Thursday 25th of September 2025

Nairobi, Kenya

African Designers May Access Circular Tools Thanks to an Open-source Platform Roundabout.

The inventor of Roundabout, Zara Odu, recognized the need for new tools to support sustainable growth among African designers.
What does it mean to develop a trustworthy product and to conduct responsible design work from beginning to end? In regards to the future of the fashion business as a sustainable and circular one, Zara Odu has been looking for an answer to this query for more than 15 years. She used this as motivation to start the Designers Consociate, a consulting firm that encourages ethical manufacturing practices among African fashion firms.

Odu came to the realization that what was actually needed was a means to get resources into the hands of more people in the field after working for the company for more than six years and speaking with experts and influential voices in the industry.

Odu created Roundabout, a virtual gathering place and toolkit for designers and entrepreneurs to learn and share information on how to apply circular design principles to their work, from the point of sourcing materials to the finished product, with a greater awareness that finding long-lasting solutions is frequently a collaborative effort.
Her objective is to build sustainable solutions for the entire supply chain of the fashion industry, focusing on African fashion designers.
African companies frequently employ small-scale production and other time-honored design techniques, maintaining the aspect of sustainability embedded in them.
Odu, however, contends that there is still potential for creativity and a need to emphasize the intrinsic worth of traditional methods, despite the notion that fashion on the continent is inherently ethical.

“Many brands are now designing for a global audience, which means that they may be adopting a lot of practices that are not necessarily sustainable,” she says, citing examples such as brands choosing polyester as a more affordable alternative to cotton threads or using synthetic dyes in place of natural ones.
We want to assist brands in planning ahead and developing better designs using materials of the highest caliber that customers can rely on.

A cultural focus is emphasized while promoting innovative initiatives, from brand collaborations to commercial innovations that support advocacy.
Since its founding, the company has expanded beyond providing educational opportunities to produce textiles and giving partner firms the ability to reintroduce antiquated materials into their manufacturing processes.

“I’ve always been considering very carefully how brands might expand locally and do this sustainably,” she says. “Although I wasn’t articulating it in today’s terms.
“I felt that there was a disconnect between what most of the brands I was working with already understood about sustainable fashion and how to put it into practice,” she said. Putting circular ideals into effect is difficult in situations like these, where there is little availability of long-lasting materials and a heavy reliance on imported resources, forcing firms to settle for inferior alternatives.
While Designers Consociate focuses on one-on-one collaboration with designers, Roundabout establishes a setting where designers and industry professionals can meet, engage in deeper discussions about sustainability, and look at innovative methods to put it into practice.

The founder of Iamisigo, Bubu Ogisi, goes in-depth on responsible material sourcing in his dissertation. Designers Frances van Hasselt and Leandi Mulder’s dissertation explores innovative circular design with African mohair, and the Bukomansimbi Organic Tree Farmers Association examines a 700-year-old regenerative textile production process.
In order to improve access to pertinent information and tools that businesses can employ in their creative process, we are developing an ecosystem, according to Odu. The goal is to offer brands the vision they need to create sustainably while also creating possibilities for cooperation and partnership focused on finding solutions.

While practitioners and academics have access to publications and resources, Yegwa Ukpo, the director of the sustainable design firm Newtype, claims that there are still only a limited amount of sources available to designers, enthusiasts, and the general public.
People will find it simpler to relate to these abstract ideas, like circular fashion and sustainability, the more tales we give in our content, the author claims.
To present the broadest perspective possible, it is necessary to consider multiple viewpoints, not simply those within the fashion industry.
Odu’s concentration is mostly on working with African firms, but she is also collaborating with foreign brands, like Studio Hilo in Berlin, to develop forward-thinking concepts for yarn development and textile innovation.

The portal also houses The Zero Waste Online Collective, which unites teams from Scotland and the Netherlands to make zero-waste education, information, and tools accessible to everyone.
According to Odu, “the majority of the African brands we work with are either producing or designing internationally.” “The international partners we’re working with also understand how much their work can influence what we’re doing, and how they can get more brands to adopt circular practices by pulling resources together and learning from one another.”

Currently, there are strong expectations for the fashion sector to implement ecologically responsible methods. The significance of platforms like Roundabout becomes increasingly clear as there is room for African fashion to be better prepared for sustainable production when it comes time to scale.

According to Newtype’s Ukpo, “the average fashion consumer is getting more knowledgeable and aware of the issues around sustainability that fashion is directly related to.” The need for resources is greater than ever as a result, and designers are increasingly motivated to create more sustainable clothing.
The definition of sustainable fashion in the context of fashion in the Global South differs significantly from that in the Global North, making it a complex topic.

The fusion of these various frames of view is Odu’s goal for the foreseeable future as Roundabout was made public in June.
Currently, the project is being implemented in stages, with the first stage being an educational one featuring the opinions of over 60 designers and sustainability specialists.

To close the knowledge gap in the industry, these tools are available for the first year entirely free of charge.

The site will eventually provide premium memberships and expert-led classes to gain access to specified areas.
In December, a retail component will be unveiled in which a number of firms featured on the website produce a line of goods that personify the ideals of the Roundabout community.
We’ll keep looking at both established and up-and-coming individuals who are making a difference in the world and figuring out how to tell their story, she says. “New brands, products, and innovators are also a focus of ours.”

Content courtesy of Vouge Business & NFH

Kenyan Fashion Designers Protest Textile Waste With Their Designs

Nairobi’s secondhand clothing market serves as both an inspiration and a backdrop for the fashion industry.
When vendors at Gikomba, the biggest flea market in East Africa, begin setting up their goods on low wooden stalls, dawn has barely begun to paint the sky with a gentle gray tinge.
They carefully organize the secondhand clothing they purchase by weight into enormous sealed plastic bundles by category. a heap of denim.
Tennis shoes stacked high. Bras of all colors and sizes are neatly arranged in a row.
Despite the early hour, throngs of people pack the cramped Kenyan market lanes as vendors shout over one another to promote their wares.

