Sunday 27th of September 2026

Nairobi, Kenya

Tag: African Fashion

Interview with Michelle Arowoshola from Nigeria

Posted on by Oscar Alochi

We got the opportunity to have exclusive Fashion Interview with Michelle Arowoshola from Nigeria she will be among top designer who will showcase their brand during Africa Fashion week Nigeria.

Local by Michelle Arowoshola is an innovative high-end/high street brand for both male and females, the clothing styles have elements of sportswear, some tailoring and are mostly ready to wear pieces, the print on the fabric makes it unique in style because of the originality of the design which is designed in house, The styles also reflect black culture within the UK and Nigeria and aims to encourage people from all ethnic backgrounds to embrace their culture and to see culture as something to be valued and celebrated in addition fashionable.


Its founder, Michelle Arowoshola’s love for fashion spanned from her interest in art and textiles..

What inspired your fashion journey?

Michelle Arowoshola: My fashion journey was inspired by my interest for art throughout the years this interest had filtered into a broader interest for design both graphic, textiles, and 3D art, which finally developed into a focus on fashion design.

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Fashion Journey of Lilifeys’ Fashion

Posted on by Oscar Alochi

Lilifeys’ Fashion is a female haute/ready to wear fashion brand founded in Lagos, Nigeria. The brand achieves her aesthetics by a seamless fusion of African cultural heritage and Western culture to appeal to a global market. Founded by Lilian Ifeyinwa Ndukwu, the brand name is a combination of her names.

​​​​​​​What inspired your fashion journey?
Lilifeys Fashion:  My early childhood passion for my baby doll dresses and the curiosity on how to make such tiny little dresses really influenced and triggered my fashion journey.

Tell us more about  the brand
Lilifeys’ Fashion:  We aim to seasonally roll out collections and designs that are carefully crafted with detailed finishing that fits all types of feminine silhouettes using bold African prints, colours and good textured fabrics to make every LILIFEYS’ woman look like a queen. The Brand’s pieces reflect elegance, style, royalty, and comfort for the stylish, trendy and confident woman. Our core value is detailed attention to fabric selection, perfection, quality and fitting.
We target educated, female urban high profile clients, who wants to be stylish, trendy, and comfortable, with a feel of royalty irrespective of their body shapes.

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9 Questions With Shaibu Abdulai Creative Director, Bushai Weave

Posted on by Oscar Alochi

Bushai Weave is a fashion label in Ghana that creates well-tailored addressing the style needs of the Afro gentlemen. Bushai weave has already made his mark as one of Ghana’s leading men’s wear fashion labels The label founded by Shaibu Abdullah intends to give the public authentic clothing, homemade fabrics and quality finishing touches.

What inspired your fashion journey?
Bushai Weave: My journey was inspired by my joy and passion of seeing people wearing African wear.
Tell us more about the brand
Bushai Weave: We are an African brand located in Accra-Ghana that specializes in making unique and authentic outfits diligently crafted with handmade weave designs to suit the afrogentleman. We are working hard to make bushaiweave a successfully known fashion brand with its unique weave style across the globe
What was your first ever fashion creation, what inspired it? Did you like it?
Bushai Weave: Yes, the excitement of audience during my showcasing inspired me to do more and the love to see people wear something uniquely African hence the weave style

 Bushai weave 2017 collection 

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10 Questions With Osborne Ojarimoni Creative Director, Erenti

Posted on by Oscar Alochi

Erenti was established out of the aspiration to discover a distinctive approach to showcase African class and elegance through modern, urban apparel and accessories. With a strong appreciation of African authenticity and rawness, Erenti pursues to merge culture and contemporary designs to make its brand truly noticeable on a global platform.

What inspired your fashion journey?
Erenti:   After I started to realize how much deeper the pride of appearance, I fell in love with the masterpieces of clothing. The result of architecture and design, inspiration and dedication, individual vision and collaborative effort the fabrics that determined our daily directions and told the stories of our personalities.

