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Tuesday 5th of March 2024

Nairobi, Kenya

How to Become a Commercial Model, Modeling Advice for Aspiring Fashion Models

Interested in making a career in fashion modeling? These dos and don’ts from seasoned experienced models give advice on how to succeed as a fashion model.

Do you want to learn the steps to modeling?
Do you envision yourself as the next Gigi Hadid to grace the Vogue cover?
With thousands of hopefuls vying for the title of the next supermodel, modeling has emerged as a highly coveted employment option. The likelihood of getting caught now is one in a million, so the days when you could rely on luck are long gone.
It requires self-control, perseverance, and work to become a role model.
To stand out and get recognized, you must plan, organize, and adhere to a strategy.

How to become a model?
To help you break into the modeling business and launch your modeling career, we consulted with various successful models and agencies and put together the list of recommendations below. So, here’s a guide on how to begin modeling.

  1. Develop your modeling skills
  2. Practice model poses in front of the camera
  3. Get a killer modeling portfolio
  4. Find the right modeling agency
  5. Do your research about the modeling agency you sign up with
  6. Learn to embrace rejection
  7. Make yourself constantly look better
  8. Be safe
  9. Be Professional
  10. Commit to work
  11. Build your social media following
  12. Never let your pride down

1. Develop your modeling skills
Learn the art of posing. Runway walking drills. Posing skills and walking style are what set one attractive model apart from another. It takes art to model.
Whether it’s watching endless episodes of America’s Next Top Model on Netflix, flipping through the pages of Vogue, watching tutorials on YouTube, reading modeling e-books like glamour pictures photography, or picking a favorite model.
On a runway, it can be incredibly uncomfortable to pose and move around. Practice. A piece of advice for modeling is as follows: Get used to posing in front of a camera and another person by having a buddy take photos of you. Alternately, before beginning your path to becoming a fashion model, start small, mount a camera on a tripod, and practice alone until your confidence increases.

2. Practice model poses in front of the camera
Getting practice in front of the camera is the next stage to learning how to start modeling. The supermodels you see in stunning magazine photographs didn’t just stand in front of the lens and hope a talented fashion photographer caught them at the right moment. They assisted the photographer in producing a masterpiece.
A model will use her posture, facial expressions, and artistic sense to help realize the photographer’s vision. They are both equally talented in their respective fields.

An important prerequisite for being a model is having the appropriate posing abilities. To make everything come to life on his end, the photographer will use his understanding of lighting, aperture, framing, etc. It’s a choreographed dance, therefore you should practice as much as you can.
It will be 20 times more difficult to acquire a great image if you can’t pose and don’t feel comfortable in front of the camera. Make an effort to improve as a model!

3. Get a killer modeling portfolio
Having a well-rounded modeling portfolio that highlights your best qualities through gorgeous, high-quality photos is one of the most important steps to becoming a model and building a solid profession.
The modeling portfolio is one of the first things agencies and clients look for in a model to make a good first impression.

It helps to have both a printed copy that you can present when you meet someone in person and an online version (your modeling portfolio website) that you can send to anyone via email. To climb the modeling ladder, you need as much exposure as you can get.

4. Find the right modeling agency
A modeling agency is necessary for every fashion model. Getting seen by a prominent modeling agency in your area is the first step to being signed by one. Snapshots of oneself must be submitted in order to be seen.
In the business, these photos are frequently referred to as “digitals” or “polaroids.”
The most straightforward and unposed photographs are what modeling agencies are searching for so they can see you for WHO YOU ARE. Send in pictures of you with minimal to no makeup on at most a light coat of foundation and mascara.
Include images of both your hair up and down, pulled away from your face, and don’t style it (just make sure it’s clean).

The background must be simple and underacting (standing against a plain wall works best). Use natural lighting when taking pictures; a friend can simply serve as your photographer. If you have friends that are studying fashion design, be sure to heed their suggestions for your wardrobe.
Your digitals should have the following pictures: full-length, up-close headshots, left and right side profiles, smiling (with teeth, without teeth), and non-smiling shots (both facing the camera and turned away from the camera). You should wear pants and a solid-colored t-shirt for your attire.

5. Do your research about the modeling agency you sign up with 
Do your study before submitting it to every modeling agency on the planet and see what sticks.
Do your research about the modeling agency you sign up with Do your study before submitting to every modeling agency on the planet and seeing what sticks. List everything. Is this agency legitimate, which comes first and foremost?
Do they have any negative reviews, and can their company be easily verified? Are models with your appearance and stature now being accepted by this modeling agency?
What is the submission procedure for the modeling agency (detailed instructions differ by agency, but you should be able to obtain this information on their website)? Who are the current and former models for the agency? What are the newest advertising initiatives for the modeling agency? Are they collaborating with reputable brands and businesses?
Do you WANT to be represented by this firm, which would mean that you would also be representing them?

Send digitals to your top choices once you’ve identified the modeling agencies you are convinced will be a good fit for you.
If you get a call asking you to meet with an agency in person after submitting your digitals, do even more research ahead of time.