When a trader opens a fresh shipment, the tension increases. Shoppers swarm the area looking for “cameras”. “Items that resemble clothing you would see in a magazine or on television. Isichy Shanicky, a 21-year-old designer at the Maisha by Nisria Collective, said, “That needs to be captured on camera.
She effortlessly maneuvers through Gikomba’s mazes by adhering to its unspoken norms, just like millions of other Kenyans do.

“Arrive early. When a fresh product is opened, you should be present, she advised. “Strip off. The vendor will assess your price by looking at you.
Hold onto a piece you like if you see one. Or someone person will seize your priceless discovery.
Because secondhand shopping is so common, it has its own terminology and manners.

A significant portion of the Kenyan economy is devoted to used clothing imported from overseas. They cost the nation $169 million to import in 2021.
Sixty-five thousand individuals are employed by the Gikomba market alone. The environment and the struggling home textile industry, according to critics, are sacrificed in the process.
At Gikomba, Nicholas Kilonzi began his professional life. Following the passing of his father in 2009, the family was unable to support Kilonzi’s tuition costs.
After landing his first job assisting a dealer in used shoes, he eventually saved enough cash to launch his own company, which presently has three employees.

Kilonzi’s profitability has decreased over time along with the quality of the clothing that is imported from abroad.

We find maybe 10 cameras when we open a 62kg (137lb) package, he claimed. “Five years ago, there would have been 40 or 35.”
The non-camera items, which include cheap, torn, or worn-out clothing, are sold for 50 shillings ($0.35) each.
The leftovers are either turned into commercial rugs or dumped along the banks of the Nairobi River, which flows close to Gikomba.
A third of all clothing is made of plastic garbage, which will degrade into contaminating particles for the earth and the ocean.

One effect of the fast fashion business is the colorful mountains of discarded apparel that line the river’s banks. Such scenes are now commonplace in the Global South, far from the glitzy catwalks and brightly lit storefronts of the world’s fashion capitals.

Nairobi Fashion Week’s creative team planned a photo shoot near the trash to expose the social and environmental crimes of the industry. Its Just Fashion campaign, which runs from April to November, includes the photo session.

“We are not attempting to combat used. It gives millions of people access to affordable apparel and work.
To make fashion sustainable, we support informed consumer decisions and legislative regulations.
Idah Garette, an environmental activist and shot participant, remarked that what people buy has an impact.

Idah is wearing an organic silk dress by Deepa Dosaja, a high-end Kenyan designer who is at the forefront of advocating ethical fashion choices, in marketing photographs. The outfit has hand-painted sustainability slogans.
Dosaja declared, “I have noticed a positive shift. “People who once shopped in Dubai or London now take pride in wearing Kenyan clothing.
Not only is ethical fashion better for the environment.
It generates respectable and worthwhile jobs.
Young designers are already reshaping Kenya’s fashion industry and its long-standing, contentious relationship with discarded clothing.
A new fashion house is called Maisha by Nisria. Its designers, who range in age from 21 to 28, produce unique creations using recycled clothing and leftover textiles.

Shopping at places like Gikomba helps them express their creativity and lessens the negative effects of their industry on the environment.

Conde Tausi, a 28-year-old designer, believes that using secondhand began as a need and later evolved into a goal. “You touch a piece, and it speaks to you,” she says. “I didn’t have the funds to purchase materials when I first experimented with my designs.  leftover clothing from her wardrobe. I eventually realized that the wardrobe was cleaner.
And I pondered whether we would be able to accomplish this on a global basis.

Content courtesy Al Jazeera & NFH 

Pageant Politics: Zozi Tunzi Ditches Miss SA After ‘Dress Drama’

Did Zozi Tunzi ditch the Miss SA pageant finale and unfollow them on IG – after being asked to pay for her own dresses?

There are numerous rumors claiming that former Miss SA Zozi Tunzi skipped the pageant’s grand finale due to an argument about her costume expenses.

Zimoja claimed that Tunzi was required to fit into her attire for the pageant reality TV program Crown Chasers.

The 2019 Miss Universe winner Zozi also appears to have unfollowed the competition on Instagram.

Zozi Failed To Attend Miss Sa
While many former Miss South Africa contestants, including Tamryn Green, Cindy Nel, Tansey Coetzee, and Melinda Bam, were present at the pageant’s conclusion on Sunday, August 13, Zozi Tunzi did not.

The former monarch, who hosted the six-part television series Crown Chasers, had a significant role in the finale’s build-up.

It’s interesting to see that Zozi Tunzi didn’t post anything about Miss SA’s crowning.
Additionally, she stopped following the official Instagram account.

Who Is To Blame For The Dress Dispute?
Zimoja claims that Zozi Tunzi was asked to use Crown Chasers to pay for her wardrobe bills.
That was not covered by our agreement, a person who wished to remain nameless informed the publication. I was hired as a stylist for the show, not by Zozi, and now I’m being expected to bill her.
A five-part television series called Crown Chasers gave viewers a behind-the-scenes peek at the contest.
The show’s hosts were Zozi and the judges were Leandie du Randt and Bonang Matheba.

Reply From Miss SA
Tumi Moema, Zozi Tunzi’s manager, reportedly acknowledged the dress issue to Zimoja.
“Zozi has nothing to do with the stylist’s payment,” he declared. We did not agree to that. I’ll discuss it with them.

The South African contacted Miss SA for a formal response. “Zozibini Tunzi is an in-demand personality with a full schedule,” it was stated in a statement.
Other than that, the Miss South Africa Organization is unable to comment on Ms.
Tunzi’s schedule or her use of social media. At every Miss South Africa event, she is, nevertheless, warmly greeted and recognized.

“The Miss South Africa title carries with it a lot of hope, aspirations and most importantly, it enables young women from all backgrounds to showcase the power of what one can achieve with the right mindset.

“This is a showcase of intelligent, passionate, and confident young women who are carving various paths toward success. The SABC remains the home of events of national importance and our logline for S3 is ‘Open Up’.”

