point, in a fit of pique, Rainey asks for three Coca-Colas and won’t perform, or cooperate, until she gets them. Noisily she glugs them down while the white agent, white producer, and her Black band wait. It’s infuriating but also, totally badass.
Partway through our conversation, Davis lifts her screen and carries me from her dazzling white kitchen to a more secluded office. I float past a wall covered in framed pictures; high ceilings; mansion comfort. (“Here’s the thing,” she told The New Yorker in 2016. “Because I grew up in such tight spaces, I don’t get manicures, pedicures, I’m not into cars, but I am into a fabulous house.”) Davis has changed locations because Tennon, her husband, began loading the dishwasher.
I didn’t get to say hello, but I did see his arm, and the open, affectionate look on her face when Davis turned toward him. “We are a loud family,” she tells me as she settles into her office. She says that if her daughter, Genesis, were there, she would absolutely want to say hello. The 10-year-old appeared in her first movie, The Angry Birds Movie 2, last year.
Throughout: hair products by Shea Moisture; makeup by L’Oréal Paris; nail enamel by Essie.PHOTOGRAPHS BY DARIO CALMESE; STYLED BY ELIZABETH STEWART.
The office is one big trophy case, with Davis’s many awards crowded along one wall. Davis does not like the room “As soon as I go in there, my anxiety goes up” so she’s facing away from the statuettes, focusing instead on a photo of her and Streep on the set of 2008’s Doubt. Though Davis had made a name for herself on Broadway, Doubt was her mainstream breakthrough a seven-minute performance that ended up snagging her an Oscar nomination. Streep, during her own awards run for the movie, championed her scene partner, crying out at one point, “Somebody give her a movie!”
“What do you call someone who shares your belief system?” Davis asks me. “She’s in my tribe, Meryl is.”
Streep’s career galvanizes Davis. In an industry that prizes ingenues, both actors have made a mark playing meaty, complex, mature women, though Davis didn’t have the benefit of the first 20 years of Streep’s career, with roles designed to showcase her gifts. At this point, with a production company of her own, Davis knows she can find work. What concerns her are the Black actresses who are younger and fighting not to be invisible—the earlier versions of who she was.
“There’s not enough opportunities out there to bring that unknown, faceless Black actress to the ranks of the known. To pop her!” She names other performers Emma Stone, Reese Witherspoon, Kristen Stewart all “fabulous white actresses,” who have had “a wonderful role for each stage of their lives, that brought them to the stage they are now. We can’t say that for many actors of color.”
Davis took her part as Aibileen in The Help because she herself was hoping to pop. “I was that journeyman actor, trying to get in.” The film became a nationwide sensation and nabbed her another Oscar nomination, but its reductive view of race relations troubled many critics. In 2018, Davis told the New York Times that she regretted taking the role.
She still does, even though The Help recently became the most viewed film on Netflix. Davis is effusive in her praise of writer-director Tate Taylor, who is white, and the majority-female cast. “I cannot tell you the love I have for these women, and the love they have for me,” she says. “But with any movie are people ready for the truth?”
“Viola is one of the great actors of all time,” says Denzel Washington. “She’s been recognized later than some. But some people get the opportunity early, and they’re done by Tuesday.”
The Help was filmed partly in Greenwood, Mississippi, and Davis was acutely conscious of the area’s racist roots: Emmett Till was tortured and killed a few miles away, in Money, and the first White Citizens’ Council was said to be founded in nearby Indianola. The film reaches toward the tragedy of Aibileen’s story, then rapidly undermines its own high stakes, turning racism into a social farce.
“Not a lot of narratives are also invested in our humanity,” says Davis. “They’re invested in the idea of what it means to be Black, but…it’s catering to the white audience. The white audience at the most can sit and get an academic lesson into how we are. Then they leave the movie theater and they talk about what it meant. They’re not moved by who we were.”
Here, Davis references the power of Wilson’s work, versus what she calls “watered-down” material. She points to To Kill a Mockingbird, recently revived as a stage play by Aaron Sorkin on Broadway. It’s beloved for good reason, she says. But, “Atticus Finch was the hero. Tom Robinson was slaughtered and killed in a prison for something he did not do!” She laughs, the humor of disorientation, frustration, disbelief. “He’s not the hero.”
“There’s no one who’s not entertained by The Help. But there’s a part of me that feels like I betrayed myself, and my people, because I was in a movie that wasn’t ready to [tell the whole truth],” Davis says. The Help, like so many other movies, was “created in the filter and the cesspool of systemic racism.”
