Tuesday 2nd of June 2026

Nairobi, Kenya

Tag: African Fashion

SAGA Awards 2018 Red Carpet Fashion Best Dressed 

Posted on by Ann Mumbi

There were intricate beaded elements and beautiful moments, but the ladies of the red carpet looked fierce,it was a stylish night to remember! we give you some highlight from last night Saga Awards 2018 Red Carpet best moments.
Lupita Nyong’o
Wearing shimmering and feathered Ralph & Russo.
Yara Shahidi
Wearing a black strapless Ralph Lauren Collection jumpsuit with a bow train.
Halle Berry
In beaded Pamella Roland.
Mary J. Blige
Wearing a black and white Jean Louis Sabaj gown accessorized with David Webb earrings and rings
Uzo Aduba
Wearing an ethereal one-shouldered white gown with Chopard earrings and rings.
Adrienne C. Moore
In a structured navy gown.
Selenis Leyva
Wearing a nude beaded gown.
Niecy Nash
Wearing a green gown with embellishment at the arms.
Susan Kelechi Watson
Wearing a blue sateen Rubin Singer gown.
Marsai Martin
Wearing a belted wine gown with a full bodice and sheer neckline.
Danielle Brooks
Wearing red and black sequined Marc Bouwer.
Samira Wiley
In a celestial Tadashi Shoji.
Sydelle Noel
Wearing a yellow gown with structured detailing.
Ryan Michelle Bathe
Wearing an ivory Gemy Maalouf gown with a beaded bodice.

 

Kenya Veteran Model Ajuma Nasenyana

Posted on by Ann Mumbi

Ajuma Nasenyana is a Kenyan model  born in Turkana She has worked with Victoria’s Secret and Carlos Mienes, among other designers.

Client Ajuma Nasenyana worked with On international platform
Akris ( 2013 )
French Revue de Modes ( 2007 )
Giambattista Valli ( 2013 )
Marc Jacobs ( 2009 )
Moncler ( 2013 )
Polaroids/Digitals ( 2013 )
Rick Owens ( 2016 2012 )
Various Shows ( 2006 )
Vivienne Westwood ( 2013 2011 )
W Magazine ( 2009 )

Ajuma Nasenyana Kenya Model

Ajuma Nasenyana Biography

Nasenyana is a fashion model born in the town of Lodwar, situated in the Turkana District of Kenya.

Her first foray into modeling was in the Miss Tourism Kenya competition in 2003, where she was crowned Miss Nairobi. It was through this competition that she came to the attention of Lyndsey McIntyre of Surazuri Modeling Agency.

Soon afterward, Gamma Photo Agency came to Kenya to do a story on McIntyre’s scouting work and were so taken with Nasenyana that she became the main feature of the story; which later ran in France’s Gala magazine. The pictures taken were compiled into a portfolio and presented to international agency Ford Models, who entered her in Ford’s Supermodel of the World competition.

In November 2003, Nasenyana traveled to Europe to build her portfolio prior to the Supermodel finals in New York City. She soon signed with agencies in London, Italy, Austria, Spain, Ireland, Canada and Sweden.

Nasenyana participated in the New York Fashion Week alongside Naomi Campbell and Alek Wek for designers such as Baby Phat and Carlos Mienes before traveling to Milan to model for fashion houses such as Ungaro during the Italian Fashion Week. Paris was the final destination during the winter show season and British designer Vivienne Westwood made her the lead model in her show.

Since then, Nasenyana has shot several magazine editorials, a video for Lacoste, and a catalogue for Issey Miyake.

In 2011, she was also named AFI African Fashion International’s, Africa Fashion Week Model of the Year 2012.

Besides modeling, Nasenyana has decried the apparent trend in her native Kenya toward rejection of the indigenous Black African physical standards of beauty in favour of those of other communities. In an interview with the Kenyan broadsheet the Daily Nation, she stated that “it seems that the world is conspiring in preaching that there is something wrong with Kenyan ladies’ kinky hair and dark skin[…] Their leaflets are all about skin lightening, and they seem to be doing good business in Kenya. It just shocks me. It’s not OK for a Caucasian to tell us to lighten our skin[…] I have never attempted to change my skin. I am natural. People in Europe and America love my dark skin. But here in Kenya, in my home country, some consider it not attractive.”