“Crown Chasers” will be broadcast weekly starting from Saturday, July 8, in the lead-up to the final event and the crowning of a new Miss South Africa, which will take place at Sun International’s SunBet Arena at Time Square in Pretoria on Sunday, August 13.

Content courtesy of The South African & NFH

 

Diamond Platnumz – Achii ft. Koffi Olomide: True Definition Of African Fashion Sapeur To The World

Legendary Tanzanian singer, songwriter, and WCB Wasafi CEO, Diamond Platnumz lights up the music stage with a brand new breathtaking single tagged “Achii.”

In this sweet-sounding version, he tapped on the musical dexterities of  Koffi Olomide, a very talented Congolese soukous singer, dancer, producer, and composer.

Furthermore, this new release serves as a follow-up to “My Baby (Remix),” his previous delivery which featured the musical talents of Nigerian music sensation, Chike.
The production credit of this track goes to multi-skilled Tanzanian record producer, Lizer Classic.
Over and above that, this new musical composition is sure to entice you. Nonetheless, you can add to your music collection if you appreciate good music.

           Diamond Platnumz Ft. Koffi Olomide – Achii (Official Music Video)
[taq_review]

Content courtesy of NFH Digital Team

Photographer Meley Sie Celebrates African Culture and Diversity Through Her Lens by Capturing the Essence and Identity

Meley Laetitia Sie is a well-known photographer who has made a name for herself in the fields of fashion and fine art photography.
Meley, a native of Cote D’Ivoire in West Africa, has found her own creative identity and purpose via her lens, revealing the rich tapestry of African ancestry and embracing diversity in her work.
In the revolutionary year of 2020, Meley set off on a voyage to her ancestral home of Cote D’Ivoire, where she reunited with her African history and discovered a passion for creating photographs that honor black brilliance, African culture, and beauty.

This crucial turning point in her life inspired her to build an inspiring network of collaborators, models, like-minded creatives, and brands on Instagram, who all had the same goal of advancing positivity and representation.
Meley began her artistic adventure in her own home, but she has since expanded her wings throughout the American continent, settling in the culturally diverse city of Los Angeles, California.
Her core conviction that her camera has the potential to inspire women of all hues and races is what drives the expansion of her portfolio to include more inclusive models and studio photography.

Meley Sie’s distinctive style of photography goes beyond simply capturing beautiful images to foster a sense of inclusion, empowerment, and belonging. Her camera catches the various hues of beauty found throughout the world, celebrating a diverse spectrum of cultures and races.
Meley uses natural settings, carefully chosen hues, warm tones, and neutral tones to create photos that tell stories that her audience can relate to on a deep level.

Every image, according to Meley, “holds the potential to convey a potent message.” “I want to convey how diverse, powerful, and beautiful our global community is through my work. My medium for promoting inclusivity and change is photography, which is more than just a love of mine.

Meley’s quest for education has also influenced her creative process.
She received her Bachelor of Science in Advertising from the Art Institute of California in San Diego, and then she went on to the New York Film Academy in Los Angeles to receive her Master of Fine Art in Photography.
She has been able to incorporate strategic thought into her visual storytelling thanks to her academic education, which has also improved her artistic vision.

Meley is a popular Instagram aesthetic content developer in addition to her engaging photos.
She promotes her work on her platform and provides insightful advice on skincare, makeup, hair, and photography in addition to sharing her own creative work.
Her interaction with her fans shows how dedicated she is to building a community of people who share the same beliefs in addition to producing art.

The journey of Meley Sie is one of empowerment, exploration, and celebration.
She reveals the layers of identity, beauty, and culture that make up our world with each click of her camera.

Her work serves as an example of the transforming power of art, motivating others to embrace their culture, improve their neighborhoods, and come together via the common language of visual storytelling.

Media Contact
Company Name: Meley Sie
Contact Person: Meley Laetitia Sie
Email: Send Email
Country: United States
Website: www.meleysie.com

Content courtesy of Digital Journal & NFH

Through ITME Africa & Middle East 2023, Kenya Will Lead the Modernization of the African Textile Industry (30th November–2nd December).

From November 30 to December 2, 2023, representatives from 18 nations will congregate in Nairobi to create new business alliances, investigate opportunities, and connect with the region’s textile industry in order to provide brand-new client leads.
The event, which is being hosted by the India ITME Society, will give participating businesses the chance to network with importers, buyers, agents, and dealers from other African nations, including those interested in revitalizing or bolstering their textile industries, in addition to those from Kenya.

India, Turkey, Taiwan, Italy, Benin, Ghana, Kenya, Austria, Zambia, Sri Lanka, Germany, Rwanda, Spain, and other countries will be represented in ITME Africa & Middle East 2023 as textile technologists and manufacturers of machinery.

The event is being excitedly viewed by Indian businesses as a chance to increase their consumer base in the emerging and untapped markets of the Middle East and Africa.

Major brands and manufacturers have already indicated their participation in this, including Lakshmi Machine Works Ltd (LMW), A.T.E. Huber Envirotech, Luwa India, Kusters Calico, Gurjar Gravers, Hindtex Industries, Lakshmi Card Clothing, Perfect Equipments, Precision Rubber Industries, Rosari Biotech, S B Dyesprings, Weavetech Engineers, ALG Group (South Africa), Almac Laser, Yamuna Machine, Chinese, Italian, Ghanaian, Turkish, and Taiwanese national pavilions will display their countries’ technological and engineering prowess.

ITME Africa & Middle East 2023 is positioned to be more than an event or an exhibition and proposes to bring complete solutions for the textile industry to the table, affordable technology, international exposure, learning, and experience, as well as a confluence of business houses, investment opportunities, joint ventures, access to finance, and networking with technocrats and educators, paving the way for a wave of knowledge, progress, growth, and prosperity.

In order to secure their support for this event by encouraging visitor engagement activities, the India ITME Society Team individually visited the Indian Embassy, Government Organizations, and Associations in Kenya.
The Kenyan government and industry bodies firmly support this technology and business event.

