Thursday 7th of May 2026

Nairobi, Kenya

Secondhand fashion: Is it really good for Africa?

Used or surplus clothing from Western countries often ends up in Africa. Whether that’s good remains open to question.

Midday in Gikomba, the biggest market in Nairobi, Kenya. One trader urges shoppers to buy his vintage trousers. Others sell t-shirts, sweatshirts, hoodies, most with Western fashion brand labels. Some clothes have the names of American colleges emblazoned on the front.

Kenya is one of Africa’s biggest importers of secondhand clothing, in 2019 importing some 185,000 tonnes. These clothes called mitumba in Kenya after the Swahili word for “bundles” form the bulk of Kenyans’ fashion choices: an estimated 91.5 percent of households buy secondhand clothing priced at Ksh 1000 (around $9) and below.

Commentators remain divided as to whether this is an encouraging sign of a circular economy at work or a problematic barrier in the way of economic survival of African countries’ own textile industries.

The mitumba industry is an important source of revenue for the Kenyan government: taxes raised from this sector amount to Ksh 12 billion ($107 million) a year. In every African country where secondhand clothes are imported, they bear different names. In Zambia, they are called salaula selected by rummaging. In Ghana, they are called obroni wawu dead white men’s clothes.

In wealthy Western countries, the average individual doesn’t wear clothes for long. It is estimated that a typical American throws away approximately 37 kilograms of clothing a year. Rather than discard clothes, Westerners are encouraged to donate them to charities. However, according to the charity Oxfam, an estimated 70 percent of clothes donated in Europe end up in Africa in 2015.

Supporters of this approach argue that donating clothes in this way is a circular means of dealing with clothing waste. Jackie King, executive director of Secondary Materials and Recycled Textiles Association (Smart), representing 40 American used clothes exporters, says that what they do “helps to contribute to a circular economy, where things are being used to their fullest extent”.

However, keeping clothes in use for longer periods of time is not the same as circularity. “Secondhand exporters can rebrand the trade as many times as they want, but unless they work in partnership with markets like Kantamanto, it’s just greenwashing,” says Liz Ricketts, director of The OR Foundation, a Ghana-based nonprofit that has investigated the influx of secondhand clothing in the country. “The trade has been called ‘charity, ‘recycling’, ‘diversion’ and now many people call it ‘circular’. But none of these labels is accurate. Simply moving clothing from one place to another does not make it circular.”

Unless the clothes are collected and recycled into new clothes repeatedly, critics say, what emerges is not a circular model but a linear model with a different endpoint. Where initially these clothes would end up in dumpsites in the West, they now end up in dumpsites in Africa.

Where it goes wrong in Africa

Since the mid-2000s, the number of garments purchased by the average consumer has more than doubled, according to the Global Fashion Agenda’s Pulse Report. While the number of times a garment was worn by Westerners declined by 36 percent, compared to 15 years ago, per the Ellen MacArthur Foundation. This has led to rising volumes of clothing ending up in markets such as Gikomba, with Kenya receiving 185,000 tonnes of second-hand clothing in 2019. In West Africa, Accra receives an estimated 15 million used garments every week from Europe, America, and Australia.

Back in March 2016, members of the East African Community (EAC, comprising Burundi, Kenya, Rwanda, South Sudan, Tanzania, and Uganda) announced a plan to halt secondhand clothes imports in order to resurrect textile industries in East Africa that had collapsed partly because it was difficult to compete with the throwaway prices of mitumba clothes. “If an imported t-shirt, acquired by a company as a donation (and therefore costing zero as a product), is sold here for under a dollar, how can a local textiles industry have hopes of competing?” says Nikissi Serumaga, co-host of Vintage and Violence, a podcast examining the impact of secondhand clothes in Uganda. “It can’t. The charity has become commerce but to whose benefit?”

She points out that importation leads to a vicious loop, with the decimation of a once vibrant textile industry limiting employment opportunities: “The only thing we can afford is a shirt under a dollar. It’s a self-fulfilling prophecy.”

American lobbyists struck back. At their forefront was Smart, claiming that the move by the EAC would put 40,000 American jobs at risk, such as export roles in sorting and packing clothes. Smart lobbied the Office of the United States Trade Representative, also pointing out that secondhand clothing exports were helpful to the environment, as they would avoid ending up in American landfills. Furthermore, Smart’s Jackie King said that a US secondhand clothing ban would leave the way open for low-priced Chinese clothing “which will annihilate African textile manufacturing, causing generational repercussions and depression”.

That’s an empty accusation for critics, who say textile manufacturing is already in tatters in many African countries specifically because of secondhand imports from the West. It’s that dynamic, they say, that first prompted East African countries to push to limit the import trade.

After Smart’s petition, however, the Office of the US Trade Representative threatened to expel EAC countries from the Africa Growth and Opportunity Act (AGOA), an important treaty first enacted in 2000 to provide duty-free access to the US for multiple products from sub-Saharan African countries. By 2019, the countries behind the mooted ban backed out, with the exception of Rwanda, which announced that it would not be bullied by American trade interests.

Good news or landfill for Africa?