And, astoundingly, while The Help raised her profile, it did not open the floodgates to more substantive acting roles. People sometimes ask Davis why she did network TV for six years when she had a movie career. “I always ask them, What movies? What were those movies?” she says with an incredulous shake of her head. “Listen, I got Widows” the 2018 action thriller about a team of women who plan a heist—“but if I just relied on the Hollywood pipeline…. No, there are not those roles.”
Widows director Steve McQueen agrees. “The main point for me,” he tells me, unprompted, is that “she needs to play more characters on film. She has got to be given more attention.” He cannot contain his praise for Davis’s talent: “She goes where others dare not tread. She’s not afraid to be human,” adding, “She hasn’t been given her due that’s a fact.”
But Davis has worked wonders with the opportunities she’s been afforded, to say the least. “Viola is one of the great actors of all time, not just her time,” says Denzel Washington, who produced Fences and Ma Rainey while also directing and starring in the former. “She’s been recognized obviously not too late, but later than some. But she’s gone farther than most. So, you know, which would you prefer? Some people get the opportunity early, and they’re done by Tuesday.”
With the #MeToo movement, Hollywood has taken up the cause of sexual harassment and pay discrepancy, highlighting how differently the industry treats men and women. But commenting on harassment and money is still especially fraught for Black talent. Says Davis, “We know as women, when you speak up, you’re labeled a bitch immediately. Unruly immediately. Just as a woman.
Dress by Alexander McQueen; Earrings by Jennifer Fisher; Bracelet by Céline by Phoebe Philo.PHOTOGRAPHS BY DARIO CALMESE; STYLED BY ELIZABETH STEWART
As a woman of color, there is very, very, very little you have to do. All you have to do is maybe roll your eyes, and that’s it.” In moments like that, she feels that post-traumatic slave syndrome once again: “Negro, you do as I say, when I tell you to do it.” Later, she’ll tell me, “If there is a place that is a metaphor for just fitting in and squelching your own authentic voice, Hollywood would be the place.”
With the caveat that “when we talk about our pay as celebrities, it gets almost obnoxious…50 percent of Americans make $30,000 or less,” Davis mentions an old news report in which a female performer making $420,000 per episode for a TV show was frustrated to find that her male costar was commanding $500,000.
(She appears to be referring to House of Cards stars Robin Wright and Kevin Spacey, but there was a similar story about Ellen Pompeo and Patrick Dempsey of Grey’s Anatomy.) The discrepancy was wrong, Davis says. “But how I saw it was” she drops her voice an octave “You’re making $420,000 per episode?! Me, Taraji P. Henson, Kerry Washington, Issa Rae, Gabrielle Union we’re number one on the call sheet!”
Not speaking out is unthinkable for Davis; her voice is her identity, her emancipation. It’s still daunting, though. “Should I say it? Should I not? What’s a good hashtag? Is there going to be some kind of silent backlash, where I just stop getting phone calls? Stop getting jobs?”
And, as if those questions aren’t formidable enough, here’s another: How could Davis ever address everything that demands addressing when racism in this country is both subtle and systemic? I’ve watched Davis do video interviews with white men (like Tom Hanks, in Variety’s Actors on Actors series) and Black women (like Oprah Winfrey, for OWN). The difference is remarkable. Of course Davis is a skilled code switcher. She’d have to be. But her openness in Winfrey’s presence is markedly different to the glassy, careful facade she maintains around Hanks, who for whatever reason, and maybe it’s just excitement or inexperience as an interviewer constantly interrupts her.
Davis brings up Vanity Fair’s own history of inclusiveness, or lack thereof and fair enough. “They’ve had a problem in the past with putting Black women on the covers,” she says. “But that’s a lot of magazines, that’s a lot of beauty campaigns. There’s a real absence of dark-skinned Black women. When you couple that with what’s going on in our culture, and how they treat Black women, you have a double whammy. You are putting us in a complete cloak of invisibility.”
She agreed to star as Annalise in How to Get Away With Murder, as well as serve as a producer, to try to reshape and expand the Overton window for Black women to make moral ambiguity, bisexuality, and wigless, makeup-free grief part of the conversation.
This year, in the New York Times, filmmaker and journalist Kellee Terrell described Annalise as “a pop-culture revelation” and “one of the most complicated black women in television history.” Still, an earlier Times piece lingers like a toxic cloud. In 2014, critic Alessandra Stanley prompted a backlash with her review of the show, describing executive producer Shonda Rhimes as an “angry black woman” and proclaiming, jaw-droppingly, that Davis was “less classically beautiful than [Kerry] Washington.”