As a remedy, Nasenyana has contemplated launching a cosmetic and natural skincare line for women like herself. She hopes that her products will inspire her contemporaries to love their own appearance instead of attempting to alter it through artificial means, such as by skin bleaching.

Content Courtesy Of Nairobi Fashion Hub Digital Team

Ugandan Model Aketch Joy Winnie Singed By Fusion Model Management

Posted on by Ann Mumbi

The South African Model based agency has recently singing East Africa Models,Fusion Model has several Ugandan Models

Aketch Joy Winnie she the newest from east africa She is on away to South Africa to jump start her international modeling career as a fashion model after signing with Fusion Model Management Cape Town. Joram Muzira is the proprietor of Joram Model Management took to social media to share the news.

   Aketch Joy Winnie

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Why Dressing for Success Leads to Success

Posted on by Oscar Alochi

Dress better, work better?
A number of recent studies suggest that dressing up for work in a suit or blazer could do wonders for an employee’s productivity, whether going into a negotiation, making a sales call or even participating in a videoconference with business associates.
Using a number of measures, including simulated business meetings at which subjects wore formal and more casual clothing, the studies offer indications that wearing nicer clothes may raise one’s confidence level, affect how others perceive the wearer, and in some cases even boost the level of one’s abstract thinking, the type in which leaders and executives engage.
Michael W. Kraus, an assistant professor of organizational behavior at the Yale School of Management, co-wrote a study for the Journal of Experimental Psychology in 2014 which showed that clothes with high social status can increase dominance and job performance in “high-stakes” competitive tasks.
The study put 128 men ages 18 to 32 with diverse backgrounds and income levels through role-playing exercises—mock negotiations over the sale of a hypothetical factory—to see whether wearing specific kinds of clothing had an effect on the outcomes. The “buyer” in each case came from one of three groups. One group wore business suits and dress shoes. One group wore sweatpants, white T-shirts and plastic sandals. A third group, referred to as “neutrals,” kept wearing the clothing they arrived in. A neutral played the role of “seller” in each negotiation, but no seller also played a role as a buyer.

Suit up
The negotiators were each given a fair-market value for the hypothetical factory, along with other information that would influence their decisions about opening bids and asking prices. In the end, the suits proved much less willing to concede ground during the negotiations, moving off their initial offer by an average of only $830,000, compared with $2.81 million for those in sweatpants and $1.58 million for the neutrals.
What these results show, Prof. Kraus says, is that in competitive, winner-take-all situations, wearing more formal attire can send others a signal “about you being successful and real confident in whatever you’re doing.” Those more casually dressed, on the other side of the table, tend to back down more easily, he says. The ones in formal attire become aware of the respect they are receiving and become more forceful as well, he says.
Other research suggests that the effects of wearing nice clothes can be as much internal as external.
In a study published last year in the journal Social Psychological and Personality Science, results suggested that people engage in higher levels of abstract thinking when they dress up, compared with when they dress casually. When some 361 participants were asked to complete tasks, the ones dressed more formally engaged in the kinds of abstract thinking that someone in a position of power, like a senior executive, would deploy. After being tested in both formal and casual dress, another 88 subjects were quicker to see the big picture when they dressed more formally. The casual dressers tended to sweat the small stuff.

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Penny Winter

Posted on by Oscar Alochi

Founded in 1997 by Irish designer Penny Winter, the brand’s handcrafted jewellery, made from ethically sourced, re purposed Ankole cow horn, brass, and other raw materials from Africa, is considered one of Kenya’s first sources of African accessories.

Winter started her career at the Royal Shakespeare Company and the English National Opera in London after her studies at the London College of Fashion, where she specialized in period costumes for plays.

After travelling to Kenya on a backpacking adventure she fell in love with the country, making it her permanent home in 1997.

An adventurer and explorer, Winter’s travels provide the perfect opportunity for sourcing interesting materials – whether it’s the downtown backstreets and alleyways of Nairobi, the ruby mines of Voi, the metalworks of Suswa, or the island of Lamu, Winter always takes away something that can later be seen in her designs.

With a designer’s eye, she handpicks uncut stones from genuine stone merchants – sapphires, rubies, tourmaline and opal – and turns it into unique pieces of art. Penny Winter has been featured in major publications such as Vogue, Vanity Fair, and Condé Nast Traveler, and has stockists both locally and abroad.