By contrast, the OR Foundation, a Ghana-based nonprofit that has investigated the influx of second-hand clothing in the country, estimates that more than 40 percent of clothing in markets in Accra, the capital, is unsellable and heads directly to landfill. Johnson Doe, leader of a group of waste pickers, based in Accra, says more clothing waste goes into landfills directly from ports than it does from markets. A combination of customs, port, metropolitan, and health officials simply bring the clothes direct to landfills and burn them. “They bring the bales from the shipping containers,” he says.

The common rebuttal from exporters such as Smart is that the secondhand clothing industry creates jobs in Africa. However, the quality of these jobs remains open to question. Francis Dionis, a trader in Gikomba, says that the clothing he receives is often of such poor quality, he has to sell them at a loss. If given the chance, he says he would undoubtedly move to another line of work.

Ricketts notes that better condition secondhand clothing from the West is selected and sold in thrift shops in the West and the remaining items shipped to Africa are of lower quality.

Smart’s King counters that the lowest quality clothes are often new rather than secondhand, from fast fashion companies. “I know that there are markets in Kenya and other parts of Africa where you will have new, cheap, fast fashion in a stall, and then you’ll have used clothing in a stall that is probably higher quality than the fast fashion.”

The debate will continue to run. However, certain facts stand out: local news reports suggest that, a few decades ago, some half a million people were employed in Kenya’s textile industry. More recent national statistics, from 2014, put that figure around 38,000, although this is increasing slightly each year.

Still, people in the clothing sector across Africa try to find positives. Sel Kofiga, a multimedia artist based in Ghana, runs Slum Studio, which retrieves clothes that would otherwise end up in landfills and upcycles them into wearable items. The circular concept, he says, is very familiar to Africans. “When it comes to the fashion space, as African people, our approach has always been to look to reuse something.”

Content courtesy of Vogue Business Magazine 

Rolonda Rochelle 53 Years Old Who Has proven That Age is Just a Number for Beauty

Rolonda Rochelle is an African-American, based in Atlanta, United States of America. She is a brand ambassador and pro-aging advocate and a licensed real estate sales agent at Palmerhouse Properties, a full-service Atlanta-based residential and commercial real estate brokerage.

https://www.instagram.com/p/CPl9W11h0eL/?utm_source=ig_embed

Rolanda’s real name is Rolanda Wright. We know very little about her family. Rolonda posted a photo on IG where she wished her dad Father’s Day.

A picture was also included, showing her father looking like Richard Roundtree. But, he was not mentioned.

According to some sources, Rolonda is currently living in Decatur Georgia. Her hometown was Atlanta, Georgia.

She might not be as famous as Nicki Minaj or Beyonce or Cardi B but her striking beauty and youthful looks hideout the fact that she is 53 years old. Rolanda Rochelle is an African American living in the United States of America.

Rolanda is a realtor, brand influencer, lifestyle and travel blogger, and a pro-aging advocate who chose to live a single life with many people imagining that she got a husband but her youthful looks and elegance come from a no husband relationship, meaning she got no stressing in her life. She recently teased her fans on tick-tock about her imaginary husband with many not getting how such a beautiful and youthful-looking 53 years Rolanda lives without having a man in her life.

Height, Diet, Distinct Features

Rolonda Rochelle is 5 feet 8 inches tall. Her distinctive features are her dark brown eyes and grey hair. And of course, her wide smile.

Rolonda, even though she was older than 50 years old, was still active and healthy. Her healthy diet that includes lots of fruits and vegetables and plenty of nuts is the key to her fitness. However, she does enjoy a good glass of wine.

https://www.instagram.com/p/CWgMckML3v-/?utm_source=ig_embed

Social Media Reach: Instagram. Facebook. Twitter

Rolonda was a huge social media presence as of February 2021. She was active on all major social media platforms. She had 277k Instagram followers. Similar to her Instagram page, she had 13k followers and 14k likes.

On her Instagram handle going by the name Rogirll, she shows off her beauty and proves the phrase ‘Black doesn’t crack’ fully embellishing itself in her.

Rolonda Rochelle Net Worth, Movies, Realtor

Rolonda is most well-known for her appearance on the comedy skits of Kountry. She also had her own career. Rolonda was an Atlanta realtor. She was a luxury agent in real estate.

https://www.instagram.com/p/CQUexWgh11Q/?utm_source=ig_embed

On her Facebook page, she listed her professional information as an actress and pro-aging advocate. She was mostly known for her Instagram videos with Kountry Wayne. She didn’t have any movie credits. We don’t know what brand she was a brand ambassador.

Rolonda was a strong pro-aging advocate. Rolonda is openly accepting her age. She’s a social media celebrity who inspires others to embrace their own age without being embarrassed.

She was also a CASA volunteer. CASA volunteers are legal volunteers that are trained to fight for the rights of neglected and abandoned children.

Our sources indicate that the average base income for an Atlanta realtor was more than $76 000 per year.

Rolonda must earn around this amount, give or take. Her net worth was $800 million as of February 2021.

Rolonda Rochelle Husband, Daughter, Married

Rolonda revealed in an Instagram post that she was still single with no husband. She also shared that she has a grown-up son.

Rolonda’s video showed her talking with an imaginary husband, only to discover later that she wasn’t married and didn’t have a husband.

