Tuesday 10th of February 2026

Nairobi, Kenya

How China’s Top 10 Designers are Redefining Luxury and Sustainability.

In 2026, the Chinese fashion industry has evolved from the “world’s factory” into a global epicenter of creative avant-garde and sustainable innovation. The rise of Guochao (national wave) has matured into a sophisticated fusion of traditional heritage and hyper-modern technology, with designers increasingly commanding the schedules of Paris, London, and Milan.

The State of the Industry: China’s “New Era”

The Chinese fashion market is currently defined by “Cultural Confidence.” Gen Z and Millennial consumers are prioritizing brands that reflect their identity, leading to a projected market value of over $75 billion for premium leather and luxury goods by the end of 2026. Sustainability is no longer a niche; it is a mandate. With over 1,300 textile industrial parks transitioning to net-zero operations, China is leading the global charge in decarbonizing the fashion supply chain.

The Visionaries: Top 10 Chinese Fashion Designers

1. Uma Wang (Label: UMA WANG)

  • Contribution: Known as the “Queen of Knits,” Wang is a master of fabric manipulation. She was the first Chinese designer to be a mainstay on the official Paris Fashion Week schedule.

  • Sustainability: Focuses on “Slow Fashion” by using ancient Chinese textile techniques and natural fibers like mohair, silk, and linen that age gracefully.

  • Shows: Paris Fashion Week (PFW), Milan Fashion Week, and Shanghai Fashion Week (SHFW).

2. Ye Ma (Label: ICICLE)

  • Contribution: Often called the “Chinese Max Mara,” Icicle redefined “Natural Way” fashion, focusing on high-end, minimalist professional wear for the modern woman.

  • Sustainability: The label is a pioneer in eco-friendly manufacturing, using undyed wool, organic cotton, and botanical dyes. They operate a flagship “green” store in Paris.

  • Shows: Paris Fashion Week and various sustainable summits globally.

3. Feng Chen Wang (Label: Feng Chen Wang)

  • Contribution: A leader in deconstructed menswear. Her “future-modern” aesthetic explores the intersection of her Fujian heritage and London street style.

  • Sustainability: Promotes a “buy less, wear more” ethos through multi-functional garments that can be disassembled and styled in multiple ways.

  • Shows: London Fashion Week (LFW), New York Fashion Week (NYFW), and SHFW.

4. Susan Fang (Label: SUSAN FANG)

  • Contribution: Invented the “Air-weave” technique, which allows fabric to stretch and move three-dimensionally. Her work is often described as “ethereal” and “mathematically beautiful.”

  • Sustainability: Her Air-weave method minimizes fabric waste, as the grid-like structures are designed to utilize every inch of material.

  • Shows: LFW, PFW, and was an LVMH Prize semi-finalist.

5. Liushu Lei & Yutong Jiang (Label: SHUSHU/TONG)

  • Contribution: They have captured the global “Coquette” and “Girlcore” trends, blending 1950s hyper-femininity with a rebellious, subversive edge.

  • Sustainability: They implement small-batch production and recently collaborated with ASICS using recycled materials to appeal to the eco-conscious Gen Z.

  • Shows: SHFW (often the closing act), London, and Milan.

6. Rui Zhou (Label: RUI)

  • Contribution: Famous for “second-skin” knitwear that celebrates the duality of fragility and strength. Her pieces have been worn by global stars like Dua Lipa and BLACKPINK’s Jisoo.

  • Sustainability: Uses zero-waste knitting technology and creates modular pieces that require minimal raw material.

  • Shows: PFW and NYFW; winner of the LVMH Karl Lagerfeld Prize.

7. Xiong Ying (Label: HEAVEN GAIA)

  • Contribution: The face of modern “Haute Couture” in China. She integrates Tang Dynasty embroidery and Hanfu silhouettes into red-carpet-ready gowns.

  • Sustainability: Preserves disappearing Chinese craft traditions by employing rural artisans, ensuring the survival of heritage embroidery techniques.

  • Shows: A regular highlight at Paris Fashion Week (Palais de Tokyo) and China Fashion Week.

8. Xander Zhou (Label: XANDER ZHOU)

  • Contribution: A pioneer of sci-fi-infused menswear. He explores the relationship between humans and technology, often featuring “cyborg” aesthetics.

  • Sustainability: Incorporates tech-fabrics that are durable and climate-adaptive, reducing the need for seasonal replacement.

  • Shows: He was the first Chinese designer to show at London Fashion Week Men’s.

9. Caroline Hu (Label: REVERIE BY CAROLINE HU)

  • Contribution: Known for romantic, impressionist-style layering. Her 2026 collection “Daydream” utilized advanced textile bonding to create 3D floral textures.

  • Sustainability: Committed to reducing chemical waste in fabric production and utilizing upcycled lace and organza.

  • Shows: Paris Fashion Week and New York Fashion Week.

10. Samuel Yang & Erik Litzén (Label: SAMUEL GUÌ YANG)

  • Contribution: This duo merges Chinese “Qipao” tailoring with Western construction. Their “Bat Jacket” is a 2026 icon of cross-cultural design.

  • Sustainability: They prioritize traceable supply chains and “Seasonless” collections to combat the fast-fashion cycle.

  • Shows: LFW and Shanghai.

The Faces of the Frontline: Top Models

The global fashion landscape in 2026 is dominated by faces that bridge East and West.

  • Liu Wen: The eternal “First Supermodel of China,” now a veteran who advocates for sustainable luxury.

  • Hu Bing: The legendary face of Chinese menswear, serving as the International Ambassador for the British Fashion Council.

  • He Cong: Currently the most “in-demand” Chinese model on European runways, known for her versatile, porcelain-like features.

  • Mao Xiaoxing: A rising star representing the new generation of diverse, edgy Chinese beauty.

Title: Silk & Silicon: The Visionaries and Muses Defining China’s 2026 Fashion Renaissance

Why “Silk & Silicon” Works Best:
In 2026, the Chinese fashion industry is no longer just about fabric (Silk); it’s about the integration of digital innovation, smart textiles, and sustainable tech (Silicon). This title perfectly bridges the gap between the historical contributions of these designers and their future-forward impact.

The Carbon-Conscious Catwalk: How Nairobi Fashion Week Season 8 is Redefining Global Luxury

The Carbon-Conscious Catwalk: How Nairobi Fashion Week Season 8 is Redefining Global Luxury

NAIROBI, Kenya — From January 28 to 31, 2026, the Sarit Expo Centre in Nairobi will transcend its role as a premier exhibition space to become a crucible for the future of the global garment industry. Nairobi Fashion Week (NFW) Season 8 arrives at a critical juncture for the fashion world, trading traditional runway spectacle for a rigorous, urgent mandate: “Decarbonize.”

As the global fashion industry faces intensifying pressure to reduce its massive environmental footprint—currently projected to account for 25% of the global carbon budget by 2050—Nairobi is not merely participating in the conversation. It is leading it. Under the stewardship of Creative Director Brian Kihindas, NFW is positioning Kenya’s capital as the “Unquestioned Sustainable Fashion Capital” of the continent.

A Blueprint for Responsible Glamour

Season 8 is designed to dismantle the myth that sustainability requires the sacrifice of style. The theme, Decarbonize, serves as an operational directive, challenging designers to interrogate every link in their supply chain—from raw material extraction to the final stitch.