Learn about notable fashion designers, the ‘it’ supermodels of the time, and recent news in the fashion, beauty, and modeling industries. By no means do you need to be a walking “encyclopedia of fashion models”; just be observant and knowledgeable.

6. Learn to embrace rejection
Prepare your mind to accept a lot of rejection. You MUST be capable of accepting doors closing in your face without hesitation. Even the most beautiful supermodels to ever walk the earth were given the “NO” signal. Numerous people told them “NO” in various ways and numerous repetitions. It comes with the territory to be rejected. You will do better if you realize and accept that as soon as possible. Do not measure your value by how you appear to others or by their approval of you.

Start getting ready by committing to ignoring any criticism you get this week. Find out if it was simple or challenging. You needed to develop tougher skin even more so the harder it was.
Are you offended that I just encouraged you to develop a thicker skin? If so, the point is just that! Start honing your capacity to accept criticism with a smile! But don’t worry, with enough practice, anyone can pick up this skill.
Every “NO” is simply one “NO” closer to a “YES,” so keep that in mind when you encounter rejection.

7. Make yourself constantly look better
Take good care of your physique, health, skin, and hair. Whether you like it or not, modeling is an aesthetically focused industry, and appearance/beauty is unquestionably important. (Despite this, anyone can succeed as a commercial model regardless of physical attractiveness or body type.) The height and weight requirements for fashion models are, however, more stringent and severe than those for any other type of modeling. Although there isn’t much you can do about genetics, it IS up to you to utilize the genetic makeup that was given to you.
You must follow your meticulous beauty routine if you want to become a model. The following routines, which are used by many supermodels, include but are not limited to the following:

Drinking copious amounts of water throughout the day to stay hydrated and maintain supple skin, quitting smoking, and consuming alcohol sparingly. Others include taking a multivitamin, working out 4-5 days a week, according to a strict diet/meal plan, wearing SPF, never going to bed in makeup, exfoliating/washing/moisturizing their face every morning and evening, and many others.
Whether you are looking at it from a business or personal perspective, feeling and looking your best will only be beneficial to you. Win-win situation. But for any aspiring fashion model, having your beauty routine down pat is unquestionably a career benefit.

A model who takes pride in her appearance is far more valuable than one who is unmotivated to maintain good hygiene and attractiveness.

If your height and weight don’t meet the current standards for fashion models, you can still pursue modeling in a variety of other fields. To discover which genres you might be a good fit for, please read this essay on the many types of modeling.

8. Be safe
Being a fashion model makes you vulnerable, especially in the beginning. So be cautious and stay safe. The most crucial advice I can give aspiring fashion models that are working with fashion designers or photographers is this: Avoid being duped by fake modeling schools (you DO NOT need to pay money to attend any modeling school or training, period).
To begin started, you shouldn’t have to pay for any photos. It should be your agency that arranges for test shoots.
Other frauds include modeling competitions, dishonest “agents,” “casting directors,” or “photographers,” phony casting calls that offer thousands of dollars in pay and a photo shoot abroad, etc.

Establish a reliable support system.
The modeling profession might be intimidating, and it’s simple to become a victim of numerous other problems (party scene, eating disorders, etc.). Inform your family and friends about your professional development.

If anything seems off or strange, they can serve as a sounding board. They could take you to a shoot and wait outside for you. When you experience rejection or a difficult time, they can keep you motivated. Have a safety net and an assistive network!

9. Be Professional
It’s not simple to break into the modeling industry. You must act with complete professionalism. Respond to phone calls. Answer emails and voicemails right away.
Being 30 minutes late for a meeting, casting call, or photo shoot is never acceptable. You should, at the very least, arrive 15 minutes early.
Planning and time management are required for this. When aspiring models think, “Well, I’m pretty enough to be a model, so I will just glide by with my looks alone and no effort,” they are making a big error.

Many aspiring models in the past quit the modeling business because their lack of professionalism, bad attitude, and reputation started to overwhelm their attractiveness.

With a diva, no one wants to work. There are many other stunning women in the world who WON’T be disrespectful or snobby.
When you book a gig, you are speaking for your agency as well as yourself.
Treat EVERYONE with respect while you are on set. If your makeup artist followed a precise instruction that was provided to her but you don’t like the way your makeup turned out, it’s too bad. Do your part now that she has finished hers.

Regardless of your preference for cosmetics, take some killer shots and refrain from disparaging the makeup artist in public. In your modeling profession, showing respect and consideration will go a long way.

10. Commit to work
Although modeling may look glamorous and simple, that is far from the truth.
To become a model, you’ll need to put in a lot of effort.
Are you prepared to stick to your diet, exercise, and beauty routine even when you are having a tough time finding work? Are you prepared to work a 12-hour photo session in chilly, windy weather while donning an outfit that provides no warmth, all while obtaining the shot and being compliant?
Have you acknowledged that, after signing with a modeling agency, it can take years before you achieve success (if ever), as your agency works to advance your modeling career?