Tell us about the aims and targets of the brand
Erenti:   We aim to establish ourselves in the Men’s African Fashion industry both Lagos and London, earn market share and be more memorable.
We are currently working on  improving our brand image, recognition and to enhance engagement with ambassadors
We hope to build strong networking ties in Lagos and London.

What was your first ever fashion creation, what inspired it? Did you like it?
Erenti:  Most of my inspiration and reincarnation are motivated by Amancio Ortega Gaona owner of Zara
I was instantly captivated by the way he made Zara truly his own.  His clothes are more than just basic coloured polos and shirts. I have read most of Zara magazines and used them as inspiration to create my first menswear native piece which was a dark green with a slim fit feel.  I cut out pictures and visualized pieces that I would actually bring to life.

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Kenyan Model Sylvia Owalla Has Officially been sign to a Los Angeles  Role Models Management 

Posted on by Ann Mumbi

 

Who is Sylvia Owalla?
Sylvia Owalla is an independent Kenyan model and fashion enthusiast.
She is passionate about re-defining artistic expression and seeks to grow her personal brand,which represents a true,contemporary African aesthetic in a dynamic and robust fashion industry.

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Yemi Alade Dressed By Kenyan Designer Kawira Mirero from Mambo Pambo Fashion House

Posted on by Ann Mumbi

Kenya fashion designer Kawira Mirero has done it again she made this butterfly dress for Yemi Alade for her concert in London duded O2 Islington Academy concert music meet fashion African celebrities are now embracing home made attire from Africa, fashion is now transcending borders and beyond its no longer an individual work but more of team work, Yemi Alade’s fashion statement is nothing short of a great collaboration fashion meets music for her music concert tour across Africa and Europe ( O2 Islington Academy concert ) she performed in a white and black butterfly dress designed by Kenyan Fashion designer Kawira Mirero from Mambo Pambo.

All Mambo Pambo designs are proudly designed and made in Kenya. Mambo Pambo Fashion House  was Founded by Kawira Mirero, the brand’s vision is to change the way people view and experience locally made clothes by offering high-quality, beautifully crafted and well-fitting Afro-inspired apparel, designed and proudly made in Kenya,Mambo Pambo continually experimenting with new ways to fashion clothes that reflect each client’s unique personality, interests and lifestyle. Every Mambo Pambo Fashion garments are designed and crafted in their studio and workshop inspired by Africa and nature.

Yemi Alade keeps breaking boundaries for African music at large! Case point her “Black Magic Tour” which will see the praised performer visit countless cities across Europe, Africa and the United States of America.
The tour stopped at London over the weekend; as the diva sold out the O2 Academy Islington and delivered a memorable set giving fans a magical experience. The historic concert saw jaw dropping performances from Yemi Alade and her raved Ova Sabi band, Dil and more. English hip-hop star Lady Leshurr was also in attendance.

Content Courtesy Of Nairobi Fashion Hub 

Market Demand for East Africa Fabric Kitenge

Posted on by Ann Mumbi

Market Demand for East African’s fabric Kitenge In the past few years  there has been a sharp rise in demand for East African’s fabric Kitenge, Kenya is beginning to appreciate and value home grown fashion industry, and designers are dropping the cliche that African fashion has to look African more local designers are coning up with creative designs to suit the millennial most of the design are made of local fabric kitenge 

Kenyans wear the Kitenge as an appreciation of culture and creativity. As such, you are more likely to see such dresses during events such as Concur De Elegance, Koroga festival , Blankets and Wine,  among others. Fashion designers have tapped into the growing demand for the Kitenge by creating unique and beautiful pieces. Today, you can find just about anything; traditional top and down or the modern Kitenge fused with other fabrics (laces, denim, silk).