Season 8 is a continuation of the intent we established last year,” says Brian Kihindas, Creative Director of Nairobi Fashion Week. “Decarbonize is our call to action. It asks designers and audiences alike to rethink how fashion is consumed. We are celebrating creativity that ho1nors both the person and the planet, merging luxury with a clean conscience.”

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The four-day event will feature a sophisticated mix of high-octane runway shows, curated retail marketplaces, and industry-led panel discussions. These “Circular Conversations” will address the logistical realities of zero-waste production, ethical labor, and the “Green Premium” in African luxury.

The Designers: A Cross-Continental Dialogue

NFW Season 8 serves as a porous border for creative exchange, uniting a diverse cohort of Kenyan and international designers whose brand DNAs are rooted in intentionality.

The Local Vanguard (Kenya)

  • Maisha by Nisria: A pioneer in upcycled textiles, transforming discarded fabrics into avant-garde statements.

  • Studio Lola: Celebrated for minimalist tailoring and contemporary silhouettes that champion the “slow fashion” movement.

  • VAST: Combining architectural, sculptural cuts with West African handwoven textiles.

  • A Touch of Kenya & Kitu Kidzo: Both labels serve as cultural archivists, weaving ancestral storytelling into modern, wearable art.

  • Molivian: A bridge between high-fashion artisanal detail and ready-to-wear functionality.

The International Collective

  • Naaniya (France): Merging Malian heritage textiles with European minimalist design.

  • Yevaàna (Sri Lanka/Kenya): Focused on texture-driven elegance and eco-conscious fabrics.

  • Wanni Fuga (Nigeria): Fusing bold, refined prints with cultural identity and feminine poise.

  • Bizarre Savage Couture (Germany): Exploring the intersection of avant-garde couture and environmental responsibility.

  • Aci Nod (USA): Championing conceptual, expressive fashion that pushes the boundaries of materiality.

Beyond the Runway: A City Setting Its Own Pace

Unlike the frantic cycles of Paris or Milan, Nairobi Fashion Week is consciously setting a different tempo—one defined by durability over disposability. By prioritizing craft over noise, the event has attracted global partners like Pernod Ricard’s Martell, further signaling the commercial viability of sustainable luxury.

The showcase arrives as Nairobi hosts the UN Environment Programme (UNEP) headquarters, creating a unique synergy between policy and pop culture. As African fashion enters a new era of global influence, Season 8 stands as a testament that the most fashionable thing a brand can wear in 2026 is responsibility.

At a Glance: NFW Season 8

  • Dates: January 28 – 31, 2026

  • Venue: Sarit Expo Centre, Nairobi, Kenya

  • Theme: Decarbonize

  • Focus: Sustainable luxury, circularity, and Pan-African trade.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

Stitching the Sun: Nairobi’s Radical Rebirth as the Global Capital of Conscious Couture

Stitching the Sun: Nairobi’s Radical Rebirth as the Global Capital of Conscious Couture

NAIROBI, KENYA — As the equatorial sun scales the glass spires of the “Green City in the Sun,” a transformation is taking place. This is no longer just a regional hub; it is the heartbeat of a global movement. From January 28–31, 2026, the world’s eyes turn to Nairobi Fashion Week (NFW), an event that promises to redefine luxury through the lens of heritage, sustainability, and soul.

In a world weary of fast-fashion cycles, Nairobi offers an antidote: Stitching the Sun. This year’s theme is a dialogue between the city’s lush, leafy sanctuaries—like the whispering Karura Forest—and the sharp, innovative minds within its ateliers.

The New Vanguard: Where Heritage Meets High-Fashion

NFW 2026 isn’t just a series of runways; it is a curated ecosystem of narratives. The lineup features a sophisticated blend of Kenyan stalwarts and international visionaries who treat fabric as a vessel for culture.

The Global Collective

  • Wanni Fuga (Nigeria): Bringing Lagosian luxury to the Nairobi stage, expect refined minimalism and silhouettes that redefine purposeful femininity.

  • Naaniya (France): A bridge between worlds, Naaniya utilizes ancestral Malian techniques to create contemporary pieces that have already caught the eye of the Parisian elite.

  • Yevaàne (Sri Lanka/Kenya): A cross-cultural powerhouse weaving sustainable designs that reflect a nomadic, thoughtful aesthetic.

The Homegrown Innovators

Kenya’s own designers continue to push the boundaries of “regenerative luxury.”

  • Studio Lola: The women-led atelier remains the gold standard for “slow fashion,” producing handmade, fair-trade garments that are as soulful as they are chic.

  • Maisha by Nisria: A masterclass in up-cycling, turning discarded textiles into socially conscious garments that demand a place in any modern wardrobe.

  • The MOYO Store & VAST: Both labels celebrate the raw beauty of African prints and organic linens, proving that ethical production is the ultimate status symbol.

A City of Visionaries

The “Nairobi Sound” in fashion has been tuned by a community of icons. The presence of pioneers like Deepa Dosaja, Anna Trzebinski, and Kiko Romeo has laid the foundation for a city that now leads the continent in sustainable luxury.

This year’s event also celebrates the architects of the African fashion image: stylists and creative directors like Sunny Dolat, Diana Opoti, and Brian Babu. Their artistry has ensured that the “Nairobi look”—a blend of bold prints, architectural silhouettes, and ethical craftsmanship—is recognized from the streets of Kilimani to the pages of international glossies.

“Sustainability is not a tagline here; it is a living ethos. It’s a rhythm that runs through our studios and our streets.” — NFW Communication Team

Beyond the Runway: A Cultural Rendezvous

Nairobi Fashion Week 2026 extends far beyond the “catwalk.” The four-day event is designed as a multi-sensory experience:

  1. The Dialogue Panels: Discussions on the future of regenerative textiles and the circular economy.

  2. Curated Retail Spaces: A “see-now, buy-now” opportunity for patrons to invest in pieces that carry the “Made in Kenya” seal of excellence.

  3. The Environment: Set against backdrops that mirror the city’s duality—from the urban pulse of Uhuru Park to the serene greenery of its private gardens.

Event Details

  • Date: 28–31 January 2026

  • Location: Nairobi, Kenya

  • Digital Hub: nairobifashionweek.org

  • Socials: @Nairobi.fashion.week (Instagram) | The Nairobi Fashion WEEK (Facebook)

Nairobi Fashion Week is more than a date on the calendar; it is a testament to a city whose heartbeat is boldly, beautifully African. Every seam is a story, and every design is an invitation to join the conversation.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

The Green Thread: Nairobi’s Bold Bid to Become Africa’s Sustainable Fashion Capital

The Green Thread: Nairobi’s Bold Bid to Become Africa’s Sustainable Fashion Capital

NAIROBI, Kenya — As the global fashion industry grapples with its environmental footprint, a new vanguard of style is rising from the heart of East Africa. From January 28–31, 2026, the eighth edition of Nairobi Fashion Week (NFW) will transform the Kenyan capital into a high-octane laboratory for climate-conscious design.

Under the urgent banner of “DECARBONIZE,” this year’s event is more than a showcase of aesthetics; it is a manifesto for the future of global luxury. Nairobi is no longer just participating in the fashion conversation—it is leading it.

A Continental Shift: From Fast Fashion to Circularity

For decades, the global North has looked to Africa as a source of raw materials or a destination for textile waste. Nairobi Fashion Week 2026 is flipping that narrative. By centering circular design and upcycling, Kenyan designers are proving that heritage craftsmanship can provide the blueprint for a low-carbon economy.