Are you prepared to spend a large amount of time away from your significant other, your family, your friends, and the comforts of home while taking lengthy overseas trips? When business is sluggish, are you prepared to take a side job that is utterly unappealing? Are you adaptable and willing to undertake a drastic hairdo change if your employer asks you to? By no means are these obligations designed to terrify you; modeling CAN be enjoyable, gratifying, thrilling, and glamorous. Make sure you are prepared to commit regardless of what, and that you are aware of the positive and negative potential on both sides!

11. Build your social media following
If you want to become a fashion model, you probably want to be represented by a modeling agency.
As previously indicated, while you wait for responses from modeling agencies, upload your digitals, practice posing and walking, build a beauty routine, etc.
Amass a following on social media in the meanwhile. Unbelievable as it may seem, it might help you be signed to an agency! Social media following creation is a relatively recent phenomenon.
Nowadays, modeling agencies analyze a model’s online viewership when deciding whether or not to sign them.
Models are frequently used by advertisers, but they increasingly want to hire models that already have a following that they can market to.

Although it is not a prerequisite, having a sizable social media following is a key quality for fashion models. There are currently no indications that this tendency may slow down. So as soon as you can, join the bandwagon. Be judicious in your social media messaging and strategy.

Know your values, be genuine with your followers, communicate with them frequently, and share beautiful photographs! Even further, you can launch a blog, a YouTube channel, or something similar. Due to their massive followings, several unintentional influencers have transitioned into successful professional models.

12. Never let your pride down
You have seen most of the procedures to becoming a model up to this point, but maintaining your pride is just as crucial. You are still a worthwhile person with feelings, thoughts, and opinions regardless of what happens.
Much more than just a gorgeous face, you are.
The majority of fashion models agree to the bookings made for them by their agency, which is acceptable and rather common.
But you must learn to speak out and express your opinion before it is too late if something ever crosses the line or makes you feel uncomfortable. Although we just emphasized that devotion is a crucial quality, there is a thin line.

Never let your career become so important to you that it takes precedence over you and your needs. What do you believe in? Make it clear from the beginning and don’t budge.
The better wealthy you will be, the less anxious you will be about acceptance and approval. Always have your own back and know when to use force. Who will defend you if not yourself, after all?

How many types of fashion models are there?
1. Runway Modeling
2. Plus Size Models
3. Fitness Model
4. Glamour Models
5. Alternative models
6. Parts Model
7. Promotional model

Now that you know how to become a model, you must also know the various career alternatives in modeling and choose the one that best suits you.

1. Runway Modeling
Runway models participate in runway events and are required to routinely change their attire and cosmetics.
A runway or ramp is a platform where models walk to display clothing and accessories during a fashion show. A runway model’s experience affects whether they are hired.

2. Plus Size Models
Plus-size models can be defined as those whose dimensions are larger than editorial fashion models. They participate in the promotion of cosmetics, stylish accessories, and plus-size apparel.
More and more plus-size models are appearing in fashion magazines and working in the fashion business.
The idea of creating clothing for the plus-size market is growing among designers.

3. Fitness Model
A well-defined figure with toned muscles characterizes a fitness model. These models are leaner and heavier due to their increased muscular mass.
These fitness models frequently appear in magazine advertising, but some of them also work as fitness trainers and participate in fitness-related competitions. To find out everything you need to know about how to become a fitness model, read this tutorial.

4. Glamour Models
Glamour model agencies don’t have a set standard for the model’s physical attributes; instead, it varies from location to location what standards they maintain.
These models can be found in calendars, men’s magazines, lingerie modeling, and music videos, with a general focus on a person’s sexual appeal.

5. Alternative models
Alternative models are those unorthodox women who favor participating in punk, goth, and fetish photo sessions and who have unusual physical characteristics.

6. Parts Model
According to a certain bodily part, parts models are used. I can take the form of hands, legs, chest, lips, etc. Unattractive portions are also in demand, despite the fact that attractive parts are the majority of the time. Some representation firms only work with models whose body parts are in demand.

7. Promotional model
A promotional model is a visually beautiful person hired to interact with clients in order to draw them to a product or service. By providing information about the goods, they give customers a real experience. Trade exhibitions, events, shopping centers, nightclubs, and other public locations all feature them.

Frequently Asked Questions

How do you become a fashion model?
There are many different categories of fashion models. So the first thing you need to do is figure out what kind of a model you want to be. Once you have a category determined, you would need to start setting up a portfolio which you will need to field to various agencies so that you can start getting modeling gigs.

What should a fashion model be like?
Generally, fashion models are expected to be tall and capable of carrying a lot of different looks and clothing. While being skinny used to be a common enough requirement, plus-sized models are also increasingly in demand these days.

What do you need as an aspiring model?
The most important thing for an aspiring model is to have a good quality professional modeling portfolio. Your modeling portfolio is a curated sample of your previous work or sample shots that can show potential clients what you look like and what kind of work you are capable of doing.