In order to network with trade groups, government representatives, and industry members, there is also the option for a group industry delegation to attend the event.

Creating this opportunity for the textile industry, textile engineering, and related industries to explore new frontiers in Africa and the Middle East has taken a lot of work on the part of the India ITME Society.

By signing up on our website, www.itme-africa.com, we cordially encourage you to take part as an exhibitor or a visiting delegate.
Visit https://youtu.be/VtBqO3bxICE to watch the audiovisual presentation about the event.

We are pleased to have you attend this special occasion and eagerly await your participation in ITME Africa & Middle East 2023 – “The Right Place & the Right Time to Aspire, Compete, Explore Prosperity Through Textile Technology & Engineering.”

Content courtesy of India International Textile Machinery Exhibitions Society & NFH

Kenyan Fashion: The Independent Zine Honoring Kenyan Designers’ Pulsating Energy

Genuineness does not always entail being responsible or eco-minded, Contrary to popular belief, WAUZINE004, a dynamic digital platform that champions the nexus of fashion, culture, and identity, is on a mission to disprove this.
The pulsating energy of African (note, Kenyan) designers has something significant about the current state of consumer taste, namely the influence of innovative offerings and off-beat aestheticism that brings forth proposals with an avant-garde, distinctive, and vibrant edge.
These designers delve deeply into the fascinating narratives of Kenya’s heritage while blending its relationship with the environments we live in.

The fourth issue of WAUZINE, with the Swahili title KUTOKA NAIROBI (from Nairobi), portrays Nairobi as a city known for its dynamic soul, seamlessly fusing with its rich traditional heritage, transforming into a creative canvas for a plethora of stories that arouse nostalgia and a genuine sense of cultural belonging.

Strong, imposing design: a stunning celebration of both concentration and toil that goes beyond a printed shirt or a suntanned top. It not only represents voices that are both inventive and socially conscious, echoing the pulse of a promising fashion system, but it also perfectly combines tradition, sustainability, and the feverish quest for artistic flare on a worldwide scale.

The fourth edition of the zine, Office describes the work of three Kenyan designers.

Theresia Kyalo
Theresia Kyalo began her career as a lawyer before dipping her toes into the development of distinctive contemporary jewelry. She drew significant influence from antique African jewelry while introducing her aestheticism to the modern day through simple, geometric shapes. Hardy brass is the designer’s material of choice since she wants to keep her line accessible.
A shining moment for the designer came in 2020 when Beyoncé included him on her list of Black creatives. He worked in both digital art and movies.

Yvette Anyango
Designer of Alegohono Yvette Anyango says, “Being featured on the 4th issue of Wauzine has been such an eye-opener for the brand.
It has sparked the urgently required awareness, development, and interest in what African fashion has to offer.
The designer’s collection features a variety of outfits that can be incorporated into a daily wardrobe: neutrals are dominant, and the brand’s guiding principles and ultimate embodiment are drawn from architectural design and include native art and photography.
These straightforward guidelines serve as a design manual for creating clothing with practicality.

Mvoo Wanje
“The history of Kenya is a rich tapestry of customs and civilizations, with an intriguing fusion of African, Western, and Arabic influences. Kenyan culture defies easy categorization; rather, when it comes to artistic endeavors, we have a powerful voice that merits consideration.
Designer Mvoo Wanje of Bonkerz NRB, who established the company in 2011, grew up in the 1990s with little to no media from the continent.
He freely acknowledges the mix of allusions that permeate his clothing “I can say hip hop as a sound and culture heavily influence how I see and create.”

Inspired by the beauty of color and the childlike things in life, the designer cares to share a perspective of Africa that isn’t about the struggle; rather, he’s keen to bring forth energy that translates into utility-heavy pieces that veer towards the functional and the practical with a zingy spirit.

Content courtesy of  Fashion Scouts, Office Magazine & NFH

Exploring Kenyan Fashion Designer’s: Tradition, Innovation, and Sustainability

Kenya, a dynamic and culturally diverse country in East Africa, has made great advancements in the fashion industry. Kenyan fashion designers get inspiration from a variety of sources, ranging from traditional outfits that reflect centuries-old traditions to cutting-edge designs that epitomize innovation.
This article explores the numerous sources that shape the creativity, identity, and fashion-design philosophy of Kenyan fashion designers.

1. Traditional Heritage and Cultural Roots

One of the primary sources of inspiration for Kenyan fashion designers is the country’s rich cultural heritage. Traditional garments like the kikoi, kanga, and Maasai shuka have served as the basis for many contemporary designs. These designers reinterpret and modernize these traditional pieces, incorporating them into everyday wear and high-fashion collections. The Kenya Fashion Council (KFC) plays a pivotal role in preserving and promoting these cultural touchpoints, acting as a bridge between tradition and modernity in the fashion industry.

2. Sustainability and Ethical Practices

In recent years, there has been a growing emphasis on sustainability and ethical practices in the global fashion industry. Kenyan designers have been quick to adopt these principles, incorporating eco-friendly materials, fair labor practices, and ethical production methods. The Ethical Fashion Initiative works closely with Kenyan artisans and designers to create products that are not only stylish but also socially responsible.

3. Empowerment and Social Change

Fashion Revolution’s presence in Kenya has further fueled the movement for ethical fashion. Through campaigns, events, and collaborations, the organization encourages transparency, fair wages, and sustainable practices in the fashion supply chain. Kenyan designers are increasingly conscious of the social impact of their work, striving to create opportunities for local artisans and communities.

4. Genderless Fashion and Identity

The concept of genderless fashion has gained significant traction worldwide, challenging traditional notions of clothing and identity. Kenyan designers, as seen in The Guardian’s article, are embracing this trend, creating gender-inclusive designs that celebrate individuality. This shift not only redefines fashion but also mirrors Kenya’s progressive stance on social issues.