Rolonda also posted an Instagram photo with her daughter in which Rolonda was out protesting injustice and equality for black women.

Rolonda is most well-known for her role in Kountry’s cougar girlfriend, which she did in many of his skits.

https://www.instagram.com/tv/CQuLTkpA-Y1/?utm_source=ig_embed

Kountry is a comedian on social media. He posts short, funny videos to Instagram.

Kountry’s videos tend to be about everyday things, such as relationships and children.

Content courtesy of Nairobi Fashion Hub Digital Team 

Deliah Ipupa

Deliah Ipupa is one of the most sought-after Kenyan models both locally and internationally.

Apart from being the official Face of Nivea, she also appeared in several of Nivea’s commercials. Ipupa has successfully walked down numerous runways and several other international occasions.

Although her journey began in Africa, modeling has seen her move to Amsterdam’s borders.

The 5.11 feet, the dark-skinned model has seen a lot in the fashion world, and has enjoyed walking the catwalk and graced our screens in so many advertisements.

Having recently competed and won the competition that led her to be the face of Nivea black and white. Her appearance is not the only thing that attracts people, but also her charisma as well.

Miss Ipupa is a versatile lady, having been a model, a judge, an actress, and an entertainer, she is surely one to look up to.

She aims to be the role model of many girls who want to be models in Africa by setting the right pace.

An Admirer of the London designer Victoria Beckham, she surely knows her way in the Fashion Industry. Her dream is to walk on the London fashion week alongside supermodel Naomi Campbell.

She fought her way to be the face of Nivea and so it is only right to say that Miss Ipupa is here to stay and many should watch out for her.

Content courtesy of Nairobi Fashion Hub Digital Team 

 

Kejeo Designs Launches Holidays Collections SS21 For Modern Curvy Women 

Kejeo Designs has been turning vibrant textiles into modern styles for Western women since 2016. Now, the fashion brand is releasing its newest Holidays 2021 Collection on October 29, 2021, that founder, Sena Ahohe, created with modern, curvy women in mind.

The fashion boutique gets its name, Kejeo (Ké-Jé-O), from the word “nou kéjéo-a,” which means something looks beautiful on you in the Mina language spoken in Benin and Togo in West Africa. Kejeo Designs prides itself on bringing the beauty and vibrancy of African culture to the West with its clothing decorated with premium African print fabrics such as Ankara or Mud Cloth.

And for over five years now, Kejeo Designs has made African clothing lines for men and African clothing lines for women that inspire a sense of pride in African ancestry.

Kejeo Designs has released many colorful and beautiful collections over the years that feature clothing for men and women of all sizes and stylish accessories. But their newest drop, the Holidays 2021 Collection, has been long-awaited.

The Holidays 2021 Collection will feature size-inclusive styles for the modern woman who’s been searching high and low for fashion that compliments their shape and style!

Size-inclusive clothing doesn’t have to be boring.

And Kejeo Designs proves just that with their new collection that’s full of bold African print, feminine and classic silhouettes, and clothes that show off your curves not hide them.

Discover dresses, tops, outerwear, and more in the Holidays 2021 Collection that comes in a range of accessible prices that’ll make any woman feel confident in their skin this season.

Kejeo Designs is committed to the belief that regardless of your size, shape, or color, you deserve to wear clothing that makes you feel confident in your self-expression and feel proud of African culture. The brand plans to release more collections in the future and expand its reach. But for now, you can find their new Holidays 2021 Collection on October 29th

Content courtesy of Ein Presswire and Nairobi Fashion Hub 

‘All This Fresh Drip, we Were Never Ready’: Fast Food Giant Reacts After Girl Makes Frock Dress Out Of Recycled Packaging

A girl on Twitter has created a dress made with recycled KFC packaging. The fast-food giant too responded to the amazing creation!

The post, instantly, went viral with netizens showering praises for her creativity.

With growing awareness about climate change and depleting natural resources, people are gradually adopting sustainable methods of living.

The one thing that you will find in abundance on the internet is creativity. From interesting ideas to unique fusion dishes, there’s something new to be learned or be inspired from at every scroll on your social media feed.

The concept of sustainable fashion is also increasingly gaining momentum these days. Bloggers and even citizens are trying to minimize waste and reuse their clothing in as many ways as possible, in order to do their bit for the planet.

A fashion blogger has recently gone the extra mile to make her clothing as environment-friendly as possible. The girl created a dress made with recycled packaging from the popular fast-food chain Kentucky Fried Chicken (KFC).

https://twitter.com/NokuzothaNtuli/status/1461041200299978753?s=20

In a similar vein, the fashion world has also not been left untouched as sustainable fashion has begun to gain focus in the last couple of years.
​​​​​​​People are finding their own ways to blend sustainability with creativity, As such, a South African fashion designer recently took the internet by storm as she created a lovely frock dress out of recycled packaging!

Nokuzotha Ntuli left everyone amazed as she posted some pictures of herself, looking lovely in an off-shoulder dress. However, what caught everyone’s attention was the fact that the dress was made from recycled KFC packaging.

Sharing her pictures, she wrote, “Decided to make this dress for KFC from recycled KFC packages to show how much of KFC super fans we are.”

The post, instantly, went viral with netizens showering praises for her creativity.
KFC South Africa, too, was left impressed as they praised the designer with a sweet comment.

