Tuesday 10th of February 2026

Nairobi, Kenya

Tag: Cosmetics

How China’s Top 10 Designers are Redefining Luxury and Sustainability.

Posted on by Fashion Tribe Influencer

In 2026, the Chinese fashion industry has evolved from the “world’s factory” into a global epicenter of creative avant-garde and sustainable innovation. The rise of Guochao (national wave) has matured into a sophisticated fusion of traditional heritage and hyper-modern technology, with designers increasingly commanding the schedules of Paris, London, and Milan.

The State of the Industry: China’s “New Era”

The Chinese fashion market is currently defined by “Cultural Confidence.” Gen Z and Millennial consumers are prioritizing brands that reflect their identity, leading to a projected market value of over $75 billion for premium leather and luxury goods by the end of 2026. Sustainability is no longer a niche; it is a mandate. With over 1,300 textile industrial parks transitioning to net-zero operations, China is leading the global charge in decarbonizing the fashion supply chain.

The Visionaries: Top 10 Chinese Fashion Designers

1. Uma Wang (Label: UMA WANG)

  • Contribution: Known as the “Queen of Knits,” Wang is a master of fabric manipulation. She was the first Chinese designer to be a mainstay on the official Paris Fashion Week schedule.

  • Sustainability: Focuses on “Slow Fashion” by using ancient Chinese textile techniques and natural fibers like mohair, silk, and linen that age gracefully.

  • Shows: Paris Fashion Week (PFW), Milan Fashion Week, and Shanghai Fashion Week (SHFW).

2. Ye Ma (Label: ICICLE)

  • Contribution: Often called the “Chinese Max Mara,” Icicle redefined “Natural Way” fashion, focusing on high-end, minimalist professional wear for the modern woman.

  • Sustainability: The label is a pioneer in eco-friendly manufacturing, using undyed wool, organic cotton, and botanical dyes. They operate a flagship “green” store in Paris.

  • Shows: Paris Fashion Week and various sustainable summits globally.

3. Feng Chen Wang (Label: Feng Chen Wang)

  • Contribution: A leader in deconstructed menswear. Her “future-modern” aesthetic explores the intersection of her Fujian heritage and London street style.

  • Sustainability: Promotes a “buy less, wear more” ethos through multi-functional garments that can be disassembled and styled in multiple ways.

  • Shows: London Fashion Week (LFW), New York Fashion Week (NYFW), and SHFW.

4. Susan Fang (Label: SUSAN FANG)

  • Contribution: Invented the “Air-weave” technique, which allows fabric to stretch and move three-dimensionally. Her work is often described as “ethereal” and “mathematically beautiful.”

  • Sustainability: Her Air-weave method minimizes fabric waste, as the grid-like structures are designed to utilize every inch of material.

  • Shows: LFW, PFW, and was an LVMH Prize semi-finalist.

5. Liushu Lei & Yutong Jiang (Label: SHUSHU/TONG)

  • Contribution: They have captured the global “Coquette” and “Girlcore” trends, blending 1950s hyper-femininity with a rebellious, subversive edge.

  • Sustainability: They implement small-batch production and recently collaborated with ASICS using recycled materials to appeal to the eco-conscious Gen Z.

  • Shows: SHFW (often the closing act), London, and Milan.

6. Rui Zhou (Label: RUI)

  • Contribution: Famous for “second-skin” knitwear that celebrates the duality of fragility and strength. Her pieces have been worn by global stars like Dua Lipa and BLACKPINK’s Jisoo.

  • Sustainability: Uses zero-waste knitting technology and creates modular pieces that require minimal raw material.

  • Shows: PFW and NYFW; winner of the LVMH Karl Lagerfeld Prize.

7. Xiong Ying (Label: HEAVEN GAIA)

  • Contribution: The face of modern “Haute Couture” in China. She integrates Tang Dynasty embroidery and Hanfu silhouettes into red-carpet-ready gowns.

  • Sustainability: Preserves disappearing Chinese craft traditions by employing rural artisans, ensuring the survival of heritage embroidery techniques.

  • Shows: A regular highlight at Paris Fashion Week (Palais de Tokyo) and China Fashion Week.

8. Xander Zhou (Label: XANDER ZHOU)

  • Contribution: A pioneer of sci-fi-infused menswear. He explores the relationship between humans and technology, often featuring “cyborg” aesthetics.

  • Sustainability: Incorporates tech-fabrics that are durable and climate-adaptive, reducing the need for seasonal replacement.

  • Shows: He was the first Chinese designer to show at London Fashion Week Men’s.

9. Caroline Hu (Label: REVERIE BY CAROLINE HU)

  • Contribution: Known for romantic, impressionist-style layering. Her 2026 collection “Daydream” utilized advanced textile bonding to create 3D floral textures.

  • Sustainability: Committed to reducing chemical waste in fabric production and utilizing upcycled lace and organza.

  • Shows: Paris Fashion Week and New York Fashion Week.

10. Samuel Yang & Erik Litzén (Label: SAMUEL GUÌ YANG)

  • Contribution: This duo merges Chinese “Qipao” tailoring with Western construction. Their “Bat Jacket” is a 2026 icon of cross-cultural design.

  • Sustainability: They prioritize traceable supply chains and “Seasonless” collections to combat the fast-fashion cycle.

  • Shows: LFW and Shanghai.

The Faces of the Frontline: Top Models

The global fashion landscape in 2026 is dominated by faces that bridge East and West.

  • Liu Wen: The eternal “First Supermodel of China,” now a veteran who advocates for sustainable luxury.