What is Kitenge ?
Kitenge is an East African cotton fabric printed in various colours and designs with distinctive borders, used especially for women’s clothing,Kitenge or chitenge is an East African, West African and Central African fabric similar to sarong, often worn by women and wrapped around the chest or waist, over the head as a headscarf, or as a baby sling.

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Miss Malaika

Posted on by Ann Mumbi

Miss Malaika Ghana is a beauty pageant, and reality show which first aired in Ghana in 2003. The show is produced by Charter House Productions and airs on Ghana television station TV3 as well as DSTV channel Africa Magic. The pageant is produced as a 12- to 13-week reality show which shows the search for a Ghanaian representative for the Miss Malaika continental competition. It was the first beauty pageant show to be aired as a reality series in Ghana.

From the conception of the show 2002, it has been presented to the audience as a reality TV show which allows for the viewers to vote for their favorite contestant to be crowned Miss Malaika Ghana. Each week, the contestants are given tasks to perform which range from performances to organizing events. This is then assessed by a panel of judges who have a certain degree of power in selecting successful candidates and eliminating others

Before the pageant was produced as a reality television series, with viewers voting for their favourite contestants, Ghana’s Miss Malaika’s representative was handpicked by judges.Since the show began in 2003, it has included judges known as the godmothers. The duty of the godmothers are to instruct and teach the contestants on conduct and beauty amongst other things. These godmothers are Mrs Kay Bentsi-Enchill who’s been on the show for 3 years and Mary-Anne Sekyi, who’s has 6 years worth of experience. The 2010 finale judging panel of the event also included, Ghanaian actors John Dumelo and Jackie Appiah, as well as Paul Adom Otchere.

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Get your ÉKÉTÉ Designer Bag Spring/Summer’18 collection

Posted on by Fashion Tribe Influencer

The basket bag wave is still ongoing and we can say this is the 3rd season this trend is popping up so it’s safe to say the trend is going nowhere. As new collections pop up without fail, new DESIGNS and creation emerges in the ‘Apere’ (basket) culture. A new brand of Apere bags have surfaced thanks to this vibrant collection.

Designed by ethical fashion brand ÉKÉTÉ, we believe we’ve gotten to the right Apere bag shopping destination. The brand uses uses locally grown natural fibres combined with a well prodced leather to create beautiful Apere (basket) bags. Extremely Skilled artisans make the bags by hand and they come in different variations and shapes.

ÉKÉTÉ which means basket in the Igbo language is must certainly so much more than its literal meaning, it is a representation of the beauty and strength of a woman and the bond thats she shares with the people in her life. The brand prides itself on its modern take on an age-old traditional craftsmanship.

According to the statement following the release:

Baskets are malleable, intricately woven into different forms, shapes, and sizes whilst possessing a lasting staying power, these same qualities apply to women of all ages and race.

Our debut Spring/Summer’18 collection was inspired by our love for fashion, culture, and travel, and the burning desire to always carry a piece of home with us wherever we go. These summer bags are fun and colourful, as they are the perfect accessories for vacations, getaways to the beach and all your favourite summer activities. They also work perfectly to compliment your everyday style all year round.

Content Courtesy of  ÉKÉTÉ & Nairobi Fashion Hub

How to Develop Authentic Kenyan Brand in Fashion Industry

Posted on by Oscar Alochi

What Is a Brand
At its core, your brand is what consumers know about you.
This is established by your image, your products and your reputation.

What does your brand look like? What typefaces and design choices have you made? How do those things make people feel? What story are you telling? Can your customers relate to that or see themselves as being somehow a part of that story?
What products do you offer? Are they high quality? Convenient? Unique? What is different about them?
What do people say about you? If someone is a customer of your brand, what does that say about them?

A mature brand communicates instant understanding. A developing brand helps consumers understand who ‘you’ are in relation to what ‘they’ need. A poorly developed brand feels disconnected from its customers, disjointed, lacking definition.