“All this fresh drip, we were never ready,” they wrote. A user commented, “How in the world did you pull that one off? But wow.” “You deserve a free meal for the whole month,” another user wrote.

What do you think about this recycled dress?

Content Courtesy of Indian Express and Nairobi Fashion Hub 

Kaijuka Abbas Wins Big At African Fashion Designer Awards 2021 In Nigeria

Ugandan fashion designer Kaijuka Abbas walked away with the award of ‘Best Fashion Brand in Africa’ award at the African Fashion Designer Awards 2021.

The African Fashion Designer Awards is a platform that aims at recognizing creative fashion designers and enthusiasts around Africa.
Themed “Iconic Hall Of Fame”, the 4th edition of the awards that happened in Nigeria took place at City Park, Abuja on 19th November 2021.

The glamorous red carpet event featured exhibitions, runway showcases, cocktail, and ballet plus the anticipated awards gala-night
Uganda was well represented by the talented Kaijuka Abbas whose brand Kais Divo Collection was named “The Best Fashion Brand in Africa”.

The elated Kaijuka shared the good news as he thanked his friends, fans, and followers on social media for supporting and voting for him.
We bagged another one! I can’t thank you enough; each and every one of you who took the time to vote for me and make this a reality!

The Dreamiest Collection from Ugandan Fashion Brand Kai’s Divo Collections
The collection is titled Hope, a celebration of the resilience of every individual who has and still is fighting to end this pandemic. Despite the distress and job losses that came with it, we are still very hopeful that this too shall pass.
https://youtu.be/V9ol57X7TTk
The clothes symbolize a sense of joy, tranquillity, and exuberance, everything we are seeing less of now.
The virtual presentation was intended to transport the viewer back to when it was normal to walk on the red carpet in a frothy gown with adoring paparazzi flashing away.
Kaijuka Abbas worked with fabrics such as organza, latex leather, tulle, and a color palette of black, yellow, and red the national colors of Uganda.
Kais Divo Collection draped fabrics in abstract and impractical ways evidenced in the voluminous shapes and floor-grazing trails, creating some sort of fantasy.
Fashion has always been an escape from the gloom and turmoil going on around us, and this collection is doing the most to evoke positivity, and most importantly, hope that this too shall pass.

Thank you African Fashion Awards, Nigeria for honoring me with the ‘Award of best fashion Brand In Africa last night’.
This wouldn’t be a reality without my clients, and everybody who has made an effort to support, endorse and approve this brand! My heart is full!

He adds the accolade to his trophies cabinet which features several other local and international awards. Congratulations Abbas!

Abbas Kaijuka is a Ugandan fashion designer, stylist, and fashion collector known for his brand Kai’s Divo.

He is a recipient of East Africa’s Male Fashion Designer of the Year award at the 2020 East Africa Fashion Awards and the Fashion Designer of the Year award at the 2016 Abryanz Style and Fashion Awards and received various nominations including the East African Designer of the year award at the 2017 Swahili Fashion Week. I had a chat with him and below is our conversation.

Content courtesy of MBU and Nairobi Fashion Hub 

Full List Of Winners At The 2021 AFRIMA ( All Africa Music Awards ) Held in Lagos At Eko Conventional Hotel

On Sunday, the Gala for the 2021 All Africa Music Awards (AFRIMA) went down at the Eko Hotel in Lagos, Nigeria.
The All Africa Music Awards was held on the 21st of November, 2021 and it was a memorable day as many celebrities around the world took home the award they deserved.
After weeks of dishing out the nominees, the organizers revealed the winners of each category.

The event saw big names in the entertainment industry battle out for the prestigious Award.
Kenyan songstress Nikita Kering took home two awards; Best Female Artiste East Africa and Best Artist, Duo or Group in African RnB & Soul.

Award-winning Kenyan Boy band Sauti Sol was crowned as the Best group while the award for the Best in African Rock went to Rash Band.

Nigerian Afrobeats superstar, Wizkid became one of the biggest winners on the AFRIMMA 2021 stage with three awards going to him including the Best African Artist.
The most of which might be 13-year-old gospel singer Shanah Manjeru who became the youngest holder of an AFRIMA Award for the Best African Female Artiste in Inspirational Music.

Biggest Winner
But the biggest winner of the night was Malian Ibaone, who won four awards – Album of the Year, African Male Artiste in Inspirational Music, Best Song Writer, and Best Male Artiste from Western Africa.
Wizkid won three awards out of the four nominations he got in this year’s AFRIMA; Best Song of the Year and Best African Collaborations and Best Artiste of the Year award.

The show was hosted by Eddie Kadi and Pearl Thusi and witnessed singing performances from Zuchu, Patoranking, Chike, Olakira, D’banj among others.