The 2026 season highlights a sophisticated blend of:

  • Ethical Production: Small-batch “slow fashion” that prioritizes living wages and community-driven craftsmanship.

  • Climate-Smart Materials: Innovation in organic fibers and regenerative textiles that reduce the industry’s water and carbon footprints.

  • The Upcycling Revolution: Transforming existing materials into high-fashion silhouettes, a movement that has become a hallmark of the Nairobi creative collective.

The “Decarbonize” Movement

The theme of this year’s showcase, DECARBONIZE, reflects a deepening commitment to the United Nations’ climate goals. As Kenya’s creative economy gains unprecedented global visibility, NFW serves as a critical platform for designers who are reconciling bold African creativity with environmental responsibility.

“Nairobi is positioning itself as the pulse of the green movement,” says one industry insider. “We are seeing a fusion of cultural authenticity and radical innovation that challenges the very definition of how clothing is made and consumed.”

Why the World is Watching

Nairobi’s ascent comes at a pivotal moment. With international buyers and editors increasingly looking for “guilt-free luxury,” Kenya’s unique positioning—blending traditional artisanal techniques with modern, eco-conscious technology—makes it a formidable player on the world stage.

Now in its eighth season, Nairobi Fashion Week has evolved from a local runway into a continental powerhouse. It is a space where the “Nairobi look”—vibrant, conscious, and unapologetically African—is being codified for a global audience.

Event Details

  • Dates: January 28 – 31, 2026

  • Location: Nairobi, Kenya

  • Theme: DECARBONIZE

Nairobi Fashion Week 2026 invites the world to witness a cleaner, more conscious, and future-ready fashion landscape. In the streets of Nairobi, the future isn’t just being designed; it’s being sewn with a green thread.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

The Great Green Transition: Inside Nairobi Fashion Week’s Radical “Decarbonize” Manifesto

The Great Green Transition: Inside Nairobi Fashion Week’s Radical “Decarbonize” Manifesto

NAIROBI, Kenya — In the global fashion hierarchy, the “Big Four” have long dictated the rhythm of style. But as the industry grapples with an existential environmental crisis, a new northern star is rising from East Africa. From January 28–31, 2026, Nairobi Fashion Week (NFW) Season VIII will transform Kenya’s capital into a high-stakes laboratory for the future of “Conscious Couture.”

This season, the glitter of the runway is anchored by a stern, singular directive: DECARBONIZE. It is a theme that elevates NFW from a mere trade show to a continental manifesto, challenging the very chemistry of African luxury.

A Circular Revolution in the Heart of Nairobi

For Creative Director Brian Kihindas, the “Decarbonize” mandate is an urgent response to an industry at a crossroads. Under his leadership, NFW has evolved into a sophisticated ecosystem where heritage textiles meet radical circularity.

“Decarbonize is our way of asking designers and audiences to consider the environmental impact of fashion,” Kihindas explains. “It’s about celebrating creativity while being mindful of the planet—rethinking production, embracing circularity, and designing garments that honor both people and the environment.”

The four-day event is meticulously structured to bridge the gap between high-concept art and commercial viability. Attendees will navigate a multi-sensory journey:

  • The Marketplace: A direct-to-consumer hub where the public can engage with the hands that sew their clothes.

  • The Dialogue: High-level panel discussions featuring industry titans, climate scientists, and policymakers.

  • The Spectacle: Runway shows that blend traditional African storytelling with futuristic, low-impact fabrication.

The Alumni: Architects of a New Narrative

The strength of NFW lies in its enduring “Alumni Effect.” Icons such as Eva Wambutu, known for her eco-conscious, silhouette-driven empowerment pieces, and Lucy Rao of Rialto Fashions, have used this platform to prove that sustainability is not a trend, but a foundational pillar of African luxury.

The inclusion of accessory powerhouses like Kipato Unbranded—which transforms recycled materials into socially conscious jewelry—and Egypt’s Reem Jano, whose sculptural pieces blur the line between art and adornment, reinforces the Week’s commitment to holistic design.

Season VIII: A Cross-Continental Tapestry

The 2026 lineup represents a sophisticated global exchange, featuring designers who treat “slow fashion” as a form of poetry:

  • Wanni Fuga (Lagos, Nigeria): Bringing a sustainable collection that marries minimalist elegance with the refined confidence of the modern African woman.

  • Naaniya (France/Mali): A bridge between diasporic memory and ancestral resonance, utilizing heritage textiles for a contemporary audience.

  • VAST (by Sarah): A masterclass in materiality, fusing West African handwoven textiles with natural hides and upcycled materials.

  • Studio Lola: Elevating knitwear to “wearable poetry” through sumptuous, hand-worked wool and timeless silhouettes.

  • Yevāana Handmade: A unique synthesis of Sri Lankan and Kenyan craft traditions, focusing on hand-smocked and ethically created artisanal textiles.

The Verdict: Fashion as Soft Power

As the global North looks toward Africa for the next wave of creative inspiration, Nairobi Fashion Week is ensuring that this influence is rooted in responsibility. By prioritizing decarbonization, NFW is not just making clothes; it is engineering a movement.

As the lights dim on the final runway on January 31, the true measure of success will not just be the silhouettes seen, but the carbon footprint saved—setting a new, gold standard for fashion weeks from Lagos to London.

Content courtesy of Nairobi Fashion Week & NFH Digital Team

Malkia Beauty Shop & Cosmetics, A modern Kenyan Beauty Story

An in-depth profile and industry analysis for a Nairobi boutique aiming to marry local style with global standards.

By Oscar Alochi—November 20, 2025


Introduction—Malkia’s moment

Nestled in Nairobi and powered by the creative energy of the Nairobi Fashion Hub, Malkia Beauty Shop & Cosmetics positions itself as a premium yet authentic destination for Kenyan beauty lovers. The store blends curated international cosmetics and skincare with locally relevant offerings, including a full range of braids from Angels Hair, Sistar Kenya, Lush Hair Kenya, Darling Hair, and imported ombré styles, and aims to give every customer the feeling, in both product and space, that they truly “Glow Like a Queen.”

What follows is both a profile of Malkia’s business positioning and a broader look at the global and Kenyan beauty markets, the trends shaping them, the practical challenges a shop like Malkia will face, and concrete strategic moves to secure sustainable growth at an international standard.

The global and Kenyan market in context

The beauty industry remains one of the world’s largest consumer sectors. In its 2025 State of Beauty report, McKinsey describes a category that, while cooling from hyper-growth, still represents hundreds of billions of dollars and requires brands to recalibrate against increasingly demanding and value-conscious consumers. The report frames 2025 as a year where experience, evidence of efficacy, and digital innovation matter more than ever. (McKinsey & Company)

Regionally, Kenya has emerged as East Africa’s beauty hub. Independent market reporting and industry commentary place Kenya’s beauty and personal-care sector as a multi-billion-shilling market with strong year-on-year growth driven by urbanisation, rising disposable incomes, and the spread of e-commerce. Analysts note high, continuing demand across hair care, skin care and colour cosmetics categories — and a particular local appetite for hair extensions and braided styles that reflect both daily fashion and celebratory dressing. (BeautyMatter)

Key implications for a Nairobi boutique:

  • Scale and opportunity A growing Kenyan market means space for specialist retailers that combine curated assortments with service (makeup, bespoke consultations, and braid fitment). (BeautyMatter)
  • Competition and sophistication. International brands, local manufacturers, and digital marketplaces are all vying for urban shoppers’ attention; differentiation is critical. (Euromonitor)