Content  courtesy of Pixpa & NFH

 

Fashion Industry

The fashion industry is a multibillion-dollar global sector focused on the production and retail of clothing. Some analysts make a distinction between the garment industry, which creates “mass fashion,” and the fashion industry, which creates “high fashion,” but by the 1970s, these distinctions were becoming less clear.
The simplest definition of fashion is the type(s) of clothing and accessories that individuals or groups of individuals choose to wear at any particular period.
The high-end designer clothes displayed on Parisian or New York City catwalks may not look the same as the mass-produced sportswear and streetwear found in global markets and malls.

The design, production, distribution, marketing, retailing, advertising, and promotion of all kinds of clothing (for men, women, and children) are all included in the fashion industry, from the most exclusive and pricey haute couture (literally, “high sewing”) to regular, everyday items like lingerie and sweatpants.
The more general term “fashion industries” is occasionally used to describe a wide range of businesses and services that serve millions of customers worldwide.
The contemporary era is what gave rise to the fashion business. Before the middle of the 19th century, almost all clothing was produced specifically for each person, either at home or on-demand from dressmakers and tailors.

With the development of new technologies like the sewing machine, the rise of global capitalism, the growth of the factory system of production, and the proliferation of retail establishments like department stores, clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices by the beginning of the 20th century.

Although the fashion business originated in Europe and America, it has now become a worldwide, highly globalized sector. Clothes are frequently created in one nation, produced in another, and then sold in a third.
For instance, a U.S.-based fashion brand may purchase fabric from China, have the garments made in Vietnam, have the finishing touches added in Italy, and then have the finished products delivered to a U.S. warehouse for distribution to retail stores abroad.

One of the biggest jobs in the United States for a long time and it still is in the twenty-first century is the fashion sector.
However, employment significantly decreased as production shifted more and more overseas, particularly to China.
A global production estimate of textiles and clothing is difficult to find because data on the fashion industry are normally reported for national economies and expressed in terms of the industry’s numerous distinct segments.
However, it is undeniable that the industry represents a considerable portion of global economic activity by any standard.

There are four layers to the fashion industry: the manufacturing of raw materials, primarily fibers and textiles but also leather and fur; the creation of fashion goods by designers, manufacturers, contractors, and others; retail sales; and various forms of advertising and marketing.

These levels are made up of a variety of distinct but interconnected sectors, all of which are committed to meeting customer demand for garments while preserving the ability of industry players to make a profit.

Key sectors of the fashion industry

1. Textile Design and Production
Textiles are used to create the majority of clothing. One of the early successes of the Industrial Revolution in the 18th century was the partial automation of the spinning and weaving of wool, cotton, and other natural fibers. These procedures are now carried out by highly automated, quick machinery.
Fabrics used in clothing are produced by a sizable portion of the textile industry.
Both natural fibers (such as wool, cotton, silk, and linen) and synthetic fibers (like nylon, acrylic, and polyester) are employed. The usage of eco-friendly fibers like hemp has increased as a result of a growing interest in sustainable fashion, sometimes known as “eco-fashion.”

High-tech synthetic fabrics may drain away moisture (like Coolmax), resist stains (like 303 High Tech Fabric Guard), retain or release body heat, and offer protection from fire, weapons (like Kevlar), cold (like Thinsulate), ultraviolet radiation (like Solarweave), and other dangers. Through the use of dyes, weaving, printing, and other manufacturing and finishing techniques, fabrics can be created with a broad variety of effects.
To design fabrics with colors, textures, and other attributes that anticipate customer desire, textile makers collaborate with fashion forecasters well before the clothes production cycle.

2. Fashion Design and Manufacturing
Few fashion designers, such as Coco Chanel or Calvin Klein, who produce exceptional high-fashion collections, whether couture or prêt-à-porter (“ready-to-wear”), have historically achieved fame as “name” designers.
Contrary to popular assumption, these designers have a significant impact on defining fashion trends, but they do not impose new trends; instead, they work to create clothing that will appeal to consumers.
The vast majority of designers work anonymously for manufacturers as members of design teams, transforming current trends into clothes that can be sold to regular people.

Designers are influenced by a variety of things, such as active sportswear, street styles, and costumes from movies and television.

For the majority of designers, computer-assisted design processes have supplanted or replaced more traditional design procedures like drawing sketches on paper and drapeing fabric on mannequins.
These enable designers to quickly alter the silhouette, fabric, trimmings, and other aspects of a suggested design and give them the opportunity to instantly discuss the proposed modifications with colleagues, whether they are in the same room as them or on a different continent.
Only a tiny fraction of designers and producers create cutting-edge high-fashion clothing.
Even fewer (primarily in Paris) manufacture haute couture. Most manufacturers create affordable or moderately priced clothing.
Most businesses depend on independently owned manufacturing companies or contractors to make the clothing according to the fashion company’s standards, however other businesses employ their own production facilities for some or all of the manufacturing process.

Manufacturers in the women’s clothing industry often create a number of product lines (collections) each year, which they then supply to retailers at specific times of the year.
Even more regularly, certain “fast fashion” producers release new products. Planning a line and creating the designs involves the entire product development team.
To show samples to retail purchasers, the materials (fabric, linings, buttons, etc.) must be located, ordered, and procured.
The transformation of the clothing design into a pattern that comes in a variety of sizes is a crucial step in the garment-making process. Patterns can’t just be consistently scaled up or down from a basic template because the human body’s proportions change as weight fluctuates.