5. Luxury and High-End Fashion

The Kenyan fashion scene is not limited to traditional and sustainable designs alone; luxury fashion also plays a significant role. The top 10 Kenyan luxury fashion brands highlighted in Nairobi Fashion Hub’s article showcase the country’s ability to create high-end, couture-level pieces that rival international fashion houses. This emphasis on luxury not only contributes to Kenya’s economic growth but also establishes its presence in the global fashion arena.

6. Fusion of Modern and Traditional

The fusion of modern aesthetics with traditional elements is a hallmark of Kenyan fashion. Designers often incorporate traditional fabrics, prints, and techniques into contemporary silhouettes, creating a unique blend of the old and the new. This fusion is evident in the designs showcased at the Kenya Fashion Awards, where innovation and tradition collide.

7. Financial and Corporate World Influences

Kenyan fashion designers are not only influenced by cultural and artistic factors but also by the financial and corporate world. As highlighted in Business Daily Africa’s article, designers are creating fashion lines tailored for financiers, recognizing the importance of attire that reflects professionalism and success.

8. Recognition and Inspiration from the Past

The history of Kenyan fashion has paved the way for contemporary designers to draw inspiration from their predecessors. As noted in the BBC article, designs from the 1970s and 1980s continue to influence modern fashion, emphasizing the cyclical nature of trends and the enduring impact of iconic designs.

Conclusion

The world of Kenyan fashion design is a tapestry woven with threads from tradition, innovation, sustainability, empowerment, and global influences. From traditional garments and ethical practices to genderless designs and luxury fashion, Kenyan designers draw inspiration from diverse sources that reflect their country’s rich cultural heritage and its evolving identity. As the industry continues to evolve, Kenyan designers are poised to make their mark on the global stage, creating a lasting impact that celebrates both their roots and their aspirations.

Content courtesy of NFH 

African Fashion Retailer Produces A Unique Fashion Show At The Karoo Winter Wool Festival

When we talk about fashion shows, we frequently pay more attention to the designers than to the curators who make sure the environment is appropriate for the items being displayed.

A fashion show’s location and production style have a significant impact on how the clothing is highlighted.
The African clothing company Merchants on Long organized a fashion display featuring South African designers at the Karoo Winter Wool Festival.

Designers like Mmuso Maxwell and Lukhanyo Mdingi showcased a true celebration of South African wool and skill at the fashion show, which was centered on sustainability and durability and portrayed a cyclical, sustainable fashion industry where clothing is returned to the source.

The showcase also included designs by Viviers Studio, Luminous Ware, Emelia Dorcas, INKE Knitwear, Fields, Wrapt Knitwear, House of Lucent, and GugubyGugu.
The curator of the show and fashion buyer at Merchants on Long, Sumendra Chetty, was quite clear about the types of designers she sought for the exhibition.

“In choosing the designers, I was quite deliberate. The first requirement was to find designers who had a history of working with the local wool sector; names like Lukhanyo Mdingi and MmusoMaxwell instantly sprang to mind.

“Our definition of luxury is based on durability, recyclable materials, respect for the environment and animals, as well as adhering to fair-trade principles.
“Every designer was required to adhere to this ideal, ensuring that we advanced purposefully. This showcase was identical to what we were presenting in person or online, according to Chetty.

Chetty and her colleagues devised something unexpected instead of the typical runway that we are used to. In order to display the most recent collections from the designers, models strolled beneath the stunning Karoo sky.

The visual storytelling had to have the same effect as the Karoo scenery. I made the decision to create layers to resemble the Karoo sky pretty early on because the trend was already so daring and distinctive.

From the delicate whites and creams of the cirrus clouds through the soft beige and sand of golden hour to colorful blossoms, dusk to blue, and eventually culminating in a starry night.

Content courtesy of IOL & NFH

Rwandans in Kigali Want a Dress Code to Be Enacted

The Rwanda Cultural Heritage Academy (RCHA) has proposed that modern fashion be regulated in order to preserve the “decent” Rwandan culture.
This was disclosed on August 2 at the publication of the book “Imyambarire y’Abanyarwanda mu ndorerwamo y’umuco n’iterambere,” which explores the development of Rwandan fashion based on culture and the effect of civilization.

This comes after decades of dispute about what is more culturally acceptable in terms of clothing, with the majority of arguments centering on covering one’s body and wearing clothing that is “overly” revealing.
According to a study conducted in 2022–2023, 76.6 percent of Rwandans believe that the country’s present fashion is respectable.

Young people make up 90.2% of those who believe indecent dressing is prevalent, while young women account for 68.5% of those who believe this.

Short skirts and dresses, “transparent” clothing, sagging pants and shorts, and other items are among the majority of what respondents deemed to be “indecent.”

The Director General of RCHA, Robert Masozera, stated at the occasion that research alone would not be sufficient to ensure the culture’s survival and that additional stakeholders would need to contribute.

The public needs to be informed, and this needs to be done. The need for stakeholders like educational institutions and schools is a result. The only time these toolkits will be helpful is if we conduct morality-related sessions, according to Masozera.

This was echoed by historian Clothilde Umubyeyi, who stated that even the media should play a role in highlighting morals, particularly acceptable dress, in the nation.
Given how the topic of “decent dressing” has been handled in the past, this book is likely to encounter criticism from the general public even if it is most anticipated by some.

Two additional volumes on traditional dances and sayings from Rwanda were also published at the event.

The event was also part of a larger initiative to commemorate the annual “Umuganura,” which is the Rwandan equivalent of Thanksgiving and is observed in August. The academy organizes various cultural preservation initiatives at this time.

On August 4, the Rutsiro district will host a national celebration of umuganura.

Content courtesy of The Rwanda Cultural Heritage Academy & NFH

Pulse Influencer Awards 2023 Nominations Are Now Open

The public can now submit nominations for Africa’s top influencer award program, the Pulse Influencer Awards 2023. This is the third iteration of the renowned prize, which has as its theme “The Golden Era – Bold & Elegant.”