Major trends shaping Malkia’s business model

  1. Omnichannel & e-commerce acceleration. Consumers increasingly begin the shopping journey online research, comparison, and social validation, then purchase either online or in-store. This hybrid journey rewards retailers who make both channels seamless. (Euromonitor)
  2. From product to experience. Physical stores are evolving into experience centres: testers, mini makeovers, photo-friendly corners, and personalized consultations give shoppers reasons to visit beyond price. Malkia’s curated displays, vanity stations, and braid selection can become differentiating assets.
  3. Clean, transparently sourced products. Sustainability, ingredient transparency, and “clean beauty” claims are mainstream expectations among urban customers, especially younger cohorts. Brands and retailers that back claims with traceability and clear guidance perform better. (Euromonitor)
  4. Personalisation and technology. From shade-matching AI in South Korea to virtual try-ons, technology is reshaping how customers choose foundation, lipstick, and hair colors. Retailers that adopt simple digital tools (virtual try-ons, shade finders, and CRM-driven recommendations) can increase conversion and loyalty. (Reuters)
  5. Hair & braid culture as commerce. In Kenya, the hair extensions and braids segment is culturally central and commercially significant. Stocking regional favorites (Angels, Sistar, Lush, Darling) and eye-catching imported ombré options positions Malkia to capture both day-to-day and occasion-driven purchases. (Lush Hair Kenya)

Strengths, weaknesses, opportunities, and threats: a practical view for Malkia

Strengths (Pros)

  • Curated premium positioning. A carefully chosen mix (skincare, cosmetics, fragrances, and hair) supports higher margins and a distinct brand identity.
  • Service potential. In-store consultations, makeup services, and braid fitting turn transactions into relationships.
  • Local relevance. Stocking widely used braid brands and ombré styles builds trust and repeat visits among Kenyan customers. (Lush Hair Kenya)

Weaknesses (Cons)

  • Operational complexity. Managing diverse categories (cosmetics, skincare, and hair extensions) increases inventory complexity and requires supplier reliability and staff training.
  • Price sensitivity. While there’s demand for premium products, many Kenyan shoppers remain price conscious balancing premium and value tiers is a constant tension. (Euromonitor)

Opportunities

  • Omnichannel expansion. Launch a shoppable Instagram/WhatsApp storefront and local same-day delivery to capture impulse and convenience-led purchases.
  • Content-led brand building. Tutorials, before/after braid galleries, and localized influencer partnerships (Nairobi Fashion Hub collaborations) will drive awareness and footfall.
  • Private label & local supply. Over time, a trusted private label for staples (cleansing, oils, simple serums) can improve margins and brand loyalty.

Threats

  • Counterfeit and substandard products. The regional market faces risks from imitation products and informal imports, a reputational and regulatory risk for retailers who inadvertently sell or are associated with unsafe lines. Robust supplier checks and clear labeling are essential.
  • Regulation and compliance. As the market matures, stricter product labeling, ingredient disclosure, and safety testing expectations may rise; staying compliant avoids costly recalls and fines. (Euromonitor)

Operational and strategic recommendations (practical, high-impact)

  1. Guarantee product authenticity & traceability. Work only with verified distributors; keep batch and supplier records; train staff to flag suspect packaging. This is both compliance and brand-protection.
  2. Omnichannel minimum viable tech stack. Start with: a simple e-commerce landing page (Shop/WhatsApp Checkout), an inventory-aware POS that syncs online and offline, and a lightweight CRM for repeat-customer offers and appointment bookings.
  3. Experience design that converts. Make the physical space Instagram-ready (vanity mirror wall, braid display in color blocks), but ensure functionality: adequate lighting for shade selection, seating for braid consultations, and hygienic product testers.
  4. Content & community. Host monthly braid styling workshops, partner with Nairobi Fashion Hub designers for pop-ups, and commission local creators for styling videos. This creates loyalty and repeat traffic.
  5. Sustainability & clear claims. Adopt a “good-for-you” shelf of products with clear ingredient lists and, where possible, recyclable packaging. Communicate sustainability honestly—avoid vague claims. (Euromonitor)
  6. Diversify price tiers. Offer an “entry” line (everyday essentials), a “hero” line (bestsellers/promoted items), and a “splurge” line (luxury picks) so customers trade up as trust increases.

Regulatory & safety considerations

Retailers in Kenya must navigate product safety, labeling, and import rules. Even where regulatory frameworks are still evolving for cosmetics and personal care, retailers should follow internationally recognized best practices: full ingredient disclosure, clear usage instructions, expiry dates, and responsible marketing (no unverified medical claims). Partnering with accredited laboratories for spot-checks of store-brand or unknown suppliers helps avoid health risks and reputational damage. (Euromonitor)

What success looks like for Malkia (12–24 month roadmap)

  • Q1–Q2: Strengthen supplier verification, launch WhatsApp/Instagram checkout, and roll out in-store shade-matching and braid-styling appointments.
  • Q3–Q4: Launch a local content campaign with Nairobi Fashion Hub; introduce a private-label staple (e.g., body oil or hair serum).
  • 12–24 months: Build an omnichannel repeat-customer base (target 25–35% of revenue from returning customers), scale same-day delivery radius, and test export opportunities (regional orders from East Africa).

Final thoughts, a local queen with global ambition

Malkia Beauty Shop & Cosmetics sits at a fertile intersection: a culturally rich beauty market in Kenya, rising domestic demand for premium and authentic experiences, and global industry dynamics that reward differentiation, transparency, and digital fluency. By combining curated global standards with a deep understanding of local beauty practices (from braids to skincare rituals), Malkia can be both a neighborhood favorite and a regional exemplar a Nairobi boutique that truly helps every customer Glow Like a Queen.

Sources & further reading

  • State of Beauty 2025, McKinsey & Company (June 9, 2025). (McKinsey & Company)
  • Beauty and Personal Care in Kenya report overview, Euromonitor. (Euromonitor)
  • Why Kenya Is East Africa’s Beauty Powerhouse, BeautyMatter (June 27, 2024). (BeautyMatter)
  • Reuters — reporting on AI/personalisation trends in beauty (example: AI foundation shade matching). (Reuters)
  • Lush Hair Kenya — example of local hair extension brands and market presence. (Lush Hair Kenya)

Content courtesy of NFH

Met Gala 2025: A Celebration of Black Style and Sartorial Innovation Unfolds on the Red Carpet

The air crackled with anticipation as the first Monday of May dawned in New York City, marking the return of the Met Gala, an annual pilgrimage for the titans of fashion, Hollywood royalty, music icons, and the art world’s elite. The Metropolitan Museum of Art, a venerable institution steeped in history and culture, transformed into a vibrant stage for sartorial storytelling as the crimson carpet awaited the procession of visionary designs and the luminaries who would bring them to life. This year’s gala held particular significance, serving as the grand opening for the Costume Institute’s spring exhibition, “Superfine: Tailoring Black Style,” a profound exploration of the enduring influence and intricate nuances of Black dandyism.

Every year, designers and their hand-picked fashion stars from all around the world gather to fundraise for The Met, formally The Metropolitan Museum of Art, and the occasion calls for them to don their finest outfits.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-05-06T14:21:27.740Z

The exhibition’s central theme resonated deeply with the evening’s dress code, an evocative directive: “Tailored for You.” This invitation encouraged attendees to delve into the art of sharp menswear and to draw inspiration from the rich tapestry of Black dandyism, a cultural phenomenon that spans centuries and continents, manifesting as a powerful form of self-expression, resistance, and unapologetic individuality. The anticipation was palpable – how would the world’s most creative minds interpret this potent theme, translating its historical weight and contemporary relevance into breathtaking red-carpet moments?