  • Hu Bing: The legendary face of Chinese menswear, serving as the International Ambassador for the British Fashion Council.

  • He Cong: Currently the most “in-demand” Chinese model on European runways, known for her versatile, porcelain-like features.

  • Mao Xiaoxing: A rising star representing the new generation of diverse, edgy Chinese beauty.

Title: Silk & Silicon: The Visionaries and Muses Defining China’s 2026 Fashion Renaissance

Why “Silk & Silicon” Works Best:
In 2026, the Chinese fashion industry is no longer just about fabric (Silk); it’s about the integration of digital innovation, smart textiles, and sustainable tech (Silicon). This title perfectly bridges the gap between the historical contributions of these designers and their future-forward impact.

Malkia Beauty Shop & Cosmetics, A modern Kenyan Beauty Story

Posted on by Oscar Alochi

An in-depth profile and industry analysis for a Nairobi boutique aiming to marry local style with global standards.

By Oscar Alochi—November 20, 2025

Introduction—Malkia’s moment

Nestled in Nairobi and powered by the creative energy of the Nairobi Fashion Hub, Malkia Beauty Shop & Cosmetics positions itself as a premium yet authentic destination for Kenyan beauty lovers. The store blends curated international cosmetics and skincare with locally relevant offerings, including a full range of braids from Angels Hair, Sistar Kenya, Lush Hair Kenya, Darling Hair, and imported ombré styles, and aims to give every customer the feeling, in both product and space, that they truly “Glow Like a Queen.”

What follows is both a profile of Malkia’s business positioning and a broader look at the global and Kenyan beauty markets, the trends shaping them, the practical challenges a shop like Malkia will face, and concrete strategic moves to secure sustainable growth at an international standard.

The global and Kenyan market in context

The beauty industry remains one of the world’s largest consumer sectors. In its 2025 State of Beauty report, McKinsey describes a category that, while cooling from hyper-growth, still represents hundreds of billions of dollars and requires brands to recalibrate against increasingly demanding and value-conscious consumers. The report frames 2025 as a year where experience, evidence of efficacy, and digital innovation matter more than ever. (McKinsey & Company)

Regionally, Kenya has emerged as East Africa’s beauty hub. Independent market reporting and industry commentary place Kenya’s beauty and personal-care sector as a multi-billion-shilling market with strong year-on-year growth driven by urbanisation, rising disposable incomes, and the spread of e-commerce. Analysts note high, continuing demand across hair care, skin care and colour cosmetics categories — and a particular local appetite for hair extensions and braided styles that reflect both daily fashion and celebratory dressing. (BeautyMatter)

Key implications for a Nairobi boutique:

  • Scale and opportunity A growing Kenyan market means space for specialist retailers that combine curated assortments with service (makeup, bespoke consultations, and braid fitment). (BeautyMatter)
  • Competition and sophistication. International brands, local manufacturers, and digital marketplaces are all vying for urban shoppers’ attention; differentiation is critical. (Euromonitor)

Major trends shaping Malkia’s business model

  1. Omnichannel & e-commerce acceleration. Consumers increasingly begin the shopping journey online research, comparison, and social validation, then purchase either online or in-store. This hybrid journey rewards retailers who make both channels seamless. (Euromonitor)
  2. From product to experience. Physical stores are evolving into experience centres: testers, mini makeovers, photo-friendly corners, and personalized consultations give shoppers reasons to visit beyond price. Malkia’s curated displays, vanity stations, and braid selection can become differentiating assets.
  3. Clean, transparently sourced products. Sustainability, ingredient transparency, and “clean beauty” claims are mainstream expectations among urban customers, especially younger cohorts. Brands and retailers that back claims with traceability and clear guidance perform better. (Euromonitor)
  4. Personalisation and technology. From shade-matching AI in South Korea to virtual try-ons, technology is reshaping how customers choose foundation, lipstick, and hair colors. Retailers that adopt simple digital tools (virtual try-ons, shade finders, and CRM-driven recommendations) can increase conversion and loyalty. (Reuters)
  5. Hair & braid culture as commerce. In Kenya, the hair extensions and braids segment is culturally central and commercially significant. Stocking regional favorites (Angels, Sistar, Lush, Darling) and eye-catching imported ombré options positions Malkia to capture both day-to-day and occasion-driven purchases. (Lush Hair Kenya)

Strengths, weaknesses, opportunities, and threats: a practical view for Malkia

Strengths (Pros)

  • Curated premium positioning. A carefully chosen mix (skincare, cosmetics, fragrances, and hair) supports higher margins and a distinct brand identity.
  • Service potential. In-store consultations, makeup services, and braid fitting turn transactions into relationships.
  • Local relevance. Stocking widely used braid brands and ombré styles builds trust and repeat visits among Kenyan customers. (Lush Hair Kenya)

Weaknesses (Cons)

  • Operational complexity. Managing diverse categories (cosmetics, skincare, and hair extensions) increases inventory complexity and requires supplier reliability and staff training.
  • Price sensitivity. While there’s demand for premium products, many Kenyan shoppers remain price conscious balancing premium and value tiers is a constant tension. (Euromonitor)

Opportunities

  • Omnichannel expansion. Launch a shoppable Instagram/WhatsApp storefront and local same-day delivery to capture impulse and convenience-led purchases.
  • Content-led brand building. Tutorials, before/after braid galleries, and localized influencer partnerships (Nairobi Fashion Hub collaborations) will drive awareness and footfall.
  • Private label & local supply. Over time, a trusted private label for staples (cleansing, oils, simple serums) can improve margins and brand loyalty.