These awards, developed by the media business Pulse Live, honor individuals from Africa who have made significant contributions to digital creativity, innovation, and community building. These honors are given to people who successfully use social media to communicate information, spread value, and build active online communities.
There will be some substantial changes to the Pulse Influencer Awards in 2023. In order to emphasize the key spheres of influence, the categories have been condensed from 29 to 24.
The award has also debuted the intriguing new award category “Next Gen Influencer of the Year.”

This category honors the work of up-and-coming digital artists.
The Pulse Influencer Awards 2023 will take place concurrently in each of the six Pulse markets, just like they did the year before.
Nigeria, Ghana, Kenya, Senegal, Uganda, and Côte d’Ivoire are among them.
Before the deadline of August 6, 2023, fans can submit their preferred influencers on the official Pulse Live website.

Timelines for the Pulse Influencer Awards in 2023
After the nominations are revealed, the online voting phase starts on September 5, 2023.
The public vote is still of the utmost importance to this procedure even though there is a seven-member jury made up of various specialists in the field of digital. A gala ceremony slated on October 7, 2023, will present the prizes to the victors.
The Pulse Influencer Awards have always been about recognizing influencers’ dedication to their craft, said Judysheila Mugo, Director of Content at Pulse Kenya.
Pulse, she continued, acts as a link between influencers and the many brands that work with them. As a result, winners find the yearly award to be much more satisfying.

864,768 votes were cast in the Pulse Influencer Awards last year, a record number that highlights how vibrant the Kenyan digital community is.
Just Ivy, Dennis Ombachi, Murugi Munyi, and Nikita Kering are a few of the notable winners from the prior competition.
Pulse Kenya predicts an even larger celebration for the 2018 event, with more audience participation, influencer participation, and partnerships with well-known brands. The Pulse Influencer Awards in 2023 are expected to be a lavish event with glitz, delicious food and drinks, outstanding content creation, and unmatched networking opportunities.

About the Pulse Influencer Awards
The Pulse Influencer Awards were created to honor and celebrate rising stars in the African influencer scene who are creating vibrant, engaged communities around their specialty or skill.

Like the rest of the world, the African media landscape is evolving swiftly. The importance of influencers in bringing about this transition cannot be overstated because digital media has become the new mainstream. This initiative’s main goals are to involve influencer networks, showcase the most reliable and influential artists, and eventually support the expansion of digital media in Africa.
The Pulse Influencer Awards are anticipated to greatly increase social media engagement, reach, and interest in all of the participating nations.

Content courtesy of  Pulse Influencer Awards & NFH Digital Team

Revival of Traditional African Textiles

With a long history that dates back to antiquity, African textiles have cultural importance and serve as a means of communication. They feature a variety of designs and materials and come from various origins.
Due to the demand for their vivid colors and distinctive cultural expressions, traditional African textiles are currently undergoing a rebirth.
Traditional African textiles have been made, woven, and embroidered with artistic skill since the dawn of human civilization.
These textiles represent the diverse fabric of the African continent and serve as historical documents.

African weavers and artists have been creating clothing for more than a millennium. They come from 54 countries and more than 3,000 ethnic groupings.

This type of fabric can be used to honor a particular person, remember a special moment, or even convey a political stance.
Textiles have been used to transmit important cultural knowledge in addition to being frequently at the center of festivities and events.

History of African Fabric
Ancient Egypt, where flax was woven into linen, is where the origins of African fabric production may be traced back to 5000 BC. With the production of textile-related raw materials such as tree bark, animal hides, cotton, palm, jute, flax, and silk, North Africa’s textile industry grew rapidly. Before the Dutch and the French brought in Ankara (a type of batik) and Shweshwe (a type of tie-and-dye), Africans utilized mud and texture to make straightforward designs, setting the stage for an African textile revolution.

The Dutch Wax Print also referred to as Ankara, is one of the most well-known African textiles. While occupying Indonesia, the Dutch developed the art of batik, and they also introduced Ankara to West Africa.

Wax prints started being produced in large quantities in facilities across the Netherlands and other regions of Europe. These European-made fabrics, however, were never widely accepted in their intended Asian market because the Javanese valued hand-made genuine goods over machine-made imitations.

The Dutch gave the African nations along their trade routes the materials they possessed at the beginning of the 1800s. At this time, Dutch recruits from Africa started sending gifts of fabric home.
Due in large part to the fact that there was nothing else quite like it, the distinctive, lovely cloth was quickly welcomed by West African countries, and through time, it became an essential component of their own culture.

Despite the fact that we often identify this cloth with Africa, it was not originally made or planned there. Its manufacturing was under Dutch supervision, and the Dutch cleverly redesigned it utilizing African folktales, stories, and rituals described by neighborhood traders and artisans.
Through this reworking, the fabric became a print that eventually developed into an unsaid language. The idea of employing art as a covert means of communication among tribes, nations, and women often discussing taboo subjects was accepted by the Africans.

A visual language was created by the prints, and it permeated all of Africa.
They denoted celebrations and rites of passage, communicated different messages, and portrayed varied emotions.

The Dutch dipped into African culture to make the fabrics come alive and resonate with the people of Sub-Saharan Africa because they understood that authenticity was essential to the appeal of African patterns and textiles (a lesson learned from their unsuccessful attempt to replicate the process for the Asian market).
This led to the fabric’s rapid popularization, and because it linked people to politics, religion, and culture, it gained the name “African Print.”

We may make a lot of cultural similarities by looking at African patterns and textiles. Despite the fact that cotton and silk make up the majority of the base materials, the origins of the fabrics are ultimately determined by the designs.

Origin of African Fabrics

The bold motifs, inventive patterns, and unapologetically vivid color palettes of African fabrics have earned them acclaim around the world. Similar to their Asian counterparts, these fabrics are steeped in rich culture, history, and customs and express the essence of life while bringing vibrancy to daily existence.
Fashion and interior design trends around the world are clearly influenced by African fabrics.