See the full list of AFRIMA 2021 winners;

  • Best African Female Artiste in Inspirational Music – Shanah Manjeru
  • African Male Artiste in Inspirational Music – Iba One
  • Best Artiste, Duo, or Group in African R & B Soul –Nikita Kering
  • Best Artist or Duo in African Dance or Choreography – Flavour, Diamond Platnumz, FallyIpupa
  • Best Female Artist in the Diaspora – Naomi Achu
  • Artiste, Duo, or Group in African Pop –Iba One
  • Best Group – Sauti Sol
  • Best Collaboration –Wizkid, Tems
  • Best African Rapper Lyricist – Elow’n
  • Best Female Artiste in Northern Africa – Manal Benchlikha
  • Best Male Artist in Northern Africa – Dizzy Dros
  • Best Male Artiste in Eastern Africa – Eddy Kenzo
  • Best Female Artist Central Africa – Shan L
  • Best Female Artist in East Africa – Nikita Kering
  • Male Artist Central Africa – Fally Ipupa
  • Best Male Southern Africa – Blaq Diamond
  • Best Male Artiste Western Africa – Iba One
  • Best Song Of The Year – Wizkid, Tems
  • Best Producer Of The Year – Legendary Beatz
  • Best Duo African HipHop – Fireboy, Cheque
  • Best African Dj – Sinyorita
  • African Fan’s Favorite – Fireboy
  • AFRIMA Artist of the Year Award – Wizkid
  • Album of the Year – Iba One
  • Song Writer of the Year – Iba One
  • Best in African Rock – Rash Band

Kofi Olomide joins the list of Legendary Afrima Award holders which also includes Fela Kuti, Manu Dibango, and more.

Content courtesy of AFRIMA and Nairobi Fashion Hub Digital Team

Pomp And Pageantry As Calabar Holds Maiden Fashion Week

It was a daunting, superfluous display of pomp and pageantry at the just concluded maiden edition of the Calabar Fashion Week 2021, held at the SPAR Calabar Mall.

The event with the theme “open up a dare to dream”, began on Friday, 5th – Saturday, spanned through 6th November 2021 had haute couture, from fashion designers showcasing their creativity under the most dazzling of ambiances.

And at the center of it all is Mr. Jude Attah, the President and CEO of Phronesis Fashion World. He is said to be one of the Nigerian leading brands in the industry.

Endorsing the event, the Commissioner for Culture and Tourism Development, Mr. Eric Iso Anderson, stated that the positives of the Calabar Fashion Week brand cannot be overemphasized, as first, it will serve as a healthy tourism addition to the Cross River State events calendar even as the Ministry constantly ensures that events hold all year round leading up to the peak in December.

Content courtesy of Calabar Fashion Week & Nairobi Fashion Hub 

SA Fashion Week Calls On Designers To Enter The New Talent Search 2022

Are you a South African designer specializing in womenswear and would like to win R20,000 towards developing your SS22 Collection? Well, South African Fashion Week is looking for you.

SA Fashion Week is looking for young designers to enter the New Talent Search 2022.

Under the theme “Show Us Your Print”, designers entering the competition must create a collection using natural linen, cotton, and sustainably sourced fabrics. Among other requirements, the collection must be fur- and leather-free and include print on at least 50% of the garments.

Base your designs on 2022 world trends by combining contemporary shapes, styles, and construction with your inspiration and design talent.

Research “slow fashion” to make sure you understand it in a way that you can live it and play a role in shaping the future of sustainable fashion.

The SA Fashion Week New Talent Search is open to ladies’ wear designers whose businesses are based in South Africa.

All designer applicants must supply a minimum of one store (this can include your store or online store) and must be under 10 years in business to qualify.

Semi-finalists, based on their talent, their ability to follow the brief, and their capacity to supply more stores, will be selected by a panel of industry-leading judges.

The winner of the competition will walk away with the total prize value of R45,500.

All finalists will receive a free stand at the SS22 Trade Show, where they can do market research and sell to boutiques, department stores, and online stores.

Register online before the end of the day on January 7, 2022.

For full details on entry requirements, further instructions and deadlines, and to

SAFW NEW TALENT SEARCH COMPETITION – ENTRIES ARE NOW OPEN

SHOW US YOUR PRINT

Printing has become an integral part of fashion design.

Your consumers want something different now, they want something unique.

BRIEF:

CHANGING HOW WE LOOK AT FABRIC DESIGN WITHIN FASHION DESIGN

  • Consider fabrics that have the least impact on the environment.
  • Use natural linen, cotton, and sustainably sourced fabrics.
  • Keep fur and leather-free.
  • Your design must include print on at least 50% of the garments.
  • Employ zero-waste cutting such as draping, knitting, or use a zero-waste pattern.
  • Provide consumer care instructions to increase the garment’s longevity.
  • Create a timeless and trans-seasonal collection.

Base your designs on 2022 world trends by combining contemporary shapes, styles, and construction with your inspiration and design talent.

Research Slow Fashion to make sure you understand it in a way that you can live it and play a role in shaping the future of Sustainable Fashion.

The SA Fashion Week New Talent Search is open to ladieswear designers whose businesses are based in South Africa. All designer applicants must supply a minimum of one store (this can include your store or online store) and must be under ten years in business to qualify to enter.

Semi-finalists, based on their talent, their ability to follow the brief, and their capacity to supply more stores, are selected by a panel of industry-leading judges.