Threats

  • Counterfeit and substandard products. The regional market faces risks from imitation products and informal imports, a reputational and regulatory risk for retailers who inadvertently sell or are associated with unsafe lines. Robust supplier checks and clear labeling are essential.
  • Regulation and compliance. As the market matures, stricter product labeling, ingredient disclosure, and safety testing expectations may rise; staying compliant avoids costly recalls and fines. (Euromonitor)

Operational and strategic recommendations (practical, high-impact)

  1. Guarantee product authenticity & traceability. Work only with verified distributors; keep batch and supplier records; train staff to flag suspect packaging. This is both compliance and brand-protection.
  2. Omnichannel minimum viable tech stack. Start with: a simple e-commerce landing page (Shop/WhatsApp Checkout), an inventory-aware POS that syncs online and offline, and a lightweight CRM for repeat-customer offers and appointment bookings.
  3. Experience design that converts. Make the physical space Instagram-ready (vanity mirror wall, braid display in color blocks), but ensure functionality: adequate lighting for shade selection, seating for braid consultations, and hygienic product testers.
  4. Content & community. Host monthly braid styling workshops, partner with Nairobi Fashion Hub designers for pop-ups, and commission local creators for styling videos. This creates loyalty and repeat traffic.
  5. Sustainability & clear claims. Adopt a “good-for-you” shelf of products with clear ingredient lists and, where possible, recyclable packaging. Communicate sustainability honestly—avoid vague claims. (Euromonitor)
  6. Diversify price tiers. Offer an “entry” line (everyday essentials), a “hero” line (bestsellers/promoted items), and a “splurge” line (luxury picks) so customers trade up as trust increases.

Regulatory & safety considerations

Retailers in Kenya must navigate product safety, labeling, and import rules. Even where regulatory frameworks are still evolving for cosmetics and personal care, retailers should follow internationally recognized best practices: full ingredient disclosure, clear usage instructions, expiry dates, and responsible marketing (no unverified medical claims). Partnering with accredited laboratories for spot-checks of store-brand or unknown suppliers helps avoid health risks and reputational damage. (Euromonitor)

What success looks like for Malkia (12–24 month roadmap)

  • Q1–Q2: Strengthen supplier verification, launch WhatsApp/Instagram checkout, and roll out in-store shade-matching and braid-styling appointments.
  • Q3–Q4: Launch a local content campaign with Nairobi Fashion Hub; introduce a private-label staple (e.g., body oil or hair serum).
  • 12–24 months: Build an omnichannel repeat-customer base (target 25–35% of revenue from returning customers), scale same-day delivery radius, and test export opportunities (regional orders from East Africa).

Final thoughts, a local queen with global ambition

Malkia Beauty Shop & Cosmetics sits at a fertile intersection: a culturally rich beauty market in Kenya, rising domestic demand for premium and authentic experiences, and global industry dynamics that reward differentiation, transparency, and digital fluency. By combining curated global standards with a deep understanding of local beauty practices (from braids to skincare rituals), Malkia can be both a neighborhood favorite and a regional exemplar a Nairobi boutique that truly helps every customer Glow Like a Queen.

Sources & further reading

  • State of Beauty 2025, McKinsey & Company (June 9, 2025). (McKinsey & Company)
  • Beauty and Personal Care in Kenya report overview, Euromonitor. (Euromonitor)
  • Why Kenya Is East Africa’s Beauty Powerhouse, BeautyMatter (June 27, 2024). (BeautyMatter)
  • Reuters — reporting on AI/personalisation trends in beauty (example: AI foundation shade matching). (Reuters)
  • Lush Hair Kenya — example of local hair extension brands and market presence. (Lush Hair Kenya)

Content courtesy of NFH

Bella Zuri Expands into Kenya with First Experiential Beauty Store

Posted on by Ann Mumbi

The African beauty industry is undergoing a transformation, with local brands stepping up to meet the unique needs of consumers. In a landmark move, Ugandan cosmetics and skincare brand Bella Zuri has officially launched its first experiential store in Nairobi, Kenya. This expansion marks a significant milestone for the brand as it continues to establish its presence across East Africa.

A New Era for Beauty in Kenya

The grand opening of the Bella Zuri Cosmetics store, located on the Lower Ground Floor of Sarit Centre next to Carrefour, introduces a curated selection of premium skincare and makeup products formulated specifically for African skin. The launch highlights the brand’s commitment to affordable luxury, inclusivity, and innovation in the beauty industry.

Bella Zuri, meaning “beautiful and rare”, is dedicated to redefining beauty by offering high-quality cosmetics designed for diverse African skin tones. The store’s unique experiential concept provides customers with an immersive shopping experience, complete with expert beauty consultations and interactive product testing stations.

Bella Zuri, a Ugandan cosmetics and skincare brand, has launched its first experiential store in Nairobi, Kenya, marking its expansion into the Kenyan beauty market.This initiative underscores the brand’s commitment to providing high-quality, affordable beauty products formulated for African skin.

— Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T12:27:42.045Z

Commitment to African Beauty and Innovation

Patricia Tino, Managing Director of Bella Zuri Cosmetics, expressed her enthusiasm for the expansion, stating:

“This marks a significant milestone as we expand into Kenya. We are excited to offer premium, inclusive, and innovative beauty solutions, focusing on celebrating African skin and individuality. At Bella Zuri, we believe beauty is about confidence, self-expression, and feeling your best. We are eager to welcome a new community and provide them with high-quality products that cater to their unique beauty needs.”