Content Courtesy Of  Penny Winter  & Nairobi Fashion Hub

Top 10 Fashion Store In Kenya

Posted on by Oscar Alochi

Knowing top boutiques in Kenya to get the best deals and latest fashion styles is fundamental for any fashion forward individual. The Clothing Shops in Kenya should therefore not only offer a diverse fashion but also have the latest offers to suit the client’s needs. This presents nice opportunities to shop for clothes in Kenya at varied prices.

Where to Shop for Fashion Wear In Kenya here are top 10 fashion store

Top 10 Fashion Stores to Shop In Kenya

1. Sir Henry’s

Is a benchmark store that offers an exclusive collection of men’s clothes and accessories. Our extensive range consists of the latest styles ranging from ties to executive business suits. We provide our men with essential clothing needs from smart casual to classic suits and ties.

2. Mr. Price

Is a quality international brand for men, women, and kids at covetable prices. Men’s smart casual wear, shoes & accessories at reasonable prices. Women’s clothing, accessories, jewelry, lingerie, pajamas, and stylish footwear. Kids clothing at affordable prices,

3. Kiko Romeo

Looking for African-inspired fashion and accessories with a contemporary twist? Come down to the newly redesigned KikoRomeo store at Yaya Centre. With a great selection for both the edgy, younger generation as well as the more laidback, but still trendy, the older generation, there is something for everyone.
Kiko Romeo is found on the first floor

4. Vivo ActiveWear

Kenyan Fashion Brand of the Year 2016. Find them at the Junction, Yaya, Galleria, The Hub – Karen, Garden City Mall, T-Mall- Langata Rd, City Mall – Nyali, Westside Mall – Nakuru or call us on 0703-420780 to order for delivery you can also shop online at Vivo Activewear for the latest trends in women’s clothing and accessories made in Kenya with Free delivery and free returns.

Beautiful casual Kenyan Women’s fashion with a twist, that not only looks and feels good but is high quality and affordable. Visit our stores at any major malls across the country.

5. Woolworths

If you love casual but stylish things, you’re sure to find some fabulous bargains at Woolworths. Here, you can spot the latest trends and international catwalk designs skilfully presented as practical everyday wear. From awesome dresses to warm pullovers, elegant suits to cool designed jeans, outfits that are definitely chic.

6. Mimi Online Store

Welcome to the MIMI collection of clothing where we seek and stock various styles and trends to suit different needs and preferences. From formal classics and sophisticated clothing to youthful and trendy looks, MIMI offers great quality merchandise at excellent value.

7. Jade Collections

Best clothes shops in Kenya offer a wider range of designer brands both local and  Internationally hyped designer labels meet the latest denim and sportswear collections. if you are looking for family wear then the place to be is Jade Collection

8. Little Red

Shop near The Stanley, you can have a Brioni tailor flown in from Italy, take your measurements, fly out, and deliver your suit within weeks. Kenyan luxury fashion brand Little Red has clinched an exclusive deal to sell products by Giuseppe Zanotti, an Italian high-end footwear brand. Little Red will have rights to sell Giuseppe Zanotti products in East and Central Africa.

The fashion house stocked up the first collection of the luxury shoe label

9. Lc Waikiki

Providing quality products that suit every style with reasonable prices, via the motto of “everybody deserves to dress well”, LC Waikiki responds to the needs of a whole family via its collections for adults, youths, children, nurseries, and infants.

the Turkish fashion brand LC Waikiki has opened its second branch in Kenya in line with the group’s plan

10. City Walk

Specialize in providing you with style, quality, and comfort in footwear. Being the sole distributor of branded shoes from Sketchers to Caterpillar footwear, we allow you to accessorize your wardrobe with a style that you simply cannot find anywhere else. Apart from shoes, we sell a variety of unique, elegant, and stylish handbags, clutch bags, laptop bags, travel bags, and leather items.

https://www.instagram.com/p/CZ6e-J5AZih/?utm_source=ig_web_copy_link

Content Courtesy Of Nairobi Fashion Hub 

Eguana  Kamapala

Posted on by Ann Mumbi

Founded in 2007 by Emmanuel Bagwana, Eguana Kampala is a ready-to-wear Afrocentric brand based in Kampala, Uganda. The brand considers ‘African prints’ its signature, and a variety of colours and patterns are incorporated into each design.