As was already said, the history of the textile business in Africa dates back to 5000 BC, when the ancient Egyptians first started growing flax and weaving it into linen.
A scene of weavers working a horizontal loom is depicted in artwork from the 12th dynasty, which was discovered in the tomb of Khnumhotep (about 2400 BC). Pyramids, artwork, and hieroglyphs all depict cloth-draped Egyptians in great detail.

As evidenced by the statues of the great queen Amanishakheto, pharaoh Piye, and the Meroitic pyramids, even the Egyptians’ southern neighbors, the Nubians, had a thriving textile industry.

Later, as numerous African civilizations rose to prominence, cotton became a common material. Weavers were present in Timbuktu and the Mali empire in the 1300s, according to traveler Ibn Battuta. The boubou, a traditional long garment, became increasingly popular as Islam spread over West Africa.
Africa now has a thriving textile heritage. Mali is the place where the hand-woven Bogolan, often called “mud cloth,” originated. In the past, only royalty could buy versions of Ghana’s national fabric, the kente cloth, which was sewn with gold threads.

According to legend, British explorers were impressed by the splendor of an Ashanti king’s apparel.
Fabric manufactured from tree bark has a long history in Cameroon, with some fabrics made exclusively from obom. Clothing and bags are still made from raffia fibers.

The finest weavers in the nation also create the intricately woven clothing used by West Cameroon’s rulers, which is embellished with beads.
While Pygmies employ bark fabric created from tropical fig trees, people in Chad and the Central African Republic weave cotton strips on horizontal looms using a variety of natural colors.

Some of the most exquisite handmade sculptures, garments, and blankets are made by the Kuba people of the Democratic Republic of the Congo using raffia.
Beautiful, bright quilts and blankets are totally handmade by the Ndebele people of South Africa and Zimbabwe, continuing a historical tradition.
Well-dressed Ndebele ladies would be admired for their grace, color, and presentation.

Popular textiles of Africa

1. Kuba Fabric
The people of the Bakuba kingdom, which was situated along the Kasai River in the contemporary Democratic Republic of Congo, created these textiles from palm fibers.
They were traditionally used for royal clothing and rugs. In the early 20th century, artists like Matisse and Picasso were influenced by the patterns on the cloth.

2. Ase Oke
The Yoruba term for “greetings on the spending of money,” Ase Oke, is the name given to a unique fabric in the Yoruba culture. Men alone weave this fabric on tiny strip looms with silk or cotton-based ingredients. Both Yoruba men and women place a high value on ase oke, which confers both aesthetic appeal and social rank on the wearer and the weaver.
When English lace that had been imported became scarce during World War II, this magnificent fabric, made by Yoruba men in Nigeria, rose to prominence.
To make up for this, delicate lace-like decorations were added to the weaves, which is a characteristic aspect that is frequently displayed in Ase Oke.

Popular Ase Oke styles include:
• Alaari: This is a rich, red Ase Oke, often worn on special occasions.
• Sanyan: This Ase Oke is brown, typically light brown in color, and is a common choice for various events.
• Etu: This dark blue Ase Oke is another popular style regularly adorned by Yoruba people.

3. The Okene Fabric
A sort of woven fabric called the Okene Cloth was developed in the Nigerian community of Okene.
The Okene is regarded as a “prestige” cloth manufactured by Ebira women using huge fixed looms inside their homes, in contrast to the Ebira men who weave on small portable looms outside.
Metallic gold or silver threads are frequently used in contemporary weaves, giving the fabric a lovely gloss.

These fabrics, which are frequently used as headwraps or wraps, elevate the status of the ladies who wear them. Additionally, they enhance the reputation of the dyers and weavers who make them.

4. Kente fabric
Of all African textiles, Kente is undoubtedly the most well-known and intricately woven. Men use a combination of small hand and foot looms to create this fabric. It is customary for members of the Ashanti royal family to don it for formal occasions like’stooling,’ a ceremony that represents ascending to the throne.

When the Ashanti display their spectacular gold jewelry and renowned golden stool at royal celebrations, the brilliant colors and geometric patterns of Kente cloth make the ideal contrast.
A stunning cloth is made by stitching together the long, narrow strips of kente that Ashanti men weave. It was originally woven with silk, especially for the Ashanti nobility.

5. Adire Fabric
Adire is a word that means “tie and dye” in Yoruba. This is a reference to the indigo-dyed textile, one of the most recognizable fabrics in Africa that is typically worn only by women. Adire cloth is made of cotton fabric that resists starch and has a design akin to batik.
The old Adire art form has been actively being revived by the artist Niki Seven.

Early in the 20th century, new methods of resist dyeing appeared, most notably the technique of hand-painting designs on the fabric with a paste made of cassava root before dying. Adire Eleko was the name given to this technique.

The textiles from Adire, which are indigo-dyed and made by Yoruba women in southwest Nigeria employing a variety of resist dyeing techniques, are well-known. Early textiles, like those now made in Mali, were probably hand-spun cotton fabrics that were locally woven with basic knotted designs.

6. Bokolonfini
The fabric made by men in Mali known as “bokolonfini” in the Bambara language is what is referred to as “mud cloth.” The fabric is first immersed in a bark and leaf dye throughout the production process.
Then, using thick mud that is gathered from lake bottoms and is high in iron acetate, a design is painted on.

Innovative patterns are used in modern adaptations of this fabric, which are often made in the colors black, gold, brown, and off-white.
These hues have struck a chord with global audiences, generating a sizable export business that is especially well-liked among interior decorators.

7. Adinkira

A calabash (gourd)’s thick rind was used to make stamps that were used to hand-print the fabric known as adinkira. The wearer is able to “read” the print since each stamp has a meaning associated with a proverb.
It is a royal fabric of the Ashanti people and is frequently worn with ‘Kente’ on special occasions like funerals (particularly when wearing black clothes),’stoolings’ (inaugurations), and other royal ceremonies. Adinkira fabrics have beautiful hand embroidery in numerous colors running throughout each seam.
On the seams of contemporary Adinkira fabrics, machine embroidery is frequently visible.