The Nairobi store incorporates advanced technology to enhance the customer experience. Shoppers can explore Bella Zuri’s range through interactive testing stations, allowing them to experiment with products before making a purchase. Developed using cutting-edge German technology, Bella Zuri Cosmetics bridges the gap between expensive imported brands and low-quality alternatives, providing a balance of luxury and affordability.

Formulated for African Skin

A key differentiator for Bella Zuri is its dedication to safe and effective formulations. Using natural raw materials, the brand minimizes harsh chemicals while maximizing skincare benefits. The products are non-comedogenic, cruelty-free, and adhere to European cosmetic standards, ensuring high quality while being tailored for African skin.

Jael Alusiola, Bella Zuri Sales Director Africa, emphasized the importance of entering the Kenyan market:

“We are excited to bring Bella Zuri Cosmetics to Kenya. Nairobi’s dynamic beauty scene makes it the perfect location for our first Kenyan experiential store. Bella Zuri caters to African skin needs, developing products based on feedback from African markets. Our products are non-comedogenic and use minimal chemicals. I am pleased to introduce these high-quality products, made in Africa for Africans.”

The Power Behind Bella Zuri

Founded by the Stiegelmann family, Bella Zuri operates from Kampala, Uganda, manufacturing a wide range of cosmetics that prioritize quality, sustainability, and authenticity. The brand sources premium ingredients and employs advanced manufacturing equipment from IKA, ensuring that each product meets global beauty standards.

Beyond cosmetics, Bella Zuri is dedicated to empowering individuals through beauty. The brand actively combats counterfeit products in the African beauty industry by offering authentic, high-quality alternatives that promote confidence and self-expression.

The Booming African Beauty Industry

The African beauty and personal care market is experiencing rapid growth, valued at approximately $65.93 billion and projected to reach $83.19 billion by 2028. With a youthful demographic, increasing disposable income, and a rising demand for tailored beauty solutions, Kenya is emerging as a key player in this evolving industry. Bella Zuri’s entry into the Kenyan market reflects the country’s growing influence in the global beauty space.

As Bella Zuri continues to expand, its commitment to innovation, inclusivity, and quality is set to reshape the beauty landscape in East Africa and beyond.

Content courtesy of NFH Digital Team

Dolly Parton to Launch Makeup Line “Dolly Beauty”: A Dream of Glamour Fulfilled

Posted on by Ann Mumbi

Country music legend Dolly Parton, known for her iconic style and timeless beauty, is set to launch her own makeup line, Dolly Beauty. This new venture, inspired by Parton’s lifelong desire to be beautiful, marks a significant expansion of her brand, following the success of her fragrance line, Scent From Above. With the launch of Dolly Beauty on August 22, Parton continues to share her passion for glamour and inclusivity with fans around the world.

A Lifelong Dream of Beauty

At 78, Dolly Parton has spent decades in the spotlight, not just for her music but also for her distinctive look, which has become as legendary as her songs. In an interview with Women’s Wear Daily, Parton revealed that her fascination with beauty began in childhood. “I started creating my own little makeup things at home when I was just a kid,” she shared. “I’ve been known for wearing makeup—usually too much—for years.”

Parton’s early experimentation with makeup was driven by her dream of glamour, a dream she shared with many young girls, especially those growing up in rural areas like she did. “I’ve always wanted to be pretty like most girls, especially country girls that have a dream of glamour,” she said. This deep-rooted desire to enhance her appearance has now culminated in the creation of Dolly Beauty, a line that embodies her personal journey and commitment to helping others feel beautiful.

Introducing Dolly Beauty: Heaven’s Kiss Lipstick Collection

Dolly Beauty’s inaugural product is the Heaven’s Kiss lipstick collection, which pays homage to Parton’s musical legacy by naming each item after one of her hit songs. This blend of music and makeup is a testament to Parton’s belief that beauty should be both fun and personal. “I like to name my products after songs,” she explained. “It’s important to create things that people who do wear makeup can enjoy. You have to have a variety of colors.”

Parton teased the upcoming launch on August 13 via Instagram, posting a picture of herself in a makeup chair holding a tube of lipstick. The caption read, “I feel glamorous on the inside, so I want to look like it on the outside… something is coming @dollybeauty.” This playful yet poignant message encapsulates Parton’s philosophy: beauty is not just about appearance but also about expressing how one feels inside.

Expanding the Dolly Brand

Dolly Beauty represents the latest chapter in Parton’s entrepreneurial journey. Her first foray into the beauty industry came in 2021 with the release of her fragrance line, Scent From Above. The perfume’s success served as a stepping stone for Dolly Beauty, allowing Parton to explore new avenues in the beauty world.

“I’ve always wanted my own wig line,” Parton mentioned, hinting at future expansions. “But I always loved makeup, and when we did the fragrance, makeup seemed like the next step. Through the years, we’ll be doing different products with makeup, and eventually, we may do hair care or this or that. Anything that has to do with beauty—new dreams come every day.”

Inclusivity at the Core

One of the key aspects of Dolly Beauty is its inclusivity. Parton emphasized that the collection would cater to a diverse range of people, offering products that everyone can enjoy. “It’s important to create things that people who do wear makeup can enjoy,” she said. This commitment to inclusivity reflects Parton’s broader ethos of making everyone feel valued and beautiful, regardless of their background or style.

Dolly Beauty is more than just a makeup line; it’s a realization of Dolly Parton’s lifelong dream of glamour and beauty. With the Heaven’s Kiss lipstick collection leading the way, the brand is poised to make a significant impact in the beauty industry. As Dolly Beauty launches on August 22, fans and makeup enthusiasts alike will have the opportunity to share in Parton’s vision of beauty that is fun, personal, and inclusive. Through this new venture, Dolly Parton continues to inspire others to express their inner glamour, just as she has done throughout her illustrious career.