The leadership of the evening itself underscored the cultural significance of the event. Guiding the proceedings with her unwavering vision was the indomitable Anna Wintour, a perennial force in the fashion industry. Joining her as co-chairs were a cadre of influential figures who embody the spirit of creativity and style: the nuanced actor Colman Domingo, celebrated for his impeccable taste; the global sporting icon Lewis Hamilton, known for his daring fashion choices; the multifaceted artist and style innovator A$AP Rocky; and the visionary musician and designer Pharrell Williams, a constant source of inspiration. Adding further gravitas to the occasion was the honorary co-chair, LeBron James, whose cultural impact extends far beyond the basketball court, solidifying the gala’s reach into the broader realms of art and influence.

The constellation of stars lending their support extended to the highly anticipated host committee, a diverse and dynamic group reflecting the multifaceted nature of Black excellence. Among them were Simone Biles, a name synonymous with unparalleled athleticism and grace; Dapper Dan, a Harlem legend whose innovative designs have shaped generations of style; the electrifying rapper Doechii, a rising force in music and fashion; the critically acclaimed actress Ayo Edebiri, known for her sharp wit and sophisticated style; Edward Enninful, the influential editor-in-chief of British Vogue, a pivotal voice in the global fashion conversation; the groundbreaking artist Janelle Monáe, whose androgynous and avant-garde looks consistently challenge conventions; the formidable basketball sensation Angel Reese; the lightning-fast track star Sha’Carri Richardson, whose personal style is as bold as her athletic prowess; the visionary designer Olivier Rousteing, the creative director of Balmain, known for his opulent and powerful creations; the captivating singer Tyla, whose unique aesthetic is capturing global attention; and the ever-stylish Usher, a music icon whose fashion evolution has been as captivating as his artistry. This impressive assembly of talent underscored the profound and far-reaching impact of Black culture across various creative disciplines.

This year’s exhibition theme, “Superfine: Tailoring Black Style,” honors Black dandyism and inspires tonight’s dress code, “Tailored for You.” Per Vogue, that entails embracing sharp menswear and taking inspiration from The Met’s exploration of Black dandyism, a culture that spans many eras and el..

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-05-06T14:22:43.148Z

As the appointed hour drew near, speculation buzzed about the sartorial narratives that would unfold. The Met Gala is not merely a red carpet event; it is a canvas for artistic expression, a platform where designers and their chosen muses collaborate to create unforgettable moments that often push the boundaries of fashion itself. The “Superfine: Tailoring Black Style” theme offered a rich tapestry of inspiration, from the impeccably sharp silhouettes of historical dandyism to the contemporary interpretations of Black elegance and self-definition. Fashion enthusiasts worldwide eagerly anticipated how this historical and cultural weight would be translated into tangible, breathtaking ensembles.

Whispers circulated about potential interpretations: would we see a resurgence of classic tailoring with modern twists? Would there be bold explorations of color, texture, and embellishment that pay homage to the flamboyant spirit of dandyism? How would designers and celebrities incorporate elements of historical Black sartorial codes into contemporary high fashion? The possibilities seemed limitless, each arrival promising a new perspective on the evening’s central theme.

Beyond the individual looks, the Met Gala serves as a crucial fundraising event for the Costume Institute, enabling the museum to continue its vital work in preserving and showcasing the history of fashion. The convergence of such immense creative talent and influential figures underscores the significance of this annual event in supporting the arts and celebrating the power of visual storytelling through clothing.

While the Met Gala guestlist is quite exclusive and we won’t know exactly who will be there until they walk the red carpet, we do already know that there will be some major stars in attendance as hosts of the big night.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-05-06T14:26:09.301Z

As the first limousines pulled up to the iconic steps of the Metropolitan Museum of Art, the world held its breath, ready to witness the unveiling of the Met Gala 2025’s red carpet spectacle. Each guest’s arrival was a moment of anticipation, a reveal of carefully constructed narratives that spoke to the evening’s theme and the individual’s unique style. The dresses, the suits, the intricate accessories, the carefully considered beauty, and the looks at every detail contributed to the grand tapestry of the night. Stay locked in as we bring you a comprehensive, moment-by-moment account of all the unforgettable looks from the Met Gala 2025 red carpet, a celebration of “Tailored for You” within the profound and inspiring context of “Superfine: Tailoring Black Style.” And as the night evolves, be sure to follow our coverage of the exclusive after-parties, where the fashion conversations continue in a more intimate setting.

Content courtesy of NFH Digital Team

Nairobi Crowns Its New Royals in a Celebration of Beauty, Culture, and Conservation: A Closer Look at the Mr. and Miss Nairobi City County 2025 Pageant

Nairobi, Kenya – May 5, 2025 – The vibrant city of Nairobi played host to a dazzling spectacle of talent, creativity, and advocacy on May 3rd, as the second annual Mr. and Miss Nairobi City County pageant unfolded within the esteemed walls of the University of Nairobi’s CCU Hall. This highly anticipated event, meticulously organized by Delight Technical College through its dedicated School of Modeling and Etiquette, transcended the traditional beauty pageant format, embracing a powerful theme: “Beauty and Wild in Harmony.” This focus masterfully intertwined the captivating world of fashion with the urgent need for environmental conservation, creating a truly unique and impactful experience for all in attendance.

Mr. Nairobi City County 2025: Joseph RutoJoseph Ruto was crowned Mr. Nairobi City County 2025 at the CCU Hall, University of Nairobi, on May 3rd. He was one of the 51 contestants in the pageant, which was organized by Delight Technical College with the theme "Beauty and Wild in Harmony".

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-05-05T10:33:39.832Z

The atmosphere within the CCU Hall was electric, buzzing with anticipation as a diverse and enthusiastic audience gathered to witness the culmination of months of hard work and dedication from the 51 exceptional male and female contestants. The attendees comprised a vibrant cross-section of Nairobi society, including prominent figures in the fashion industry, reigning and past pageant titleholders who offered their support and experience, representatives from various media outlets eager to capture the unfolding drama, and of course, the proud and supportive families and friends of the participants. Their collective presence underscored the growing significance of the Mr. and Miss Nairobi City County pageant as a platform for celebrating not only individual talent but also the cultural richness and environmental consciousness of the region.

Miss Nairobi City County 2025: Whitney JumaWhitney Juma was crowned Miss Nairobi City County 2025 at the CCU Hall, University of Nairobi, on May 3rd. She was one of the 51 contestants in the pageant, which was organized by Delight Technical College with the theme "Beauty and Wild in Harmony".

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-05-05T10:36:41.952Z

The runway, the focal point of the evening, was transformed into an imaginative space where storytelling and artistic expression took center stage. The contestants, each a budding ambassador for Nairobi’s vibrant spirit, presented a series of breathtaking designs and costumes that vividly brought the pageant’s theme to life. Majestic, animal-inspired silhouettes evoked the raw beauty of Kenya’s renowned wildlife, while delicate, butterfly-adorned ensembles whispered tales of nature’s intricate wonders. Beyond these literal interpretations, many contestants bravely ventured into more abstract and bold representations of Kenya’s diverse national parks, iconic landmarks, and rich tapestry of cultural heritage. Through their carefully chosen attire and confident presentations, they demonstrated a profound understanding of the interconnectedness between beauty and the natural world.