A traditionally highly skilled occupation, pattern creation. Despite advancements in computer programming in the early 21st century, it is challenging to alter larger designs for every figure.

No of the size, the fabric is cut into the parts that will be connected to construct a garment according to the pattern, which may be written on paper or programmed as a set of computer instructions. Fabric is cut using computer-guided knives or powerful lasers that can cut multiple layers of fabric at once for all but the most expensive clothes.

The assembling of the garment is the next step in the manufacturing process. The advent of computer-guided machinery and other technological advancements led to the automation of several garment assembly processes in this area as well.
Nevertheless, stitching is still a labor-intensive operation at its core.

This puts unstoppable pressure on apparel manufacturers to locate their operations in low-wage areas where there are frequent problems with workplace safety and labor exploitation.
Up until the Triangle shirtwaist factory fire of 1911, which led to increased unionization and regulation of the industry in the United States, New York City’s fashion industry was dominated by sweatshops that were situated on the Lower East Side.

Due to its low labor costs and highly organized workforce, China became the world’s largest producer of clothes in the late 20th century.

Clothes that have been assembled go through a variety of steps known as “finishing.” These include the addition of ornamental components (beading, embroidery), buttons and buttonholes, hooks and eyes, snaps, zippers, and other fasteners; hems and cuffs; and brand-name labels and other labels (often legally required) specifying the fiber content, washing instructions, and country of manufacture. Following pressing, finished items are packaged for shipping.

Following World War II, importing nations severely restricted the trade in textiles and clothing by imposing quotas and tariffs. Beginning in the 1980s, these protectionist restrictions that were eventually unsuccessful in halting the transfer of the textile and apparel industry from high-wage to low-wage nations were gradually dropped.

Under the regulatory auspices of the World Trade Organization and other international regulatory bodies, they were replaced by a free-trade strategy that acknowledged the competitive advantage of low-wage countries as well as the advantage provided to consumers in rich countries by the availability of highly affordable clothing.

Production may now be tightly correlated to market conditions even over vast distances thanks to the development of containerization and reasonably priced air freight.
For commercial and statistical purposes, underwear and other accessories like shoes and purses are typically not included in the garment business, but they are nonetheless strongly related to it.

Similar to clothing, accessories come in a variety of price points, from high-end luxury goods to low-cost mass-produced goods.
Similar to clothing manufacturing, accessory production frequently occurs in low-wage areas.
High-end accessory manufacturers, particularly those that make handbags, face intense competition from knockoffs, which are frequently made in the same factories as the original products using subpar materials.

The introduction of containerization and reasonably priced air freight also made it possible for production to be closely correlated with market conditions even over vast distances.
The production and distribution of accessories like shoes and handbags as well as underwear are closely related to the fashion industry, despite the fact that they are typically not included in the clothes industry for trade and statistical purposes.
Similar to clothing, a wide range of products are made for accessories, from high-end luxury goods to low-cost mass-produced items. Similar to the manufacturing of clothing, accessory production frequently occurs in low-paying contexts.
High-end accessory manufacturers, notably those who make handbags, face stiff competition from knockoffs, or fake products that are sometimes made in the same facilities as the real thing but with subpar components.

Despite being forbidden by a number of international agreements, the trade in these knockoff goods is challenging to regulate. Name-brand producers lose hundreds of millions of dollars in revenue every year as a result.

3. Fashion Retailing, Marketing, and Merchandising
After the clothing has been created and produced, it must be sold.
However, how will clothing travel from the maker to the consumer? Retail refers to the industry of purchasing clothing from producers and selling it to consumers.
Three to six months prior to the buyer being able to purchase the clothing in-store, retailers make first purchases for resale.
Fashion marketing is the act of controlling the flow of merchandise with the aim of maximizing a company’s sales and profitability, from the initial selection of designs to be made to the display of products to retail buyers.
The understanding consumer desire and responding with the relevant products are essential for successful fashion marketing.

Marketers inform designers and producers about the kind and quantity of things to be created through sales tracking data, media attention, focus groups, and other methods of gathering consumer preferences. Therefore, marketers are in charge of determining the target market for a fashion company and reacting to their preferences.

Both the wholesale and retail levels of the market are active. Companies that don’t retail their own goods must sell those goods to retailers like boutiques, department stores, and online sales companies at wholesale costs.

To find a good fit between the clients of the store and the items of the manufacturer, they use fashion shows, catalogs, and a sales force equipped with samples of the products.

For businesses that do offer their own items at retail, product compatibility with their own consumer base is of utmost importance to marketers. Marketing includes promotional efforts including print and other media advertising at both the wholesale and retail levels with the goal of building brand awareness and reputation for various traits like quality, affordability, or trendiness.

Merchandising, which aims to increase sales and profitability by persuading customers to buy a company’s items, is closely tied to marketing.