Content courtesy of Dolly Parton & NFH Digital Team

Introducing Studio Fix Every-wear All-over Face Pen To The Kenyan Market By Mac Cosmetics

Posted on by Ann Mumbi

The Studio Fix Every-Wear All-Over Face Pen, a much-anticipated addition to MAC Cosmetics’ Studio Fix brand, was unveiled at a series of exciting in-store activations that took place throughout Nairobi.
These activations, which involved working with well-known figures from the beauty business, were held at several MAC Stores in Sarit Centre, Village Market, and The Junction Mall.

A revolutionary product that accommodates every hue and fashion is the Studio Fix Every-Wear All-Over Face Pen.
This ground-breaking high-control face pen, which comes in a wide spectrum of 33 hues, expertly combines the advantages of foundation and concealer.
Users benefit from the control, comfort, and flawless results because of its cutting-edge formulation, which offers transfer- and waterproof coverage.

For spot-concealing or all-over coverage, the Studio Fix Every-Wear can be applied with a single pen click.
The product effortlessly provides flawless coverage with a natural matte finish that lasts for about 36 hours, guaranteeing an appearance that is devoid of creases and cakeiness.
Siphesihle Ngalonkulu, the Sub-Saharan Africa Marketing Manager for MAC, stated, “We are happy that the Studio Fix collection has entered the Kenyan market. This innovative product combines comfort and efficiency.
Our customers can acquire the immaculate and fresh appearance they desire thanks to our skill and expertise.
We are sure that our consumers will adore the flawless application, organic matte finish, and additional hydration and protection benefits.

The Studio Fix Every-Wear All-Over Face Pen’s delicate fluid texture melts into the skin to give it a second-skin effect. A potent combination of chemicals, including moisturizing hyaluronic acid, stimulating caffeine, and shielding vitamin E, enables this.
It provides excellent covers and nourishes the skin, boosting moisture levels by up to 53% after just one week of usage moisture levels rise by 44% right away.

Users of the Studio Fix Every-Wear All-Over Face Pen can click it on, tap it in, and build it up to suit their needs, It is versatile and adaptable.
This product is made to match your versatility and creativity, whether it’s for covering up discoloration, hiding dark circles, or enhancing your contour.

About Mac Cosmetics

The Estée Lauder Companies Inc. is the parent company of M.A.C. (Make-Up Art Cosmetics), a well-known professional cosmetics brand worldwide. The company had modest beginnings over 30 years ago in Toronto, Canada, but has grown tremendously successful because of word-of-mouth advertising and international contributions from makeup artists, models, photographers, and journalists.
In excess of 130 nations and territories worldwide currently sell M.A.C. products. Follow M.A.C. on social media platforms like Facebook (facebook.com/maccosmetics), Instagram (instagram.com/maccosmetics), YouTube (youtube.com/maccosmetics), Snapchat, TikTok, and Pinterest (@MACcosmetics) to stay up to date with all of the company’s latest news.
Please visit maccosmetics.com to find an M.A.C. store near you.

Content courtesy of African Elite Group Ltd & NFH

 

The Body Shop Enters The Kenyan Beauty Market And Plans To Launch An E-commerce Platform In The First Half Of 2023.

Posted on by Ann Mumbi

In an effort to address the rising demand for cosmetics made in an ethical and sustainable manner, the international beauty brand The Body Shop has announced its arrival into the Kenyan market.

Through their exclusive franchisee, The Mask Retailers, the British-founded, trend-setting cosmetics business, which sells over 800 products, opens its first location in Nairobi at the Village Market. The Body Shop also announced intentions to introduce an e-commerce platform in 2023 to make its products more accessible to customers in the East Africa region.

“Kenya is a fast-developing economy that is well-positioned to attract major brands looking to strategically have a portion of this market,” stated Sarah Jackson, The Body Shop EMEA & LatAm Franchise Business Director regarding the launch.

Kenyan customers are very concerned with a company’s value for their money as well as how morally and socially responsible it is along its full value chain. Over 800 goods from The Body Shop are available to consumers who want high-quality, naturally-inspired skincare, hair care, and cosmetics that are made ethically and responsibly.

The Body Shop is renowned for its high-quality, naturally-inspired cosmetic and toiletry products. It is also well-known throughout the world for having pioneered the idea that business can be a force for good, for setting new standards for business ethics, and for persistently advocating for change on behalf of those who lack a strong voice.

The Body Shop Kenya store was created with the brand’s objective to reduce its environmental impact in mind, Ms. Jackson added.
Reclaimed wood and recyclable plastic that was going to the garbage were used in its construction.
Worktops are built entirely of reclaimed wood, while the facade is constructed out of low-energy metals that are infinitely recyclable: zinc and aluminum.
Customers may also buy a refillable 300 ml aluminum bottle, which they can fill with any of the top-selling shower gels, shampoos, conditioners, and hand washes from 12 different brands.

The Body Shop began obtaining tea tree oil from the east coast and the foothills of Mount Kenya in 2020. They did this in collaboration with the Kutoka Ardhini (Swahili for “from the ground”) group, which obtains the essential component via a network of more than 1,000 farmers.

This is done through The Body Shop’s Community Fair Trade program, which assists producers in opening up new markets and funding community-beneficial social and environmental initiatives. The Community Fair Trade program is a global initiative that includes around 13,500 farmers, producers, and craftsmen.