  1. WHAT’S AT STAKE
  • R20 000-00 towards developing your SS22 Collection – will be given to the winner to the April 2024 Collections
  • The winner will be part of the 2023 New Talent Search show one year later, valued at R12 500-00.
  • The winner will receive one free stand at the SAFW Designer Pop-Up, valued at R 6 000-00.
  • The total value of the prize: ± R45 500-00
  • All finalists will receive a free stand at the SS22 Trade Show, where they can do market research and sell to boutiques, departmental stores, and online stores.
  1. ELIGIBILITY – Who may enter?
  • Designers who are working towards establishing their brands in the South African Creative Fashion Industry.
  • Designers who have not been in business for more than ten years
  • Designers with a fashion design diploma or degree, or five years of design experience
  • Previous SAFW New Talent Search Finalists may enter for a second or third time.
  • This is a ladieswear competition – no menswear designs will be accepted.
  • The competition is open to SA Citizens only.
  • Previous winners cannot enter again.
  1. INSTRUCTIONS

PHASE 1

  • Designers must complete the online entry form on the SAFW website and download the full competition brief.
  • The deadline for the online registration is 17h00 on Friday the 7th of January 2022.
  • Designers must prepare a portfolio/storyboard no longer than 10 pages, on their brand, as well as a mood board and sketches of their 2022 Collection – 7 looks
  • 14th January is the deadline for all electronic portfolios/storyboards to be presented
  • 20th January – a panel of judges will view electronic portfolios submitted and select the semi-finalists
  • 27th January – semi-finalists announcement

PHASE 2

  • Semi-finalists selected will have to produce a 7-look collection that must be ready for the determined fitting – date to be confirmed.
  • You will be notified of the fitting venue where a full collection including shoes and accessories must be presented to the judging panel for final judging.
  • Any collection that is not complete by then will be disqualified.
  • The winner will be announced at the New Talent Search showcase on the 28th of April 2022

4.     PORTFOLIO PREPARATION

An online registration form must first be completed at www.safashionweek.co.za

Make sure you complete and submit this to SAFW before the end of the day on the 7th of January 2022 to secure your entry.

All material for your electronic portfolio submission must be accurately collected in a single document, in the following order:

  • CV/Resume presented in English
  • Copy of D.
  • Copy of your Diploma or Degree
  • Submit a portfolio of your label: You will find a list of questions to answer about your label below. You are welcome to add any information/visuals to enhance your
  • Photographs of previous collection outfits: Photographs are mandatory; your application will not be accepted without providing photographs. You may send pictures of your calico samples.
  • No styling is allowed – only your garments on a mannequin or model – outfits must be seen clearly from the front and from the back.

Your Collection: Comment on the concept of your collection, with material and/or images that have inspired the collection. This can also be in the form of a mood board.

Sketches of the collection:

  • You must submit 7 outfits/looks
  • Full description of how you have incorporated the brief of sustainable fashion in each look
  • Number all your sketches (printed/drawn in color) from 1 to 7 and label them with your name, surname, and label name.
  • Include complete technical descriptions with colors and fabric details (please include samples/swatches) of each sketch.

Things to bear in mind …

Your portfolio must not be longer than 10 pages (excluding seven collection sketches).

Remember to send high-quality material! Sketches, photos, anything from your portfolio could be published on the SA Fashion Week website and social networks or used in the press.

Finalists’ portfolios will remain the property of SA Fashion Week, but the intellectual property will certainly remain yours. It will in no case be returned.

  1. QUESTIONNAIRE – THIS SHOULD BE THE INTRODUCTION TO YOUR ELECTRONIC PORTFOLIO ENTRY

Please use our points below as headings in answering the questionnaire. You are welcome to add any information/visuals to enhance your portfolio.

  • What is the name of your brand?
  • How long have you been in business?
  • What is your design style?
  • Describe your brand in no more than 150 words
  • Motivate your sustainability model
  • Where did you study?
  • What is your fashion background (short CV)?
  • Who is your target market?
  • What are your price points (wholesale and retail)?
  • Do you currently supply any stores? If yes, which stores (store name and location)?
  • Do you make use of social media? If yes, what are your Twitter/Instagram, etc. handles, website, and Facebook URL’s and what is your following?
  • Have you showcased your work before? If yes, list the year, and the season you showcased, and the platform you made use of.
  • Where do you see your brand going in the next 1 – 5 years and 1 – 10 years?
  • Your Collection Concept/Inspiration – include a comment on the concept/inspiration of your collection, with fabric and/or images that inspired the collection. This can also be in the form of a mood board.
  1. GARMENTS ENTERED
  • You must submit 7 outfits/looks
  • The Collections registered SAFW New Talent Search, may not be submitted or associated with any other fashion competition or fashion week platform taking place in South Africa during 2021/2022
  • The collection must be ladieswear.
  • There are no prefixed styles or categories
  • All garments developed by finalists must be the following sizes:
    • To fit a standard size 34 model perfectly
    • Shoe sizes will only be provided, by the show coordinator once models have been selected approximately 4 weeks before the show
    • In case of selection, the outfits will have to be made in total accordance with the sketches and technical details presented
    • Correct and accurate execution of outfits is essential, and if reckoned to vary greatly from the enrolled shapes and designs, the selected contestant will be disqualified
  1. RESPONSIBILITIES & PARTICIPATION
  • By enrolling in the SAFW New Talent Search, you guarantee the authorship of your project. Should you be found guilty of plagiarism, you will be automatically disqualified. SA Fashion Week takes no responsibility for accusations of plagiarism coming from third parties. The applicants will retain the copyright of the enrolled collection.
  • SA Fashion Week (SAFW) reserves the right to disqualify any contestant at any time if they do not respect the terms and conditions of the entry requirements. Whilst every effort is made to ensure the safety of all submissions, SAFW cannot be held responsible for any damage/theft of garments or designs that may occur during transport, selections or during the finals at SA Fashion Week. If selected as a SAFW New Talent Search finalist, contestants are required to carry out all further arrangements (transport, etc.) and other obligations timeously.
  • The SAFW New Talent Search is handled exclusively by SA Fashion Week CC – which reserves the right to rule on any issue pertaining to the competition and not covered by these entry requirements.
  • The choice of the Judges are final
  • Flights, accommodation, and transport will not be provided for finalists or semi-finalists. Should you not be based in Johannesburg you will have to pay for your flights to the fitting and the show.
  1. REGISTRATION