Working primarily with denim, satin, cotton, and lace, the brand has shown at fashion weeks both in Africa and abroad. With the goal of showing the world that both Uganda and Africa as a whole are a mix of people, places, and patterns, Eguana Kampala aims to give African fashion a universal and versatile appeal. Recently, the brand has attracted attention for its SS’18 bomber jackets.

Stunning New Images Celebrate Kenyan Female Icon who Stood up to Colonialists, Mekatilili wa Menza

Posted on by Oscar Alochi

CNN How do we immortalize people who have impacted the world and made it better in a significant way?

Two photographers, Rich Allela and Kureng Dapel, show us how in a series of images in a project titled “African Queens.”

They recreated the life of a female Kenyan icon Mnyazi wa Menza, who was popularly known among her people as Mekatilili wa Menza.

Mekatilili is celebrated in Kenya for challenging oppressive colonial policies in the early 1900s.

She was fearless and was even said to have slapped one of the British colonial masters in a heated argument in August 1913, according to The Star, a local newspaper in Kenya.

Commenting on the project, Allela said it “represents the strength of womanhood, and inspires the African woman to rise above the inequality and discrimination faced every day.”

Story highlights
Photographers Rich Allela and Kureng Dapel celebrate female African icons in a bold photography project themed “African Queens”
In this collection, they re-imagine fearless Kenyan woman Mnyazi wa Menza (Mekatilili) who challenged colonialism in Kenya
Here are some of our favorite images from the collection.

Mnyazi wa Menza a.k.a Mekatilili was a strong woman known for her fierceness and resistance of colonial rule in Kenya. This photography project represents her life in the Giriama region of Kenya where she lived from the1840s to 1924, according to local sources.

In this reimagination, a fearless Mekatilili is pictured readying for battle, defying the age-long patriarchal norms in Kenyan (and generally, African) societies. Women were not known to be headstrong during that time, but Mekatilili could not be silent about the colonial oppression in her community. While celebrating her achievements, Kenyan newspaper, Daily Nation, described her as the “mad woman who rattled the British.”

Infuriated by the exploitative practices of forced labour and over-taxation by colonial masters in the Giriama community, Mekatilili challenged colonial rule. It is documented that she once slapped a colonial master during a heated exchange over demands made by him from her community. She stood strongly for traditional religious practices and preservation of native customs and traditions, says Kenya’s The Standard.

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Mai Atafo Showcasing her Wedding Collection at Asfa2017

Posted on by Oscar Alochi

Renowned Nigerian fashion designer Mai Atafo showcased his “Weddings by Mai Atafo” collection last Friday at the Abryanz Style and Fashion Awards, creating an elusive fairy-tale masterpiece we will all live to remember. The essential beauty Charles Perrault gushes about in those historical fairy-tale books was brought to life by the bespoke man himself. Bridal gowns, jumpsuit gowns and trails graced the runway, each breath-taking than the other. The disarming models were topped by the dapper tailored suits the “Mai Atafo” brand has grown repute for. Sharp-looking, well-tailored and diversely coloured is what one would call these tuxes in a nutshell.


And just when we thought the show was a wrap; we had definitely seen it all, one of the angelic models that had her back towards the audience turns around and puts on a powerful vocal performance leaving the entire room chilled. However, nothing shutdown the show like the totally unexpected ball room dance piece paying homage to the Hollywood acclaimed film, @Beauty and the Beast”

A gentle man in a dazzling suit and beastly mask masqueraded on one side of the runway, with a cunning enchantress in a yellow ballroom dress on the other. They swayed to the musical sensation “Beauty and the Beast” by Emma Thompson as they mirrored the moves in the film which was being played on the big screens. The audience was so stunned by the showcase they applauded loudly all through. The performance concluded with a bow as the beast took off his mask to reveal the one and only, Mai Atafo.

The ASFA 2017 musical performances were lit all thanks to our proud sponsor Bell Jamz that ignited the Bell Jamz Expereince. The roundup was sick, massive and exceptional, it included the Kitone mama, Desire Luzinda, te Kutama King, Fik Fameica, Dancehall king Nutty Neithan, The queen herself Sheeba, dance mama Hellen Lukoma and the explosive youngsar Latinum. This stellar lineup was topped by South Africa’s sensational duo Mafikizolo.
These artistes brought their game, but let’s first go all fashion police on their ensembles. Desire being the kitone mama had to arrive in a body hugging number, a black sequence number at that.