Products from The Body Shop are created with a regard for the environment and a dedication to ethical and sustainable business practices.
They are free of cruelty and support people in feeling good about themselves, their bodies, and their futures, especially women and girls.
The company creates unique products using premium natural ingredients that are ethically and responsibly raised and purchased.

About The Body Shop

The Body Shop has stated that this year, as part of its Christmas community support, it is undertaking an activism campaign dubbed “Be Seen. Be Heard” to amplify young voices in the halls of power. This is in addition to helping local farmers.
Each purchase made over the holiday season will assist The Body Shop in donating a minimum of £500,000 to organizations worldwide that support young people who are giving back to their communities and working to make the world a more just and joyful place.

The Body Shop is a well-known beauty brand that was established in 1976 by Dame Anita Roddick in Brighton, England. It is also a B CorpTM accredited company. By providing high-quality, naturally-inspired skincare, body care, hair care, and cosmetics that are ethically and sustainably made, The Body Shop hopes to have a good impact on the world.
By providing high-quality, naturally-inspired skincare, body care, hair care, and makeup that is created ethically and sustainably, The Body Shop hopes to have a good impact on the world. Having established the notion that business can be a force for good, this ethos continues to be the inspiration for the brand. In more than 70 countries, The Body Shop runs almost 3,000 retail outlets.

Over 70 nations are home to about 3,000 The Body Shop retail stores.
The Body Shop is a member of Natura &Co, a global, multi-channel, multi-brand cosmetics conglomerate that is dedicated to achieving positive economic, social, and environmental impact, together with Avon, Aesop, and Natura.

Content courtesy of The Body Shop & NFH

L’Oréal Paris Launches in Kenya: Days After Rihanna’s Fenty Launched in Nairobi, a French Beauty Brand Debuts in Kenya 

Posted on by Ann Mumbi

L’Oréal Paris has officially entered the Kenyan market, expanding its reach in the beauty sector with the launch of a comprehensive range of products tailored exclusively for the Kenyan market.

Rising customer demand for luxury but affordable beauty and personal care products is driving the brand’s entry into Kenya, according to the company, which prides itself on being a pioneer in beauty science, Parisian, and a feminine brand that empowers women through its famous slogan “Because you’re worth it.”

“L’Oréal Paris provides quality, efficacy, and innovation to a market with a rising consumer base but a big number of potential consumers who are mostly untapped,” stated Serge Sacre, Managing Director of L’Oréal East Africa.

The brand has made its top-rated Revitalift Filler Range, which targets various skin types, available. The product was created to protect consumers’ skin from UV damage and fine wrinkles while also encouraging a healthy and young appearance.
L’Oréal is relying on its research and development center to generate products that cater to local tastes. L’Oréal spends 4% of its income on research & development at the moment.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

Sacre noted that the business might grow from its current 30% penetration to a billion-dollar market in five years, up from its present estimated value of $200 million.
L’Oréal employs more than 85,400 people in 140 countries.

According to a survey by research firm Grandsview, the global anti-aging products market, which was valued at $ 40.49 billion in 2020, is expected to increase at a compound annual growth rate (CAGR) of 5.4 percent from 2021 to $ 60.26 billion by 2028.

Consumer awareness of age-related skin concerns such as fine lines, wrinkles, and dullness, combined with a rising willingness to pay on products that help them proclaim their skin youthfulness, will boost market demand during the projection period, according to the research organization.

Experts from the sector, including scientists, dermatologists, distributors, and celebrities, gathered in Nairobi for the debut.

Content Courtesy of L’Oreal East Africa, Nice and Lovely East Africa & NHF

Fenty Africa: Kenyans Are Dissatisfied With The List Of Influencers Invited To The Fenty Beauty Launch.

Posted on by Fashion Police

Kenyans were disappointed that the list lacked big makeup artists and skincare content creators and was flocked by our everyday influencers.

It was only after the event that many noticed the absence of a significant cog in the wheel of the industry, and that was the makeup artists and beauty gurus, whose proficiency in the field is greatly relied on by the majority of prospective consumers of the products, giving off a tone of favoritism that went into the organization.

The artists took to social media to ask the event’s organizers why they weren’t invited or why they didn’t get the PR packages that were given to influencers from various fields such as culinary arts, comedy, and lifestyle, among others, all of whom appealed to an audience that was vastly different from the brand’s target market.

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Miss Universe Kenya 2019 and Miss Universe Kenya 2021 Miss Stacy Michuki expressed her dissatisfaction on Instagram stories.

She penned,

“Wait, so this was a beauty launch and we did not have beauty gurus like Muthoni Njoba, Eman Sallal, and Steve Koby just to mention a few. And so many other amazing upcoming MUA (Make-up artists) in attendance?? Hmmm!”

Rosina Sharon, a YouTuber with over 600,000 subscribers, was among the disgruntled makeup artists. She complained of being ignored by the organizers and the mistaken belief that the influencers at the event would persuade Kenyan consumers to buy the brand’s products because they, too, were beneficiaries of their artists’ services.

“You didn’t invite the only people who know what beauty product should work best to fit the needs of the consumer,” she wrote on her Instagram account.

Gaylyne Ayugi, a veteran Kenyan model and beauty pageant titleholder who was elected Miss Universe Kenya 2014 and represented Kenya at the Miss Universe 2014 contest, expressed her disappointment on social media.

She stated that she was not surprised because she had anticipated the event to be a social gathering of our everyday influencers

“But didn’t we already say this event was gonna be a meetup for the kawaida influencers who go for everything but do not deliver. We expected looks to be served… so far I’ve seen some an wueh, just laughing. I don’t tire for this your influencers.”