Davis isn’t furious about the Times piece, but neither will she dismiss it as a random or meaningless event. “Whatever her name is from the New York Times…just write a review!” She has to pause here, because I am laughing. “In not just writing a review, you have revealed your own underlying racism. All you see is a Black woman, that’s it. You don’t see a woman.”
Davis draws strength from both the Black women who made a path for her and the little girls, like her daughter, following in her footsteps. “We have survived a hellified history.”
“People share their stories with me a lot,” she continues. I nod to her over Zoom. Of course they do. “People hug me in grocery stores. Parking lots at Target.” Stores like Target and Vons, she adds, are her “happy place.” When I consider the little girl she once was, it makes sense. They’re pristine, fluorescent landscapes of the semi-affordable trappings of human dignity a little grocery, a little fashion, a little décor.
As with many of us, the pandemic has given Davis a taste of a slower life. “I don’t put any limits on myself,” she says. “But I feel the disillusionment of being busy…. My work is not all of me.” She pauses, then adds with suppressed mirth: “I used to say when I was younger, Acting is not what I do, it’s who I am. I look back at myself like, what the hell were you talking about?” She laughs her bell-like laugh.
I think I understand. Acting helped her find her voice. But she has discovered that her worth transcends her talent.
“To the world she’s a warrior,” says Octavia Spencer. “To those of us who love her, she’s simply our sister.”
By Sonia Saraiya Photography By Dario Calmese Styled By Elizabeth Stewart
Hair By Jamika Wilson; Makeup By Autumn Moultrie; Manicure By Christina Aviles Aude; Set Design By Lizzie Lang; Art Director, Natalie Matutschovksy; Produced On Location By Westy Productions; For Details, Go To Vf.com/credits
Working on the designs in the Fenty studio Photo: Courtesy of Fenty
“Jahleel, you have to admit that you slid in my DMs,” begins Amina Muaddi over the phone with Jahleel Weaver, the creative director of Fenty. The pair have jumped on a conference call to discuss Muaddi’s footwear collaboration with Fenty.
Amina Muaddi with Rihanna Photo: Courtesy of Fenty
Rihanna with Jahleel Weaver Photo: Courtesy of Fenty
The collab has produced some of this summer’s cattiest, most insouciant heels, but most important to note is that these vampish shoes started from a place of friendship.
“This is true. This part of the story is actually true,” Weaver laughs, noting that the pair have mutual friends but didn’t connect until Muaddi launched her eponymous shoe collection in the summer of 2018. “I had purchased some of her shoes for Rihanna for projects we were doing, and I reached out saying I was such a fan. We later scheduled a meet-up and a cocktail from there it’s been history.”
History, in this case, is an on-going partnership between Muaddi and Fenty that debuts today. To those of us outside the Rihanna friend group looking in, Muaddi and her work feel like a perfect fit for the label: powerful, a little sexy but with a clever wink, not too self-serious just like Rihanna herself. “Aside from her immaculate taste, something that I thought was really important between the connection of Amina and Rihanna.
They are both modern women designing for modern women. I think that connection is really, really important. Obviously, Amina thinks about that with her designs in her line and Rihanna thinks about that in everything that she does. There’s something invaluable about women doing it for themselves. That is very important.”
When Weaver moved to Paris to head up Fenty, he started to share his ideas with Muaddi as friends first but, really, it was only a matter of time before the designer got into the mix. “We started talking about the brand and I was very excited to see Rihanna’s launch.
She’s obviously someone I admire and whose work I love and whose style I also admire. It’s iconic. I was excited just as a person what the brand was going to look like,” Muaddi says. “Jahleel would share with me his enthusiasm for us potentially doing something together in the future, so when he told me he was thinking about me collaborating with them on the shoes I immediately said yes.”
Working on the designs in the Fenty studio Photo: Courtesy of Fenty
Muaddi workshopped her debut collection alongside Rihanna, bringing a different perspective than that of her own label. For Fenty, the shoes are grounded with an architectural metal heel at 10cm, high enough to add a little lift without sacrificing comfort. “It was very exciting to find that Fenty identity. I wanted to start from scratch,” the designer says. “I wanted the shoes to emphasize Fenty’s aesthetic and have Rihanna’s feminine yet edgy vision and style, but do it through my own lens.”