Content Courtesy Of Abryanz Style and Fashion Awards

Andrea Iyamah

Posted on by Ann Mumbi

Andrea Iyamah is a Canada-based swimwear and ready-to-wear brand founded by Nigerian designer Dumebi Iyamah in 2013.

Strongly influenced by the colours and patterns signature of her home country, the brand takes inspiration not only from Nigeria, but also from the silhouettes and tailoring from other African countries.

For each collection, Iyamah looks to different African nations for design cues, yet always returns back to the cut-out swimsuits that are a staple of the brand. “The brand’s aesthetic is to always give a hint of edge while using cuts and patterns that embrace the feminine figure,” she said, speaking to StyleCaster.

“Colour is a strong part of our message for the brand so it’s important to not only use colors that fit a style but also enhances the meaning.”

Since its launch, the brand has focused on selling ethnicity with a modern twist, and the Andrea Iyamah team works together to ensure that stories are told through every piece created.

Top 10 Kenyan Fashion Bloggers

Posted on by Oscar Alochi

The aim of this list is to feature all the notable and upcoming Kenyan fashion bloggers. We feel this is a great way to recognize and appreciate their efforts while giving them a boost to their readership. Fashion blogging in Kenya is becoming a major gig and a hobby for many who use it to showcase and cover their personal styles and share ideas. Even though the ladies have dominated this sphere, the menfolk have also shown their capability and strength in running a fashion blog too.

This is a random list (and not a marketing copy), but it is also worth to know the top female fashion bloggers in Kenya and top men fashion bloggers in Kenya.

Top 10 Female Bloggers in Kenya

1. Sharon Mundia

Sharon is one of the popular female fashion bloggers in Kenya. Her efforts have earned her the rights to rank among the top. She runs the “This is Ess” fashion blog and believes that fashion is all about expressing your personal character and imaginations in the best possible way.

She started blogging in 2012 and hopes to inspire women across Africa. Some of the categories she covers include travel, wedding, lifestyle, and beauty. She also writes for Lifestyle Magazine run by Capital FM.

2. Nancie Mwai

Her love for fashion started while she was still a young girl and she grew to pursue her dreams. She started out as a stylist for the Nation Newspaper, and she later launched “The Fashion Notebook,” an online fashion blog, in 2010. Nancie has enjoyed a glare of publicity due to her blog.

https://www.instagram.com/p/CD_RxPljuaj/?utm_source=ig_embed

She is a two times winner of the BAKE Best Fashion Blogger competition. Currently, she runs a blog under her name, Nancie Mwai, and she covers Travel, Health & Fitness, Lifestyle, and Beauty.

3. Joy Kendi

Kendi is known for her acting roles in Changing Times and Prem, Joy Kendi started out as an actress with no prior experience. She launched her blog, Our Style Kenya (now Just Joy Kendi), during her acting course as a side gig. It took off later and has become one of Kenya’s most visited blogs.

Joy Kendi is one of the most popular Kenyan bloggers. Her style is chic and meant for the modern woman.

4. Lucia Musau

Lucia Musau is a creative thinker, an entrepreneur and fashion blogger that has caused ripples online based on her blog. The blog, luciamusau.com, offers practical and stylish tips for the modern stylista. She incorporates all parts of style, from hair to beauty, to bring out the full experience of a fashion statement.

5. Silvia Njoki

Silvia Njoki’s blog, silvianjoki.com has reinvented the whole fashion sphere. This is mainly because of the vast content and tips that she offers fashion enthusiasts. She studied fashion at London’s renowned University of The Arts.She brings together creative styles with a chic modern touch in all aspects of fashion and beauty.

6. Wabosha Maxine

Wabosha Maxine is a  Kenyan beauty influencer based in Nairobi, She is a professional make-up artist, and a vlogger. Wabosha Maxine is well  known for her talent and desire to grow in the make-up industry in Africa at a tender age as well as her skill in the art.

Maxine Wabosha’s devotion to her career has seen her working with top artists and gigs with huge brands. She landed her first big job courtesy of House of Elzuri.