Selling the correct product, at the right price, at the appropriate time and location, to the right customers is the definition of merchandising as it is commonly used.

Thus, fashion merchandisers must rely on marketers’ knowledge of consumer preferences when making decisions about things like stocking appropriate merchandise in sufficient but not excessive quantities, offering items for sale at enticing but still profitable prices, and marking down overstocked items. By using store windows, in-store displays, and special promotional activities, merchandisers can present their products in an appealing and approachable way.

Merchandising experts must be able to swiftly acquire new stocks of the desired product in order to meet spikes in demand.

An automatic order for a given quantity of clothes of a specific sort and size to be delivered in a matter of days can be sent to a production facility in Shanghai by inventory-tracking computer software in a department shop in London, for instance.

Early in the twenty-first century, the Internet had grown to be a significant retail outlet, posing new problems (such as the inability of customers to try on clothing before buying it, the need for facilities designed to handle clothing returns and exchanges), as well as providing merchandisers with new opportunities (e.g., the ability to provide customers with shopping opportunities 24 hours per day, affording access to rural customers).

Merchandising has become one of the pillars of the contemporary fashion business in an era of expanding shopping options for consumers and fierce price competition among stores.

4. Fashion Shows
In addition to merchants (such as fashion buyers), media (such as fashion journalists), and direct customers, fashion designers and manufacturers also market their products to the media.
Paris couture houses started allowing their clientele to examine the newest looks privately as early as the late 19th century.
Starting in the first decade of the 20th century, department stores and couture companies both frequently staged fashion shows with top models. Ready-to-wear designers in other nations started staging fashion presentations in the same way as Parisian couturiers did, for an audience that included buyers, journalists, and private clientele.

Fashion shows played a bigger part in the introduction of new designs in the late 20th and early 21st centuries as they evolved into elaborate theatrical events conducted in larger settings with elevated runways (“catwalks”) specially built for the models.
Fashion shows had become a regular fixture of the fashion calendar by the early twenty-first century.

The official syndicate of couture designers, which consists of the most upscale and expensive fashion houses, hosts two couture shows a year in Paris (in January and July). These shows feature clothing that might be ordered by potential customers but are frequently intended to display the designers’ opinions on current fashion trends and brand image.
Shows of ready-to-wear clothing,

During spring and fall “Fashion Weeks,” of which the most significant take place in Paris, Milan, New York, and London, separate presentations of both men’s and women’s clothing are held. On the other hand, there are dozens of different fashion weeks worldwide, from Tokyo to So Paolo.

These events, which are far more significant commercially than the couture shows, are primarily targeted at buyers for department stores, wholesalers, and other significant markets as well as fashion journalists.
Fashion shows, which receive extensive media coverage, both reflect and push the direction of change in the industry.
Instantaneously broadcast images and recordings of fashion shows are used by mass-market manufacturers to create cheap clothing that is either a direct copy of or an inspiration for runway designs.

5. Media and Marketing
All forms of media are crucial to the marketing of fashion. In the latter half of the 18th century, specialized fashion publications first appeared in France and England.
Fashion periodicals like the French La Mode Illustrée, the British Lady’s Realm, and the American Godey’s Lady’s Book multiplied and thrived in the 19th century.

Fashion magazines, which publish articles, hand-colored illustrations (known as fashion plates), and advertisements, along with other innovations like the sewing machine, department stores, and ready-to-wear clothing made in standard sizes, contributed significantly to the modern era’s democratization of fashion.

Fashion photography and extensively illustrated fashion publications like Vogue grew in popularity as a result of the early 20th-century development of efficient and affordable techniques for reproducing photos in print media. Rapidly, magazine advertising took over as the fashion industry’s main marketing strategy.

People from all over the world can now watch fashion displays and copy the celebs’ styles thanks to the development of newsreels, short films of current events, and the growth of television.
The Internet era saw the dominance of visual media continue, with fashion blogs becoming a more significant channel for the dissemination of fashion news.

Celebrities get the chance to be photographed wearing designer clothing at red-carpet events like award ceremonies, giving the designers important publicity.

6. World Fashion
Today, the majority of people wear what can be called “global fashion,” a condensed and extremely affordable version of Western attire, frequently consisting of a T-shirt and pants or a skirt.
In addition, there are several smaller, more niche fashion sectors that serve certain national, regional, ethnic, or religious markets throughout the world.
The design, manufacture, and marketing of saris in India and boubous in Senegal are two examples.
On a smaller, regional basis, these industries coexist with the global fashion industry.

The widespread adoption of the hijab (religiously suitable attire) by Muslim women in the early twenty-first century, not only in the Middle East but also throughout the Islamic world, was a notable advance in the subject of ethnoreligious dress.

Veiling standards and fashions vary widely because there are millions of Muslim women living in different nations worldwide.

For some people, veiling entails a complete exclusion from the ups and downs of fashion. Other ladies, notably those for whom modest clothing is required in public, might put on chic European fashions under their more traditional street clothes.