The resulting four styles are a mule, a lace up sandal with crystal, a sandal with PVC straps, and a cage pump that ties all the way up the leg. “It was fun showing Jahleel ideas, and he would give me references and photos he liked,” Muaddi begins. “Jah and I have such a similar aesthetic. We match outfits without even planning it. We show up dressed the same way all the time.”
Muaddi’s sketch of a crystal-studded lace-up sandal Photo: Courtesy of Fenty
The Fenty Braid sandal Photo: Courtesy of Fenty
Muaddi’s sketch of black, mesh mules Photo: Courtesy of Fenty
The Fenty Meshy mule Photo: Courtesy of Fenty
Muaddi’s sketch of the “Cage” sandal Photo: Courtesy of Fenty
The Fenty Cage sandal Photo: Courtesy of Fenty
“It’s actually really weird,” Weaver cuts in.
“He told me which he liked the most and was super happy with the proposal,” she continues. “Later on we had a meeting with Rihanna in London and that’s when we showed her and the other people in the meeting the colored sketches. She chose the ones that she liked the most,” and here they are, available for sale on Fenty’s e-commerce site on July 15th.
Which ones do Muaddi and Weaver expect will sell out first? “You never know when you get the right one,” Muaddi demurs. “In a way, it is similar to the process of making music: You don’t know if something is a hit or not until you listen to it or see it.”
Kenya has halted imports of secondhand clothes to prevent the spread of the coronavirus. The move limits fashion selection, but opens doors for the country’s designers and manufacturers.
Catherine Muringo with some of the bales of mitumba, or secondhand clothes, that she buys and sells. She said the import ban threatens her business.Credit…Khadija Farah for The New York Times
Catherine Muringo’s wardrobe consists of secondhand outfits shipped from all over the world: colorful blouses and jeans from Canada, floral dresses from the United States, trench coats from Australia and leather handbags from the United Kingdom. For years, Ms. Muringo bought the used clothes and accessories at cheap prices in open-air markets in Nairobi and used them to fashion her own idiosyncratic style.
Seven years ago, she also started a business buying and selling such items, distributing castoff fur coats, hoodies and shoes to customers in Kenya and in foreign markets like Botswana, Uganda and Tanzania. But in late March, the Kenyan government banned the importation of used garments in what it said was a precautionary measure to curb the spread of the coronavirus. Even though used clothes are fumigated before being shipped, Kenyan authorities said they were taking precautions because of the spike in infections in countries like the United States.
Now, businesses like hers are threatened, as well as the sartorial choices of millions of Kenyans who depend on low-cost imports to stay stylish. “Kenyans love to go to the secondhand markets and spend hours looking and searching,” Ms. Muringo said. “Kenyans love the diversity of secondhand.”
Officials also said the banning of imported clothing known as mitumba, the Swahili word for “bundles” could have an unexpected benefit. It could help Kenya revive its own textile industry, which was wiped out in the late 1980s as the country started opening its markets to foreign competition.
“I think corona has shown not just for Kenya but for many countries to look inward a lot and try and fill some of the market gaps,” said Phyllis Wakiaga, the chief executive of the Kenya Association of Manufacturers. “The reality is that there’s a big opportunity for us to produce local clothes for the citizens.”
Shops in Toi Market, one of Nairobi’s most popular stops for secondhand goods, have been hurt by the coronavirus and the import ban.Credit…Khadija Farah for The New York Times
For years, Kenya, along with other countries in East Africa, had tried to phase out used clothing to boost local manufacturing. But the countries faced the threat of being removed from the Africa Growth and Opportunity Act, which promotes trade by providing reduced or duty-free access to the American market. Many countries backed off from instituting a ban on imported clothing, with the exception of Rwanda.
The coronavirus gave Kenya a chance to promote its own clothing manufacturing, but thwarted a lively trade. In Nairobi, the combination of the import ban, plus lockdown measures and an overnight curfew introduced to stamp out the virus, have drastically lessened the hive of activity at the popular Gikomba and Toi thrift markets, mazes of narrow pathways packed with bellowing vendors and piles of clothes, shoes and household goods.
As the largest importer of used clothing in East Africa, Kenya, with its new ban, is expected to upend not just supply chains but also lead to a hemorrhage in jobs connected to the trade and the loss of millions of dollars from government coffers as tax revenue and import duties fall.
But where some see problems, others see opportunity. Wagura Kamwana, the proprietor of a fabric shop, the Textile Loft, is seeking to capitalize on this moment. Ms. Kamwana, 40, grew up wearing hand-stitched clothes from her mother, and later on, sought trendy outfits at secondhand markets. Kenyans like used clothes, she said, both for their affordability and because of the their high-quality fabrics.