This is a body wellness and beauty company which specializes in makeup and body art. Maxine Wabosha worked for them as a backstage designer for a model and still works there with the team in assisting young beauticians and beauty bloggers in developing their brand and expounding their client base.

7. Natalie Tewa

This beauty is a blogger and vlogger who shares gorgeous pictures, fashion inspiration and candid beauty reviews on her various platforms.

Natalie  Wanjiru is a Kenyan Youtuber, Influencer and Content Creator,  Tewa is a Nickname from her brother since she was young.Natalie grew up in a family with two elder stepsisters and a young brother.

8. Winny Odande

Winny drives forward one of Kenya’s most robust and encompassing fashion blogs. Her style primarily focuses on an ethnic touch on a modern appeal to style. She is a top Kenyan stylist, fashion blogger, and creative personality. Winny’s blog, fitndiscover.com, paints a broad stroke of fashion haven of ideas that encourages creativity.

9. Lisa Gaitho

Lisa Gaitho is the daughter of Macharia Gaitho. Macharia is a former editor at Nation Media Group. Most Kenyans love Macharia for his non-political stand and how he remains unbiased even in hot political situations.

Together with her sister, they founded Siri studio which is famous for their trendy female outfits. Lisa studied in Kenyan schools before going to South Africa for her university studies.

Lisa runs a blog, lisagaitho.com. Here she writes about her experiences traveling the world. She also doesn’t fail to praise her older but incredibly rich boyfriend who funds her trips, much to the chagrin of women. Her blogs usually attract a backlash from her readers, most accusing her of looking down upon her Kenyan fellows and relying on a man to make her dreams happen

10. Sheila Ndinda

Popularly known as the Kenyan Naturalists, Sheila is passionate about educating women on how to achieve healthy hair. She has garnered massive popularity there for her natural hair care tutorials and tips alongside her own lifestyle vlogging entries

Her online platforms are a place where she expresses her love for Natural hair and shares her joys and experiences with different products.

11. Fashionable Step mum

Mrs Catherine Kariuki became popular after her interview that focused on the challenges younger women who get married as second wives to older men go through.

She has been running a vlog and blog highlighting the challenges of blended family and in both she openly discusses how her family and friends shunned her for marrying a man twice her age, Mrs Catherine is a step mother to 6 adult children who stay with her and often visit their biological mother.

https://www.instagram.com/p/CBlc1yOg6zE/?utm_source=ig_embed

On her blog she also showcases her style evolution over the years, Mrs Catherine Kariuki share with you how her love for fashion has helped her get through her greatest adventure yet thriving in a blended family and finding a peaceful and glorious stepmother’s happily ever after, and in case you’re wondering, She is a step mum of 6 children, and a kick-ass wife of the man who makes it all worth it.

It would be important to note that this is her story, not the story of her step children or their mothers. That is theirs to tell if and when they choose to do so.

The two mothers often meet during milestone events such as graduation and birthdays.

12. Maureen Bandari

Maureen holds a beautiful aura of a fun and creative-themed blog designed for beauty bits and fashion pieces. Her blog, thefunshionmistress.com has a bold and auspicious online presence. This is naturally due to her incorporation of beauty and style and fashion tips in the clearest and boldest expressions. That pretty much sums up her awesome sense of style.

https://www.instagram.com/p/CDmPw54AX9-/?utm_source=ig_embed

13. The Dapper Brother

Muriuki Kagiri was born and raised in Nairobi, Kenya. he is extremely passionate about all things fashion, men’s fashion specifically, and he created his blog in order to share his personal style, knowledge, and opinions with his mass audience.

He began blogging in mid-2015  as a hobby. At the time, the local fashion blogging scene was saturated with blogs directed to ladies, and he wanted to fill that gap and provide a resource where guys like him could come and get inspiration from. Six months down the line, Kagiri won the ” MIMI Fashion Blogger Contest ” , out of  a whooping 200+ submissions, 98% of which were female blogs. he believe this was God showing him that people actually acknowledge what he does.

Having seen the potential in his blog, Muriuki decided to grow his brand and actually make a difference in how people perceive Menswear in Kenya.