Branding is mostly intangible. It primarily exists within the philosophical orientation of a company, and within the minds of consumers. However, branding produces real world results:

Good branding helps customers make key buying decisions.
Good branding tells customers what they will get.
Good branding makes people feel safe.
Good branding builds trusting relationships founded on honesty, authenticity and genuine understanding.

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Odaomo Seductress at Sunset Fall 2018 Runway Show 

Posted on by Ann Mumbi

odAOMO Seductress at Sunset Fall 2018 Runway Show went down at the tribe hotel village market the show started exactly at 5:00 pm east African time, event was graced by who is who in Kenyan fashion sector , great performance from America Pop idol and Odaomo creative director Quentin Alexander who left guest wanting more and more, fashion show was held at the poolside spectacular view with African set up.

Luxury Design for Global Citizen
Luxury line for modern women’s wear with a timeless and cross-cultural aesthetic ,Odaomo company is  based on the principle of “giving back” and supports improved social and economic conditions here in Kenya Creates exclusive and collectible statement pieces for global citizens, utilizes sustainably sourced materials to handcraft leather goods, Ready-to-Wear and jewelry in limited seasonal collectionsat the same time preserves the art of quality craftsmanship and community development through the fair-wage employment of local Kenyan artisans Odaomo produces regular fashion shows and events to foster a transcultural, stylish and philanthropic community, offers private shopping and personal styling services to clients Knowledgeable team of passionate professionals committed to providing the highest standard of products and services

History ( Odaomo Background )
Established in 2014. As you may know, in Africa, given names have significant meaning. Children are named after a great ancestor, a significant birth trait, a time, season, or an event. The designer’s name, Aomo, not only talks of  ” a time of harvest” , but is also after the great matriarch Aomo. Her grandmother was tall, strong, entrepreneurial, and left a legacy carried by many female grandchildren. The house of Aomo (od AOMO in Luo, her tribal language) was indeed the beginning of it all.
We welcome you to odAOMO, “House of Aomo”.

Meet Marini Naturals Brand Ambassador 2018

Posted on by Ann Mumbi

Marini Naturals is Kenya’s first haircare product line designed for african women of natural and afro-textured hair. Marini was made by a Kenyan woman, for the African woman. Our product range includes a Sulfate-free Shampoo (Kenya & East Africa’s first), Detangling Leave-In Conditioner, Curling Butter, Curling Gel, Moisturizing Spritz, and a Potent Hair Growth Oil. Marini Naturals has grown to be one of the most African preferred brands for natural hair across Kenya and East Africa.

from lift to right : Michelle Ntalami , Fena Gitau , Esther Kazungu , Sherie Gakii , Noora Zein , Sandrine Simonne Umuhoza

Who Is Michelle Ntalami
Michelle Ntalami, is a strategic brand and marketing expert, is the founder of Marini Naturals, Kenya’s first 100% organic, natural hair care line. With her wealth of branding and design knowledge, she has conceptualised and designed the Marini Naturals brand, from its name to its logo, colours, scents, packaging, label design, brand plan and marketing strategy.

I wanted @Marini_Naturals to feel like it belongs to the people, not only the founders. I wanted everyone with natural hair in Africa & globally to relate to the brand by seeing skin tones and hair types that look just like theirs

Who Is Fena Gitau
Fena Gitu, is one of the most sought-after Kenyan femcees down to earth,the acclaimed singer and rapper studied International Relations and Psychology from the United States International University in 2008 10 year later she is the new face of Marini Naturals Brand Ambassador
Having grown up in a musical household, Fena developed her passion for music at a tender age. In 2008, she won the “Fete de la Musique” singing competition at Alliance Francaise Nairobi, marking the beginning of a bright music career.

Hey Hey! It’s the Fenamenal Woman, Fena Gitu ( @Fena_menal ), 8 years dreadlocked and a proud Marini Naturals Brand Ambassador! I love to see my fellow country people shine!

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