In 2016, she opened her store, offering premium quality fabrics, sourced from Europe, to Kenyans who wanted to create high-end fashion locally.
In 2018, she started also offering production services to designers looking to develop smaller lines who were being turned away by factories only interested in bulk orders.
Wagura Kamwana, founder of the Textile Loft, looks over a finished garment.Credit…Khadija Farah for The New York Times
Ms. Kamwana has already worked with prominent local designers like Katungulu Mwendwa. The pandemic has also offered the chance to start her own clothing line. Her new label is set to produce everyday clothing for women including dresses, scarves and trousers ranging from $25 to $150.
Ms. Kamwana said designers and manufacturers should collaborate and take baby steps to push the industry toward maturity. “This whole value chain will take quite a few years to be feasible or to be seen,” she said, adding, “what we can do immediately is perfect our art of making.”
Rolls of fabric at the Textile Loft.Credit…Khadija Farah for The New York Times
Other Kenyan companies are also responding to the challenges posed by the pandemic by focusing locally.
Frederick Bittiner Wear, which does fabric selection, design and tailoring for retailers in East Africa, Europe and the United States, has seen a reduction in orders because of the pandemic, so it has turned to producing leggings, T-shirts and vests for the local market, said Dominic Agesa, the managing director.
After approaching distributors with samples, Mr. Agesa said he got 50 orders in a week. For too long, “Kenya has been reluctant” to incentivize local manufacturers, he said, but the import ban was one step toward making conditions more favorable for a local scene to eventually flourish.
“Are we able to satisfy the Kenyan market and beyond? Mr. Agesa said. “Gradually, the answer is yes.”
Suave Kenya is a brand that transforms secondhand clothes ranging from silk shirts to leather jackets into stylish and colorful tote bags, backpacks and wallets. With the import ban, its founder, Mohamed Awale, is looking into sourcing from local tanneries and textile factories.
“If the pandemic persists, we will have to adapt while still producing the type of bright bags that make us unique,” said Mr. Awale, 32. “When we source locally, we create jobs and make our industries grow.”
The Suave Kenya workshop, where backpacks, bags and accessories are produced from up-cycled materials and locally sourced fabrics.Credit…Khadija Farah for The New York Times
Nowhere is the shift to adapt to the changes brought on by the pandemic more visible than in the special export zones on Nairobi’s outskirts. Established in 1990, these zones offer companies less regulations plus tax incentives to promote export-oriented businesses.
But with borders closed and exports plunging, some of the clothing factories have begun servicing the Kenyan market, with the country temporarily allowing manufacturers to exceed the usual limit of supplying no more than 20 percent of their annual production to local markets.
Shona EPZ has 500 employees and makes reflective work clothes for companies like 3M and apparel for department stores like T.J. Maxx. But since the pandemic began, the firm has pivoted toward making personal protective equipment for Kenya, producing tens of thousands of masks and surgical gowns per day, said its director, Isaac Maluki.
Mr. Maluki said he has also partnered with secondhand importers and small-scale manufacturers, that, with the ban on used clothing, are increasingly considering collaborating with larger companies like his to make clothes for local consumption.
“We want to really encourage them to see the kind of quality that comes out of here that can be shared into the local market,” he said. “The local market is huge.”
Workers at Shona EPZ have shifted from manufacturing apparel for export to producing personal protective equipment for Kenya.Credit…Khadija Farah for The New York Times
But before a robust clothing sector takes hold, experts say local manufacturers will have to overcome a host of challenges, including inadequate access to finance, the high cost of electricity, and the lack of raw materials, including cotton.
The fact that powerful lobby groups for the secondhand clothing industry in the United States have already criticized Kenya’s move doesn’t bode well either, said Emily Anne Wolff, a researcher at Leiden University in the Netherlands who has studied plans to phase out used clothing in East Africa.
Kenya is aiming to be the first country in sub-Saharan Africa to negotiate a free-trade agreement with the United States, which could undermine Kenya’s will to retain the clothing ban.
Used clothes traders have appealed to the government in recent days to lift the ban, saying there is no public health risk associated with the trade. But officials have so far ruled that option out.
For now, Kenyan designers and manufacturers say the ban gives them a window of opportunity to start shaping the future of fashion in Kenya.
“Now is a good time to make choices and changes,” said Ms. Kamwana, the owner of Textile Loft. “You will be surprised by what comes out of this country.”