8. Kanga
Kanga is a vibrant and colorful rectangular piece of fabric often worn by women as a wrap-around skirt or dress. It usually features bold patterns, Swahili proverbs, and messages that convey various meanings and sentiments. Kangas are widely used for everyday wear, special occasions, and even as gifts.

9. Kitenge
Similar to Kanga, Kitenge is a colorful fabric worn by both men and women for various occasions. It is commonly used for dresses, shirts, and head wraps. Kitenge fabrics are known for their intricate designs, often featuring geometric patterns, animals, flowers, and cultural symbols.

10. Maasai Shuka
The Maasai Shuka is a distinctive rectangular cloth traditionally worn by the Maasai people. It’s often seen as a blanket, shawl, or even a garment. The Shuka is known for its bold and bright checkered patterns, typically in shades of red, blue, and black. It holds cultural significance within the Maasai community and is sometimes used as a symbol of identity.

11. Kikoi/Kikoy
The Kikoy is a versatile cloth worn by both men and women. It’s characterized by its striped patterns and fringed ends. Originally from the coastal areas of Kenya, the Kikoy has become popular as beachwear and casual clothing due to its lightweight and comfortable nature.

12. Rendille and Samburu Blankets
These blankets are traditional textiles of the Rendille and Samburu ethnic groups. They are known for their intricate beadwork and vibrant colors. These blankets hold cultural significance and are often used as part of ceremonies, gifts, and clothing accessories.

13. Bogolanfini (Mud Cloth)
While not originally from Kenya, the Bogolanfini or Mud Cloth is also used in some parts of the country. It’s a textile art form associated with the Bambara people of Mali, West Africa. Mud Cloth is made using a process of dyeing with fermented mud and plant-based dyes, resulting in unique and intricate patterns. In Kenya, it might be used for decorative purposes or even clothing.

14. Akamba Kikoys
The Akamba people are known for their colorful and finely woven kikoys, which are used for both clothing and household items. These textiles often feature bright geometric patterns and are known for their durability.

15. Luo Traditional Cloth 
The Luo people of western Kenya have their own traditional cloth called “Osuga.” This cloth is often used as a wrap or shawl and is made from locally grown cotton. It features bold designs and is woven using intricate techniques.

16. Bark Cloth
Among some indigenous communities in Kenya, bark cloth is produced by beating the inner bark of certain trees to create a flexible fabric. This traditional technique is practiced by groups like the Bukusu and Taita people.

These traditional textiles not only serve functional purposes but also play an important role in expressing cultural identity, values, and heritage among Kenya’s diverse ethnic groups.

17. Leso
Similar to the kanga, the leso is another piece of cloth often used as a wrap-around garment. It is popular among the Swahili-speaking communities along the coast. Lesos are adorned with various patterns and designs, and they hold cultural significance during ceremonies and celebrations.

18. Akala
This is a traditional textile produced by the Luo community. It’s typically woven from sisal fibers and used to create various items such as bags, mats, and even clothing. Akala weaving is a skill passed down through generations.

19. Isukuti Fabric
The Isukuti people of western Kenya have a distinct style of textile art. Their fabrics often feature geometric patterns and bright colors.
These textiles are used for various purposes, from clothing to home decor.

20: Chitenje
Although more common in neighboring countries like Malawi and Zambia, the chitenje is sometimes used in Kenya as well. It’s a versatile rectangular piece of cloth often worn as a wrap, dress, or headscarf.

Current Demand of African Traditional Textiles

African textiles, fabrics, and fashions have been globally distributed for centuries through networks of growers, artisans, and merchants, leveraging fibers like cotton, as well as the bark and leaves of various plants and the colour dyes derived from them. Traditional African textiles, produced from natural fibers like cotton, are worn to display status and wealth. On the other hand, technical African textiles are crafted from natural and engineered materials for specific purposes, such as insulation, conductivity, or fire resistance.

Cotton is one of the most important fibers used in African textiles, serving as a significant crop for domestic consumption and a crucial export for several countries. Both organic and genetically modified forms of cotton are cultivated on the continent.

The current generation of designers is embracing digital, 3D, and other technologies to adapt indigenous production methods and handcrafting skills for the fabric and fashion emerging from Africa. African clothing flourishes in urban markets across the continent, where woven and commercially created prints are sold side by side, supported by a network of interconnected weavers, buyers, and sellers.

According to Statista, the market volume is predicted to reach $6,182 million by 2027, with revenue expected to grow annually at a rate of 13.23 percent (CAGR 2023–2027).1 A significant market segment is created by e-commerce through distribution channels like online stores. The rise in the African clothing market’s sales is primarily attributable to the expanding middle class in East and Southeast Asia, who use social media and mobile apps for online shopping.

The African clothing market is mainly composed of cotton fibers. Uganda, Benin, Ethiopia, Mali, Egypt, Tanzania, Senegal, Burkina Faso, and South Africa are among the African countries that produce fiber for both domestic use and export, with the majority going to China, India, and the United States. Sub-Saharan Africa ranks fifth in global cotton production, accounting for 7.1 percent of the total. Many nations in Africa are ideally suited for cotton production due to their mild climates.

In 2005, the World Trade Organisation relaxed restrictions, granting African textile manufacturers access to markets in Europe and Asia. As a result, global demand for African fabrics, clothing, and fashion has increased considerably and is expected to remain robust. African garment manufacturers now enjoy improved working conditions, due to lower wages for textile workers in Africa than in Asia and enhanced shipping in countries like Ethiopia.

Ending Note

The prosperity of Africa’s economy hinges significantly on the textile industry. The primary catalysts for the development of Africa’s burgeoning textile sector are foreign investment, investor confidence, and the growth of the fashion industry. Over the last two decades, China has emerged as a significant source of finance for African economies, particularly for Ethiopia’s young yet rapidly expanding manufacturing sector.

The level of engagement from African nation governments remains the primary challenge. Therefore, political will and an enhanced business climate are two factors that would spur increased competition and promote the growth of the industry.

Content courtesy of  Fiber 2 Fashion & NFH 

 

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