You must register online before the end of the day on the 7th of January 2022. Follow the link: http://www.safashionweek.co.za

Should you experience any technical difficulties contact Leeroy: leeroy@safashionweek.co.za

  1. DEADLINES

7th of January:                        Online registration closes at 17h00

14th of January:                      Portfolio submission deadline Electronic Portfolios to be sent to: content@safashionweek.co.za

20th of January:                      Portfolio judging and semi-finalist selection at SAFW

27th of January:                      Finalists announced

Fitting date and venue:           To be confirmed

26th of April:                           Garment delivery – The Mall of Africa

28th of April:                          Final Collection (7 looks) presented during final judging – at
the venue  – time to be confirmed

28th of April:                           SA Fashion Week New Talent Search showcase and
announcement of the winner

All entry portfolios must be collected from the SAFW Offices after the semi-finalists have been announced. SAFW will not be responsible for the return of any entries via post.

Content courtesy of SA Fashion Week New Talent Search showcase & Nairobi Fashion Hub

Ethiopia’s Economy Hit As Major Clothing Maker Closes Shop

Ethiopia’s once rapidly growing economy is taking another hit because of its yearlong war as global clothing manufacturer PVH Corp. says it is closing its facility there because of the “speed and volatility of the escalating situation.”

The company’s statement, emailed to The Associated Press, comes two weeks after President Joe Biden announced he would cut Ethiopia from a U.S. trade program, the African Growth, and Opportunity Act, because of “gross violations of internationally recognized human rights.” The sanction goes into effect on Jan. 1.

PVH, whose brands include Calvin Klein and Tommy Hilfiger, has been a marquee occupant of Ethiopia’s model industrial park in the city of Hawassa, where Africa’s second-most populous country has made clear its aspirations of rapid, Chinese-style development. PVH in the past has said AGOA helped to convince it to set up in Ethiopia.

H&M, another high-profile occupant at the Hawassa park, did not respond to an AP request about its plans.

Ethiopia’s war and the many reported atrocities on all sides have led some in the business world to press Prime Minister Abiy Ahmed and his government for a cease-fire and humanitarian access to the blockaded Tigray region, echoing ongoing efforts by envoys from both the U.S. and African Union.

Thousands of people have been killed as Ethiopian and allied forces fight the Tigray ones who long dominated the national government before Abiy came to power in 2018. The conflict has been marked by gang rapes, forced expulsions, and manmade famine.

“We continue to emphasize to the government of Ethiopia the need for all parties to facilitate the delivery of humanitarian aid and supplies to those who need it, and see this as a first step toward the cessation of hostilities and a process that will result in lasting peace,” Stephen Lamar, president of the American Apparel & Footwear Association, told the AP in an email.

“As the crisis spreads – and if Ethiopia does lose AGOA eligibility – companies will increasingly be unable to source from Ethiopia. This will hurt Ethiopia’s economy, particularly the women who comprise the bulk of the workforce in the country’s apparel industry,” Lamar added.

https://www.instagram.com/p/Bq7vbGxgInp/?utm_source=ig_embed

The harm to low-income workers far from the war is an argument that Ethiopia’s government made as it openly lobbied against losing AGOA eligibility. Ethiopia’s chief trade negotiator Mamo Mihretu has asserted that millions of workers would be affected.

But the Biden administration, which last week said it was not imposing sanctions on Ethiopia’s government and rival Tigray forces “to allow time and space” to see if diplomatic efforts make progress, ran out of patience.

The AGOA announcement “is making people in the business world especially anxious. It certainly makes it less economically smart to be there,” Mike Posner, assistant secretary of state for democracy, human rights, and labor in the Obama administration, told the AP.

“I’d say we have very limited time now to try to tamp down the rhetoric and find a way to the bargaining table,” Posner said, addressing Ethiopia’s leadership. “This could be disastrous for the economy.”

Warnings about the economy have been growing as Ethiopia’s government pours resources into the war. In its World Economic Outlook report last month, the International Monetary Fund said projections for 2022 to 2026 “are omitted due to an unusually high degree of uncertainty.”

Businesses like PVH had entered Ethiopia because of the government’s push in recent years to build a network of industrial parks to make clothing and footwear for export, along with the country’s large population of more than 110 million people and wages that are “significantly lower than even places like Bangladesh and Cambodia,” Posner said.

