Work With Smile Leads To Success: An Exclusive Beauty Business Interview With Sina Tsegazeab Founder Of Natna Natural Hair
The renowned and high-quality hair distribution company Natna Hair, with headquarters in Uganda, recently debuted its newest item as part of the launch of its new collection.
The brand has been on the fast track to success, even releasing products not just for women but for men, in a time when appearance and self-care are the norms.
A couple of the products that the company’s catalog highlights are hair extensions for balding men and beard extensions.
We had an exclusive opportunity to speak with the company’s executive Sina Tsegazeab, who explains to us what this new collection means to their customers and why self-care and beauty are no longer a luxury but rather a way of life.
— Natna Hair (@NatnaHair) October 17, 2022
Ann Mumbi: What is Natna Natural Hair all about?
Sina Tsegazeab: Natna hair is a brand that deals with carefully selected human hair weaves, wigs, lace wigs, ponytails, closures, lashes, and so on.
All our products are made from 100% human hair that has no plastic, fiber or synthetic added.
You’re able to wash, dye, color, set, and do everything with them.
AM: When and how did you get into the hair and beauty industry?
ST: I started working in the cosmetics industry in 2013. It’s funny how I got into the business.
To cut a long tale short, buyers began to complain that the items weren’t up to par and were of poor quality after receiving a sizable purchase.
They were going through a terrible period, so they started seeking someone to give them advice.
As they were doing this, they remembered me, so I joined to offer assistance.
Because I used to plait weaves frequently, I had some knowledge.
They later found the business to be tough to manage, so they offered me an opportunity if I could take over.
I took over, changed the brand, and now I’m here.
AM: What were you doing before you decided to set up Natna Hair?
ST: I was a student at Cavendish University studying online marketing prior to starting the company.
AM: What was the catalyst in your journey?
ST: I constantly strive to be at the top of my game.
AM: How would you describe your signature look?
ST: decent, corporate office appearance.
AM: How important are the ingredients in hair care products?
ST: In brief, it’s like food, and nutritious food is necessary for our bodies, and the same is true of hair and hair products.
The components in hair care products are more significant than you can possibly understand.
AM: What’s a hair care secret that you wish more people knew?
ST: Using natural treatments prior to washing your hair and being aware of your hair type’s requirements.
AM: How important do you think it is for people to have a regular hair care regimen?
ST: Most individuals overlook the fact that taking care of one’s hair should be part of a routine, much like taking care of one’s skin or exercising.
AM: A client comes in and asks for a style that you do not think will suit their face.
How do you respond?
ST: So, in situations like that, the first thing I do is tell them why that wouldn’t be ideal for them. Most of the time, they comprehend and are willing to attempt what I advise. If not, I value their viewpoint.
AM: What treatment methods would you recommend if a client came in with hair damaged from excessive dye?
SM: They should first take a break from dyeing their hair for a while before deep conditioning it.
AM: What credentials and licenses do you have in fields related to hair styling?
SM: I am a qualified hair technologist (not a hairstylist), and I am familiar with all the procedures involved in producing and gathering human hair from donors, as well as the industrial process, how to distinguish between different hair grades, which origins are best for various styles, etc.
An expert in this process is referred to as a hair technician. I learned how to style, make wigs, and ventilate hair on my own.
AM: How do you try to stay up-to-date on current hairdressing trends?
SM: This is simple for me because I now understand how to start a trend rather than just follow one.
AM: Have you ever experienced a situation where a client wasn’t happy with the finished look?
If so, how did you handle a case?
SM: I am not a hair stylist, so I can’t really point anything out.
AM: Why should anyone use your service or product?
SM: That’s a really lovely question.
One is that customers will receive excellent value for their money, long-lasting products that will help them preserve their appearance, and the greatest possible customer service.
AM: You started working in the hair and beauty industry several years ago, how has the industry changed since you began?
SM: It has undergone numerous changes.
People can distinguish between the many hair types and whether or not it is human hair, which makes our job simple.
AM: Any plans to come up with a new product line?
SM: Oh yes, it’s 80% done, and we are going to launch it very soon.
AM: What is your brand philosophy?
SM: To constantly offer high-quality hair and products at reasonable costs, together with customer service that makes each engagement with our brand satisfying for our customers.
AM: What are the 5 most popular beauty products you use?
- Neutrogena scrub
- Dove hair conditioner
- MAC foundation studio fix
- Olay sunscreen
AM: How long have you been in the Hairline business?
SM: My brand is currently 7 years old, having started in 2015.
AM: What are your 5 beauty do’s and don’ts?
The beauty do’s for me are:
- Deep conditioning
The don’ts on the other hand are:
- Using cheap products
- Having heavy makeup on daily
AM: Does everyone look better with weaved hair or wigs?
SM: Everyone can look good wearing weaves, for sure. The same cannot be said for wigs, though.
AM: If you turn up at a show/shoot and the model has terrible hair, what do you do?
SM: Well, this can’t happen because for photo shoots and shows we come knowing what to do and the model also comes knowing that she has to come in a specific style.
AM: Beauty Instagram profiles have become a major influence on the hair and beauty industry, but you keep yours quite personal, how important social platforms are for you?
SM: Yes, you’re correct that Instagram influencers are growing in popularity, but I chose to promote my brand on my own instead because it seemed more logical to do so.
AM: Where our readers can find you and keep in touch with you? (Provide your Instagram, website, and Facebook page if any please)
SM: You can follow us across all platforms @Natnahair.
Content courtesy of Natna Natural Hair & NFH