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Ayugi said she lacked words because that was clownery at its finest because in her own words,

“Who wrote that PR list, because who have to explain to us like little children how a food blogger, a man to be precise who does not do anything skin/beauty related received a PR package.”

Stephanie Cherono, a professional makeup artist, echoed her comments, expressing disappointment with the invitation list for failing to convey the inclusivity that the brand has long promoted in its marketing efforts.

“People who don’t even wear makeup, let alone Fenty,” she bemoaned.

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Dennis Karuri, Creative Phil, Michelle Ngoje, Wachuka Thimba, and Mwaju Chaks, among others who have rattled the industry with their talent in the profession, were among those who missed their invitation.

Patience P, a fashion and lifestyle content producer, compared our debut to that of other nations, and here’s what she had to say:
“Having gone through Nigerian and South African Fenty launches, one thing is for sure, they have a proper distribution on how they invite their influencers. Not the same damn faces at every event. Let us have a proper filter on who goes and attends what.”

Mitchele Adhiambo, a burgeoning lifestyle digital content creator, also offered her thoughts on the lack of diversity and the same faces that were seen at Fenty’s premiere.

“I needed to look up other countries Fenty launch because I felt there was something wrong with this event on our side…. we need to pull all industries houses in order in our country.”  She stated.

We’ll probably spend the rest of our lives comparing ourselves to South Africa and Nigeria, as they continue to rise while we struggle and make such moves all the time.

Content Courtesy Capital FM Lifstyle, Mpasho of & NFH

International Cosmetics Brand Mac Has Collaborated With Local Artists To Develop Young Talent In Kenya

Posted on by Fashion Police

MAC Cosmetics takes pride in assisting emerging and renowned artists in furthering their careers. Stephanie Cherono, a Kenyan makeup artist, collaborated with MAC Cosmetics to host a Masterclass targeted at educating other aspiring makeup artists.

Stephanie Cherono was inspired by make-up and was mentored by MAC, where she perfected her skills and developed into the professional artist she is today.

MAC Cosmetics’ talent development program aims to:

  • Support local artists by providing them with platforms on which to develop their skills and share their knowledge.
  • Provide a venue for young Kenyans to develop their talents by allowing them to teach and learn about professional makeup applications to improve their skills.
  • Encourage people to use their makeup talents and applications in a way that is bold and free.

“Our masterclasses give you unparalleled access to the top talents in the industry. It’s a chance for the brand to inspire and engage with our customers as well as up-and-coming artists “Sheila Mwaura, Manager of Sub-Saharan Africa Retail Operations, says

MAC is a well-known international cosmetics brand.

MAC Cosmetics (stylized as MAC) is an American cosmetics company started by Frank Toskan and Frank Angelo in Toronto in 1984. After becoming a part of Estée Lauder Companies in 1996, the company relocated to New York City. Make-Up Art Cosmetics is an acronym for Make-Up Art.

Content courtesy of African Elite Group & NFH

Nice & Lovely: Kate Actress Is The Brand Ambassador For L’Oréal East Africa In Kenya.

Posted on by Ann Mumbi

Catherine Kamau, better known as Kate Actress, has been named as the new brand ambassador for L’Oréal, the creators of Nice & Lovely.

Kate Actress has been charged as a brand ambassador with raising brand awareness and teaching clients on the proper use and application of a number of beauty products, as well as explaining the benefits of utilizing Nice & Lovely product lines.

The company also announced the launch of the world’s first jelly-in-cream product at the occasion. The company’s Kenyan scientists created the Nice & Lovely Jelly cream, which is excellent for delicate skin. It has also been subjected to dermatological testing to determine its safety and ensure that it does not cause any allergies or irritation.

Since acquiring the brand in 2013, L’Oréal, the world’s leading beauty and cosmetics firm, has considerably improved the quality of Nice & Lovely hair and skin products, cementing its global leadership position.

L’Oréal estimates Kenya’s beauty business to be worth USD 200 million, with the potential to grow five-fold to a billion-dollar market in the next eight years, thanks to a burgeoning middle class that wants to splurge for feel-good moments.

“We opted on Kate because she symbolizes and exemplifies the brand’s principles authenticity, trust, excellent quality, and safety that makes it a household brand-used by the whole family,” said L’Oréal East Africa Managing Director Serge Sacre.

“Natural elements in products are preferred by 79% percent of Kenyan women,” he added. We are launching a product that fills an obvious market gap today as a result of significant study. When compared to the market’s 50 million inhabitants, the market is still modest, but it has been growing at double digits for the past decade.”

To take advantage of the growing potential, the beauty brand claimed it is investing heavily in education, talent acquisition, and distribution network expansion.

Body lotions make for half of the market, according to Nielsen data, which ranks Nice & Lovely as Kenya’s best-selling body lotion.

Kate shared her excitement and appreciation for being selected the brand’s ambassador on social media shortly after the ceremony.

“Nasiwezi jizuia, we did it my watuz, you all kept manifesting this for me, it’s here. The official face of nice and lovely Kenya,” she said in an Instagram post.

Kate’s Instagram account was also flooded with congratulations from other celebrities, like Joy Kendi, Jackie Matubia, Anita Nderu, and Njoki Muriithi, as well ordinary Kenyans, who wished her luck in her new role.

 

Content Courtesy of L’Oréal East Africa, Nice & Lovely East Africa & NFH

The Best New February Makeup Launches: M·A·C Re-Think Pink Reimagines The Tried And True Hue

Posted on by Ann Mumbi

The versatile collection includes four chic finishes including glosses, mattes, full-coverage finishes, and transparent washes. Express any and every flirty mood in their bestselling shades.