The judging process was a rigorous affair, extending beyond mere physical appearance. The esteemed panel of judges meticulously evaluated each contestant based on their walk confidence, demonstrating poise and self-assurance on the runway. Crucially, they also assessed the innovative execution of the “Beauty and Wild in Harmony” theme, looking for originality, creativity, and a clear understanding of the message being conveyed through their attire. Finally, overall stage presence played a significant role, capturing the contestants’ ability to command attention, connect with the audience, and embody the spirit of the pageant. The combination of these criteria ensured that the winners would not only possess outward beauty but also intelligence, creativity, and a genuine commitment to the pageant’s underlying message of conservation.

As the evening progressed, filled with captivating performances and moments of palpable excitement, the judges deliberated on the remarkable talent displayed before them. Finally, the moment arrived to announce the individuals who would carry the prestigious titles of Mr. and Miss Nairobi City County for the year 2025:

  • Mr. Nairobi City County 2025: Joseph Ruto
  • Miss Nairobi City County 2025: Whitney Juma
  • 1st Runners-Up: Larry Ricky and Risper Awuor
  • 2nd Runners-Up: Alexander Rodney and Veronica Mutheu

These newly crowned titleholders were met with enthusiastic applause and cheers, recognizing their hard work, dedication, and the exceptional qualities that set them apart.

While the glamour and excitement of the pageant were undeniable, the event’s true significance lay in its powerful message of conservation. The Mr. and Miss Nairobi City County pageant served as a compelling reminder of the urgent need for environmental stewardship, effectively demonstrating how platforms like fashion and performance can be potent tools for raising awareness and inspiring action. By centering the theme around the harmony between beauty and the wild, the organizers successfully communicated the intrinsic value of Kenya’s natural heritage and the responsibility of its citizens to protect it for future generations.

The driving force behind this impactful event, Delight Technical College, through its dedicated Modelling Institute, continues to demonstrate its commitment to nurturing the next generation of Kenyan talent. Beyond simply training aspiring models, the institute plays a vital role in shaping young individuals into cultural ambassadors and creative professionals who can use their platforms to advocate for important social and environmental causes. The resounding success of this year’s Mr. and Miss Nairobi City County pageant further solidifies the institute’s growing reputation as a crucial launchpad for young, visionary talent within the dynamic fashion and modeling industry in Kenya.

The Mr. and Miss Nairobi City County pageant, while distinct from any potential “Mr. and Miss Nairobi University” event, serves a similar purpose on a broader city-wide scale. While a university-specific pageant would focus on the talent and representation within that particular institution, the City County pageant encompasses a wider pool of young individuals from across Nairobi, allowing for a more diverse representation of the city’s beauty, culture, and values. Both types of events, however, share the common goal of providing a platform for young people to showcase their talents, build confidence, and potentially become influential voices within their respective communities. The success of the Mr. and Miss Nairobi City County pageant highlights the potential for such events to contribute meaningfully to both individual development and the promotion of important social and environmental messages.

As the curtains closed on another successful Mr. and Miss Nairobi City County pageant, the impact of the event resonated throughout Nairobi and beyond. The newly crowned titleholders, Joseph Ruto and Whitney Juma, now embark on a year of representing their city with grace, poise, and a commitment to the vital message of “Beauty and Wild in Harmony.” The event served as a powerful reminder that beauty and conservation are not mutually exclusive but rather interconnected forces that can inspire positive change and foster a deeper appreciation for the rich natural and cultural heritage of Nairobi and Kenya as a whole.

For those seeking further information, wishing to arrange media interviews, or exploring potential partnership opportunities with Delight Technical College and the Mr. and Miss Nairobi City County pageant, please do not hesitate to reach out via the provided contact details:

📧 Email: info@delight.ac.ke

📞 Phone: +254 722 533 771

📸 Instagram: @mrandmissnairobicounty

#MrAndMissNairobi2025 #BeautyAndWild #DelightModellingInstitute

A Visionary Leader Takes the Helm: Cynthia Kimathi Appointed National Director of Pageant of Heritage Kenya, Ushering in a New Era of Cultural Renaissance

Nairobi, Kenya – April 30, 2025 – Pageant of Heritage Kenya proudly announces the strategic appointment of Cynthia Kimathi as its new National Director, a move poised to usher in a dynamic and transformative era for the esteemed organization dedicated to the celebration, preservation, and promotion of Kenya’s rich and diverse cultural heritage.

Ms. Kimathi, a distinguished and passionate advocate for youth empowerment, the safeguarding of cultural heritage, and the cultivation of purpose-driven leadership, brings to this pivotal role over twelve years of impactful experience spanning mentorship, strategic business development, and profound community engagement. Her professional journey has been consistently characterized by an unwavering commitment to creating inclusive and empowering spaces where young individuals are inspired to rise as leaders and to actively celebrate and articulate Kenya’s multifaceted cultural narrative. Notably, Ms. Kimathi’s previous representation of Kenya on the global stage as Mrs. Heritage International 2024 showcased her exceptional ability to seamlessly integrate contemporary leadership principles with a deep and abiding reverence for traditional values and practices.

Cynthia Kimathi on her new role:"This title is my battle cry, a pledge to protect, celebrate, and elevate our heritage and the industry." She aims to honor the past, empower youth, and showcase indigenous skills.#PageantOfHeritage #HeritageForward #NairobiFashionHub

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-30T14:23:47.074Z

Upon accepting this significant responsibility, Ms. Kimathi articulated her profound connection to the mission, stating, “This moment transcends a mere professional transition; it resonates as a deeply personal calling. I carry within me the fervent aspirations of young Kenyans who dare to envision and realize their boundless potential, and I am a voice for the diverse communities whose invaluable heritage deserves not only to be seen and heard but also to be actively honored and celebrated on both national and international platforms. As the National Director of Pageant of Heritage Kenya, my foremost ambition is to meticulously cultivate this platform into a powerful mirror that reflects the inherent brilliance and capabilities of our youth, and simultaneously to build it into a robust bridge that effectively connects our cherished traditions with the limitless possibilities of tomorrow. United in purpose, we shall rise  not merely with aesthetic grace, but with unwavering boldness and impactful action.”

Ms. Kimathi’s comprehensive strategic vision for the Pageant of Heritage Kenya is firmly anchored upon three fundamental pillars: empowerment, representation, and legacy. Under her visionary leadership, the pageant is set to introduce a series of significantly expanded mentorship initiatives designed to nurture the next generation of cultural ambassadors and leaders. Furthermore, she aims to forge stronger and more impactful partnerships with key cultural institutions across the nation, ensuring a collaborative and cohesive approach to heritage preservation. A central tenet of her vision also involves empowering grassroots initiatives at the county level, providing resources and support for community-led projects that champion the interconnected values of heritage preservation, environmental sustainability, and the cultivation of youth leadership from the ground up.

Notably, Ms. Kimathi's previous representation of Kenya on the global stage as Mrs. Heritage International 2024 showcased her exceptional ability to seamlessly integrate contemporary leadership principles with a deep and abiding reverence for traditional values and practices.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-30T14:34:08.498Z

“The appointment of Cynthia Kimathi represents a powerful and decisive statement about the future trajectory of the Pageant of Heritage Kenya,” affirmed Samuel Mwaura, Managing Director. “She embodies the rare combination of visionary leadership, an unwavering passion for youth empowerment, and a demonstrably strong commitment to celebrating and showcasing the rich tapestry of Kenya’s cultural diversity. We are filled with immense anticipation and excitement as we look forward to witnessing her guidance of the next generation into a vibrant and culturally rich future, steadfastly carrying forward the enduring spirit and significance of our heritage.”