Credit Story By Abdi Latif Dahir Photo By Khadija Farah
Unearthing Fabrics is a new series that looks at the history of your favourite fabrics before you started wearing them on your backs.
Smooth. Versatile. Rough. Indigo Dye.
HISTORY
The word denim originates from a fabric created in a French town called ‘Nimes’. Then, it spread and reached an Italian city called ‘Genoa’ but the French knew it as ‘Genes’, so this was translated to jeans. Later, It reached the gold miners during the American Gold Rush, in the 1850s, and they loved its strength and adaptability.
MAKING DENIM
Denim comes from cotton. Cotton seeds are planted and cultivated. The cotton plant matures with a protective layer of fibrous black seeds around it. They’re collected and separated to create a fibre. Finally, it’s cleaned and turned into yarn using an industrial machine. It undergoes treatments and washes that affect the final properties of the finished denim product. Lastly, it’s dyed and woven into a warp-faced denim style.
WHY DENIM
Denim products tend not to be very expensive unless you’re purchasing raw or organic denim. It’s also strong, durable, versatile and gets softer with time.
DIFFERENT TYPES OF DENIM
Denim fabrics come in different forms. This includes 100% cotton denim, raw denim, selvage denim, sanforized denim, stretch denim, coloured denim, crushed denim and acid wash denim.
100% Cotton denim is normal denim that can be treated in different ways plus it’s durable and flexible.
Raw denim isn’t washed after it’s dyed and serious denim lovers can even spend up to 6 months before washing their raw denim jeans.
Selvage Denim is premium denim that doesn’t unravel and it fringes at the end.
Sanforized denim is washed, it’s softer but less durable than raw denim.
Stretch denim is cotton mixed with spandex, to create a stretchy fabric. It easily fits on people’s bodies like skinny jeans.
Coloured denim refers to either blue or other colours. Indigo dying leads to a blue colour but Sulphur dying leads to other colours like black.
Crushed denim looks like velvet and it’s used for jackets and skirts.
Acid wash denim is when raw denim is washed with a strong acid that eats away at the dye.
USES OF DENIM
Of course, denim is used in a wide variety of clothing that includes jeans, shirts, tops, jackets and et cetera. It’s used on shoes, belts and handbags. For home items, it’s used for duvets, pillows and curtains.
LOOKING AFTER DENIM
Wash denim once a month and spot clean stains as they turn up. It’s possible to freeze your jeans to kill germs. If you’re using a washing machine, never use more than 30°C, to prevent fading or damaging your jeans. If you’re washing by hand, then, don’t let your denim jeans soak more than 45 minutes. Reshape your jeans while they’re wet, and let them dry in the shade. Minimize or skip ironing your denim.
Among young designers, Oppong, 28, stands apart for a couple of reasons. He has a unique aesthetic inspired by pop culture and the vibrant colors of a Ghanaian street market. And he wants to save kids from malaria. Thanks to the DC Fashion Foundation, Oppong pursues both of his passions.
The foundation brings artists to Washington for a year-long internship program run by the nonprofit Cultural Vistas. Oppong arrived in 2015, after graduating from Ghana’s Radford University with a degree in fashion design. Through the foundation, he is working on a charity project
“One Garment, One Child” to prevent the transmission of malaria in Ghana and, eventually, throughout Africa. Oppong is designing a line of children’s wear with a special fabric that repels disease-bearing mosquitoes.
The project is dear to his heart, he says. A malaria survivor himself, Oppong plans to create jobs in Ghana by hiring local street vendors to dye the fabric, keeping most aspects of production in the country.
In addition to his anti-malaria project, Oppong has presented a Fall/Winter 2016 clothing collection in Washington, while learning about business practices and new design techniques.
He’s posted his fashion sketches of singers Rihanna and Kelly Rowland on Instagram and Twitter and earned plaudits from Forbes magazine and CNN as well as the entertainers themselves. “These are women I look up to,” he says, “and sometimes I get to hear their opinions on my work first-hand.”
Oppong enjoys Washington’s cultural diversity and admits that he uses his daily commute by train to observe what people wear.
Whatever his source of inspiration, he is likely to become a name in fashion. He reports that he is in talks with Studio 189, a Ghana-based firm co-founded by actress Rosario Dawson and former Bottega Veneta executive Abrima Erwiah, to design for its in-house fashion label.
He hopes to someday become a head designer in an existing fashion house while continuing to work on his personal projects, whether artistic or charitable.