But the instability has brought businesses’ thinking to a tipping point, he said.

Chinese and other companies may continue to operate in the industrial parks, but Ethiopia is a tiny market in the global economy, Posner said: “If Ethiopia’s government thinks it can make this work by shutting out the U.S. or Europe and only selling to Chinese or Indian customers, I think it’s going to be disappointed.”

Content courtesy of AP & Nairobi Fashion Hub 

Kikafri Collections launches Kickstarter Campaign for African Fashion Style

Kikafri Collections has proudly announced that it is producing and marketing the iconic African style fashion from Kenya at a global level. In early 2020, the Christian Business Angels (CBA), angel investors based in The Netherlands entered into a shareholding partnership with Kikafri Collections, which gave a new life to the brand.

The slogan of this inspiring African brand is ‘Design your piece of Africa’ and the company remains true to every word of this slogan. To grow and expand its global reach, the brand is currently crowdfunding on Kickstarter, where it is welcoming generous community support and backing.

https://www.instagram.com/tv/CWS2UvtF38_/?utm_source=ig_embed

“As a brand, Kikafri Collection is aiming for global recognition by spreading our unique sense of fashion, and we emphasize individual style by enabling our clients to “design their own piece of Africa.” Said Johnny Kibilige, while introducing this project to the Kickstarter community.

The brand is not only life-changing for its customers but even more so for the skilled young Kenyans by offering them employment opportunities and enabling them to improve their lives. The covid pandemic struck hard at Kenya as well, amongst others by making most tourists, a key market for Kikafri, stay at home.

All funds raised through this Kickstarter campaign will enable the company to increase its manufacturing capacity by opening a workshop, purchasing sewing equipment, and opening a shop in the Karen shopping mall of Nairobi, Kenya.

Backers from around the world can become a part of this project by making pledges. Moreover, the goal of this Kickstarter campaign is to raise a sum of EUR 9,000 and the brand is offering a wide range of rewards for the backers with worldwide shipping. Furthermore, more details are available on the Kickstarter campaign page of the project.

About This Project

Kikafri Collections (www.kikafri.com) is a Kenya-based African fashion startup aimed at producing and promoting customized African fashion to all corners of the world. From bags to sandals and other fashion articles, the product line of customized Kikafri range is extensive, and growing every day. Moreover, the company is currently crowdfunding on Kickstarter to grow and expand, and to get worldwide recognition for its growing product line.

The Kickstarter Campaign

Content courtesy of  Digital Journal , Kikafri & Nairobi Fashion Hub

 

Debonair Afrik Launches “ Style Lounge Platform ” Young and Emerging Designers

The Style Lounge Platform launches officially for emerging designers on its website this November 2021, with emphasis on Community, Innovation, and Collaboration. It is premised on a unique and rich African culture and how growing up in a typical African setting can influence greatly a ‘creative and stylish’ African child.
Themed “A Part of Me”, the Style Lounge Platform is an initiative of Debonair Afrik birthed in 2017 with a focus and commitment to building fashion brands and promoting fashion businesses.

Founder of the platform, Emmanuel Ekuban, known within the fashion fraternity as Nuel Bans shares his excitement at the launch of the Style Lounge Platform saying, “We created this platform to shine a spotlight on emerging designers in the fashion industry and provide participants with an all-new and  refreshing view of fashion blending the African fashion style trends while maintaining the highest international standards of fashion.”

The platform builds a community of new and emerging fashion designers while giving them the opportunity to showcase their designs. The designer community features an appreciable number of reputable African designers like Atto Tetteh, Alwoman, Bloom by Edzi, Bushai Weave, Djoulde, Dufie Boateng, Ekua Addo, Feb By Serwaa, Groomsmen, Hazza, Kai Shika, Larry Jay Couture, MxDonna, Nuna Couture, Olooh, Sena Bryte, Steve French, Talensigh, along with their biographies, press releases, lookbooks, stockist lists and relevant links to digital showrooms, and also find latest collections, catwalk shows, shoppable links and editorial content from the designers.

The Style Lounge, since its birth in 2017 has organized 3 successful events each year from 2017 to 2019 under the Style Lounge Weekend. The annual event is aimed at bringing together fashion brands and creatives, to network and encourage emerging brands with the needed platform to market their wares.

The Style Lounge has also introduced 3 projects: the Dots Trade’, Graduate Fashion Showcase, and Design Intern Fellowship, which all serve unique purposes but are centered around fashion businesses, brands, and designers.
The community works with African designers to promote local fashion talents through trade, originality, and sustainability with its flagship project: The Dots Trade’. The event creates a series of fashion exhibitions and pop-ups that seeks to strengthen the socio-economic enterprise by tapping into the fashion value chain.
To join The Style Lounge Platforms community of young and emerging fashion designers,

Designers can now fill and submit the form on The Style Lounge Platforms or Debonair Afrik

Connect with us on Social Media
Facebook: Style Lounge Platform  
Twitter: @DebonairAfrik 
Instagram: @debonairafrik @styleloungeplatform

Content courtesy of Debonair Afrik & Style Lounge Platform 

 

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