Ms. Kimathi’s tenure as National Director is widely anticipated to usher in a transformative chapter for Pageant of Heritage Kenya, one that skillfully and innovatively fuses the wisdom of tradition with the dynamism of contemporary approaches, ultimately aiming to cast a significant and enduring global spotlight on Kenya’s unique and invaluable cultural legacy.

Cynthia's appointment underscores a powerful vision for the future of the Pageant of Heritage Kenya, commented Samuel Mwaura, Managing Director."She embodies visionary leadership,a deep-seated passion for empowerment,& a demonstrated commitment to celebrating Kenya's multifaceted cultural identity.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-04-30T14:37:19.738Z

About Pageant of Heritage Kenya:

Pageant of Heritage Kenya stands as a vital and influential cultural platform dedicated to the vibrant celebration, profound understanding, and diligent preservation of the diverse traditions, rich history, and invaluable heritage of Kenya through the engaging and impactful medium of pageantry. The organization is deeply committed to empowering young leaders by providing them with opportunities for personal and professional growth, fostering a strong sense of national cultural pride, and championing impactful initiatives that diligently safeguard Kenya’s multifaceted heritage for the benefit and appreciation of future generations. Through its diverse range of events, comprehensive mentorship programs, and proactive advocacy efforts, the pageant actively cultivates a vibrant and dynamic movement that thoughtfully connects the threads of the past, the realities of the present, and the boundless possibilities of the future of Kenyan identity.

For media inquiries and further information, please contact:

Email: press@pageantofheritage.co.ke

Content courtesy of Pageant of Heritage & NFH Digital Team

Bella Zuri Expands into Kenya with First Experiential Beauty Store

The African beauty industry is undergoing a transformation, with local brands stepping up to meet the unique needs of consumers. In a landmark move, Ugandan cosmetics and skincare brand Bella Zuri has officially launched its first experiential store in Nairobi, Kenya. This expansion marks a significant milestone for the brand as it continues to establish its presence across East Africa.

A New Era for Beauty in Kenya

The grand opening of the Bella Zuri Cosmetics store, located on the Lower Ground Floor of Sarit Centre next to Carrefour, introduces a curated selection of premium skincare and makeup products formulated specifically for African skin. The launch highlights the brand’s commitment to affordable luxury, inclusivity, and innovation in the beauty industry.

Bella Zuri, meaning “beautiful and rare”, is dedicated to redefining beauty by offering high-quality cosmetics designed for diverse African skin tones. The store’s unique experiential concept provides customers with an immersive shopping experience, complete with expert beauty consultations and interactive product testing stations.

Bella Zuri, a Ugandan cosmetics and skincare brand, has launched its first experiential store in Nairobi, Kenya, marking its expansion into the Kenyan beauty market.This initiative underscores the brand’s commitment to providing high-quality, affordable beauty products formulated for African skin.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-18T12:27:42.045Z

Commitment to African Beauty and Innovation

Patricia Tino, Managing Director of Bella Zuri Cosmetics, expressed her enthusiasm for the expansion, stating:

“This marks a significant milestone as we expand into Kenya. We are excited to offer premium, inclusive, and innovative beauty solutions, focusing on celebrating African skin and individuality. At Bella Zuri, we believe beauty is about confidence, self-expression, and feeling your best. We are eager to welcome a new community and provide them with high-quality products that cater to their unique beauty needs.”

The Nairobi store incorporates advanced technology to enhance the customer experience. Shoppers can explore Bella Zuri’s range through interactive testing stations, allowing them to experiment with products before making a purchase. Developed using cutting-edge German technology, Bella Zuri Cosmetics bridges the gap between expensive imported brands and low-quality alternatives, providing a balance of luxury and affordability.

Formulated for African Skin

A key differentiator for Bella Zuri is its dedication to safe and effective formulations. Using natural raw materials, the brand minimizes harsh chemicals while maximizing skincare benefits. The products are non-comedogenic, cruelty-free, and adhere to European cosmetic standards, ensuring high quality while being tailored for African skin.

Jael Alusiola, Bella Zuri Sales Director Africa, emphasized the importance of entering the Kenyan market:

“We are excited to bring Bella Zuri Cosmetics to Kenya. Nairobi’s dynamic beauty scene makes it the perfect location for our first Kenyan experiential store. Bella Zuri caters to African skin needs, developing products based on feedback from African markets. Our products are non-comedogenic and use minimal chemicals. I am pleased to introduce these high-quality products, made in Africa for Africans.”

The Power Behind Bella Zuri

Founded by the Stiegelmann family, Bella Zuri operates from Kampala, Uganda, manufacturing a wide range of cosmetics that prioritize quality, sustainability, and authenticity. The brand sources premium ingredients and employs advanced manufacturing equipment from IKA, ensuring that each product meets global beauty standards.

Beyond cosmetics, Bella Zuri is dedicated to empowering individuals through beauty. The brand actively combats counterfeit products in the African beauty industry by offering authentic, high-quality alternatives that promote confidence and self-expression.

The Booming African Beauty Industry

The African beauty and personal care market is experiencing rapid growth, valued at approximately $65.93 billion and projected to reach $83.19 billion by 2028. With a youthful demographic, increasing disposable income, and a rising demand for tailored beauty solutions, Kenya is emerging as a key player in this evolving industry. Bella Zuri’s entry into the Kenyan market reflects the country’s growing influence in the global beauty space.

As Bella Zuri continues to expand, its commitment to innovation, inclusivity, and quality is set to reshape the beauty landscape in East Africa and beyond.

Content courtesy of NFH Digital Team

Kenyan Celebrities Shine at Bahati’s White-Themed Event: Who Nailed the Look?

After weeks of anticipation and hype, singer Bahati and his wife, content creator Diana Marua, finally unveiled The Bahatis’ Big Day a lavish, star-studded affair that had everyone talking. Contrary to speculation, the grand event wasn’t a wedding yet but the official launch of their new betting company. The couple also took the opportunity to announce their wedding date, set for October 20, 2025.

Did They Nail It? Kenyan Celebs and the Bahati's White Dress CodeAfter weeks of hype, singer Bahati and wife and content creator Diana Marua finally unveiled The Bahatis' Big Day.The grand event wasn’t a wedding yet but the launch of their new betting company.

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:50:23.725Z

A Fashion Extravaganza at Argyle Grand Hotel

Held at the luxurious Argyle Grand Hotel, the exclusive white-themed event was nothing short of a fashion spectacle. Kenyan celebrities graced the occasion in their best interpretations of the dress code, making bold statements on the red carpet.

Diana Marua stole the spotlight in an exquisite black and gold ensemble, complemented by flawless makeup and elegant jewelry. Bahati perfectly matched her in a sophisticated black outfit adorned with gold embroidery, making them the ultimate power couple of the night.