Others have aimed for appearances that are stylish yet understated.
The market for modest clothing was expanding internationally at the start of the twenty-first century.
A growing number of suitable and fashionable styles were created by Muslim and non-Muslim designers, and a large number of fashion blogs and magazines specifically for Muslim women were made available.

As seen by efforts to create modest yet functional swimwear and sportswear for Muslims, certain designers and producers faced not just the aesthetics of modest apparel but also the practical issues involved with the conservative dress.

7. The Fashion System
The “fashion system,” which includes the business of fashion as well as the art and skill of it, as well as not only production but also consumption, is a bigger social and cultural phenomenon that includes the fashion industry.

In addition to the individual consumer who chooses, purchases, and wears clothing as well as the language and visuals that influence how customers think about fashion, the fashion designer is a significant factor.
All the elements involved in the entire process of fashion transformation are part of the fashion system. Some aspects of fashion, which involve variety for the sake of novelty, are inherent (e.g., when hemlines have been low for a while, they will rise).

Other elements are outside (e.g., major historical events such as wars, revolutions, economic booms or busts, and the feminist movement).
Individual trendsetters like Madonna and Diana, Princess of Wales, as well as changes in lifestyle like the introduction of new sports like skateboarding in the 1960s and music all, contribute to the development of trends (e.g., rock and roll, hip-hop).

Fashion is a complicated social phenomenon that involves a number of sometimes competing motivations, including the need to both express one’s individuality and to belong to a group, as well as the desire to both follow fashion icons and defy convention.
In order to satisfy any consumer’s desire to embrace or even to reject fashionability, however that term may be defined, the fashion business must be diversified and adaptable enough to do so.

Photo Credit Cynthia Kimathi
Content courtesy of Britannica & NFH

 

Qatar Creates and EMERGE: Naomi Campbell and Qatar Collaborate To Host The Emerge Initiative

Under the patronage of Her Excellency Sheikha Al-Mayassa bint Hamad Al-Thani and co-hosted by the spokesperson and founder of EMERGE, Qatar Creates will host a fashion show and VIP dinner. EMERGE is a global charitable initiative devoted to uniting the fashion and creative industries as a force for good. Powered by global supermodel Naomi Campbell and Fashion For Relief.

On October 28, at Ceremonial Court in Education City, a charity gala and fashion show will be held to support alternative education and investments in young creative and business talent from developing regions, with a focus on Africa, the Diaspora, and developing communities all over the world.

 

Fashion For Relief is an organization that unites the international fashion, entertainment, design, and music industries to raise money for a variety of worthwhile causes and humanitarian crises while promoting inclusivity and equal opportunities for all.
It was founded in 2005 and was inspired by Naomi Campbell’s friendship with Nelson Mandela, the former president of South Africa.
Through their new initiative EMERGE, the event will welcome the biggest personalities in the fashion and creative industries to Doha this year.
Through this effort, new apprenticeships, after-school programs, and university programs will be developed with an emphasis on creative and alternative industries, including general education, fashion, technology, art, agriculture, and environmental innovations.

A big Couture Show will follow three major events that makeup EMERGE. The Fashion Exhibit will highlight a number of celebrated award-winning fashion designers from Africa, the Diaspora, and the Middle East, including Thebe Magugu, Bianca Saunders, and Abdel El Tayeb, while the Art Exhibit will focus on prominent and well-regarded young artists, led by art masters like Kehinde Wiley or Victor Ehikhamenor.
Following a discussion on the value of creativity in business between Naomi Campbell, Her Excellency Sheikha Al Mayassa, and Kehinde Wiley, the creative and business event EMERGE Talk will bring together top professionals to examine the future of alternative sectors.

The brains behind Qatar Creates, Her Excellency Sheikha Al Mayassa bint Hamad bin Khalifa Al Thani, stated: “With the FIFA World Cup Qatar 2022TM, we stand at the verge of an incredible moment for our area.
It is up to us to seize this opportunity and focus the world’s attention on issues that affect marginalized people all across the world.
I appreciate EMERGE joining us, and I have faith that we can take advantage of this chance to uplift and empower people who most need it while setting cultural milestones.

A fashion presentation by well-known designers will be presented at the ticketed charity gala, which will also include an auction and a VIP dinner. Kate Moss, Jane Fonda, Beyoncé, and models Bella Hadid, Kendall Jenner, and Winnie Harlow have all walked in the benefit show in the past. The occasion will feature gifted award-winning designers from the Middle East, the Diaspora, and Africa.

The EMERGE gala is one of a record-breaking number of high-profile events that Qatar Creates has planned for the opening of the FIFA World Cup Qatar 2022TM and beyond. The executive director of Qatar Creates, Saad Al Hudaifi, praised this significant development in the organization’s quest to become a platform for culture and entertainment, saying:

As curators of the most interesting activities and events for our nation, it is Qatar Creates’ duty to promote cultural exchange.
The EMERGE gala is a major event in our calendar that also serves as a high point for the global fashion and creative sectors, giving us the chance to work together on topical projects that have a real positive impact on other people.