17 New Shades Join M·A·C Family Of Pink Lipstick Icons, The hue once known as pretty and playful gets an edgy, grown-up update. With Re-Think Pink, M·A·C puts a trendy lens on this enduring shade, reimagining the classic color to expand our existing wardrobe of rosy lipsticks.

“This incredibly diverse collection of pink-hued lipsticks offers a selection of textures and colors to express your every mood,” says Keri Blair, Senior National Artist. “Pink can be feminine, flirty, romantic and sweet or revved-up, intense and powerful. It can be a whisper of color or conversely add pow to your pucker!”

From glosses, mattes, and full-coverage finishes to transparent washes of color, Re-Think Pink cement the brand’s authority on pink shades for all. A combination of our icons and future heroes, each lipstick marries Artistry with individuality to deliver unparalleled tones, textures, finishes, payoff, and pigment.

 

“M·A·C offers a variety of wearable and versatile hues fit for everyone’s lips,” Blair confirms. “Powder Kiss Lipstick in Stay Curious and Lustreglass Sheer-Shine Lipstick in See Sheer will always be staples in any lip color wardrobe.

And soon, our heroes will be joined by a few new friends including Just Curious, an ultra-rich pink in our luxurious, ultra-creamy, full-bodied Amplified formula; and Forever Curious in our creamy, rich, no-shine Matte formula,” she continues. “There are no less than 35 supremely desirable shades within Re-Think Pink that reflect every personality.”

 

Lipstick
Amplified Lipstick
Spill The Tea | Warm Pinky Beige With Yellow Undertones
Do Not Disturb | Bright Pink With Yellow Undertones
Just Curious | Pinky Red
Just Wondering | Bright Raspberry With Yellow Undertones
So You | Mid-toned Pink With Blue Undertones
Lovers | Only Raspberry
Dallas | Bright Fuchsia

Matte Lipstick
Come Over | Beige-pink
Get The Hint? | Warm Rose
Ring The Alarm | Milky Pink-red
Sweet Deal | Mid-toned Beige-pink
Keep Dreaming | Deep Rose With Blue Undertones
Forever Curious | Pinky Red

Lustre Glass Sheer-shine Lipstick
Can You Tell? | Beige-pink With Subtle Pearlescent Particles
No Photos | Bright Coral-pink
Frienda | Mid-toned Coral
Oh, Goodie | Milky Orange-coral

https://twitter.com/FashionNairobi/status/1495142593700798471?s=20&t=Y62djArFfC7ybutW0zb-1A

Follow M·A·C on Twitter, Snapchat and Pinterest (@MACcosmetics), become a M·A·C fan on Facebook (facebook.com/maccosmetics), follow M·A·C on Instagram (instagram.com/maccosmetics), watch M·A·C videos on YouTube (youtube.com/maccosmetics). For a M·A·C location, visit maccosmetics.com.

Rihanna Is Officially a Billionaire

Posted on by Oscar Alochi

Rihanna, the singer of hits such as Umbrella and We Found Love, is officially a billionaire and the world’s richest female musician.

However, most of her fortune, estimated on Wednesday by Forbes magazine to be $1.7bn (£1.2bn), does not come from chart-topping singles, but from the success of her cosmetics empire.

Rihanna’s real name Robyn Fenty launched Fenty Beauty in 2017 with a dream to create a cosmetics company that made “women everywhere feel included”.

The singer, who has described makeup as her “weapon of choice for self-expression” while growing up, said she was driven to create her own range because established brands did not provide a full choice of products for all varieties of skin types and tones. The brand boasted foundation in 40 different shades when it first launched to “make skin look like skin” and has since expanded to 50.

Rihanna, 33, launched the beauty brand, of which she owns 50%, with the French luxury conglomerate LVMH in 2017. In its first year, Fenty Beauty achieved sales of $550m, far more than other celebrity-endorsed makeup ranges. Forbes magazine estimates that the company is now worth “a conservative $2.8bn”.

Her stake in the company, combined with a 30% stake in the lingerie line Savage X Fenty and money generated during her 16-year career as a recording artist, take Rihanna’s fortune to $1.7bn, according to Forbes. That makes her the second wealthiest female entertainer on the planet after Oprah Winfrey, who is sitting on a fortune estimated at $2.7bn.

Bernard Arnault, LVMH’s chairman and chief executive, and the world’s third-richest person with an estimated $179bn fortune have said: “Everyone knows Rihanna as a wonderful singer, but through our partnership at Fenty Beauty, I discovered a true entrepreneur, a real CEO, and a terrific leader.”

Commenting on Rihanna’s success, Shannon Coyne, the co-founder of the consumer products consultancy Bluestock Advisors, said: “A lot of women felt there were no lines out there that catered to their skin tone. It was light, medium, medium-dark, dark. We all know that’s not reality. Fenty Beauty was one of the first brands that came out and said: ‘I want to speak to all of those different people.’”

Rihanna is not the first celebrity to make a fortune from cosmetics. Kylie Jenner, the youngest member of the Kardashian-Jenner American reality-TV family, became the world’s youngest billionaire in 2019 at the age of 21 thanks to the success of Kylie Cosmetics, the makeup company she runs largely from her iPhone. Her sister, Kim Kardashian West, also has a cosmetics business, KKW Beauty, while the actor Jessica Alba runs the beauty and wellness brand Honest Co.

Content courtesy of The Guardian & Nairobi fashion hub  

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