How Your Favourite Celebrities Showed Up

The event saw a remarkable turnout from Kenya’s biggest stars, each putting their best foot forward in the fashion department. Among those who dazzled at the event were:

  • Phoina Wambui – Served an effortlessly chic look that turned heads.
  • Kelvin Kinuthia – Rocked a bold statement outfit, staying true to his flamboyant style.
  • Jackie Matubia – Radiated elegance in a sleek and sophisticated dress.
  • Eve Mungai – Kept it stylish yet understated with a perfectly tailored look.
  • Betty Kyallo & Boyfriend – The media personality and her partner exuded couple goals with their coordinated outfits.
  • Milly Chebby – Looked regal in a flattering ensemble.
  • Dorea Chege & DJ Bull – The duo brought their A-game with trendy, fashion-forward looks.
  • Priity Vishi – Made a statement with a daring yet classy outfit.
  • Nimo Gachuri – Kept it effortlessly stylish with a unique twist on the theme.
  • Alma Mutheu – Stunned in a breathtaking, fashion-forward outfit.
  • Jacky Vike – Showed off her signature edgy style.
  • 2mbili – Added a touch of personality with his bold look.
  • Thee Pluto – Maintained his signature stylish aura with a polished and trendy outfit.

Held at the luxurious Argyle Grand Hotel, the white-themed affair was a star-studded fashion spectacle.Diana dazzled in a black and gold ensemble, while Bahati matched her in a gold-embroidered black outfit.#nairobifashionhub

Nairobi Fashion Hub (@nairobifashionhub.bsky.social) 2025-03-04T13:53:04.179Z

A Night of Elegance and Glamour

The event, hosted by MC Jessy and Mwalimu Rachel, was a night to remember, filled with glitz, glamour, and unforgettable fashion moments. With the official launch of their betting company and their wedding date now set, The Bahatis’ Big Day truly marked the beginning of an exciting new chapter for the celebrity couple.

From elegant gowns to impeccably tailored suits, the night was a showcase of Kenya’s finest fashion. Fans and fashion enthusiasts alike were left inspired by the stunning ensembles on display, proving once again that Kenyan celebrities know how to dress to impress.

 

Content courtesy of NFH Digital Team

Paris Fashion Week 2025: Major Designer Debuts and Ethical Fashion Protests Take Center Stage

Paris Fashion Week, the grandest event in the global fashion calendar, has officially begun, ushering in a wave of excitement, fresh creative visions, and powerful ethical statements. The highly anticipated Fall-Winter 2025-2026 season is poised to be a pivotal moment in fashion, with renowned luxury houses undergoing leadership changes, while activists and emerging designers push for sustainability and ethical responsibility.

A Week of Transformative Designer Debuts

The biggest highlight of this year’s Paris Fashion Week is the debut of several high-profile designers at esteemed fashion houses.

Sarah Burton at Givenchy: Set to unveil her first collection for Givenchy on Friday, Burton is a veteran of the industry, having previously helmed Alexander McQueen. Her appointment in September brought fresh energy to the historic French fashion house, which recently gained visibility through Timothée Chalamet’s striking yellow Givenchy suit at the Oscars. Speaking to Vogue, Burton expressed her admiration for the brand’s legacy, emphasizing its intimate scale and deep Parisian roots.

Julian Klausner at Dries Van Noten: Following the departure of Belgian designer Dries Van Noten from his eponymous label, the torch has been passed to 33-year-old Julian Klausner. Fashion insiders are keenly awaiting Klausner’s first collection on Wednesday, which will set the tone for the future of the celebrated fashion house.

Haider Ackermann at Tom Ford: The French Haute Couture and Fashion Federation successfully lured Tom Ford previously a mainstay of New York Fashion Week to Paris for the first time. Haider Ackermann, who took over as the chief designer of Tom Ford in September, will present his debut collection on Wednesday, navigating the challenge of leading a brand so closely associated with its charismatic founder.

Meanwhile, rumors continue to swirl regarding Dior’s head designer Maria Grazia Chiuri, who may be departing after Tuesday’s show. Northern Irish designer Jonathan Anderson, currently leading Loewe, is speculated to be a possible successor.

Protests and Ethical Fashion Initiatives

Beyond the catwalks, this season’s Paris Fashion Week has been met with bold protests from ethical fashion activists. Demonstrators from PETA (People for the Ethical Treatment of Animals) and the Brigitte Bardot Foundation took to the streets, urging the industry to abandon animal hides in favor of cruelty-free alternatives.

PETA activists, clad in faux prehistoric fur outfits, brandished placards reading “Leave The Stone Age” in front of the French Fashion Institute, while mobile billboards circulated the city condemning the use of animal products in luxury fashion. Natasha Garnier, a spokesperson for PETA, called for Paris to follow in the footsteps of London, Copenhagen, and Amsterdam by banning fur on its runways.

Despite these protests, shearling coats and fur jackets are making a comeback this season, with industry experts, such as Simon Longland from Harrods, predicting that shearling will be a top investment piece for Fall-Winter 2025.

Emerging Designers Take the Spotlight

Paris Fashion Week opened with showcases from innovative young labels, demonstrating a shift towards more sustainable and forward-thinking fashion.

CFCL (Clothing For Contemporary Life): Founded by Japanese designer Yusuke Takahashi just five years ago, CFCL impressed audiences with its vibrant knitwear collection, heavily influenced by 1980s furniture aesthetics. Staying true to his sustainability-driven ethos, Takahashi used recycled polyester for 90% of the collection, eliminating fur and animal hides entirely.

Victor Weinsanto: French designer Victor Weinsanto delivered a striking collection featuring faux leather and fur, embracing a neutral palette of white, beige, and black, accented with bold 1980s-inspired purple hues. His commitment to ethical fashion aligns with growing industry trends towards sustainability.

Vaquera: New York’s Vaquera added an avant-garde edge to the opening day’s lineup, showcasing unconventional silhouettes and a rebellious take on modern fashion.

Luxury Brands Face Market Challenges

As over 100 fashion houses prepare to unveil their latest collections in the coming days, industry leaders are navigating an increasingly difficult luxury market.

LVMH, the largest luxury conglomerate in Europe, recently reported a 17% decline in annual net profits, attributing the downturn to post-pandemic shifts in consumer behavior, weakened demand in China, and global economic uncertainty. With sales slowing, many brands are using Paris Fashion Week as a platform to reignite interest and reaffirm their influence in the fashion industry.

The Week Ahead: Star Power and High Stakes

As the week progresses, fashion’s biggest names Louis Vuitton, Dior, Saint Laurent, and Chanel will host extravagant runway shows, drawing an elite crowd of celebrities, influencers, and industry insiders. Front-row seats remain some of the most coveted in the world, underscoring the enduring cultural and commercial power of Paris Fashion Week.

With groundbreaking debuts, ethical fashion advocacy, and shifting market dynamics, this year’s Paris Fashion Week promises to be a defining moment in the industry’s evolution. As the global fashion landscape continues to adapt to new creative directions and economic challenges, all eyes remain on the runways of Paris, where the future of luxury fashion is being shaped.

Paris Fashion Week has officially begun, bringing a mix of young, innovative labels and highly anticipated designer debuts. As the world’s biggest fashion event, the week kicked off with fresh collections from rising designers like Victor Weinsanto and CFCL, setting the stage for major showcases from luxury powerhouses such as Louis Vuitton, Dior, and Chanel. Among the most awaited moments are Sarah Burton’s debut at Givenchy, Julian Klausner’s first collection for Dries Van Noten, and Haider Ackermann’s runway presentation for Tom Ford. Meanwhile, protests from PETA and the Brigitte Bardot Foundation have reignited the debate on fur in fashion. With over 100 houses unveiling their Fall-Winter 2025-2026 collections, this season is shaping up to be a defining moment in luxury fashion amidst an increasingly challenging global market.

Content courtesy of NFH Digital Team

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