14. Winnie The Fashionista

Her stylish sense has made her become a creative and fashion-forward guru Kenya. She is also among the top Kenyan fashion bloggers. Winnie’s blog, winniethefashionista.com , gives timely and fashion-forward tips that create different dimensions of fashion entities. Her diary, termed as a diary of style, is a go-to place for all matters chic and stylish. This clearly shows why the lady rules.

https://www.instagram.com/p/B2vtZZXAkaK/?utm_source=ig_embed

15. Mumbi Shokey

Mumbi Shokey has one of the most active online presence in the Kenyan fashion blogger scene. With a Youtube channel to complement the awesome work of art that is her blog, she is one to watch, pun-intended. Her style is a beautiful, classy mixture of fusing different styles to bring out completeness.

https://www.instagram.com/p/CCQudufBaqm/?utm_source=ig_embed

Mumbi’s blog, mumbishokey.com, paints a vivid picture of class and style to accentuate a modern woman’s look.

16. Wairimu Nyandia

Wairimu has steadily risen to becoming one of Kenya’s most renowned Kenyan fashion bloggers and hair enthusiasts. She directs one of the most compelling blogs in the fashion scene. She gives different tips on handling hair matters for the ladies and the fashion equivalents to complete the look. Her blog, wairimunyandia.com, has varying styles and trends for the fashionista and modern woman to bring out their best.

Content courtesy of Nairobi fashion hub 

Wan Fam Clothing Brand Recognized International

Posted on by Oscar Alochi

Kenyan Brand Recognized International Wan fam Clothing,was founded by Jeff Wanjala, 30, and his brother Emmanuel Wanjala, 25, Jeff says, Wan Fam is not an acronym for Wanjala.

The business grew through referrals and word of mouth from a close-knit family of friends – hence the name Wan Fam (a play on one family). ​

From an initial starting capital of Sh5,000 in 2009, Jeff says, Wan Fam last year registered a turnover of Sh4 million. The fashion start-up deals primarily with urban fashion, including travel and gym bags, sweatshirts, sweatpants, jackets and backpacks

The formidable Maasai tribe have long been known as tall and fierce warriors, but they have recently also become unlikely fashion icons.

A Kenyan clothing label has taken inspiration from the patterns of the traditional Maasai shuka, a cloth usually worn wrapped around the body, to produce clothes and accessories in vibrant tribal prints.

Nairobi-based Wan Fam Clothing was founded by brothers Jeff and Emmanuel Wanjala — the sibling duo say they want to pay homage to Kenya’s Maasai culture by turning a traditional garment into fashionable urban wear.

“Our dominant fabric is usually Maasai shuka,” says Jeff Wanjala. “It’s very ideal because it has like a signature for Africa — you can just see it and notice that this is our brand.”

The two brothers think time is right for Kenyan and other African designers to start looking inward and exploring their own heritage.

“The demand for local products has actually gone up,” says Jeff Wanjala. “People are trying to get more African products, so that means it is actually a big market for local designers,” he adds.

Strong demand

The brothers tried to tap into that demand for authenticity by launching a collection called 1963, commemorating 50 years of Kenya’s independence. They read the consumer mood correctly, and their move resulted an astounding success:

“This was one of the best sales we ever had. We had launched it on a Friday and by Monday we had sold like half the collection,” Jeff Wanjala says.

The brand, which launched in 2009, says it sells up to 100 units a month, with bags carrying a price tag of $18 and jackets $29. Their success has, however, brought them to the attention of copycats:

“Once you make a good product, automatically people start coming in, so the new clients start thinking that you are actually the one imitating the products,” says Jeff Wanjala, but adds that in spite of that challenge the company is making a profit. “Once you create a good product, you create demand,” he says.

Growing trend

Wan Fam Clothing is just one in a string of African brands who have shunned imported aesthetic to focus on their own heritage for inspiration. South African knitwear designer Laduma Ngxokolo creates menswear which incorporates visual motifs of his own Xhosa heritage, and Rwandan jewelery maker Teta Isibo creates handmade pieces which fuse traditional local craftsmanship with contemporary bold designs.

Jeff Wanjala offers a piece of advice for inspiring entrepreneurs looking to start a new company:

“I would tell anyone who wants to start a local brand, don’t compromise on quality. That’s number one. And don’t give up on whatever you love doing. Just do what you love and the rest will follow,” he says.

Content Courtesy Of CNN and SDE

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