Through Qatar Creates, you may get tickets for the event. Through the Qatar Creates site, One Pass holders can take advantage of privileged access and discounts.

Visit www.qacreates.com for more details on Qatar Creates and the One Pass.

 

Meet the Top 20 Finalists Competing at Future Face Africa’s Grand Finale

After a thorough rigorous vetting process, 20 models have been selected as finalists to compete at Future Face Africa‘s grand finale, which takes place at Eko Hotels & Suites on Sunday, the 30th of January 2022.

This maiden competition proves to be a remarkable one as models from eight African countries plus thousands of digital applications worldwide compete for a chance to win the title of Africa’s next future face. Two winners will emerge from the 20 finalists. They will each receive a two-year international modeling contract with a top international modeling agency, as well as a cash prize of five thousand dollars.

The FFA project is spearheaded by none other than Elizabeth Isiorho, a pioneer in the African modeling industry and the founder of Beth Model Management Africa, Africa’s largest modeling agency, and the organization behind Future Face Africa. Over the past 17 years, Beth Model Management has served as an industry pacesetter, helping to launch the careers of dozens of internationally placed models, and has cultivated some of the best talents in the industry, such as Mayowa Nicholas and Davidson Obennebo.

FFA will be equipping selected models with the knowledge and skills to achieve international success and to have long-lasting careers in a very competitive industry. Models participating in the FFA will have the chance to change their lives forever through a once-in-a-lifetime opportunity.

Here are the 20 FFA finalists (divided into male and female categories) competing at the grand finale:

1. Ana Campos

2. Ebiere Macaulay

3. Winifred Esi Sam

4. Eleanor Musangi

5. Juliana T Rugumisa

6. Kimberly Martha Amanya Ngabirano

7. Blessing Endurance

8. Nze Sandra chinecherem

9. Lerah James

10. Oluchi Diamonds

1. Nziza Ken

2. Eneh Michael

3. Akinsiku Chukwuka David

4. Awoliyi Mayowa

5. Ohanado Ikechukwu

6. Alokpesi Frank

7. Okonkwo Sunday Chibueze

8. Echetama Wilson Elochukwu

9. Dike Alex Emmanuel chinweotito

Content courtesy of Future Face Africa 

Don’t Miss Future Face Africa’s Grand Finale This Weekend

After physical castings in eight African countries and thousands of digital applications worldwide, Future Face Africa‘s grand finale will take place at Eko Hotels & Suites on Sunday the 30th of January 2022.

Two contestants will win the title of Africa’s next future face, and the two winners will each receive a two-year international modeling contract with a top international modeling agency, as well as a USD 5,000 cash prize. In addition to providing a career start in modeling, the competition also prepares the winners for global competition.

Championed by former model Elizabeth Elohor, whose agency Beth Modelling Agency has groomed and raised a plethora of successful models through initiatives like Elite Model Look Africa, which offered African models the pivotal push needed both internationally and locally. We can expect an outstanding evening with top celebrities, prominent players in the Nigerian fashion industry, models, and more coming out for a night of glitz and glamour.

For tickets reservations call
07069999919, 08069748761

Content Courtesy Of Future Face Africa 

Future Face Africa, Africa’s Largest Model Search Competition, Prepares For A Grand Finale

Future Face Africa, Africa’s largest model search competition, is preparing for its grand finale event in Lagos. After a rigorous selection process involving physical castings in eight African countries, as well as thousands of digital applications from all over the world, the Future Face Africa judges have selected 18 finalists who will be flown into Lagos for a shot at turning their modeling aspirations into a reality.

The grand finale event will be taking place on Sunday, January 30, 2022, at Eko Hotel & Suites, where models will be competing for a chance to win a 2-year modeling contract with a top international modeling agency, as well as a $5,000 USD cash prize.

The FFA project is spearheaded by none other than Elizabeth Isiorho, a pioneer in the African modeling industry and the founder of Beth Model Management Africa, Africa’s largest modeling agency, and the organization behind Future Face Africa. Over the past 17 years, Beth Model Management has served as an industry pacesetter, helping to launch the careers of dozens of internationally placed models, and has cultivated some of the best talents in the industry, such as Mayowa Nicholas and Davidson Obennebo.

Elizabeth Isiorho previously organized Elite Model Look Nigeria, but after a 2-year hiatus, re-emerged with Future Face Africa to expand her model search beyond the borders of Nigeria alone, and offer a wider range of hopefuls a chance at success. FFA will be giving opportunities to people from various countries, backgrounds, and skin tones, aiming to go beyond the buzzwords of “diversity” and “inclusivity” to create an initiative that truly celebrates the range of beauty that the industry has to offer.

FFA will be equipping selected models with the knowledge and skills to achieve international success and to have long-lasting careers in a very competitive industry. For these models, Future Face Africa will be a once-in-a-lifetime opportunity that could change their lives forever.

Future Face Africa is proudly sponsored by Ecobank, Aquafina, MAC, Haute Couture, and Natures Gentle Touch.

Content Courtesy Of  Future Face Africa